• 산경연구논집
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• 제10권6호
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• pp.39-50
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• 2019

Purpose - Since the local liquor industry uses the agricultural products produced in the region as the main raw material, cultivation of the industry can be a way to expand the demand for domestic agricultural products and can contribute to the income increase of the farmers. In addition, the local liquor industry can be developed into a region-specific industry differentiated from other regions by linking with the region's tourism resources. Therefore, in order to achieve various derivative effects through promotion of the local liquor industry, it is necessary to precisely understand the factors related to the purchase and consumption of local liquor which then will lead to an increase in consumption. This study analyzes the current status and problems of local liquor industries and examines the determinants of consumers' purchasing decisions of regional specialties through questionnaires. We will then propose a strategy to promote consumption of locally produced alcoholic beverages. Research design, data, and methodology - An online Domestic Consumer Survey was conducted to identify the actual purchases and uses of local liquors for 500 consumers nationwide. Based on the questionnaire results, the analysis uses an ordered probit model. Results - As a result of analyzing the effect of consumer characteristics on the purchase of local liquors, it was found that the average cost of drinking, income, local specialty, brewery experience, and health concerns have a significant effect on gender, drinking frequency. All the variables except the participation in the training of the special provincial manufacturing method were found to be statistically significant. The statistical significance was at a 1% significance level for the remaining factors excluding the bottle design. This shows that the higher taste, quality, price, and harmony with food, the higher the probability of purchasing local liquors. Conclusions - In the analysis of factors influencing the purchase intention of local liquors, it was found that factors such as taste, quality, price, and harmony with food had a significant effect. Given the diversity of purchasing factors, the importance of diversification strategies is emphasized again. In particular, it will be important to secure wide publicity for local liquors through various PR strategies.

• Asia pacific journal of information systems
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• 제25권1호
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• pp.119-141
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• 2015

With the rapid spread of social media, video-sharing social media like YouTube has emerged as a consumption and distribution channel for entertainment goods such as music videos and movie trailers. In tourism research, there has been a lot of research of how the visual media such as movies and soap operas induced tourism. However, no studies have attempted to examine the role of social media as a music consumption channel and its impact on tourism. Expanding a body of media-induced tourism, we analysed the impact of video-sharing social media on music-induced tourism with a case of Korean pop music and inbound tourism to Korea. Developing a Web-crawler, we collected YouTube users' comments data on 166 Korean pop music video clips which were released from 2009 to 2012 with over 1 million view counts. Controlling many of the determinants of tourism and analysing country-by-country impact of YouTube comments with the panel data, we found that engagement of Korean pop music video clips on YouTube is a significant predictor for the flow of inbound tourists to Korea.

• Journal of Preventive Medicine and Public Health
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• 제26권3호
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• pp.442-456
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• 1993

Financial stability is the foremost prerequisite for the continuous growth and development of hospitals. The present study aimed at developing a deterministic model using the factors which affect the hospitals profitability and at discovering which factor affected the hospital profitability. The study conducted questionnaire surveys on all general hospitals, with the exception of special hospitals, with over eighty hospital beds. Of the 274 subject hospitals, 136 of them, consituting 49.6% of the whole, were used in the study. The results are as follows. 1. In the deterministic model, outpatient revenue was affected more by the number of physician visits than by outpatient service intensity. Inpatient revenue was found to be affected more by the number of discharged patients than by inpatient service intensity. However, the increase rate of the service intensity not only contributed in stepping up the operating margin by $4{\sim}8%$ in outpatient and $3{\sim}6%$ in inpatient, but it was statistically significant. 2. Among the factors which determined the operating cost within the deterministic model, the number of patients had a greater impact on the operating cost than the resource consumption per patient. 3. The resource consumption per patient were proved to have the greatest effect on the profitability within the probabilistic model. The management cost per adjusted patient, in particular, was proven to have a statistically significant effect on the profitability in all hospitals.

• 농업과학연구
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• 제47권4호
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• pp.769-782
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• 2020

Interest in fruit and vegetables has increased due to changes in consumer consumption patterns, socioeconomic status, and family structure. This study determined the factors influencing the demand for fruit and vegetables (strawberries, paprika, tomatoes and cherry tomatoes) using a panel of Rural Development Administration household-level purchases from 2010 to 2018 and compared the ability to the prediction performance. An artificial neural network model was constructed, linking household characteristics with final food expenditure. Comparing the analysis results of the artificial neural network with the results of the panel model showed that the artificial neural network accurately predicted the pattern of the consumer panel data rather than the fixed effect model. In addition, the prediction for strawberries was found to be heavily affected by the number of families, retail places and income, while the prediction for paprika was largely affected by income, age and retail conditions. In the case of the prediction for tomatoes, they were greatly affected by age, income and place of purchase, and the prediction for cherry tomatoes was found to be affected by age, number of families and retail conditions. Therefore, a more accurate analysis of the consumer consumption pattern was possible through the artificial neural network model, which could be used as basic data for decision making.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.977-986
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• 2020

