• Title/Summary/Keyword: Design strategy

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A Study on the Strategy Programming Model for the Culture-Centered Public Design - Focus on the Prototype Phases - (문화중심형 공공디자인의 전략프로그래밍 지원모델 개발에 관한 연구 - 프로토타입 단계 설정을 중심으로-)

  • Lee, Jeong-Min;Hong, Eui-Taek
    • Korean Institute of Interior Design Journal
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    • v.19 no.5
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    • pp.95-104
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    • 2010

  • One of 21st century's main paradigms is a 'Culture', and people started to express their 'cultural desires and demands' regarding public environments. Accordingly central and local governments are paying attention to these demands from their citizens and trying to establish the policies to meet these needs. This research is done to suggest the strategy programming model to support the executions of culture-centered public designs which are based on the local resources and identities. The entire research contains three sub-topics. First topic is setting the prototype phases of strategy programming. Second topic is analyzing the associated indices for each prototype phase. Third topic is suggesting Matrix Model in which the prototype phases and their associated indices are linked. Among three topics, this paper deals with the first one - the prototype phases of strategy programming. It studies this subject in relation with Place Marketing which emphasizes the local resources and identities. The prototype phases are comprised of 3 steps for Place Strategy and 4 steps for Marketing Strategy. Place Strategy should be considered prior to Marketing Strategy because in culture-centered public design, locality has priority over other concerns. The phases for Place Strategy includes 'Resource_analyzing of local resources', 'Mission_setting a purpose', and 'Targeting_segmenting target groups'. The phases for Marketing Strategy involves 'Organization_instituting the main body and/or partnership', 'Image Positioning_setting an unique local image', 'Point_realizing the product', and 'Channel_deciding the sales promotion tools'.

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Development of Pareto strategy multi-objective function method for the optimum design of ship structures

  • Na, Seung-Soo;Karr, Dale G.
    • International Journal of Naval Architecture and Ocean Engineering
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    • v.8 no.6
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    • pp.602-614
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    • 2016

  • It is necessary to develop an efficient optimization technique to perform optimum designs which have given design spaces, discrete design values and several design goals. As optimization techniques, direct search method and stochastic search method are widely used in designing of ship structures. The merit of the direct search method is to search the optimum points rapidly by considering the search direction, step size and convergence limit. And the merit of the stochastic search method is to obtain the global optimum points well by spreading points randomly entire the design spaces. In this paper, Pareto Strategy (PS) multi-objective function method is developed by considering the search direction based on Pareto optimal points, the step size, the convergence limit and the random number generation. The success points between just before and current Pareto optimal points are considered. PS method can also apply to the single objective function problems, and can consider the discrete design variables such as plate thickness, longitudinal space, web height and web space. The optimum design results are compared with existing Random Search (RS) multi-objective function method and Evolutionary Strategy (ES) multi-objective function method by performing the optimum designs of double bottom structure and double hull tanker which have discrete design values. Its superiority and effectiveness are shown by comparing the optimum results with those of RS method and ES method.

  • https://doi.org/10.1016/j.ijnaoe.2016.06.001 인용 PDF KSCI

A Study on the Design Characteristics based on the Distinction Strategies of Korean Main City Department Stores - through the analysis of case studies from 1990 to present - (우리나라 주요 도심 백화점의 차별화 전략에 따른 디자인 특성에 관한 연구 - 1990년대 이후 현재까지 사례분석을 중심으로 -)

  • 김현관;최상헌
    • Korean Institute of Interior Design Journal
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    • no.39
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    • pp.92-99
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    • 2003

  • Big 3 Korean department stores - Lotte, Hyundai, and Shinsegae have pursued a differentiation strategy in order to survive the era of big-bang. This study has proposed to present a frame work with which we can recognize the character of design, which is pertinent to a differentiation strategy. The results of study are as follow ; 1) Lotte department store reveals the 3 strategies - location, composition and specialization strategy and the character of design has traditional, high class and neutral disposition. 2) Hyundai department store reveals high class strategy and the character of design has high class and modern disposition. 3) Shinsegae department store reveals high class and specialization strategies and the character of design has high class, tradition and modem disposition.

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