• Journal of the Institute of Electronics Engineers of Korea SP
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• v.42 no.2 s.302
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• pp.19-26
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• 2005

After various video coding standards such as H.263, MPEG-4, and H.264 have been introduced, there has bun strong need to support the multiple standards with limited resources efficiently. In terms of deblocking Inter which plays an important role in improving visual quality, K264 deblocking filter implementation has different aspects as compared with traditional $8\times8$ block-based post-filter implementation. Analyzing the differences, this paper proposes a H.264 deblocking filter implementation method that supports $8\times8$ block-based post-filtering for the traditional video coding systems. In the proposed implementation method the block boundaries to he filtered are adaptively chosen for $8\times8$ and $4\times4$ block boundary filtering. Since the filtered result is selectively used for motion compensation or not, both loop-filtering and post-filtering can be achieved. A quantization parameter conversion unit that converts H.263 quantization parameters to H.264 quantization parameters is utilized by examining the $8\times8$ block boundary errors based on human visual system. Since the original nature of the H.264 deblocking filter is well expanded to the $8\times8$ block-based post-filter with minor modifications, the proposed implementation method is suitable to implement the deblocking function of the multiple video standards such as H.263, MPEG-4, and K264, efficiently.

• Journal of Global Scholars of Marketing Science
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• v.18 no.3
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• pp.27-57
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• 2008

Many consumers enjoy the challenge of purchasing a brand that matches well with their own values and personalities (for example, Ko et al., 2008; Ko et al., 2006). Therefore, the personalities of consumers can impact on the final selection of a brand and its brand personality in two ways: first, the consumers may incline to purchase a brand or a product that reflects their own personalities; second, consumers tend to choose a company that has similar brand personalities to those brands that are being promoted. Therefore, the objectives of this study are following: 1. Is there any empirical relationship between a consumer's personality and the personality of a brand that he or she chooses? 2. Can a corporate brand be differentiated by the brand personality? In short, consumers are more likely to hold favorable attitudes towards those brands that match their own personality and will most probably purchase those brands matching well with their personality. For example, Matzler et al. (2006) found that extraversion and openness were positively related to hedonic product value; and that the personality traits directly (openness) and indirectly (extraversion, via hedonic value) influenced brand effects, which in turn droved attitudinal and purchase loyalty. Based on the above discussion, the following hypotheses are proposed: Hypothesis 1: the personality of a consumer is related to the brand personality of a product/corporate that he/she purchases. Kuksov (2007) and Wernerfelt (1990) argued that brands as a symbolic language allowed consumers to communicate their types to each other and postulated that consumers had a certain value of communicating their types to each other. Therefore, how brand meanings are established, and how a firm communicate with consumers about the meanings of the brand are interesting topics for research (for example, Escalas and Bettman, 2005; McCracken, 1989; Moon, 2007). Hence, the following hypothesis is proposed: Hypothesis 2: A corporate brand identity is differentiated by the brand personality. And there are significant differences among companies. A questionnaire was developed for collecting empirical measures of the Big-Five personality traits and brand personality variables. A survey was conducted to the online access panel members through the Internet during December 2007 in Korea. In total, 500 respondents completed the questionnaire, and considered as useable. Personality constructs were measured using the Five-factor Inventory (NEO-FFI) scale and a total of 30 items were actually utilized. Brand personality was measured using the five-dimension scale developed by Aaker (1997). A total of 17 items were actually utilized. The seven-point Likert-type scale was the format of responses, for example, from 1 indicating strongly disagreed to 7 for strongly agreed. The Analysis of Moment Structures (AMOS) was used for an empirical testing of the model, and the Maximum Likelihood Estimation (MLE) was applied to estimate numerical values for the components in the model. To diagnose the presence of distribution problems in the data and to gauge their effects on the parameter estimates, bootstapping method was used. The results of the hypothesis-1 test empirically show that there exit certain causality relationship between a consumer's personality and the brand personality of the consumer's choice. Thus, the consumer's personality has an impact on consumer's final selection of a brand that has a brand personality matches well with their own personalities. In other words, the consumers are inclined to purchase a brand that reflects their own personalities and tend to choose a company that has similar brand personalities to those of the brand being promoted. The results of this study further suggest that certain dimensions of the brand personality cause consumers to have preference to certain (corporate) brands. For example, the conscientiousness, neuroticism, and extraversion of the consumer personality have positively related to a selection of "ruggedness" characteristics of the brand personality. Consumers who possess that personality dimension seek for matching with certain brand personality dimensions. Results of the hypothesis-2 test show that the average "ruggedness" attributes of the brand personality differ significantly among Korean automobile manufacturers. However, the result of ANOVA also indicates that there are no significant differences in the mean values among manufacturers for the "sophistication," "excitement," "competence" and "sincerity" attributes of the corporate brand personality. The tight link between what a firm is and its corporate brand means that there is far less room for marketing communications than there is with products and brands. Consequently, successful corporate brand strategies must position the organization within the boundaries of what is acceptable, while at the same time differentiating the organization from its competitors.