This paper investigates factors impacting on sustainable fashion buying intention of consumers by reviewing studies about the topic and conducting a survey with consumers in Ho Chi Minh City. In detail, firstly, an interview with 15 respondents was conducted to check the understanding of concepts and questions and, secondly, the study used the convenient sampling method, with 172 samples collected and analyzed, of which young respondents accounted for the majority of the sample. The respondents tend to go shopping many times in a year, with the number of people buying fashion products from every week to every two months accounting for 65.2% totally. The findings suggest that the firms should prioritize strategies that can improve customer attitude toward sustainable fashion, making them feel good, pleasant, satisfied and favorable when engaging in sustainable fashion consumption. This study concludes that consumers need more information to enable them to make better ethical decisions. This study proposes that the major channels that consumers use to seek sustainable product information include public education, peer influence, and corporate marketing information about the products. This study concludes that public education and corporate marketing information on green consumption education is effective for improving consumer sustainable buying intention.

• 문화경제연구
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• 제20권3호
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• pp.3-33
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• 2017

영화 관객들은 영화를 선택하기 위해 정보를 수집하는 등의 과정에서 추가적인 비용을 지불할 수 있다. 본 논문은 이러한 비용을 거래비용의 관점에서 접근하여 영화 소비행위를 분석하였다. 분석을 위해 '2015 영화소비자조사'를 사용하여 영화 정보와 개인의 인구사회학적 특성을 독립변수로, 관람편수와 관람빈도를 종속변수로 삼아 회귀분석과 다항 로지스틱 회귀 분석을 실시하였다. 분석 결과, '감독', '온라인 평가' 등의 요소를 고려하는 소비자일수록 영화 소비가 활발한 것으로 나타났고, 관람 빈도별 분석에서는 저 고 관람자별로 영화를 선택할 때 고려하는 유의미한 정보가 다르게 나타났다. 이를 통해 개인이 보유한 문화자본과 취향 그리고 영화 정보를 인식하는 정도에 따라 영화 소비가 달라질 수도 있음을 알 수 있었다. 기존 연구들이 주로 영화의 흥행 결정 요인을 분석했다면 본 연구는 소비자의 입장에서 개별 영화 정보를 이용하는 것을 거래비용 관점에서 개인의 취향의 유무, 형성의 정도에 따라 차이가 있다는 것을 실증적으로 분석했다는데 의의가 있다. 상기의 결과를 바탕으로 거래비용이 영화소비에 영향을 미치고 일정 정도의 소비를 통해 취향이 형성되면 거래비용이 낮아져 소비가 늘어나는 순환적 구조라는 것을 추정할 수 있었다. 따라서 제작사는 소비자가 영화 관람에 필요한 거래비용을 낮출 수 있도록 영화 정보를 적절하게 활용하는 마케팅 전략을 수립하고 집행할 필요가 있다.

• 한국콘텐츠학회논문지
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• 제22권2호
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• pp.695-709
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• 2022

본 연구는 코로나19 이후 가정 내 식사 비중이 증가함에 따라 어머니들이 식사준비 시 느끼는 스트레스와 먹거리 소비패턴 변화를 조사하기 위해 20세 이하의 미성년 자녀를 둔 30~40대 어머니를 대상으로 개별적인 심층면담을 통한 질적연구를 수행하였다. 주요 결과를 요약하면 다음과 같다. 코로나19 이후 대면 교육의 확대로 자녀들이 가정에 머무르는 시간이 길어지면서 어머니의 직업유무에 상관없이 식사준비가 스트레스로 작용하고 있었다. 외식 빈도는 현저히 감소한 반면, 가정 내 배달음식 이용과 온라인 장보기 빈도는 크게 증가했음에도 불구하고 배달음식의 위생문제와 영양불균형에 대한 우려로 자녀의 식사는 신선한 음식으로 골고루 직접 준비하고자 하였으며, 특히 자녀의 연령이 낮을수록 이러한 경향이 높았다. 먹거리 소비 결정요인을 분석한 결과, 어머니들의 연령이 낮고 가구소득이 높을수록 유기농 먹거리에 대한 관심이 높았으며, 학력이 낮을수록 먹거리 및 건강관련 정보에 무관심한 태도를 보였다. 건강에 대한 관심 증가로 건강기능식품을 이전에 비해 꾸준히 섭취하고 있었으며, 백신을 미접종한 자녀의 면역력 향상을 위해 건강기능식품을 추가로 구매한 경우가 많았다. 이상의 결과를 바탕으로 영유아나 어린이를 대상으로 한 다양한 유기농 밀키트 제품의 개발과 함께 고위험시대에 대응하기 위한 건강하고 안전한 가정 내 먹거리 지침 및 식생활관련 교육의 필요성을 제기하는 바이다.

