• Title/Summary/Keyword: Desire Theory

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A Study on Tourism Experience Sharing Using Tourist's Social Networking Service According to Attention Desire: The Moderating Effect of Gender (관심욕구에 따른 관광객의 소셜 네트워킹 서비스를 이용한 관광경험 공유에 대한 연구: 성별의 조절효과)

  • Hee Chung Chung;Namho Chung
    • Information Systems Review
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    • v.19 no.2
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    • pp.37-56
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    • 2017
  • A rapid increase was observed among individuals who want to communicate through a Social Networking Service (SNS). The increasing number of SNS users who create and share information resulted in a huge volume of SNS information. This deluge of information decreases the interest of SNS users, thereby prompting them to generate stimulating and exaggerated information to draw attention to themselves. This study aims to examine the effect of SNS users' desire for attention and share their tourism experience. This study utilizes use and gratification theory and investigates the moderating effect of gender. The analysis shows that the desire for attention influences sharing of tourism experience through compliance and identification at the level of SNS commitment. Gender difference was observed between compliance and identification. This study provides theoretical and practical implications based on the results.

Why Do Young Consumers Engage in Social Shopping? The Impact of Imitating Desire regarding Human Brand on Social Shopping Behavior (왜 우리는 소셜 쇼핑에 참여하는가? 휴먼브랜드에 대한 모방 욕구가 소셜 쇼핑 행동에 미치는 영향)

  • Woojin Choi;Ha Youn Kim
    • Journal of Fashion Business
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    • v.28 no.3
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    • pp.90-103
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    • 2024
  • The advancement of information and communication technologies has led to the rise of social media, giving rise to a new type of celebrity known as the "social media influencer". Social media influencers exert their influence not only by promoting products for various companies and brands but also by launching their own businesses. In other words, influencers leverage their credibility to create value in multiple markets as human brands, based on their unique characteristics and diverse images. Nowadays, social media influencers have become a type of human brand, supported by followers who enthusiastically engage in the influencers' businesses, a phenomenon also known as social shopping. Based on the human brand theory and doppelgänger effects, this study aims to investigate the impact of influencers' credibility, specifically their expertise, trustworthiness, and attractiveness on consumers' social shopping behaviors. Additionally, it examines the influence of consumers' desire to imitate influencers on their social shopping behaviors. A survey conducted with 300 female social media users revealed that trustworthiness and attractiveness significantly influenced imitation intentions and social shopping behaviors, while expertise did not show significant effects. Furthermore, imitation intentions had a significant impact on social shopping behaviors. These findings suggest that the attributes consumers perceive in influencers as human brands evoke a desire to imitate them, ultimately leading to social shopping behaviors.

A Study of Attraction Effect of Playing Games based on Analysis of Human Desire (인간의 욕구분석을 통한 게임의 흥미요소연구)

  • Choi, Sam-Ha;Kim, Kyung-Sik
    • Journal of Korea Game Society
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    • v.2 no.2
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    • pp.10-19
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    • 2002
  • These days we can understand the game as a culture of digitalized amusement and living beyond that is a simple product of computer engineering. That's why It makes an offer more scientifical bases when we design a game to analysis social and individual desire of human precisely. It have been researched by centering around psychologist what is the natural desire of human and movement for a kind of compensation. In this paper, It have been researched into a matter of player's need and compensation in a game based on psychological theory.

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Strategic Use of Fashion: A View from Sociology of Culture (문화사회학적 시각에서 본 패션의 전략적 사용)

  • Choi, Set-Byol;Jin, Ki-Nam
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.9_10
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    • pp.1342-1351
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    • 2007
  • Using a data set drawn from 1419 college students, this study analyzes what implications clothing or fashion has on self-expression or image management in Korean society and who are more likely to use fashion as a image management tool in the process of interacting with others. Employing Pierre Bourdieu's concept of capital, we discuss three theories concerning correspondence between class and fashion: the theory focusing on economic capital in emphasizing the correspondence; the theory focusing on cultural capital in emphasizing the correspondence and the theory emphasizing relationships between fashion and other factors rather than class. Based on the theoretical examination, we select independent variables that can be grouped into status/class variables, or economic capital variables(such as subjective status, income, father's education, father's occupation) and socio-cultural variables, or cultural capital variables(such as possession of cultural capital, desire for upward mobility). Upon regressing strategic use of fashion on independent variables, we find that both status/class variables and socio-cultural variables are statistically significant in explaining the strategic mobilization of fashion for one's image production or social success. It shows that class as a form of economic capital has important effects on the strategic use of fashion, and cultural capital also has effects independent of economic capital.

The Interaction between Clothing -Wearing Motives and fashion Phenomenon: A Qualitative Approach (의복착용 동기와 유행현상의 상호작용에 관한 질적 연구)

  • 정인희;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.1
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    • pp.128-139
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    • 1999
  • As the fashion phenomenon changes in the direction of respecting individual tastes it needs to make and effort to search individual clothing-wearing motives. In this study the face to face interviews were carried out to 42 people for 4 months from October 1996 to January 1997. By means of the qualitative data analysis their statements were analyzed. 6 groups were classified on the basis of clothing-wearing motives. Generally consumers began to cognize the necessity of clothing and develops it to situational appropriateness psychological comfort impression management distinction desire and finally attention -receiving desire. The levels of clothing-wearing motives were also interpreted as introversion-extroversion theory. These 6 groups were named in consideration of the highest level of their clothing -searing motives They were respectively the least clothing-cognizing group situation-appropriateness cognizing group psychological comfort cognizing group impression management group distinction desire group attention-receiving desire group. The characteristics of each group were represented based on the interview results and the consuming-behavior of each group was compared. finally the interaction of the clothing-wearing motives and the fashion phenomenon was discussed.