• Economic and Environmental Geology
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• v.44 no.5
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• pp.399-412
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• 2011

A DEM (digital elevation model) is produced using a digital topographic map and is now a commonly used tool in geologic surveys. This study aimed to clarify the relationship between knickpoints and faults in the Namdae stream by analyzing a DEM of the area. The Namdae drainage basin was divided into three subbasins (S1, S2 and S3) and their knickpoints developed for the middle to mid-upper regions were extracted from the DEM. The relative steepness Ks and concavity depending on the incision rate was higher in S1 than in S2 and S3 regions. We assumed that the incision rate caused by active erosion resulted from several faults crossing the basins rather than differences in rock types. There are 77 knickpoints in the Namdae drainage area, including the low-ranking branch, and 24 of thses are on the main river system (S1, S2, S3). Of these 77 knickpoints, 27 (38%) are matched by faults, and from the three basins, 13 (54%) correspond with faults, indicating that the knickpoints are connected closely with the faults. For example the average Ks (relative steepness), was 38.8, but in the overlapping area of the Samdang and Doocheon faults the Ks value was 42.99~43.39. We suggest that the faults resulted in geomorphic deformation such as the high-Ksn knickpoints. There was little evdence of relationship between the knickpoints and rock boundaries, with 54% of the knickpoints distributed on the S1, S2, and S3 subbasins. We concluded that the drainage basin knickpoints are the result of fault movement and are a type of geomorphologic deformation that could be useful for surveying Quaternary faults or fault extension.

• Journal of Korean Society on Water Environment
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• v.23 no.4
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• pp.467-473
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• 2007

Although the dominant land use at the Imha-dam watershed is forest areas, soil erosion has been increasing because of intensive agricultural activities performed at the fields located along the stream for easy-access to water supply and relatively favorable topography. In addition, steep topography at the Imha-dam watershed is also contributing increased soil erosion and sediment loads. At the Imha-dam watershed, outflow has increased sharply by the typhoons Rusa and Maemi in 2002, 2003 respectively. In this study, the Soil and Water Assessment Tool (SWAT) model was evaluated for simulation of flow and sediment behaviors with long-term temporal and spatial conditions. The precipitation data from eight precipitation observatories, located at Ilwol, Subi and etc., were used. There was no significant difference in monthly rainfall for 8 locations. However, there was slight differences in rainfall amounts and patterns in 2003 and 2004. The topographical map at 1:5000 scale from the National Geographic Information Institute was used to define watershed boundaries, the detailed soil map at 1:25,000 scale from the National Institute of Highland Agriculture and the land cover data from the Korea Institute of Water and Environment were used to simulate the hydrologic response and soil erosion and sediment behaviors. To evaluate hydrologic component of the SWAT model, calibration was performed for the period from Jan. 2002 to Dec. 2003, and validation for Jan. 2004 to Apr. 2005. The $R^2$ value and El value were 0.93 and 0.90 respectively for calibration period, and the $R^2$ value and El value for validation were 0.73 and 0.68 respectively. The $R^2$ value and El value of sediment yield data with the calibrated parameters was 0.89 and 0.84 respectively. The comparisons with the measured data showed that the SWAT model is applicable to simulate hydrology and sediment behaviors at Imha dam watershed. With proper representation of the Best Management Practices (BM Ps) in the SWAT model, the SWAT can be used for pre-evaluation of the cost-effective and sustainable soil erosion BMPs to solve sediment issues at the Imha-dam watershed. In Korea, the Universal Soil Loss Equation (USLE) has been used to estimate the soil loss for over 30 years. However, there are limitations in the field scale mdel, USLE when applied for watershed. Also, the soil loss changes temporarily and spatially, for example, the Imha-dam watershed. Thus, the SW AT model, capable of simulating hydrologic and soil erosion/sediment behaviors temporarily and spatially at watershed scale, should be used to solve the muddy water issues at the Imha-dam watershed to establish more effective muddy water reduction countermeasure.

