• Title/Summary/Keyword: Destination Image

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Interaction Effects of the Host Country Image and Cultural Intelligence on Organizational Attractiveness in Emerging Economies

  • KIM, Eunmi;HONG, Gahye
    • 동아시아경상학회지
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    • 제8권1호
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    • pp.71-80
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    • 2020
  • Purpose - The purpose of this paper is to advance the understanding of the relationship between host country image and cultural intelligence (CQ) on the attractiveness of expatriate destinations. Specifically, this study compares the different impacts of CQ on the relationship between host country image and subsidiary attractiveness by comparing a US-based subsidiary and a Vietnam-based one. Research design and methodology - A total of 445 Korean full-time workers responded through an online survey. The survey randomly showed the participants one of two conditions for a potential expatriate location. The participants were asked to answer a series of questions on the organizational attractiveness of the subsidiaries from the perspective of an expatriate candidate and respond to a series of questions on individual CQ. Results - Through a two-way ANOVA test, the results reveal that Korean expatriate candidates perceive that a Vietnam-based subsidiary is a less attractive destination for international assignment when compared to a US-based subsidiary. In addition, the positive moderating effect of cultural intelligence on the relationship between the host location and the subsidiary's attractiveness is stronger when Vietnam, rather than the US, is the assignment location. Conclusions - Drawing upon AUM theory, this study confirmed that unfavorable country image affects subsidiaries' attractiveness for expatriate candidates, due to anxiety. However, this study showed the role of employees' CQ to mitigate these challenges. This study suggests providing information on positive conditions of expatriate locations and building systematic process for enhancing individual CQ for organizations.

도시이미지 제고를 통한 도시 관광개발 (Development of Urban Tourism through the Improvement of City Image)

  • 김부성
    • 한국경제지리학회지
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    • 제13권3호
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    • pp.354-380
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    • 2010
  • 도시는 전 세계에서 가장 중요한 관광목적지임에도 불구하고 아직도 대부분의 학문적 관광연구에서 소홀히 다루어 지고 있다. 도시는 그 자체로 관광목적지가 되기도 하지만 관광객이 한 나라에 입국하는데 필요한 관문역할, 숙박의 중심지역할, 주변 농촌으로 가기위한 중간기착지역할 등을 수행한다. 근래에 점점 더 많은 도시들이 관광객을 끌어들이기 위해 도시의 이미지를 적극적으로 홍보하고 있다. 도시이미지는 어떤 사람이 그 도시에 갖고 있는 신념, 아이디어, 인상의 총합이다. 따라서 이미지는 항상 도시마케팅 담당자들에게 관심과 흥미의 대상이었다. 특히 관광은 어떤 장소의 이미지에 의해 크게 좌우되기 때문에 도시관광개발에서 이미지제고는 중요하다. 이미지제고 전략의 비용과 효과는 현재 그 도시가 지니는 이미지와 그 도시의 실제 속성에 달려 있다. 현재 긍정적인 이미지를 지닌 도시들은 당연히 그이미지를 바꿀 필요가 없고 긍정적인 이미지를 강화하고 그 것을 목표집단에 전달하면 된다. 부정적인 이미지를 지닌 도시들은 그 이미지를 제거하고 긍정적인 이미지로 바꿔야 한다. 이미지뒤집기는 물론 어렵다. 잘 알려져 있지 않거나 약한 이미지의 도시들은 강력한 이미지를 개발하여 유포시켜야 한다.

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An Empirical Study about the Influence of Country Personality and Product Involvement on Consumer's Purchase and Visit Intentions

  • Sousa, Ana;Nobre, Helena;Farhangmehr, Minoo
    • The Journal of Asian Finance, Economics and Business
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    • 제5권3호
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    • pp.65-72
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    • 2018
  • The purpose of this paper is to understand the influence of country personality dimensions and product involvement on European consumers purchase and visit intentions, considering the Portuguese context. The increasing economic globalisation has resulted in the reducing of trade barriers between nations and the availability of more foreign products and services across borders. Therefore, the place associations of these products and services might be regarded as a potential competitive differentiator in their respective markets. Despite the proliferation of literature devoted to assessing the effects of country-of-origin, the symbolic dimension of a country's image remains understudied. A questionnaire measuring country personality dimensions, product involvement, and consumer's purchase and visit intention was passed on a sample of 335 European consumers. Country personality indeed matters both positively and negatively. Findings show that while assiduousness positively influences consumer's visit intentions, wickedness has a negative influence on consumer's purchase intentions. Findings also reveal that product involvement has a positive significant influence on consumer's purchase and visit intentions. On developing marketing strategies, international marketers and governmental decision-makers should consider product involvement attributes and specific country personality traits to provide the country's products with a competitive edge, as well as to promote the country as a travelling destination.

