• 제목/요약/키워드: Digital Business

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디지털 트랜스포메이션을 위한 인공지능 비즈니스 생태계 연구: 다행위자 네트워크 관점에서 (Understanding the Artificial Intelligence Business Ecosystem for Digital Transformation: A Multi-actor Network Perspective)

  • 황윤민;홍성원
    • 경영정보학연구
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    • 제21권4호
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    • pp.125-141
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    • 2019
  • 알파고로 대변되는 딥러닝 기법의 등장으로 인공지능은 기업 경쟁우위 확보를 위한 디지털 트랜스포메이션의 핵심 주제로 급부상했다. 산업 내 인공지능 기반 디지털 트랜스포메이션 방향을 이해하기 위해서는 현재 진행 중인 인공지능 비즈니스 생태계 참여자들 유형 및 활동에 대한 명확한 이해가 선행되어야 한다. 따라서 본 연구는 다행위자 네트워크(Multi-actor network)관점에서 인공지능 비즈니스 생태계 내부와 외부 참여자들의 활동을 분석하고 플랫폼 전략 유형을 규명하였다. 인공지능 비즈니스 생태계 내부 세 개 계층(인프라스트럭처 & 하드웨어, 소프트웨어 & 애플리케이션, 서비스 & 데이터 계층)에서 사업자들은 네 가지 플랫폼 전략 유형으로(기술수직×비즈수평, 기술수직×비즈수직, 기술수평×비즈수평, 기술수평×비즈수직) 인공지능 비즈니스가 진행되고 있다. 인공지능 비즈니스 생태계 외부에는 다섯 행위자들이(사용자, 투자자, 정부 정책가, 학계 등 컨소시엄, 시민단체) 공존 및 지속가능한 인공지능 비즈니스 생태계를 지원하고 있다. 본 연구는 학술적으로 인공지능 비즈니스 생태계 분석 프레임워크 및 인공지능 플랫폼 전략 모델을 제시하였고, 실무적으로 플랫폼 관점의 인공지능 디지털 트랜스포메이션 전략 방향과 지속가능한 인공지능 비즈니스 생태계 조성을 위한 정부, 학계 등의 역할을 제시했다.

Digital Item Purchase Model in SNS Channel Applying Dynamic SNA and PVAR

  • LEE, Hee-Tae;JUNG, Bo-Hee
    • 유통과학연구
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    • 제18권3호
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    • pp.25-36
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    • 2020
  • Purpose: Based on previous researches on social factors of digital item purchase in digital contents distribution platforms such as SNS, we aim to develop the integrated model that accounts for the dynamic and interactive relationship between social structure indicators and digital item purchase. Research design, data and methodology: A PVAR model was used to capture endogenous and dynamic relationships between digital item purchase and network indicators. Results: We find that there exist considerable endogenous and dynamic relationships between digital item purchase and network structure variables. Not only lagged in-degree and out-degree but also in-closeness and out-closeness centrality have significant and positive impacts on digital item purchase. Lagged clustering has a significant and negative effect on digital item purchase. Lagged purchase has a significant and positive impact just on the present in-closeness and out-closeness centrality; but there is no significant effect of lagged purchase on the other two degree variables and clustering coefficient. We also find that both closeness centralities have much higher carryover effect on digital item purchase and that the elasticity of both closeness centralities on the purchase of digital items is even higher than that of other network structure variables. Conclusions: In-closeness and out-closeness are the most influential factors among social structure variables of this study on digital item purchase.

The Digital Mock-Up Information System for New Car Development

  • Min, Sung-Ki;Lee, Chul-Woo
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 1999년도 학술대회지 vol.1
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    • pp.277-299
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    • 1999
  • Since Chrysler Motor Co. had experienced the digital development system in the beginning of 1990's, most of leading automobile companies are trying to apply a digital information system for their own business process reengineering based upon concurrent engineering system from product planning phase. This is called as virtual DMU(Digital Mock-Up) system instead of the traditional PMU(Physical Mock-Up) system. By using the virtual prototype, all of the design requirements and system specifications can be checked, changed and optimized more quickly and more efficiently. This paper consists of five chapters for the DMU information system. In the 1$^{st}$ chapter, the principle of digital design system is suggested by using four basic modules such as product design module, process design module, manufacturing system design module and central control module. The basic scheme of DMU is introduced with the benefits of application in the chapter 2. In the chapter 3, a digital design process of new car development is explained with the detailed DMU design and design review processes. In the chapter 4, the practical DMU manufacturing techniques and applications are introduced as CAD/CAM analyses, DPA(Digital Pre-Assembly)reviews for development, production, operation and maintenance phases, digital tolerance analyses and digital factory analyses for assembling line simulation, automated robot welding processes, production jig & fixtures and painting process simulation. Finally, the activities of digital design support; CAS-styling, CAE-engineering and CAT-testing are summarized for design optimization in the chapter 5. As today's automobile manufactures and related business organizations are struggling to compete in the global marketplace, they are concentrating on efficient use of DMU information system to reduce the new car development cost, to have shorten the delivery schedule and to improve product design quality. To meet the demand of those automobile industries on digital information systems, the CALS(Computer aided Acquisition and Logistics Support) and EC(Electronic Commerce)initiative has been focused as a dominant philosophy in defense & commercial industries, specially automobile industries.s.

