• 제목/요약/키워드: Digital Business

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디지털뱅킹 플랫폼 기반 핀테크 사례 연구: 코스콤 (A Study on Digital Banking Platform-based FinTech Case: Koscom)

  • 정이철;이상기;김희웅
    • 지식경영연구
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    • 제21권1호
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    • pp.61-78
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    • 2020
  • Recently, in the global financial transaction field, global transactions using computer systems and server hubs between foreign exchanges beyond the one-dimensional offline transactions and two-dimensional online transactions have been actively conducted. In the previous research by Lee Hyung-wook and Lee Min-jae (2018), as the globalization has accelerated following the development of digital technology and the expansion of ubiquitous communication network, the role of companies, the attribute of economic value creation and economic structure are being reorganized. It is said that O2O (Online to Offline) transactions are increasing due to the development. As a result, a new financial transaction paradigm is emerging that solves the inconveniences of existing financial services and enhances speed and convenience. Considering the global network trend and the rapidly developing and evolving digital bank environment, the necessity of utilizing the business platform model is emerging. However, despite this necessity, there are very limited cases in which such an attempt has been applied in practice. Accordingly, this study seeks to explore the business platform of the new financial transaction system. Specifically, the case study systematically examines the actual implementation of a unique network connection model with Koscom's global investment bank, which is currently in charge of the domestic financial transaction system, and improves ICT innovation performance and process through this. I would like to suggest a solution. In particular, this study analyzed a variety of business model construction and use cases by pursuing a platform connection with digital banks, which has recently been increasingly in demand. Therefore, this study intends to pursue the original and long-term profitability of the company by utilizing ICT innovation and platform business model, and also analyzes the convenience and excellence of trading for institutional and individual investors using the platform of digital bank. The implications of this study are significant in that it explores and explores the actual cases of ICT innovation and additional digital bank platform-connected business models based on this, and suggests a unique and preemptive business strategy of the company in the future.

디지털경제와 산업 전환: PC와 가전 산업의 사례 연구 (Industrial Transformation in digital economy: A Case Study on PC and Comsumer Industries)

  • 배영자
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 2002년도 제20회 동계학술발표회 논문집
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    • pp.133-149
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    • 2002
  • This study aims to investigate the impact of wide use of digital technology, in particular, the Internet, on innovation process and corporate strategy in electronics industry. The introduction of digital technology has changed innovation process, business model and organizational structure of the electronics companies. With the introduction of digital technology, the entire value chain of electronics industry from procurement, sales, and marketing to R&D and manufacturing has been restructured. E-commerce has been a major agenda for e-business. Recently, collaboration among electronics companies through e-marketplace has emerged as an important issue. A web-based e-commerce standard, so called RosettaNet, has been developed for facilitating e-transactions of electronics firms. The development of digital technology has dramatically increased the processing speed and sophisticated the virtual reality technology. As simulation becomes easier and more effective, the uncertainty and risk involved in R&D has decreased significantly. Another positive impact is closer cooperation between R&D and manufacturing functions. Taking advantage of automated and flexible production technology, has a new type of firm, so called, EMS (Electronics Manufacturing Services) emerged, whose strategic focus is on manufacturing only. The EMS can be seen as a kind of innovative organization, that is, a modular organization for production function. Digital technology has made convergence of computer and communication possible at early years but right now the convergence has been accelerated in extensive areas of communication, broadcasting, information appliances, software, contents, and services. Firms' effort for an innovative product and service has been intensified and the competition for a new standard product and service has become severe in electronics industry. Business activities are always realized in a specific organizational context. Accordingly building up innovation-friendly organization has emerged as a critical concern. Due to the striking decrease of transaction cost, a network type of organization has proliferated, and a business function turns into a modular organization. As a whole, digital technology has pushed electronics firms into developing their own business model, which takes consideration of standardization of business platform and their core competency.