• Korean Journal of Mineralogy and Petrology
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• v.36 no.2
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• pp.147-166
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• 2023

This study aimed to develop and apply guidelines for calculating greenhouse gas emissions to activate the contribution of the Korea Institute of Geoscience and Mineral Resources (KIGAM) for institutional-level research activities. In addition, we intended to improve awareness by identifying greenhouse gas emissions from KIGAM's basic research and development (R&D) activities in fiscal 2022. Herein, the research plan and budget contents of individual projects were analyzed, whilst the boundaries and scopes of greenhouse gas emissions were determined, with 22 cases being derived as either direct, indirect, or other sources of emissions. Subsequently, research activity emissions were calculated by emission source. The greenhouse gas emissions of KIGAM's 2022 basic project R&D activities were 2,041.506 tCO2eq, of which direct emissions were 793.235 tCO2eq (38.86%), indirect emissions comprised 305.647 tCO2eq (14.97%), whilst other emissions were 942.624 tCO2eq (46.18%). In particular, greenhouse gas emissions per 100 million won in the KIGAM's basic projects for fiscal 2022 (a total of 96.661 billion won) was calculated as 2.11 tCO2eq, whilst greenhouse gas emissions per participating researcher (was 4.800 tCO2eq. Such calculations should be carried out annually rather than once and accumulated for at least 5 years. Accordingly, it will be possible to standardize specific matters that influence emissions according to differences in research field characteristics and methods, thus guiding greenhouse gas emission reduction management in the future and evaluating the contributions of Environmental, Social and Governance (ESG) management to the environmental sector.

• Journal of the Korean Institute of Landscape Architecture
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• v.37 no.3
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• pp.46-53
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• 2009

Urbanization brings several changes to the natural environment. Its consequences can have a direct effect on climatic features, as in the Urban Heat Island Effect. One factor that directly affects the urban climate is the green area. In urban areas, vegetation is suppressed in order to accommodate manmade buildings and streets. In this paper we analyze the effect of green areas on the urban temperature in Seoul. The period selected for analysis was July 30th, 2007. The ground temperature was measured using Landsat TM satellite imagery. Land cover was calculated in terms of city area, water, bare soil, wet lands, grass lands, forest, and farmland. We extracted the surface temperature using the Linear Regression Model. Then, we did a regression analysis between air temperature at the Automatic Weather Station and surface temperature. Finally, we calculated the temperature decrease area and the population benefits from the green areas. Consequently, we determined that a green area with a radius of 500m will have a temperature reduction area of $67.33km^2$, in terms of urban area. This is 11.12% of Seoul's metropolitan area and 18.09% of the Seoul urban area. We can assume that about 1,892,000 people would be affected by this green area's temperature reduction. Also, we randomly chose 50 places to analysis a cross section of temperature reduction area. Temperature differences between the boundaries of green and urban areas are an average of $0.78^{\circ}C$. The highest temperature difference is $1.7^{\circ}C$, and the lowest temperature difference is $0.3^{\circ}C$. This study has demonstrated that we can understand how green areas truly affect air temperature.

• Korean Journal of Mineralogy and Petrology
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• v.36 no.1
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• pp.55-72
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• 2023

This study aims to identify the fault zone architecture and geometric and kinematic characteristics of the Yeongdeok Fault, based on the geometry and kinematic data of various structural elements obtained by detailed field survey and anisotropy of magnetic susceptibility (AMS) of the fault rocks. The Yeongdeok Fault extends from Opo-ri, Ganggu-myeon, Yeongdeok-gun to Gilgok-ri, Maehwa-myeon and Bangyul-ri, Giseong-myeon, Uljin-gun, and cuts various rock types from the Paleo-proterozoic to the Mesozoic with a range of 4.6-5.0 km (4.77 km in average) of right-lateral offset or forms the rock boundaries. The fault is divided into four segments based on its geometric features and shows N-S to NNW strikes and dips of an angle of ≥ 54° to the east at most outcrops, even though the outcrops showing the westward dipping (a range of 54°-82°) of fault surface increase as it goes north. The Yeongdeok Fault shows the difference in the fault zone architecture and in the fault core width ranging from 0.3 to 15 m depending on the bedrock type, which is interpreted as due to differences in the physical properties of bedrock such as ductility, mineral composition, particle size, and anisotropy. Combining the results of paleostress reconstruction and AMS in this and previous studies, the Yeongdeok Fault experienced (1) sinistral strike-slip under NW-SE maximum horizontal principle stress (σ_Hmax) and NE-SW minimum horizontal principle stress (σ_Hmin) in the late Cretaceous to early Cenozoic, and then (2) dextral strike-slip under NE-SW maximum horizontal principle stress (σ_Hmax) and NW-SE minimum horizontal principle stress (σ_Hmin) in the Paleogene. It is interpreted that the deformation caused by the Paleogene dextral strike-slip movement was the most dominant, and the crustal deformation was insignificant thereafter.

