• 제목/요약/키워드: Differences

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에로티시즘 표현 진 의류광고의 선호도 및 제품 구매의도에 대한 유행의사선도자와 추종자 집단간 차이 (Eifferences between Fashion Opinion Leader and Follower in Preferences of Advertisements and Intentions to Buy the Advertised products in sexuality Oriented Fashon Jeans Advertising)

  • 홍희숙
    • 대한가정학회지
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    • 제35권1호
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    • pp.291-306
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    • 1997
  • The purposes of this study were 1) to identify the gender differences in the perception of sexuality in jeans fashion advertising 2) to identify the differences between fashion opinion leaders and followers in the preferences of advertisements and followers in the preferences of advertisements and intentions to buy the advertised jeans in highly and low sexual advertising. The data were collected via a questionnaire from 441 collesge students(female=225, male=216) living in Seoul. Korea, and analyzed by t-test. The results of this study were as follows: First there were significant differences between male and female in the perception of sexuality in jeans fashion advertising. Second to significant differences between fashion opinion leaders and followers in intentions to buy the advertised jeans of highly sexy advertisements were found in the data collected from male. But there were not significant differences between fashion opinion leaders and followers in preferences and intentions to buy the advertised jeans of highly sexy advertisements in female's data. Third there were significant differences between fashion opinion leaders and followers in the preference of low sexy advertisements in female's data. But there were not significant differences between fashion opinion leaders and followers in preferences and intentions to buy the advertised jeans of low sexy advertisements in male's data.

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소비자의 신세대 특성 지향 정도에 따른 성적소구 진 의류광고의 선호도 및 제품 구매의도 차이 (Differences of Advertisement Preference and Intention to Purchase Product between the Groups haying Different Orientation of the Characteristics of New Young Generation in Sexuality - oriented Fashion Advertising)

  • 홍희숙
    • 한국의류학회지
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    • 제21권2호
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    • pp.333-345
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    • 1997
  • The purposes of this study were 1) to identify the differences between the sexes in the perception of sexuality in jeans fashion advertising, 2) to find out the differences between the high and low sexy advertisements and the differences between the groups which had different orientation of the characteristics of new young generation in preferences of advertisements and intentions to purchase product in sexy fashion advertising. The data were collected using questionnairs which contained nine advertisements of Guess Jeans, from 441 college students (female= 225, male= 216) living in Seoul, Korea participated in the study and the data were and analyzed by paired 1·test and t-test. The results of this study were as follows: First, there were significant differences between male and female in the perceptions of sexuality in jeans advertisements. Second, by paired t-test, male preferred highly sexy advertisement to low sexy advertisement, and female's intention to purchase product was higher in the advertisement of high sex appeal than that of low sex appeal. Third, there were partially significant diferences between two groups which had different orientation of the characteristics of new young generation in preferences of sexy advitisements. The differences of intentions to purchase product between two groups were significant in highly sexual advertising. But in low sexual advertising, the significant differences between two groups were not found in advertisement preferences and intentions to purchase products.

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청바지제품의 지각된 상표간 차이에 따른 상표전환의 유형과 특성 (Perceived Differences in Brands of Jeans; Classification and Characteristics of Brand-Switching)

  • 이선재
    • 복식
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    • 제49권
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    • pp.113-124
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    • 1999
  • The purpose of this study was to categorize brand-switching behaviors into subdivided groups by variety seeking and perceived differences between brands and to compare and to analyze brand-switching motive perceived differences between brands clothing-involvement and buying price among the subdivided groups. The subjects were 343 female and male to have jean pants-buying experience in their age of 20-29 living in Seoul and Kyunggi province. For the analysis of the data mean frequency t-test $\chi^2$-Test Factor analysis MANOVA Duncan-test were conducted and the cronbach's $\alpha$ has been calculated to measure the reliability The results are as follows: 1. brand-switching behaviors are categorized into 4 groups by strength of variety-seeking and perceived differences between brands that are small or large which are habitual brand switchers internal derived brand-switchers external derived brand-switchers and combined derived brand-switchers. 2. Among the 4 sub-groups there were significant difference in brand-switching motive according to factors such as change-seeking needs and price & promotion. And there were significant differences in perceived differences between brands according to factors such as apparel design clothing -symbolism fitness except apparel shop. 3. According to strength of variety-seeking levels of clothing-involvement and buying price have increased Combined derived brand-switchers have totally the strongest variety-seeking and the highest clothin-involvement and they purchase the highest priced jean-pants of the other types of consumers.

