• 복식문화연구
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• 제20권2호
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• pp.208-221
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• 2012

The purpose of this study is to identify the effects of sportswear brands' country-of-origin on purchase intention (PI) in terms of brand personality as perceived by Chinese university students. Chinese students preferred to shop for sportswear at specialty stores, liked Nike and Adidas most, design was the most important factor when selecting, selected their sportswear themselves, and gathered information from TV ads. With regard to perceptions of brands country-of-origin, America was perceived as a developed country, influential to the world, but as having a bad relationship with China. Germany was perceived as a developed country and as having a well-developed civic culture, good people image, high technology, high influence on the world, and a good relationship with China. Italy was perceived as a developed country with the highest civic culture. China was perceived as a developing country, as having a good people image, and low technology and low influence on the world. Japan was perceived as a developed country with high technology. Factors of brand personality were sincerity, competence & sophistication, and excitement. Nike was perceived as having high competence & sophistication and excitement, Adidas as having high competence & sophistication and excitement, Lining as having high sincerity, and Mizuno's brand personality was very low. People image, competence & sophistication and excitement became higher, PI of Adidas increased. If people image, competence & sophistication and excitement became higher, PI of Kappa increased. If a country was developed and competence & sophistication and excitement became higher, PI of Lining increased. If civic culture, people image, technology, competence & sophistication and excitement became higher, PI of Mizuno increased.

• Journal of Information Technology Applications and Management
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• 제27권5호
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• pp.1-22
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• 2020

Due to the low usage level of traditional financial services in many developing countries, Fintech services that often substitute for such traditional services with greater convenience have great potential in these markets. However, there have thus far been relatively few attempts to examine Fintech adoption in developing countries. As financial services are a highly sensitive industry in terms of government regulation and consumer trust, it is critical for policymakers to understand how to foster a healthy Fintech marketplace in developing country environments. In this paper, we review the scholarly literature on Fintech adoption with respect to three stakeholder groups: customers, service providers, and policymakers. Adding with practitioner-oriented documentation relating to Fintech adoption in Vietnam, we derive propositions for Fintech adoption research in Vietnam and similar developing countries. We collect these propositions as a framework that suggests avenues for future research.

• Spatial Information Research
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• 제21권6호
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• pp.11-21
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• 2013

본 논문은 한국의 NSDI(National Spatial Data Infrastructure) 구축경험에 비추어, 개발도상국의 전략적인 NSDI 구축모델을 제시하고자 하였다. 1950년 한국전쟁 이래, 매우 짧은 기간 동안 원조수혜국에서 원조공여국으로 눈부신 경제성장을 이끌어낸 한국의 NSDI 구축경험은 개발도상국에게 시사하는 바가 크다. 따라서 연구방법으로 한국에서 NSDI 구축관련 경험이 있는 전문가의견 조사 및 한국 NSDI관련문헌조사를 수행하였다. 본 논문은 관련 문헌조사를 통해 SDI(Spatial Data Infrastructure)에 대한 개념 및 이론적 고찰을 수행하고, 이론적 고찰을 배경으로, SDI의 6개 구성요소 관점에서 전문가조사결과 등의 시사점을 모았으며, 개발도상국을 위한 NSDI 전략적 구축 모델로 구성된다. 본 논문의 핵심인 구축모델은 (1) NSDI 구현전략: 지리데이터, GIS능력배양, 지리정보 플랫폼, 파트너쉽을 통한 비용효율적인 지리정보관리의 4가지 관점, (2) 3단계에 걸친 주요 NSDI 세부 역할과 활동들, (3) 성공적인 NSDI구축을 위한 조화로운 추진방법으로 구성된다.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.1599-1607
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• 2009

In order to deal with severe competition in the construction market of developing countries, large contractors must continually improve their own performance and operation. Performance measurement is the heart of ceaseless improvement in organizations. Key performance indicators (KPIs) play a key role in measuring project management performance (PMP) of large contractors in developing countries. The main objective of this paper is to identify KPIs, which can be used to measure PMP of contractors, and then analyze the underlying relationships of these KPIs in order to gain insight into PMP of large construction firms in Vietnam construction industry (VCI). Literature reviews and the pilot survey provided 30 KPIs. Fourteen KPIs, which have the mean values higher than 3.0, were considered as important KPIs through a questionnaire survey of 32 professionals. Factor analysis of these KPIs was employed to categorize them. The results of the survey revealed that top six KPIs are construction time and cost, owner satisfaction on services and products, and quality management and project team performance. Factor analysis uncovered that 14 top-ranked KPIs can be grouped under six categories, namely: (1) construction input management, (2) owner satisfaction, (3) cost and quality, (4) manpower management, (5) subcontractor performance and (6) equipment management. The findings of this research can be used as a guideline to measure PMP of contractors in Vietnam as well as in other developing countries. Since contractors from a country to the other country may have the same manner to manage construction projects, the results of this study may be useful not only to practitioners and researchers in Vietnam but also to participants in other developing countries.