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디지털컨텐츠를 포함한 웹기반 정보시스템의 재구성을 위한 비즈니스 프로세스 및 항해 모델링 (Business Process and Navigation Modeling for Web-based Information System including Digital Contents)

  • 최상수;황성하;박학수;장수진;이강수
    • 디지털콘텐츠학회 논문지
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    • 제3권1호
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    • pp.23-35
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    • 2002
  • 현재 다양한 디지털 컨텐츠들이 웹기반 정보시스템을 통해 구축되어 있지만, 웹기반 정보시스템의 체계적인 개발 및 유지보수의 부재로 인해 심각한 "웹 위기" 문제가 발생하고 있다. 이를 부분적으로 해결하기 위해 본 논문에서는 효율적인 웹의 재구성을 위한 웹기반 비즈니스 프로세스 및 항해 모델링 기술을 제시한다. 본 논문에서 제시하는 BPN(Business Process Net) 모델은 웹기반 비즈니스 프로세스 명세모델이며, 시스템구조 모델, 상태전이 모델 및 사용자대화 모델은 항해명세를 위한 모델이다. 이들은 디지털컨텐츠를 포함하는 웹기반 정보시스템의 설계 및 재구성시에 활용할 수 있다.

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미디어그룹의 경영전략 : 사업영역, 플랫폼 전략, 콘텐츠유통 전략, 비즈니스 전략 (Media Groups' Management Strategies: Business Areas, Platform Strategies, Content Distribution Strategies and Business Strategies)

  • 김덕모
    • 디지털융복합연구
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    • 제14권2호
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    • pp.157-167
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    • 2016
  • 본 연구는 다음과 같은 연구 목적에서 수행되었다. 첫째, 한국 지상파 방송이 직면한 경영위기와 이들 방송사의 플랫폼 전략 및 콘텐츠 유통 전략을 살펴보고자 하였다. 둘째, 이러한 현황 분석을 토대로 글로벌 미디어 그룹의 관련 분야의 대응전략과 사업영역 조정 전략을 다각도로 살펴보고자 하였다. 셋째, 이러한 분석을 토대로 우리나라 방송 산업이 경쟁력을 확보할 수 있는 방안을 제시하고자 하였다. 또한 디지털융합 시대의 세계 여러 나라의 디지털 전환 정책과 실제 사례들을 면밀히 비교 분석하여 우리나라 지상파 방송의 경영전략 모색을 위한 시사점을 제시하고자 하였다.

Omni-Channel Retailing and Digital Business: A Case Study in Malaysia

  • LEU, Joyce F.Y.;MASRI, Ridzuan
    • The Journal of Asian Finance, Economics and Business
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    • 제8권4호
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    • pp.403-412
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    • 2021
  • The COVID-19 pandemic has a great impact in various ways. It changes the normal routine of lives and businesses. Many businesses encounter tremendous financial pressure, some of them lay off workers or choose to close down. According to the statistics, e-commerce experiences a four-fold growth in sales during the pandemic period. There is an urgency for firms to digitalize their businesses to respond to the change in the landscape of purchasing patterns of consumers. The purpose of this study is to understand the success of a few popular apparel brands in digital businesses. This is a qualitative research, and secondary data is collected for the analysis. The findings reveal that all of them engage in omni-channel methods in digitizing their businesses while utilizing other forms of technologies in their product and operational management. All selected firms agree with the importance of digital business, and omni-channel retailing is their choice. In these unprecedented times, the sustainable success of the apparel firms in digital businesses requires a flexible and innovative approach and a commitment to achieving operational excellence. Continuous renewal and digital transformation are needed so that these companies have the capabilities to adapt to changes and reap the benefits of a satisfactory organizational performance.