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취업모의 양육태도와 자녀의 심리적 복지에 관한 연구 (A Study on the Working Mother's Parental Attitude and the Psychological Well-being of Children)

  • 오선영;최정미
    • 한국지역사회생활과학회지
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    • 제15권2호
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    • pp.109-121
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    • 2004
  • This study is about the working mother's parental attitude and the psychological well-being of children. This investigation also analyzed the differences in the psychological well-being of children according to socio-demographic variables and whether there was a percieved affective nurturing attitude and monitoring of the mother. To study such differences, 437 second and third grade children with both parents working were chosen as the subjects of this investigation. The data was analyzed according to frequency, percentage, averages, standard deviation, Cronbach's alpha, t-test, one way ANOVA, and Duncan's mutiple comparison. The major finding were as follows: First, the results of examining the differences of the psychological well-being of children according to socio-demographic variables showed significant differences in the area of anxiety with respect to children's genders, maternal educational levels and maternal occupations. In the area of loneliness, the differences came only from the differences in the grade levels. Second, there were significant differences between loneliness and self-perceived competence in the psychological well-being of children according to the subjects' perception of an affective nurturing attitude and monitoring of mothers. In other words, it revealed that the group of children that strongly perceived an affective nurturing attitude and monitoring by their parents showed a lower level of loneliness and a higher level of self-perceived competence.

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자녀의 환경교육에 대한 초등학교 학부모의 의식 연구 - 수도권 거주 학부모를 대상으로 - (The Study of Attitude of Korean Parents on Environmental Education for Their Elementary Children)

  • 김범수;이숙정
    • 한국환경교육학회지:환경교육
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    • 제22권4호
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    • pp.1-13
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    • 2009
  • The purpose of this study is to investigate the attitudes of Korean parents on environmental education for their elementary children. To accomplish of this purpose, a questionnaire survey was administered to 231 (55 males, 176 females) parents from elementary school in Seoul and Gyeonggi Province, Korea. The self-reported Environmental Education Attitude Scale was revised and adopted to measure the difference among children's grade, gender, and age of parents. The SPSS 12.0 program was used to analyze the data. The major finding of this study represented that elementary parents have a great understanding about the importance of environmental education. Through the analyses, this study found several things. 1) There were significant differences among grade and age in the necessity of environmental education. However, there were no gender differences in this field. In other words, parents have strong agreement with the necessity of environmental education in childhood. 2) There were significant differences among grade in the effect of environmental education. However, there were no gender and age differences in this area. 3) There were significant differences among grade and gender in proper areas of environmental education according to academic years. However, there was no significant age difference in this questionnaire. 4) There were significant differences among grade, gender, and age group in the level of environmental education. 5) There were significant differences among grade, gender, and age in the subject for environmental education. Further implications and limitations of this study were discussed.

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Global Sex Differences in Cancer Mortality with Age and Country Specific Characteristics

  • Liu, Lee
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권7호
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    • pp.3469-3476
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    • 2016
  • Background: The cancer research literature suggests that women, especially premenopausal women, have lower cancer mortality rates than men. However, it is unclear if that is true for populations at all age levels in all countries and what factors affect such sex differences. This paper attempts to fill that gap. Materials and Methods: Sex- and country-specific cancer mortality data were statistically analyzed with particular attention to geographic, social, and economic factors that may affect the sex differences. Results: The sex differences were age and country specific, rather than universal. Premenopausal women actually tend to have a disadvantage compared to men or postmenopausal women. Male cancer mortality appears to be the affecting factor in explaining variations in sex differences. Latitude of residence and literacy rate are the affecting factors in cancer mortality and sex differences. African and Latin American countries tend to have a female disadvantage, while East Asian and Eastern European countries are more likely to have a female advantage. Conclusions: The findings challenge the cancer mortality literature and indicate that the sex differences and their possible causes are more complicated than the current literature suggests. They also highlight the urgency of adapting age- and country- specific health systems and policies to better meet the needs of younger women.

여대생의 자아조정 수준에 따른 상황별 자아이미지, 의복선택 요인에 관한 연구 (A Study on Situational Self-image, Clothing Selection Factors based on Level of Self-Monitoring of Female University Students)

  • 이은숙;박재옥
    • 한국의류학회지
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    • 제21권7호
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    • pp.1205-1214
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    • 1997
  • The purpose of this study is to positively investigate if the theory of self-monitoring among various individual trait theories would be a theoretical concept which can explain about the differences of clothing behavior under given social situations among Female university students in Korea. For this purpose, the following research problem were set up; 1. Self-monitoring levels and changing differences of self-image as per situation would be reviewed. 2. Self-monitoring levels and changing differences of clothing selection factors as per situation would be reviewed. The results of this study can be summarized as follows; First, as a result of analyzing the differences of situational self-image pursuits within per situation depending on individuals self-monitoring levels, the differences were found significant by. Namely, the adjectives for situational self-image which corresponded to those who had high self-monitoring than low self.monitoring were "womanly", "refined", "sensual", "lively" and "elegant". Second, as a result of analyzing the differences of priority of clothing selection factors within per situation depending on individuals self-monitoring levels, the differences were found significant by. Those who had high self-monitoring level put a higher priority on fashionability, aesthetics and status.symbol of clothing within per situation, while those who had low self-monitoring thought important for economy or utility within per situation.rtant for economy or utility within per situation.