• The Journal of the Petrological Society of Korea
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• v.19 no.3
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• pp.227-244
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• 2010

Abundant spinel lherzolite xenoliths showing distinctively different textural types such as protogranular, porphyroclastic, and mylonitic texture are trapped in the basaltic rocks from southeastern part of Jeju Island. These xenoliths show the textural spectrum from coarse-grained protogranular through porphyroclastic with bimodal grain size to fine-grained and foliated mylonitic texture. They tend to decrease in grain sizes and show more linear grain boundaries and more frequent triple junctions from protogranular through porphyroclastic to mylonitic. Spinel has different occurrence mode according the textural type. Spinel is always associated with orthopyroxene in protogranular texture, whereas it is scattered and independent of orthopyroxene in mylonitic texture. Additionally, porphyroblast from porphyroclastic and mylonitic textures has internal deformation features such as kink band, undulatory extinction and curved lamella, whereas neoblast is strain-free. These textural features indicate increasing degree of static/dynamic recrystallization from protogranular through porphyroclastic to mylonitic texture. The mg#[$=100{\times}Mg/(Mg+Fe_t)$] of olivine, orthopyroxene and clinopyroxene is relatively constant (ol: 88-91; opx: 89-92; cpx: 89-92) regardless of textural differences. The mg# of constituent minerals, NiO content (0.3~0.4 wt%) and MnO content (0.1~0.2 wt%) of olivine are similar to those of mantle xenoliths worldwide, also indicating that studied spinel lherzolite xenoliths were mantle residues having experienced 20~25% partial melting. The geochemical and textural characteristics have close relations showing that LREE and incompatible trace elements content of orthopyroxene and clinopyroxene increases from protogranular through porphyroclastic to mylonitic. These observations suggest that the studied mantle xenoliths experienced metasomatism by LREE enriched melt or fluid after partial melting, indicating a close relation between deformation and metasomatism. The metasomatism was possibly confined to narrow shear zones from where porphyroclastic and mylonitic textured xenoliths originated. These shear zones might favorably drive the percolation of LREE-enriched melts/fluids responsible for the metasomatism in the lithospheric mantle below the Jeju Island.

• Journal of the Korean earth science society
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• v.33 no.4
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• pp.360-375
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• 2012

The purpose of this study was to compare 10th grade students' understanding of concepts about the plates' motions depending on the different spatial ability. Based on previous studies and literature reviews, two instruments were selected and used in this study. The Spatial Perception Test developed in Korean Testing Center was applied to measure students' spatial ability. Another instrument for testing students' understandings of plates' motions consists of a total of 10 items. The instruments were distributed to 118 students who were 10th graders in metropolitan city. The results are as follows: First, a correlation coefficient between conceptual understanding of plates' motions and spatial ability was r=0.439 (p<.01). It indicates that conceptual plates' motions and spatial ability have a moderate relationship. The students were divided into two groups (high and low) by spatial ability. The independent t-test was performed and reveals that the statistically significant difference between high and low groups. On the other hand, the 6 students (3 higher spatial ability students and 3 lowers) were selected and interviewed individually to find the differences in their understanding of the concept of plates' motions. The findings from interviews indicate that most students recognized about concepts of trench and ocean ridge, a rise and drop of the mantle, and divergent and convergent boundaries. However, students had misconceptions about section of trench and ocean ridge. In addition, the students who had higher spatial ability knew the more proper concepts about the creation and extinction of plate, crustal movements, and bottom of the ocean extension, whereas the students who had the lower spatial ability had misconceptions.

• Geophysics and Geophysical Exploration
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• v.13 no.3
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• pp.243-248
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• 2010

Two suspicious events, which were claimed as underground nuclear tests by North Korea, were detected in the northern Korean Peninsula on October 9, 2006 and May 25, 2009. The KIGAM and Korea-China Joint seismic stations are distributed uniformly along the boundaries between North Korea and adjacent countries. In this study, the data from broadband stations with the distance of 200 to 550 km from the test site are used to analyze and compare two nuclear tests of North Korea. By comparing the time differences of the Pn-wave arrival times of 1st and 2nd tests at multiple stations, the relative locations of two test sites could be calculated precisely. From the geometrical calculation with the velocity of Pn wave $V_{Pn}$ = 8 km/s, the 2nd test site is estimated to move in the WNW direction from 1st one with the distance of 2 km. Body wave magnitude, mb of the 2nd test, which was announced officially as the network average of 4.5, varies widely with the directional location of stations from 4.1 to 5.2. The magnitude obtained from Lg wave, $m_b$(Lg), shows less variation between 4.3 to 4.7 with the average of 4.6. The moving-window spectra of time traces of 1st and 2nd tests show very similar pattern with different scale level. In addition, the corner frequencies of P wave of 1st and 2nd tests at each station show no or negligible difference. This indicates the burial depths of two tests might be very similar. The relative yield amount of the 2nd test is estimated 8 times larger than that of the 1st from the weighted average of ground-velocity amplitude ratios.