• 한국유통학회:학술대회논문집
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• 한국유통학회 2005년도 동계학술대회 발표논문집
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• pp.125-158
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• 2005

본 연구는 재구매의도에 대한 기존연구에서 중요한 결정변수로 연구되어온 고객 만족과 서비스 품질 외에 소비정서 및 전환비용을 새롭게 도입하여 기존 고객의 유지전략은 재구매의도의 영향요인을 규명하고자 하였다. 이를 위하여 A은행에 거래하는 기업고객들에게 설문지 620부를 배부하여 자료를 수집하였으며 이들 중 374부와 기업고객을 담당하고 있는 은행직원으로부터 112부의 설문지를 회수하여 LISREL 8.12로 분석하였다. 본 연구결과는 다음과 같이 요약된다. 첫째, 재구매의도의 가장 중요한 결정변수는 고객만족으로 제시되고 있다. 둘째, 서비스 품질을 측정시 서비스가 고객에게 전달되어지는 과정을 의미하는 과정 품질 외에 고객이 서비스로부터 실제로 받거나 또는 서비스 공급자에 의해 전달되어지는 결과 품질을 함께 측정하는 것이 바람직한 것으로 나타났다. 셋째, 긍정적인 소비정서는 고객만족에 정(+)의 영향을 미치고, 부정적인 소비정서는 고객만족과 재구매의도에 부(-)의 영향을 미치는 것으로 나타났다. 넷째, 전환비용은 상대적으로 영향력은 크지 않았으나 고객만족, 부정적 소비정서와 함께 재구매의도의 선행요인으로 작용하고 있음을 보여주고 있다. 결론적으로 고객의 재구매의도에 대한 선행요인으로 고객만족과 과정품질의 상대적 영향력이 제일 크게 나타나고 있으며 긍정적 소비정서, 부정적 소비정서, 결과 품질 및 전환비용 역시 기업거래 고객의 재구매의도를 예측하는 변수로 활용될 수 있음을 제안해 주고 있다.

• 대한지역사회영양학회지
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• 제5권2호
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• pp.193-200
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• 2000

This study examined the experience and intention of health food use regarding the different type of health foods among 201 middle-aged Korean men form urban areas. Based upon the results of a prestudy, health foods were classified into 4 groups including Chinese medicine(CM), toner foods(TF), vitamin or mineral supplements(VMS), and other manufactured heath food supplements(MHFS). compared with the4 case of health food experience, the similar proportion of the subjects were intended to use CM( 70%) and MHFS( 40%), yet the smaller proportion of them had the intention for TF(46%) and VMS(52%). Our subjects mainly obtained information on CM and TF from social networks, such as families, relatives, friends and neighbors and VMS and MHFS from mass media. Expected effects of health food consumption were different by the type of health food. The most positive expected effects were found in CM, followed by VMS. However, there was weak evidence for the positive effects of the TF and MHFS. Upon the consumption of health foods, our subject appeared to expect to their body energy to increased and body functions to be improved in general. Multivariate analyses indicated the importance of expected effects of health food consumption and aging symptoms as determinants of future health food use. Experience was rarely associated with intention in health food use. This study suggests that educated middle-aged Korean men may have a rational attitude toward health food use. Regarding different attitudes and behavior toward the different type of health foods, further research should consider the nature of each type of health foods. The limitations of this study are also discussed.

• 대한가정학회지
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• 제48권1호
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• pp.67-81
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• 2010

Consumer researchers found that compulsive buying was a part of a category of compulsive consumption that was interrelated to addictive and repetitive behaviors. The present study empirically examined the co-morbidity of compulsive buying and Internet addiction among e-commerce users in terms of consumption disorders. Although the prevalence of Internet use and on-line sales remarkably increase in recent years, almost no study examines on-line compulsive buying behavior. This study explored the link between compulsive buying and Internet addiction among e-commerce users, and investigated the characteristics of on-line shoppers with respect to two forms of compulsive consumption, which were divided into compulsive buying and Internet addiction. Additionally, factors that related to compulsive buying behaviors among e-commerce users were also examined. The present research was conducted using a convenience sample of 394 young adults between the ages of 20-30, and the Faber and O'Guinn's DSCB scale and the Widyanto's Internet addiction scale (IA) were used. Confirmatory factor analyses were utilized to evaluate the structure of the DSCB and IA, and a Probit model was used to examine determinants for the compulsive buying behaviors of e-commerce users. E-commerce users were classified into four groups; high compulsion and high addiction, low compulsion and low addiction, high compulsion and low addiction, and low compulsion and high addiction. Consumers with high compulsion and high addiction spent higher amounts of money on their on-line purchases and were frequently connected with the Internet compared to the three other consumer groups. Consumers with compulsive buying behaviors were also found to have significantly greater Internet addiction tendencies than typical buyers. Compulsive buyers were more likely to engage in Internet addiction and the number of purchasing via on-line shopping mall, and had higher materialism. Policy implications and suggestions for consumer education programs were discussed.