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소방공무원이 지각한 외상경험이 직무소진과 우울, 불안 및 대인관계에 대한 차이 비교 연구 (A Study on Differences of the Effects of Firefighter's Traumatic Experiences on Their Burnout, Depression, Anxiety and Social Relationships)

  • 이서빈;변상해
    • 디지털산업정보학회논문지
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    • 제14권1호
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    • pp.121-133
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    • 2018
  • The goal of this study is to investigate the factors affecting firefighter's traumatic experiences and to examine and compare the differences of how those factors contribute to firefighter's burnout, depression, anxiety and social relationships. This study suggests that it is imperative for firefighters to have mindfulness, which brings mental and emotional healing, for their job-satisfaction. To empirically examine the research model of this study, the questionnaire survey was carried out to firefighters in InCheon Metropolitan City for two weeks; from October 19thto November 3rd, 2017. Out of 180 questionnaires, 170were retrieved. Total number of 160 questionnaires are empirically examined this study, excluding10bad survey responses. The t-test was conducted to determine whether there exist differences by gender among traumatic experienced firefighters, and a meaningful difference was found from perceived intrusiveness, a sub factor to traumatic experiences. Male firefighters showed higher mean than that of female firefighters in perceived angle, evasion and intrusiveness. Second, the t-test was conducted to determine whether there exist differences by gender in firefighter's burnout, but no meaningful differences were found. Female firefighters showed higher mean in emotional exhaustion, impersonalization and in decrease in self-achievements. Third, the t-test was conducted to determine whether there exist differences by gender in firefighter's depression and relationships, but no meaningful differences were found.

의료관광객과 병원 종사자간의 한국 의료관광 서비스에 대한 인식차이 분석 (The Analysis of South Korea Medical Tourism Services for the Differences Perceptions by Medical Tourists and Hospital Staffs)

  • 한재현;이견직
    • 한국병원경영학회지
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    • 제16권4호
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    • pp.17-34
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    • 2011
  • Recently, medical market has been changing not for the sake of treatment of the disease but for high quality of health. Therefore, South Korea medical tourism service needs to understand and improve for the differences perceptions of medical tourists and health professionals for customer satisfaction. The purpose of this study is to understand the structure of medical tourism market through theoretical consideration and to suggest the factors which need to be taken precedence for improvement of South Korea medical tourism service through analysis differences between consumers and suppliers. To analyze the difference of awareness, we reconstructed the questionnaires focussing on evaluation factors and articles about medical tourists selection attributes and health professionals way to invigoration through previous research and precedence study. After that, we also collected the data based on reconstructed questionnaires. After we compared each collected responses from medical tourists and health professionals, also analyzed the differences of awareness by applying Johari's Window to those differences. In conclusion, there is no relation between medical tourist and health professionals about th differences of awareness in functional quality and cost that is a direct effect to transaction in current medical tourism of South Korea. In contrast, there are differences of awareness between a process which support medical tourism and technical quality. Therefor, we expect to invigorate medical tourism by innovation of supportive process and technical quality.

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성별에 따른 일화기억 차이에 대한 체계적 고찰 (A Systematic Review on Sex Differences in Episodic Memory)

  • 이지영;박진혁
    • 재활치료과학
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    • 제9권4호
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    • pp.95-106
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    • 2020
  • 목적 : 본 연구는 성별에 따른 일화기억의 차이에 대한 체계적 고찰을 통해 성별에 따른 인지 중재 및 관련 연구의 기초 자료를 제공하고자 하였다. 연구방법 : 2010년부터 2019년 사이의 문헌을 Cochrane, Google Scholar, KISS, PubMed, PsycINFO 데이터베이스를 통해 검색하였다. 검색 키워드로는 'Sex differences' or 'Gender differences' and 'Episodic memory' or 'Autobiographical memory'를 사용하였다. 8편의 연구를 최종적으로 선택하여 연구의 질적 수준, 연구 대상자, 일화기억 평가 방법, 주요 측정변수, 수행 결과 분석하였다. 결과 : 총 8편의 연구 질적 수준을 분석한 결과, 수준 II에 해당하는 연구 5편(62.5%), 수준 III에 해당하는 연구는 3편(37.5%)으로 전반적인 질적 수준은 높았다. 분석 결과, 주로 성인과 노인이 연구 대상자에 포함되어 있었다. 일화기억 평가 방법은 인지과제 또는 표준화된 검사를 이용하는 방법으로 구분되었으며, 시각 또는 청각 자극을 제시한 후 일정 시간이 지난 뒤 자유회상을 실시하고 있었으며 그 수행을 측정하였다. 전반적으로 여성이 남성에 비해 높은 수준을 보였고 특히 청각적 일화기억에서 뚜렷한 차이를 나타냈다. 반면 시각적 일화기억에서는 성별에 따른 유의한 차이를 확인하지 못하였다. 결론 : 성별에 따른 일화기억의 차이를 확인하기 위해 다양한 방식으로 평가를 실시하여 일화기억을 평가하고 있었으며, 전반적으로 여성이 남성보다 높은 수준의 일화기억 수준을 보였다. 본 연구 결과는 임상에서 성별의 차이를 고려한 인지적 중재를 시행할 필요성을 시사한다. 후속 연구에서는 생태학적인 타당도를 높이기 위해 일화기억 평가가 필요할 것이다.