Digital Transformation, Manipulation of Asset Evaluation and M&A Performance: Discussion on the Intermediary Effect of Internal Control

  • Chen Chen;Hee-Jung Lee;Nan Hui;Xue-Hua Qian
    • 아태비즈니스연구
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    • 제14권1호
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    • pp.1-19
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    • 2023
  • Purpose - The purpose of this study was to examine the internal relevance between digital transformation, manipulation of asset evaluation and corporate M&A performance and further explores the impact path of manipulation of asset valuation on corporate M&A performance. Design/methodology/approach - This study based on the financial data of A-share listed companies in Shanghai and Shenzhen Stock Exchanges from 2013 to 2021. Findings - First, manipulation of asset evaluation is negatively correlated with M&A performance. Second, Digital transformation significantly weakens the negative correlation between manipulation of asset evaluation and corporate M&A performance. Third, The effectiveness of internal control plays a partially intermediary role in the process of manipulation of asset evaluation affecting M&A performance. Research implications or Originality - Enriching the existing literature on the subject, the study can also provide useful reference for improving the performance of corporate mergers and acquisitions, regulating asset valuation, promoting the digital transformation of enterprises and improving internal control mechanisms, with both theoretical and practical implications.

Web 2.0 features based personalization for academic digital libraries: an application for collaborative environment

  • Bhide, Aditya M.;Yoo, Jae-Heung;Rho, Jae-Jeung
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 International Conference
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    • pp.115-119
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    • 2007
  • Huge amount of useful information is getting added to the academic digital world everyday, This digitalized information is heterogeneous and remained limited to a local domain only. How to integrate and share this scattered knowledge with simplicity remained a big challenge. In this paper, we propose a prototype of web application for accomplishing above task using web 2.0 features; it makes traditional academic digital libraries to form as a special case of collaborative environment. This application enables users to customize their own resources to form their own virtual digital library. Further users can utilize personalized information of other users working in similar research domain to form true collaborative environment. The model and framework for the new look of academic digital library is presented.

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Competition among Firms in Digital Convergence era

  • Yoo, Byung-Joon;Lim, Hyun-Young
    • Management Science and Financial Engineering
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    • 제16권2호
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    • pp.1-15
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    • 2010
  • Digital convergence which means the convergence of industry areas related to digital technologies is an important phenomenon in business, which will decide the fates of firms in the near future. The only firms which can create synergy effects from digital convergence are expected to be the winners in the fierce competition of digital convergence era. In our analysis, we examine the strategy of an integrated firm which has businesses in two different industry areas which are related to each other. By using a game theoretical model, we show how the integrated firm can win over two single separated firms which have business in only one industry area each by leveraging the two businesses the integrated firm has. In our welfare analysis, we also show that this convergence may be even beneficial to consumers, which seems counter-intuitive to social concerns about anti-competitive behaviors by integrated firms. Additionally, we study comparison between industry convergence and product convergence.

Tag를 이용한 CBF방식의 컨텐츠 선호도 예측 방법 (A Study on Contents Preference Prediction Method using Tags based on Content-based Filtering)

  • 엄태광;최성환;이재황
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2008년도 하계종합학술대회
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    • pp.613-614
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    • 2008
  • A content recommendation according to users preferences comes up in the Internet application due to contents overwhelming. This paper newly proposes a method to predict contents preference using tags in conjunction with Content-Based Filtering. By implementing this method, this paper cleans up the contents sparsity problem in Content-Based Filtering, and shows the outstanding improvements.

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Systematic Approach to Involving the Tools of Digital Marketing as a Guarantee of the International Business Development

  • Chernenko, Oksana;Kovalchuk, Svitlana;Perevozova, Iryna;Fayvishenko, Diana;Zaburmekha, Yevgena
    • International Journal of Computer Science & Network Security
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    • 제22권2호
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    • pp.311-317
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    • 2022
  • The research is devoted to the substantiation of the system approach to the involvement of digital marketing tools as a guarantee of international business development. It is proved that digital marketing, as a type of marketing based on the use of digital technologies allows to make a profit, to promote the brand, as well as goods and services in the market. The digital marketing toolkit system is a set of elements with existing relationships that ensure the effectiveness of the entire digital marketing, which in total is greater than its individual components. The implementation of a systems approach involves the implementation of the philosophy of digital marketing in general, its functions in the form of systems analysis, formation of strategic development goals and entry and promotion in the international market, preparation and implementation of tactical and strategic development plans.The use of such digital marketing tools as: content marketing, social media marketing, Email-marketing, targeted advertising, contextual advertising, media advertising, Search Engine Optimization, affiliate programs and the company's website is analyzed in detail.