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http://dx.doi.org/10.14400/JDC.2022.20.5.423

Comparative Analysis of Management Efficiency of Pharmaceutical Industry before and after COVID-19: Focused on Listed Firms.  

Kang, Da-Yeon (Dept. of Management Information Systems, Dong-A University)
Lee, Ki-Se (Dept. of Business Administration, Kyungpook National University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 423-432 More about this Journal
Abstract
Due to the development of treatments due to COVID-19, the Firm-value of the pharmaceutical industry has increased. However, the development of treatments has been delayed, and the development of overseas markets has become difficult due to COVID-19. Therefore, this study aims to present an efficient management plan for each firm by analyzing the management efficiency of these firms. As for the research method, DEA analysis was conducted for the pharmaceutical industry. Through this method, we propose values of input variables that inefficient companies can benchmark. As a result of the analysis, there was no significant difference in management efficiency before and after COVID-19, but it was confirmed that the management efficiency of certain Firm decreased. Through this study, it is possible to judge a Firm's survival competitiveness and management strategy, and furthermore, a plan to continuously grow and enhance competitiveness was suggested.
Keywords
Pharmaceutical industry; DEA; Management Efficiency; Management Strategy; Competitiveness-Enhance;
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Times Cited By KSCI : 5  (Citation Analysis)
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