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디지털 혁신이 기업 재무활동에 미치는 영향: 녹색기술혁신의 매개효과 (The Impact of Digital Transformation on Business Financialization: Mediating Effect of Green Technology Innovation)

  • 김경일
    • 산업과 과학
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    • 제2권4호
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    • pp.17-27
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    • 2023
  • 본 연구는 국내 중소제조업체들이 디지털 전환을 시도할 때 고려하여야 할 요인을 제시하여 디지털 전환의 효율성을 향상시킬 수 있도록 함에 연구의 목적이 있다. 2019년부터 2021년까지의 중소기업 데이터를 활용하여 디지털 전환이 기업의 재무활동에 미치는 영향과 어떠한 디지털 기술이 재무활동에 영향을 미치는지 분석하고 디지털 전환과 기업 재무활동 사이의 녹색 기술 혁신의 매개 효과에 대해 추가적으로 분석하였다. 연구결과 디지털 기술이 기업 재무활동에 미치는 부정적인 영향을 뒷받침하고 있으며 클라우드 컴퓨팅 기술은 기업 재무활동 수준을 상당히 억제하는 것으로 밝혀졌다. 또한 녹색기술혁신은 디지털 전환이 녹색기술혁신을 촉진하여 기업의 재무활동을 억제하는 매개역할을 하는 것으로 나타났다. 디지털 전환은 녹색 기술 혁신을 통해 기업 의사결정에 영향을 미치며 디지털 기술과 녹색 프로젝트의 결합을 고려해야 할 것을 제언한다.

디지털 콘텐츠 세부산업의 평가프레임 제안 및 유망성 비교분석 (A Comparative Study of the Digital Content Industry and its Assessment Frame)

  • 박동운;박영서;김은선
    • 한국콘텐츠학회논문지
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    • 제6권11호
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    • pp.38-44
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    • 2006
  • 인터넷의 보급과 함께 엄청나게 성장하고 있는 디지털 콘텐츠 산업은 웹정보콘텐츠 뿐만 아니라 게임, 애니메이션, 디지털 영상, 이러닝 등 다양한 형태로 발전하고 있다. 국가 성장엔진의 하나로서 디지털콘텐츠가 차지하는 비중을 미루어 보건데 사업성을 전제한 관련기술과 핵심요소들의 정확한 개발 방향에 대한 결정이 매우 중요하다. 본 논문에서는 10대 성장동력 산업의 하나인 디지털콘텐츠 세부 분야별 사업 유망성에 대한 평가를 통해 관련분야의 기술개발 및 사업화에 관심을 갖는 산 학 연 주체들의 사업전략에 실질적인 도움을 주고자 했다. 사업 유망성 비교분석의 틀로써 SRIC-BI의 차세대 성장산업과 제품들을 선정하기 위한 7단계의 프로세스 가운데 산업과 사업영역의 평가가 가능하도록 외적요인 평가프로세스를 보정한 BOE 프로세스를 제안하고, 이를 디지털콘텐츠 세부산업 평가에 활용하였다.

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Gemas: Enhancing the Distribution of Integrated Eco-Friendly Marketing Strategies towards Digital Transformation and Global Competitiveness

  • Diana AQMALA;Febrianur Ibnu Fitroh Sukono PUTRA
    • 유통과학연구
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    • 제22권5호
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    • pp.39-57
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    • 2024
  • Purpose: Various policies continue to be strengthened to develop Micro, Small and Medium Enterprises (MSMEs), which have a strategic role in the economy through the pillars of corporatization, capacity and financing to support strong and inclusive economic growth. Efforts to transform MSMEs marketing strategies are undertaken through eco-friendly digitalization to increase resilience and more productive and innovative capacity. Research design, data and methodology: This research is an exploratory qualitative approach taken to investigate the transformation of eco-friendly marketing strategies for MSMEs to increase competitiveness at the global level. The samples obtained were 425 MSMEs assisted by the DKI Jakarta, Bali, Java, Borneo, and Sumatera. The data collection technique used non-probability sampling (snowball sampling). Data is analyzed through collection, reduction, analysis, validity testing, presentation and conclusion. Results: This research shows the transformation of eco-friendly digital-based MSME marketing strategies occurred through four stages, namely production and institutional activities, expanding market share, digitalization and financing, and export market access. Conclusions: Eco-friendly digital transformation allows MSMEs competencies to be refined to improve business processes and business competitiveness at the international level. The contribution of this marketing strategy transformation is expanding MSMEs access to financial institutions (fintech), marketplaces, and QRIS (QR Code Indonesian Standard) digital payments.