• Human Ecology Research
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• 제55권2호
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• pp.153-166
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• 2017

This study examined the effects of the cognitive and affective country image of Korea on product evaluation and purchase intention for Korean products. The research model was developed from relevant literature based on the halo effect model and data was collected using a self-administered online survey of 772 Southeast Asian consumers from Vietnam, Indonesia, and Malaysia. The major findings are as follows. First, analysis of variance revealed that Vietnam consumers have a significantly positive perception compared to Indonesia and Malaysia, regarding the affective country image and purchase intention towards Korean products. Second, results from structural equation model showed that the affective country image has significantly positive effects on product evaluation and purchase intention, which means the affective country image is directly and indirectly connected to purchase intention towards Korean products. However, cognitive country image only has an indirect effect on purchase intention. Third, the results of comparing path coefficient among three countries showed that the direct effect is more effective for consumers in Indonesia and Malaysia, whereas indirect effect has a stronger effect on consumers in Vietnam. Academically, this study contributes to an expansion of understanding the effects of country image by empirically proving the different roles of cognitive and affective dimensions for country image. This study provides practical implications for developing marketing communication strategies for businesses that hope to penetrate Southeast Asian countries.

• 시스템엔지니어링학술지
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• 제9권2호
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• pp.1-6
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• 2013

Developing Build-Own (or Operate)-Transfer (BOT) nuclear power project carrying large capital in the long term requires initially well-made multi-decision which it prevents sorts of risks from unexpected situation of target countries. In order to analyze the feasibility of project country, the Analytic Hierarchy Process is adopted. Firstly, the factors influencing the success of BOT nuclear power project in overseas countries were investigated through the literature survey for the country risk and were evaluated by expert interview for estimating comparative weight through pairwise comparison between such factors. Finally, it is developed comparative database of alternate countries with respect to each factor. This analytic method enables the developer to select and focus on the country which has preferable circumstance so that it enhances the efficiency of the project promotion. Also, it enables the developer to quantify the qualitative factors so that it diversifies the project success strategy and policy for the target country.

• 한국식생활문화학회지
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• 제21권5호
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• pp.439-445
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• 2006

The purpose of this study was to measure respondent's demographic characteristics, respondent's attitudes toward chicken, and factor influencing on the level of perceived helpfulness of country of origin in predicting the quality of chicken. The data was collected through a consumer survey during the March 2006. A total number of 250 meat consumers living in Suncheon, the eastern part of Chonnam, were randomly selected as respondents. Eleven respondents did not complete the survey instrument, resulting in a final sample size of 239. All estimations were carried out using chi-square, correlation, and logistic procedure of SAS package. The results are as follows. The level of perceived helpfulness of country of origin in predicting the quality of chicken was significantly different by age and occupation of demographic variables, and was significantly correlated with respondent informed of attitude variables. The proportional odds assumption of model was not violated at p<0.05. The effects of income, occupation and respondent informed on the level of perceived helpfulness of country of origin in predicting the quality of chicken. The results from this study could be useful in developing marketing and health promotion strategies, as well as government trade policy.

• 한국항해항만학회지
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• 제36권4호
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• pp.313-319
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• 2012

This study aims to present about current status of logistics in Mongolia. As a landlocked country have limited the role of a maritime transportation is a very poor country. However, Mongolia is a rich country in mineral resources in the world and became a center of increasing international trade. Therefore, Mongolia wants to develop logistics as other developed countries using a strategic location. Mongolia uses international port for transit China and Russia by railway. First, this paper focuses on discussing the current situation of logistics. Second it points out some issues currently facing by the governmental policy to promote. Finally, this paper presents some recommendations for developing logistics in Mongolia. The geographical remoteness of Mongolia which results in high cost of transport causes problems for trade relations with the rest of the world to grow.

• 한국태양광발전학회지
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• 제4권1호
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• pp.28-34
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• 2018

Botswana is a middle-income developing country in Southern Africa with an economy mainly reliant on mineral resources, particularly diamonds. Other sectors of the economy like energy are trailing behind in this country's development. For a long time, Botswana has been relying on imported energy from her neighboring countries. Due to this great dependence, the country has had little control over sufficiency of energy supply, especially during times of shortages in the neighboring countries. As a result, Botswana came up with a number of initiatives over the years to ensure security of supply and self-sufficiency in the energy sector. However, even with the efforts made, currently Botswana is still not self-sufficient and is facing challenges of energy shortages mainly in the power sector. This paper therefore, seeks to review the various policy instruments that have been adopted in Botswana from 1996 to date, identify challenges that come with them and make recommendations on the identified challenges.

• Asia pacific journal of information systems
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• 제11권2호
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• pp.1-21
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• 2001

The unprecedented growth of Internet technologies has made resources on the World-Wide-Web(WWW) instantly accessible to various user communities. While e-commerce has become as an important issue with the growth of the Internet, there are insufficient empirical research efforts concerning its status in Korea. The United States, in contrast, has made significant efforts in making empirical research regarding this issue. In this paper, we demonstrate not only how these contextual differences influence consumer satisfaction with the purchased products/services, but also what contextual constructs make consumers satisfied or dissatisfied. In addition, we tried to find the difference in the factors of consumer satisfaction between a developed country(i.e., United States) and a developing country(i.e., Korea) with regard to e-commerce. The study findings suggest that contextual problems need to be solved before e-commerce provides real benefits for consumers and businesses.