• Title/Summary/Keyword: Design management strategy

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A case study on service activation strategy of online and offline integration stores in the non-face-to-face era (비대면 시대의 온·오프라인 통합매장의 서비스 활성화 전략에 관한 사례 연구)

  • Lee, Jae-Eun;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.299-305
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    • 2021
  • This study is a case study for revitalizing services of integrated online and offline stores in the non-face-to-face era. The retail apocalypse crisis has deepened due to COVID-19, and to overcome this, the physital strategy of providing online experiences to offline stores is attracting attention. However, the response of domestic retailers is at an early stage, and strategic research is needed to improve consumer access and revitalize offline stores. Three strategies were identified through theoretical considerations according to technological development, and four strategies were summarized by investigating and analyzing domestic and foreign precedents. By categorizing the derived strategies, three core strategies were presented in conclusion. This study is a study based on literature and case studies, and is expected to be helpful in establishing strategic basic data for revitalizing online and offline integrated stores in the future.

A study on the direction of Service Strategy according to the change of Mobility Paradigm -focused on the Korean Millennials (모빌리티 패러다임 변화에 따른 서비스 전략 방향성 연구 -한국 밀레니얼 세대를 중심으로)

  • Sung, Sora;Lee, Jiyoun;Nah, Ken
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.375-381
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    • 2020
  • The purpose of this study is to observe the meaning of the movement recognized by the millennials to derive the direction of the future mobility service strategy according to the change in the mobility paradigm. To do this, the concept of mobility was understood and related cases were analyzed. The characteristics of the millennials were theoretically summarized, and an in-depth interviews were carried out with 25 Korean millennials to analyze the emotion. As a result, it was observed that mobility is not just a movement, but a movement with a pleasant experience for them, and its meaning is being extending as an experiencing good that satisfied emotions, which makes life luxurious. To establish a mobility service strategy that satisfies them First, it is necessary to make an effort to curate a mobility life suited to different emotions. Second, a strategy is required to show the language and image with emotion as a service. Third, it is necessary to play the role of an expert leading the future mobility life to be realized through connection with various fields. We expect that this study will be used as fundamental data for establishing a future mobility service strategy.

Factor Analytic Classification of Design Attributes of Shopping-Mall Sites under the View of Usability (인터넷 쇼핑몰 사이트 설계 속성들의 사용성 관점에서의 요인분석적 분류)

  • 고석하;김주성;경원현
    • Journal of Information Technology Applications and Management
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    • v.10 no.4
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    • pp.29-50
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    • 2003
  • This research provide the basic information to enhance the user-orientedness of usability design guidelines for software products and an effective empirical guidance to classify design attributes of internet shopping mall sites. The results of analysis show that design attributes can be classified into the procedural attribute group, the shopping tool attribute group, the visual attribute group, linguistic attribute group, and others. The results show that shopping tool attribute group can be divided further into the search tool attribute group and purchase tool attribute group and that the visual attribute group can be divided further into the screen condition attribute group and the character legibility attribute group. The research reveals that when designers design software interfaces and features they should take the compound effect of a group of design attributes into consideration to enhance the usability of the system.

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A Study on Thermal Stress of Power Piping due to Loop Design (루프디자인에 따른 배관시스템의 열응력에 관한 연구)

  • Lee, JungHyun;Park, JiSung
    • Journal of the Korean Society of Manufacturing Technology Engineers
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    • v.23 no.5
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    • pp.450-455
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    • 2014
  • Domestic power plants have consistently been developed over the years in industrially developed nations with high standards of living. Considering the power plant development strategy, design efficiency is of upmost importance. Therefore, an improper design directly affects the power plant's risk management plan and the potential risks of the piping system. Therefore, in this study, research is intended to be carried out to allow efficient power plant operation, through optimization of the design of the piping system. The purpose of the study is to confirm economic feasibility by changing the piping loop design, expanding the length of pipe loops, and to investigate the thermal stress influence on the piping system through simulations of systems similar in condition to those currently used in existing plants in Korea.

Design for Robustness and Cost Effectiveness: The Case of an Optical Profilometer

  • Baldi, Antonio;Pedone, Paola;Romano, Daniele
    • International Journal of Quality Innovation
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    • v.7 no.1
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    • pp.98-111
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    • 2006
  • The paper presents the design of an optical profilometer, a device used for the reconstruction of the micro-geometry of mechanical parts in applications where high precision is needed. The design is based on Robust Design, a major' methodology for quality improvement of engineering systems. Several design solutions, namely different hardware and software setups of the device, are compared in order to select a configuration realising a desired trade-off between performance and cost. The peculiarity of the design strategy is the use of a computer model of the measurement process where the physical part of the process is simulated. This allows for an extensive exploration of the design space, thus opening the way to product innovation.

