• Korean Journal of Culture and Social Issue
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• v.15 no.2
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• pp.319-338
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• 2009

This study was intended to recognize whether speed desire frustration influences in driving stress. Stress desire frustration is the difference between prefer speed and normal speed. As a result, driver's the prefer speed is higher than the normal speed on 4 road condition(high-way, urban-way, residential-way, rural-way). Also, driver's speed desire frustration caused statistical effect in driving stress on 4 road condition. speed desire frustration effect Driving Stress Scale(DSS) 5 sub-scale factors(progress obstacle, traffic circumstance, accident & regulation, regulation obedience, time pressure). This is that driver who experience much speed desire frustration creates high driving stress. Speed desire frustration analyzed high driver and low driver's Driving Stress Scale(DSS) score and overspeed regulation and traffic accident experience difference. As analysis result, speed desire frustration high driver driving stress high appear. However, difference of overspeed regulation experience or traffic accident experience by speed desire frustration did not appear.

• Journal of Sasang Constitutional Medicine
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• v.30 no.4
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• pp.11-21
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• 2018

Objective The management of psychological distress in patients with cancer is a major concern in clinical practice. In this paper, we discussed how to apply the controlling methods of Seong-Jeong (性情) and covetous desire (心慾) of Sasang constitutional medicine to patients with cancer. Methods We investigated the controlling methods of Seong-Jeong (性情) and covetous desire (心慾) through the literature of " Gyukchigo (格致藁)", "Donguisusebowon-Sasangchobongyun (東醫壽世保元 四象草本卷)", "Donguisusebowon (東醫壽世保元) and "Dongmuyougo (東武遺稿)", and presented the controlling methods of Seong-Jeong (性情) and covetous desire (心慾) for patients with cancer based on the clinical experience. Results We identified the equilibrium and harmony (中節) of sorrow-anger-joy-pleasure (喜怒哀樂) is the basis of treatment and suggested 'understanding of the others (知人)', 'understanding of the diseases (知病)' and 'knowing and acting (知行)' as methods to control of Seong-Jeong (性情) and covetous desire (心慾). The 'understanding of the others (知人)' and 'understanding of the diseases (知病)' could reduce the psychological distress. The 'knowing and acting (知行)' encourages the patients to overcome the covetous desire (心慾) and have a positive attitude to life and disease. Conclusion The controlling method of Seong-Jeong (性情) and covetous desire (心慾) of Sasang constitutional medicine could help cancer treatment controlling the psychological distress of patients with cancer, and could impact positively on the view of life and disease.

• Journal of English Language & Literature
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• v.57 no.5
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• pp.839-870
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• 2011

This study compares and contrasts Jane Austen's novels of sensibility with those of Rousseau and Goethe. In Julie, or The New Heloise and The Sorrows of Young Werther, the passionate but doomed love of the heroine and her lover is juxtaposed with her passionless marriage to the virtuous husband. In Sense and Sensibility and Pride and Prejudice, Austen revises Rousseau and Goethe's novels of sensibility to accommodate them to the puritanical English literary conventions. She parodies the basic plot of Menage a trois found in their novels of sensibility and transforms her novels into British Bildungsroman, focusing on the heroines' maturation. In Sense and Sensibility, Marianne stands up against the mercenary and snobbish high society. However, Austen represses Marianne's sensibility since the indulgence in sensibility can bring about sexual fall, as is evidenced by the cases of the two Elizas. Marianne's dangerous fever following Willoughby's betrayal emphasizes that female sexual desire should be punished for her continued existence in the high society. The taming of her sensibility and body through the fever is posited as a prerequisite for the happy marriage. In Pride and Prejudice, Elizabeth favors the deprived Wickham over the wealthy Darcy. As Wickham turns out to be a debauched lover, Darcy snatches sexual charms from him and is transfigured into one of the most virtuous and attractive husbands in Menage a trois of the novels of sensibility. Acknowledging sexuality as a vital element of a courtship, Austen embeds sexual desire in dances and glances. However, Elizabeth has to repress sensibility and desire and the complete gratification of desire is continuously deferred to some indefinite period in the future. Marriage is a synecdoche for the union of the bourgeois and the aristocracy in Austen's Bildungsroman and Marianne and Elizabeth are bestowed with happy marriage in return for repressing their sensibility and desire. Since their 'normality' and 'maturation' have been achieved at the expense of subversive sexual power of deviant sensibility, they look too impotent to gratify their desire when they finally secure comfortable but mediocre upper class life.

• Fashion & Textile Research Journal
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• v.26 no.1
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• pp.1-14
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• 2024

Virtual influencers, who are emerging as new players in digital marketing, impact consumers' purchase intentions. They promote positive perceptions and mimetic consumption of specific brands or products through interactions with followers. Therefore, this study aims to examine the effect of the characteristics of virtual influencers on the purchase intention for fashion products through the consumers' mimetic desire. As characteristics of virtual influencers, five factors were set: reality, attractiveness, professionalism, trustworthiness, and curiosity. Data for analysis were collected through an online questionnaire from the 8th to the 15th of August 2023, and 268 data points in total were analyzed using SPSS and Process Macro 4.3. The results of the study showed that the characteristics of virtual influencers all positively affected mimetic desire and purchase intention for fashion products. Moreover, it was found that mimetic desire has a mediating effect between the five characteristics of virtual influencers and the purchase intention for fashion products. Mimetic desire fully mediates the relationship between reality and the intention to purchase fashion products, and partially mediates the relationship between attractiveness, professionalism, trustworthiness, and curiosity and the purchase intention for fashion products. These findings further enhance the understanding of the relationship between virtual influencers and consumer behavior and identify the relationship between virtual influencers, mimetic desire, and fashion product purchase intentions. Consequently, leveraging virtual influencers strategically in digital marketing, the fashion industry can amplify positive brand perceptions, drive consumer engagement, and ultimately foster increased purchase intent.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.241-247
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• 2015