TRN을 이용하는 헬리콥터 3차원 항법을 위한 기본 알고리즘에 관한 연구 (A Study on the Basic Algorithm of 3-D Navigation System of the Helicopter Utilizing TRN)

  • 김의홍;전형용
    • 한국정보과학회:학술대회논문집
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    • 한국정보과학회 2007년도 가을 학술발표논문집 Vol.34 No.2 (C)
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    • pp.130-134
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    • 2007
  • 본 연구는 지형참조항법(TRN; Terrain Referenced Navigation)에 근거하는 헬리콥터 항법 시스템을 위한 기본 알고리즘을 개발하기 위해 수행되었다. 현재 본 연구에 위성항법장치(GPS; Global Positioning System)로부터의 정보(X, Y, Z 좌표)는 비행체가 항로를 비행하는 중 매 92.8m의 수평거리로 환산하여 수신되는 것으로 가정하였다. 비행체는 3차원 직교 좌표 체계(Cartesian coordinate system)로 표현되는 수치지형모델 (DTM; Digital Terrain Model)상에서 시점(Origination)-종점(Destination) 기법에 의해 항로를 결정한다. 본 시스템은 우선 조종사에게 지형의 사전 인식을 위해 시점-종점 주변 3차원 지형도와 항로의 종단면도를 보여준다. 본 시스템은 직접적인 지상 충돌을 피하기 위해 지형 여유 층면(terrain clearance floor)의 개념을 도입, 기복 지형 표면에 일정 높이의 완충 공간을 설정한다. 만약 비행체가 항행 중 완충 공간에 접근하게 되면 본 시스템은 즉시 경고음과 메시지를 발한다(Matlab 메뉴를 사용하였음). 물론 헬리콥터의 이착륙 시에는 불필요한 경고를 발생시키지 않기 위해 완충 공간 조정은 가능하다. 수치지형모델은 (주)첨성대가 확보하고 있는 3초 간격의 DTM을 채택, 작성하였다.

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농촌지역 관광지개발에 있어 관광권 설정에 관한 연구 -전남 회남로를 사례로- (A Study on Development of Touristic Subregions in Rural Area - Case Study in the Haenahm County, Chonnam -)

  • 홍성권
    • 한국조경학회지
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    • 제18권1호
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    • pp.9-17
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    • 1990
  • This study was carried out in the Haenahm county as a part of project, the'89 Comprehensive Planning of Rural Area. In order to increase household income of rural area and to meet increasing tourism demand in urban area, several tourism development directions and strategies were suggested in terms of resources, services, and transportation. The major results of this study are summarized as follows ; 1) Core tourism market has to be maintained by inforcement of unique image of the Haenahm county, such as the southern extremeity of Korean peninsula and tourism resources rich land. 2) New tourism products need to be introduced to attract fringe market of this area by use of natural and cultural resources in the Haenahm county, such as terrain, climate, provincial park, music, dance and artifacts. 3) image of this county as a touristic resort would be escalated by development of high quality andclusterized accommodation in urbanized area of the Haenahm county 4) Development of private lodging, production of local brand by native food, beverage and artifacts, introduction of festival by folk song and folk dance would be helpful to stabilize a seasonal fluctuating demand level of ourismandlocalresidentsincome. 5) Diversification of tourism product needs to be provided for tourists in order to increase chances for enjoyment in the destination and to be involved in socially comfortable atmosphere. 6) Package tour by diversification of touristic subregions in this county and linkage system with touristic regions of other counties would helpful to lead visitors to stay long, resulting in increased expenditure.

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Influence of Electronic Word of Mouth on Visitor's Interest to Tourism Destinations

  • APRILIA, Fitri;KUSUMAWATI, Andriani
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.993-1003
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    • 2021
  • The contribution made by the tourism sector is strategic enough to provide job opportunities and increase the state's foreign exchange which will be followed by development in the information and technology sectors. The population of this study includes all domestic tourists who visit the Batu City Angkut Museum over 17 years of age and who have obtained information via eWOM from other tourists. Based on the measurement, a minimum of 160 respondents must be selected as the research sample. Non-probability sampling techniques are used to select samples. Social media had been used by companies to provide information, services, and products related to tourism, and it was utilized by tourists to share information about their traveling experiences. Nowadays, tourists have become more selective and critical in selecting their destinations as they have become good observant in finding adequate information about certain destinations before deciding to visit the place. This reaction can be influenced by positive eWOM communication, positive image, and trust given to certain tourist destinations. Therefore, improving the number of visits requires the management of certain tourism service companies to apply proper marketing strategy and provide various advantages and best service quality to attract more visitors and give satisfaction to visitors.

