• 유통과학연구
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• 제15권12호
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• pp.5-19
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• 2017

Purpose - This study involves the following questions: "Does internalization theory fully explain reality?" and "Which additional factors may add extra value to the theory?" To answer these, this study divides market entry mode into two steps, initial and subsequent and then, focuses on the subsequent distribution step; that is, the post-entry strategy after initial entry. In addition, this study relies on finding strategic orientations that affect the decision of post-entry into foreign markets. Research design, data, and methodology - To investigate this, this study examines 252 cases of Korean online games for each foreign market and the distribution mode at the product-team level. Results - The result shows that companies use different distribution strategies as a post-entry mode, like licensing, or joint distribution rather than exclusive distribution, through subsidiaries even if they already have wholly owned local subsidiaries which have enough experience and resources to select the entry modes among various types and then provide full commitment and control. Additionally, it finds that strategic orientation affects post-entry strategies differently. Conclusions - Therefore, this study is noteworthy and significant, as it practically extends the existing theories such as an internalization and distribution for decision making regarding the overseas expansion of entertainment businesses.

• 국제학술발표논문집
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• The 2th International Conference on Construction Engineering and Project Management
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• pp.249-258
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• 2007

Recently orders of projects in the field of oil and gas plants have increased due to rising oil prices and consumption. The markets of oil and gas plants are expanding into the Middle East area and all over the world. Because the oil and gas markets have a lot of overseas construction operations, competition among advanced companies is more important. However, companies in the period of growth have not had enough competitive powers of license in the design phase. Therefore, they are faced with difficulty of adopting the technology which is maximizing the effect of investments, and scheduling of a long-range plan. In order to achieve adequate technology management and competitive power, this study considers a long-range plan through an analysis of an appropriate introduction and the strategic planning process of technology management.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.41-50
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• 2009

Project leadership lifts management to a new level where projects are seen as strategic weapons that help firms to develop competitiveness. For too long, the focus on projects has been on short-term, tool-oriented management. There is a need for fresh understanding of project leadership and appreciation of its importance. A state-of-the-art review of research on leadership in project management is presented. Results of an aspect of a global study on leadership in the construction industry are discussed. The need for project managers to be effectively developed as leaders is underscored.

• 디자인학연구
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• 제14권4호
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• pp.77-85
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• 2001

본 연구는 개방된 시장환경에서 이제 국내기업의 당면과제가 된 제품의 전략적 차별화를 위한 방법으로, 제품생산형 기업에서 기업 이미지 확립의 중요한 요인인 제품의 시각적 특성을 중심으로 제품 이미지의 포지셔닝과 이에 정합적인 제품이미지를 개발 및 관리하는 전략적 디자인 환경 구축을 목표로 한다. 먼저 선도기업의 기업문화와 디자인 전략의 일관성을 통한 제품 이미지 경영의 사례를 확인하고, 이와 같은 정합적 제품이미지 구축의 방법으로 제품 이미지 포지셔닝, 제품 이미지의 정합적 개발 및 관리의 프로세스와 각 과정의 조건을 제안하였으며 그 내용은 다음과 같다. 첫째, 제품 이미지 포지셔닝 단계에서는 시장의 트랜드에 대한 분석과 예측을 통하여 소비자의 요구를 파악하고, 자사 이미지의 조사 분석에 의한 경쟁사와의 비교 포지셔닝을 통하여 기업 이미지와 디자인 전략의 방향을 설정하는 것이 중요하다. 둘째, 정합적 제품 이미지 개발을 위해서는 차별화 된 기업이미지와 제품 이미지를 위한 전사적 의식 공유, 제품 이미지의 통합조정자로서 의 디자이너 역할 부여, 조형언어의 공유, 형태 정보의 가시화 프로세스를 위한 제도적 환경 구축 등의 조건이 선행되어야 한다. 셋째, 정합적 제품 이미지 관리를 위해서는 이미지 정보 관리와 운영 지침 수립, 제품 형태의 합리적 결정을 위한 의사결정 시스템과 회의체 운영, 효율성 제고를 위한 가이드라인 작성과 평가 시스팀의 구축, 관련 디자인의 동시적 접근이라는 환경이 조성되어야 한다. 이와 함께 이미지와 형태에 대한 다양한 실험, 조형언어와 관련된 정보체계의 구축, :1리고 적용된 결과에 대한 지속적인 점검과 관리 등 각 기업의 정체성에 맞는 제품 이미지 경영을 위한 세부적 지침에 대한 연구가 지속되어야 할 것이다.