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Difference and Desire as Conditions of Narrative: Focusing on the Case, the Film (서사의 조건으로서 차이와 욕망: 영화 <로맨스조> 사례를 중심으로)

  • Kim, Mookyu
    • The Journal of the Korea Contents Association
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    • v.13 no.1
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    • pp.105-114
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    • 2013
  • The purpose of this paper is to explain the operation and meaning of the narrative, which is one of the main principles for the contents construction, especially focusing on the concepts 'difference' and 'desire'. The classical aesthetic taught us that the differences between diverse characters and reality models are the effective strategy for the reading the story. But this paper focuses on the structural difference of the event (story) and performance (discourse) of narrative, which are regarded as the basic condition of narrative. This difference is to describe in terms of the media theory and psychoanalysis. This paper also seeks to interpret the recent korean film to exemplify that the creation of difference for the fulfillment of desire is the basic element of the narrative constitution.

Movie A Werewolf Boy and Women's Original Sens (영화 <늑대소년>과 여성의 원형적 감정들)

  • Kim, Guyl-Hun
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.198-209
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    • 2016
  • The Movie, A Werewolf Boy, describes metaphorically the hidden desire of female audience. The majority of stories about wolves contains fear of wolves inherited by and learned through human history struggling with the nature. They also shows punishment and reward toward wolves as a cultural symbol of evil. This study focuses on analyzing wolves as a metaphor of hidden original desire rather than as a subject of fear and punishment. Soon-Hee's experience with a wolf-boy in her period of puberty and her remembering the experience in her old age expresses her original sexual desire. The movie, A Werewolf boy does not directly deal with sexual content. However, SU-NI's growth through the interaction with the wolf-boy informs us Freudian theory of sex and the mechanism of sexual desire and its repression or realization. Brun Bettelheim's "Little Red Riding Hood" was used to analyze Soon-hee's desire during her puberty and Clarissa Estes's "Women Who Run with the Wolves" were used to explore SU-NI's wildness forgotten in her elderlyhood. This study shows in the process of wolf boy's transformation from biological being into social being awakened the hidden and original desire of woman.

Children as psychologists: The development of folk psychology (심리학자로서의 아동: 심리지식의 발달)

  • Ghim Hei-Rhee
    • Korean Journal of Cognitive Science
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    • v.16 no.1
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    • pp.29-52
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    • 2005
  • This study was carried out to examine whether children had the naive psychological knowledge that the mental states ate requited to understand the intentional actions, whether their psychological knowledge was organized as a theory, and in what aspects the knowledge changed as children get older. Three- to 11-year-olds were presented with two types of tasks. In action explanation tasks, children were presented with simple descriptions of two characters engaging in specific actions and then asked to explain the characters' action. In action prediction tasks, they were told stories depicting a character's desire and belief and then asked to predict the action of the character. Three-year-olds explained the action in terms of abstract construct such as emotion, intention, and desire, and they predicted the character's action on the basis of her/his desire and explicit belief but not on the basis of inferred false belief and traits. In addition when they were asked to explain one mental state, they explained in terms of other mental states, suggesting the coherence of their knowledge. The present results suggested that even 3-year-olds' psychological knowledge was organized as a theory, in that it was used as a causal device in explaining and predicting human actions, and it had abstractness and coherence. Older children's knowledge was different from 3-year-olds' in that older children explained the action in terms of more complicated mental states such as beliefs and traits. The nature of the developmental change in psychological knowledge was discussed.

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The Analysis of Female Costume in the Paintings of Renoir (르노아르(Renoir) 그림에 나타난 여자 복식의 분석)

  • 정현숙
    • The Research Journal of the Costume Culture
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    • v.5 no.3
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    • pp.129-141
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    • 1997
  • This study analyzes the factors of the pleasure principle through female costume in the paintings of Renoir, based on the Freud theory. The factors of the pleasure principle pursuing the desire-satisfaction are described as follows ; narcissism, exhibitionism, extension of the bodily self, the emphasis of erogenous zone, and muscle-erotism.

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The Analysis of the Educational Conditions of Interior Design in Korea - Focused on the Curriculum of 4 year Universities (한국 실내디자인 분야의 교육현황 분석 - 4년제 대학교의 교과과정을 중심으로 -)

  • 신경주
    • Korean Institute of Interior Design Journal
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    • no.38
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    • pp.3-13
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    • 2003
  • Now that 15 years have passed since its introduction to 4 year college in Korea and we have 51 majors in the field of Intoner design established at 47 universities as of 2003, we are in the position to seek the improvement of its educational qualify. With a view to provide data for the setup of proper educational purpose, it has classified their divisions(departments) according to their major names and belonged colleges of the universities and considered their geographical distributions, groupings of curriculum, their framing and features of a standard curriculum. 1)Divisions of the universities where the major of interior design belongs are divided into three categories of design division (design 8t arts, arts), home economics division (home economics, natural science) and architectural division. For the development of the major, universities to which circumstances permit are recommended to establish an independent college of interior design following the . cases in the US. 2) Geographical preponderance of interior design major on Seoul and Gyeongsang Province is desired to be improved. 3) Curriculum of interior design, which is classified into introduction, history of interior design, theory of interior design, design of interior space, digital technology, design elements of inner space, technology of interior design, behavior of environmental psychology, design management and other subjects, was made into a table by divisions. To sum up, curriculum of interior design concentrates on basic design theory throughout all divisions. In connection with the selection of division by high school-graduates or their parents, design division is recommended for those who desire to major in design elements and design management, home economics division for those who desire to major in space design and behavior of environmental psychology and architectural division for those who desire to major in Interior space design, interior design technology and regulations. 4) This research can contribute to the settlement of desirable curriculum for the interior design education, thus upgrading the education level of the major in Korea.