This experimental research explores effect of cognition desire as audience's factor, and attention as context factor on audience's acquirement of information and understanding. Most previous researches of media effect focuses on news contents of TV, Newpaper and Internet. However the number of researches on TV documentary which contains lots of information very limited, and It's difficult to find researches on effect of cognition desire and attention on audience. Therefore this research tries to find effect of cognition desire and attention on audience's acquirement of information and understanding through experiment of TV current documentary. For this experimental research, 2 groups of subjects composed of 135 university students were exposed to 2 different viedeo clips of TV current documantary, one with window buzz, the other without it, after designing cognition desire as internal factor of 2 groups. Questions which were designed to measure cognition desire, acquirement of information and understanding of message were asked and analysed. This research found that subjects with higher degeree of cognition desire showed higher degree of acquirement of information and understanding than subjects with lower degree of cognition desire. However the effect of attention on audience's acquirement of information and understanding could not be found.

• The Korean Journal of Health Service Management
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• v.6 no.1
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• pp.205-218
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• 2012

This study aimed to identify influences of depression, anxiety and stress-coping aspect upon smoking desire of undergraduates, depending on their lifestyles. Method had analyzed each measuring item in a way of structural equation of SPSS17.0/AMOS 5.0, then reliability analysis was conducted. The measuring items included health-conscious, fashion-conscious, grade-conscious, physical figure-conscious and convenience-conscious in students' lifestyles had correlation with depression, anxiety and stress-coping aspect. Also it was studied if their depression, anxiety and stress-coping aspect had influences upon smoking desire. The result showed that students health-conscious, grade-conscious, and physical figure-conscious had correlation with depression and anxiety, and among them, those health-conscious, grade-conscious, and physical figure-conscious had led to smoking desire. Conclusion showed that students' lifestyles may accompany depression and anxiety, ultimately causing smoking desire. Accordingly, this study can be consider to develop smoking prevention educational programs and policies.

• The Korean Journal of Community Living Science
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• v.18 no.4
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• pp.707-714
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• 2007

This study was conducted by surveying 300 female college students in Yanbian University and 248 surveys were considered for final analysis. Each question was rated according to 5 point scale in which 1 means 'not at all' and 5 means 'definitely'. The data of this study was statistically analyzed by SAS PC program, the factor analysis, cluster analysis, ANOVA and Duncan-test and t-test. The results are summarized as follows; The clothing attitude of the college students is classified into four factors: fashionable, brand-oriented, aesthetic and modest. The behavior pattern was categorized into four groups: conservative modest group, aesthetic modest group, fashionable aesthetic group and brand oriented group. The perception and buying desire of the fashionable aesthetic group and the brand oriented group on clothing made in Korea were higher than those of the other two groups. As the perception and buying desire on clothing made in Korea depended on the average monthly expense for clothing, the group with high expense for clothing showed higher means compared to the low expense group for clothing.

• Journal of Information Technology Applications and Management
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• v.29 no.1
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• pp.71-82
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• 2022

Mukbang, which has established itself as a popular content, is now enjoying a sensational popularity not only in Korea but also around the world. This study investigated the effects of mukbang on consumers' vicarious satisfaction and desire increase in different emotional aspects. In addition, we analyzed how the positive and negative emotions of consumers affect the vicarious satisfaction and desire increase of mukbang. According to this purpose, 120 participants in their 20s and 30s who had experienced watching mukbang were encouraged to watch mukbang videos after inducing positive, negative, and neutral emotions, and the effects of vicarious satisfaction and increased desire depending on emotions were examined. As a result of the experiment, it was confirmed that vicarious satisfaction through mukbang was high in positive emotional states, and desire through mukbang was high in negative emotional states. This study has a theoretical contribution that empirically investigates the different effects of mukbang according to positive and negative emotions, and is expected to help derive marketing measures using consumer emotional states that have not been received enough attention in using mukbang as a marketing tool.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.82-93
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• 2023

The purpose of this study is to investigate the effect of female college students' participation in dance sports on their perception of body attractiveness and their desire for exercise. In order to achieve the purpose of this study, female college students residing in Gwangju Metropolitan City and Jeonnam in 2022 were selected as the population, and a total of 390 students were selected as study subjects using cluster random sampling. A total of 300 participants, 170 participants in dance sports and 130 non-participants, were selected as study subjects, excluding 90 copies of double entry and insincere data. As a survey tool, the questionnaire whose reliability and validity had already been verified in previous domestic and foreign studies was modified and supplemented to suit the purpose of this study. The collected data were computerized according to the purpose of analysis using SPSS Windows 20.0 Version, a statistical program. The results obtained through this procedure are as follows. First, there were partial differences in physical evaluation according to demographic characteristics. Second, there was a partial difference in exercise desire according to demographic characteristics. Third, physical evaluation was found to partially affect exercise desire.

• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.169-178
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• 2005

This study was aimed at investigating the relationship between the sensibility image of Dangcho pattern and the pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages). The results obtained are as follows: The sensibility image which is derived from Dangcho pattern was investigated in the property of five dimensions, that is, the property of fascination, elegance, high grade, uniqueness, and correctness. The sensibility image of Dangcho pattern was the significant main effect according to pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages), and was the significant collation effect between each of pattern composition variables. The sensibility image of the Dangcho pattern which had most an influence on degree of preference and desire of purchase was examined by the property of fascination.