Unlocking Digital Transformation: The Pivotal Role of Data Analytics and Business Intelligence Strategies

  • Edwin Omol;Lucy Mburu;Paul Abuonji
    • International Journal of Knowledge Content Development & Technology
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    • 제14권3호
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    • pp.77-91
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    • 2024
  • This article aims to comprehensively analyze the crucial role played by data analytics and business intelligence (BI) strategies in propelling digital transformation within diverse industries. Through an extensive literature review and examination of real-world case studies, the study employs a systematic analysis of scholarly works and industry reports. This approach provides a panoramic view of how organizations utilize data-driven insights for competitive advantages, improved customer experiences, and fostering innovation. The findings underscore the pivotal significance of data analytics and BI strategies in influencing strategic decision-making, enhancing operational efficiency, and ensuring long-term sustainability across various industries. The study stands out in its originality by offering a unique synthesis of insights derived from scholarly works and real-world case studies, contributing to a holistic understanding of the transformative impact of data analytics and BI on contemporary business practices. While the study provides valuable insights, limitations include the scope of available literature and case studies. The implications call for further research to explore emerging trends and evolving challenges in the dynamic landscape of data analytics and BI. The practical implications highlight the tangible benefits organizations can derive from integrating data analytics and BI strategies, emphasizing their role in shaping strategic decisions and fostering operational efficiency. In a broader context, the study delves into the social implications of the symbiotic relationship between data analytics, BI, and digital transformation. It explores how these strategies impact broader societal and economic aspects, influencing innovation and sustainability.

Food Processing Enterprises Performance: Roles of Dynamic Capabilities and Competitive Advantage

  • Thi My Nguyet NGUYEN;Thao Quynh LE
    • 유통과학연구
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    • 제22권6호
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    • pp.57-68
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    • 2024
  • Purpose: Dynamic capabilities are acknowledged as pivotal factors facilitating the generation of competitive advantage and performance for enterprises across diverse sectors, notably within the food processing industry. This study endeavors to explore and examine the direct and indirect impact of dynamic capability factors, encompassing innovation capability, market orientation (customer orientation, supply chain orientation, competitor orientation), and digital orientation on the business performance of Vietnamese food processing enterprises. Research design, data and methodology: Research data was collected from 239 food processing enterprise managers and analyzed using partial least square - structural equation modeling. Results: With the exception of digital orientation, the study found evidence of the role of innovation capability and market orientation (customer orientation, supply chain orientation, competitor orientation) in the overall competitive advantage of Vietnamese food processing enterprises. Furthermore, the study underscores the contributions of innovation capability, market orientation and digital orientation in fostering performance of Vietnamese food processing enterprises. It also identifies the mediating role of competitive advantage in the relationship between dynamic capabilities and performance. Conclusions: Consequently, the study proposes a number of implications for food processing enterprise managers with the aim of establishing and enhancing competitive advantage and business performance in the future.

A Social Network Analysis of the Ecosystem Transformation Caused by Technological Innovation

  • Cho, Namjae;Oh, SeungHee
    • Journal of Information Technology Applications and Management
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    • 제21권4호
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    • pp.187-201
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    • 2014
  • As the complexity of business environment increases rapidly the use advanced information technology start to affect not only the business processes of individual companies but also the fundamental nature of business and industrial ecosystem. The changes observed at the level of business and industrial ecosystem encompasses a broad range of transformation. This unit of analysis is not sufficiently dealt with by existing information system research. This research attempted to analyze the changes in business ecosystem caused by digital transformation using Social Network Analysis. We studied structural change of the Korea film industry ecosystem chronologically divided by critical events. The film industry is chosen because it is an industry very sensitive to the changes in technology and has gone through massive transformation during the last three decade by way of using modern information technology.

A Study on Discrete Continuity of Information System, Knowledge System, and e-Business System

  • 최재영
    • 디지털산업정보학회논문지
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    • 제6권3호
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    • pp.203-209
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    • 2010
  • Since information systems are pervasive in the business and non-business areas, the issue of extending researches on information systems to knowledge systems and e-business systems is one of the most profitable topics of researches. We propose a historical, discontinuous changes introducing ambiguity in explaining and interpreting innovative nature of three paradigms of systems: information systems, knowledge systems, and e-business systems. Resorting to the historical perspective in developing ideas into meaningful themes, we proposed a discrete continuity in interpreting changes of paradigms of systems. Discrete continuity may be explained by ambiguously-shared meaningful perspectives applied to different paradigms of systems and interpretive elements of each system. The discrete continuity has been adopted to make ambiguity utilized have instrumental contribution in researches. The engrafted ambiguity in systems design, development, and use could have enduring instrumental value in interpreting the types or variants of systems in each paradigm of systems.