Logo Renewal Design according to Strategy for Renewal based on Brand Life Cycle Focused on Cases for brands in Food and beverages (브랜드 수명 주기별 리뉴얼 전략에 따른 로고 리뉴얼 디자인 - 식음료 브랜드 사례를 중심으로 -)

  • Lee Yerim;Han Jiae
    • Smart Media Journal
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    • v.12 no.5
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    • pp.111-121
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    • 2023
  • The purpose of this study is to find methods for logo renewal design according to the brand life cycle, considering the logo as an important visual tool that represents the brand identity in terms of brand management. This study was conducted through literature study on brand life cycle and brand renewal strategy, an expert survey on logo renewal design, and logo analysis of 35 food and beverage brands with statistical data to determine brand life cycle. The results of the study are three. First, the four stages(introduction, growth, maturity, and decline) of brand life cycle characteristics and renewal strategies were derived. Second, four brand renewal strategies(partial change, total change, repositioning, new image creation) and methods for logo renewal design were proposed based on the life cycle of the brand. Based on this, renewal characteristics for each life cycle were proposed. Third, visual elements of identity that are important depending on the brand life cycle and brand renewal strategy were found. It was found that the addition and subtraction of graphic elements and change of color tone are important in the partial change strategy of the growth period and maturity period, and that the change of signature color is important in the repositioning strategy and the creation of the new image.

Towards a Combinatorial Auction Design Methodology (조합경매 설계방법론에 관한 연구)

  • Choi, Jin-Ho;Chang, Yong-Sik;Han, In-Goo
    • Information Systems Review
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    • v.8 no.2
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    • pp.103-117
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    • 2006
  • As the interest in the combinatorial auction has increased, diverse combinatorial auction market types have been proposed. Although there have been several studies on the combinatorial auction design, the studies covered some factors or partial dimensions of combinatorial auction design. Given the potential practical value of combinatorial auctions, it is necessary to approach it with an integrated and systematic design methodology for supporting a comprehensive range of combinatorial auction models. Thus, we present a systematic framework for combinatorial auction design methodology. In particular, we classified the combinatorial auction architecture types, process types, and mechanism types. This framework characterizes the different combinatorial auction models, and lead to a useful taxonomy of the combinatorial auction design factors and taxonomy of the market types by coordination among the design factors. In addition, we illustrate an n-bilateral combinatorial auction market, derived from our design methodology, to show the viability of our study.

Impact of Environmental Concern on Image of Internal GSCM Practices and Consumer Purchasing Behavior

  • LEE, Changjoon;LIM, So-Youn
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.6
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    • pp.241-254
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    • 2020
  • As environmental concerns continue to grow, green supply chain management (GSCM) is attracting attention as an element of competitive advantage for companies. This study examined internal GSCM practices to show how they influenced the end-point of the supply chain from the perspective of the end-consumer. It identified the effects of environmental concerns on consumer purchasing behavior mediated by the company image of internal GSCM practices. Data were collected through an email survey of Korean consumers. Reliability and validity were verified using SPSS 18.0. Cronbach's alpha, and confirmatory factor analysis. The results showed that environmental concerns had a positive impact on such practices, and the image of internal GSCM practices was found to have a significantly positive effect on consumer purchasing behavior. Companies will have to actively reflect environmental factors in their operational activities, and GSCM implementation will become a necessity. A positive image of internal environmental management and eco-design, which are key elements of internal GSCM practices, strengthened the company's eco-friendly image and ultimately affected consumer purchasing behavior. This suggests that it is important for companies to evaluate their environmental attitude and make eco-friendly products from a consumer's perspective, making it a differentiation strategy for a company in building an eco-friendly corporate image.

DEVELOPMENT OF STRATEGIES FOR APPLICATION OF 4D MODELING IN CONSTRUCTION MANAGEMENT

  • Yang-Taek Kim;Chang-Taek Hyun ;Kyo-Jin Koo
    • International conference on construction engineering and project management
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    • 2005.10a
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    • pp.1181-1186
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    • 2005
  • In many construction projects, progress and efficiency are hampered by poor communication of discipline-specific models. For example, architects use 2D or 3D CAD models and builders use CPM diagrams, Gantt charts, and spreadsheets to show their view of the project. Nowadays, advanced computer visualization tools, 4D CAD or VR, can show these disparate models to understand cross-disciplinary impacts of design and construction decisions. In Korea, several leading companies have tried to apply these tools to their pilot projects from the design phase to the maintenance phase. These companies have expected that more project stakeholders could understand a construction schedule more quickly and completely with 4D visualization than with the traditional construction management tools. However, modeling of the 4D CAD or VR can be quite time-consuming and expensive to generate manually and has therefore limited the spread and use of these models. In order to adopt widely those models in construction industry, the areas that those tools could support to take large benefits in diverse functional areas of construction management need to be analyzed. In this study, researchers analyze the usefulness and limitations of the 4D models and VR in the construction industry, develop the strategy of application priority, and improve the 4D modeling method.

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A Research on Process of Estimation about Frequency and Loss of Risk by distribution of Probability (확률분포에 의한 리스크 빈도수와 손실규모 추정 프로세스 연구)

  • Lee, Young-Jai;Lee, Seong-Il
    • Journal of Information Technology Applications and Management
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    • v.15 no.2
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    • pp.67-82
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    • 2008
  • Risk that breed large size disaster is happening variously for cause at social. natural a management. Incidence and damage scale are trend that increase rapidly than past. In these circumstance, to keep operational continuity of organization, area, society, risk management action that establish systematic counter measure estimating and analyze occurrence possibility and expectation damage of risk is essential indispensable issue and the best countermeasure. Risk management action does by main purpose establish optimum disaster reduction countermeasure. To deduce various countermeasure, process that estimate and analyze occurrence possibility and expectation damage of risk is essential indispensable issue. Therefore, this paper studies process design that can presume risk occurrence frequency and damage scale through distribution of probability.

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