머신러닝 기반의 물체 인식을 이용한 실시간 주차장 정보 제공 서비스 (Real-time Parking Lot Information Service Using Machine Learning-Based Object Detection)

  • 서규승;서영탁;백천기;문일영
    • 실천공학교육논문지
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    • 제13권3호
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    • pp.491-496
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    • 2021
  • 본 논문에서 기존 주차장들에 설치되어 있는 CCTV를 활용하여 주차장의 현황을 파악하고 안드로이드 애플리케이션을 통해 사용자에게 실시간 정보를 제공하고자 한다. YOLO V3를 활용하여 주차구역에 관심 영역을 설정하는 방법과 설정된 관심 영역을 통해 실시간으로 변경되는 빈자리 수를 제공하는 방법에 대해 서술하고, ImageZMQ와 파이어베이스를 이용하여 CCTV-서버-사용자 간에 연동하는 방법에 대해 서술한다. 사용자는 애플리케이션을 통해 목적지에 도착하기 전 목적지 근처 주차장 실시간 상황을 파악할 수 있으며 그에 따른 다양한 방안을 마련할 수 있다.

엘리베이터를 통한 층간 이동이 가능한 실내 자율주행 로봇용 센서 시스템 (Sensor System for Autonomous Mobile Robot Capable of Floor-to-floor Self-navigation by Taking On/off an Elevator)

  • 이민호;나건우;한승오
    • 센서학회지
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    • 제32권2호
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    • pp.118-123
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    • 2023
  • This study presents sensor system for autonomous mobile robot capable of floor-to-floor self-navigation. The robot was modified using the Turtlebot3 hardware platform and ROS2 (robot operating system 2). The robot utilized the Navigation2 package to estimate and calibrate the moving path acquiring a map with SLAM (simultaneous localization and mapping). For elevator boarding, ultrasonic sensor data and threshold distance are compared to determine whether the elevator door is open. The current floor information of the elevator is determined using image processing results of the ceiling-fixed camera capturing the elevator LCD (liquid crystal display)/LED (light emitting diode). To realize seamless communication at any spot in the building, the LoRa (long-range) communication module was installed on the self-navigating autonomous mobile robot to support the robot in deciding if the elevator door is open, when to get off the elevator, and how to reach at the destination.

유전적 알고리즘과 LSB를 이용한 스테가노그래피의 정보은닉 기법 (A Techniques for Information Hiding in the Steganography using LSB and Genetic Algorithm)

  • 지선수
    • 한국정보전자통신기술학회논문지
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    • 제11권3호
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    • pp.277-282
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    • 2018
  • 인터넷 상에서 비밀 메시지의 통신 목표는 비인지성과 기밀성을 유지하는 것이다. 디지털 스테가노그래피는 메시지 존재 자체를 제3자가 감지하지 못하게 커버 매체에 비밀 메시지를 삽입하여 목적지에 전송하는 기법이다. 스테가노그래피는 암호화 기법과 혼합되어 기밀성과 무결성을 함께 보장하기 위한 효율적인 방법이다. 비밀(한글) 메시지를 삽입하기 위해 비밀 문자를 분리하고 암호표를 참고로 하여 이진화 코드로 변환하며, 커버 이미지를 두 영역으로 분할하며, 비밀 메시지와 두 번째 영역의 오른쪽 l-LSB 정보를 암호화와 교차 과정을 진행한 후 첫 번째 영역의 k-LSB에 은닉하여 스테고 이미지를 구성하는 방법을 제안한다. 제안된 방법의 실험결과는 PSNR 값이 52.62로 허용 이미지 품질 수준임을 보여준다.

A CNN Image Classification Analysis for 'Clean-Coast Detector' as Tourism Service Distribution

  • CHANG, Mona;XING, Yuan Yuan;ZHANG, Qi Yue;HAN, Sang-Jin;KIM, Mincheol
    • 유통과학연구
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    • 제18권1호
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    • pp.15-26
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    • 2020
  • Purpose: This study is to analyze the image classification using Convolution Neural Network and Transfer Learning for Jeju Island and to suggest related implications. As the biggest tourist destination in Korea, Jeju Island encounters environmental issues frequently caused by marine debris along the seaside. The ever-increasing volume of plastic waste requires multidirectional management and protection. Research design, data and methodology: In this study, the deep learning CNN algorithm was used to train a number of images from Jeju clean and polluted beaches. In the process of validating and testing pre-processed images, we attempted to explore their applicability to coastal tourism applications through probabilities of classifying images and predicting clean shores. Results: We transformed and augmented 194 small image dataset into 3,880 image data. The results of the pre-trained test set were 85%, 70% and 86%, and then its accuracy has increased through the process. We finally obtained a rapid convergence of 97.73% and 100% (20/20) in the actual training and validation sets. Conclusions: The tested algorithms are expected to implement in applications for tourism service distribution aimed at reducing coastal waste or in CCTVs as a detector or indicator for residents and tourists to protect clean beaches on Jeju Island.