• 디자인학연구
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• 제13권4호
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• pp.85-93
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• 2000

세계화(Globalization)라는 국경 없는 글러벌 시장에서 디자인은 새로운 경쟁력의 원천이 되고 있다. 1970년대까지만 해도 기업의 경쟁력은 기술이었으며 디자인의 역할은 스타일링이나 그래픽적 요소에 대한 것으로 인식되었었다. 그러나 1980년대 이후 디자인은 더욱 기업의 경쟁력을 키우는 중요한 수단으로 인식되었고 세계적인 기업들은 더 이상 제품의 외관이나 색채를 결정하는 일이 아니라 제품의 성능은 물론 품격을 만들어 내는 막강한 경쟁력이라는 것을 인식하게 되었다. 세계적인 다국적기업 필립스의 경우도 디자인 정책의 변화는 이같은 추이를 반영하고 있다. 1970년대까지 디자인 책임자의 권한은 제한적일 수밖에 없었다. 그러나 1980년대 이후 필립스의 경쟁력 우위를 위한 전략에 주력하였고 미국의 디자이너이자 경영자인 로버트 블레이크(Robert Blaich)를 영입하여 디자인의 역할을 넓히고 조직을 개편하였으며 글로벌화를 추진하였다. 또한 1990년대의 디자인 책임자 스테파노 마르자노(Stefano Marzano)는 하이디자인(High Design)의 개념을 만들고 고객 지향적이면서 상업적인 성공을 할 수 있는 미래전략(Strategic Futures)을 강구하였다. 1996년까지 3년에 걸쳐 개발된 미래의 비젼(Vision of the Future)은 미래 10년을 예측하고 정보화 시대에 대비한 혁신적 제품디자인으로서 디자인을 통한 기업의 목표달성과 새로운 가치 창조를 할 수 있었다.

• 지식경영연구
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• 제11권5호
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• pp.59-78
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• 2010

In this paper, we arrange the concept of 'Green' in SCM after literature study of Green SCM and investigate causal relationships between influencing factors, practice level and environmental performance focused on Korean firms empirically and conduct path analysis for hypothesis test using partial least squares regression with bootstrap. Firstly, we divide influencing factors of Green SCM into environmental and organizational factors through the previous studies of innovation diffusion theory and environmental management theory, and then we selected 'uncertainty', 'competitiveness' as the environmental factors and 'top management support', 'perceived benefit', 'training' as the organizational factors. Secondly, we classify practice level of Green SCM into 'internal environmental management', 'green purchasing', 'eco-design'. Finally, we selected 'financial performance', 'environmental performance' as the organizational performance. We conducted a survey on the middle manager of manufacturing companies implementing SCM and an empirical analysis. The results of analysis show that there exist causal relationships between influencing factors, practice level, and environmental performance of Green SCM. We expect that the result of this study will suggest useful information to managers who are responsible for SCM to design and execute Green SCM in strategic perspectives.

• 한국정보시스템학회지:정보시스템연구
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• 제21권1호
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• pp.173-203
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• 2012

In this paper, we arrange the concept of 'Green' in SCM after literature study of Green SCM and investigate causal relationships between influencing factors, practice level and environmental performance focused on Korean firms empirically and conduct path analysis for hypothesis test using partial least squares regression with bootstrap. Firstly, we divide influencing factors of Green SCM into environmental and organizational factors through the previous studies of innovation diffusion theory and environmental management theory, and then we selected 'uncertainty', 'competitiveness' as the environmental factors and 'top management support', 'perceived benefit', 'training' as the organizational factors. Secondly, we classify practice level of Green SCM into 'internal environmental management', 'green purchasing', 'eco-design'. Finally, we selected 'financial performance', 'environmental performance' as the organizational performance. We conducted a survey on the middle manager of manufacturing companies implementing SCM and an empirical analysis. The results of analysis show that there exist causal relationships between influencing factors, practice level, and environmental performance of Green SCM. We expect that the result of this study will suggest useful information to managers who are responsible for SCM to design and execute Green SCM in strategic perspectives.

• 경영과학
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• 제17권2호
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• pp.151-159
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• 2000

This study applies factor analysis of an author cocitation frequency matrix derived from a database file that consists of a total of 1095 cited reference records taken from 95 citing decision support systems articles published in Korean journals. This study identified the influence of social psychology, cognitive psychology, management information systems, strategic management, and organizational behavior/organizational design to the development of group support systems, user-interface, and executive information systems research subspecialties. This research establishes a benchmark to be used in the future research, which is necessary to account for the ongoing changes in the intellectual development and structure of DSS Research in Korea before solid conclusion can be reached about the maturity and on-going development of the DSS field in Korean.

• 한국병원경영학회지
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• 제13권2호
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• pp.1-19
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• 2008

BSC(balanced scorecard) is expected of the effective integrated tool of the management problem such as links of the management vision, the strategy, and the business scheme. This study discusses the recent development and problems of hospital BSC practices in in several countries. First, the article discuss the recent development and problems of hospital BSC implementation. Second, we review the links of strategic alignment with hospital's strategy and BSC on weight design, organizational culture and hospital performance. Finally, we explore hospital BSC framework that clarified easy to understand integrative approach to hospital BSC research using contingency theory model.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
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• pp.734-741
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• 2002

The importance of efficient Supply Chain Management is increasing in accordance with recent industrial environment, such as globalization of business, complexity and diversity of company's management structure, and variety of customer's demand. In a rapidly changed environment of business, quick and efficient decision making is the important matter to the survival of the company. The purpose of this study supports decision making for efficient supply chain management. In this study, we consider simultaneously and mutually reflecting the preference of each constituent (Supplier, Manufacturing plant, Distribution center, Customer) on supply chain network, and decide company's strategic choice and coordinated production/distribution models of company. The Analytical Hierarchy Process is used for decision making of qualitative and quantitative elements. We use the results of AHP as inputs and propose mathematical models thru Mixed Integer Programming.