• Journal of Distribution Science
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• v.17 no.9
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• pp.57-66
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• 2019

Purpose - This study aimed at investigating the process of inducing the effect of green self-expressive motive and the fit between green premium and product on consumer's intent to purchase the bundle product with the green premium. Research design, data, and methodology - The questionnaire for on-line survey built at Google Forms was spread out via popular social media sites. 243 responses from the on-line survey were used for testing the hypotheses. Structural equation model of Amos 21.0 was used to verify hypotheses. Results and Conclusions - Green self-expressive motive positively influenced on not only the perceived value for green premium but also attitude toward the bundle. However, the fit between green premium and product had positive impact only on the perceived value for green premium. The perceived value was proved to positively influence on the attitude toward the bundle, which in turn increased the purchase intention, even with the positive effects of the product attitude as covariate on the intention. Therefore, marketers should choose target customers who have high level of green self-expressive motive and feel the fit, and pay attention to the green premium to help the customers perceive more values for the green premium. They should develop green premium product for conducting marketing effectively.

• Journal of Institute of Control, Robotics and Systems
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• v.20 no.6
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• pp.606-611
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• 2014

The understanding of another's behavior is a fundamental cognitive ability for primates including humans. Recent neuro-physiological studies suggested that there is a direct matching algorithm from visual observation onto an individual's own motor repertories for interpreting cognitive ability. The mirror neurons are known as core regions and are handled as a functionality of intent recognition on the basis of imitative learning of an observed action which is acquired from visual-information of a goal-directed action. In this paper, we addressed previous works used to model the function and mechanisms of mirror neurons and proposed a computational model of a mirror neuron system which can be used in human-robot interaction environments. The major focus of the computation model is the reproduction of an individual's motor repertory with different embodiments. The model's aim is the design of a continuous process which combines sensory evidence, prior task knowledge and a goal-directed matching of action observation and execution. We also propose a biologically inspired plausible equation model.

• Journal of Distribution Science
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• v.17 no.11
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• pp.17-26
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• 2019

Purpose: Mobile media is gaining ground as an independent and core platform, and corporate interest and the expectations forstrategic use are rising in one-person media. Therefore, this study aims to establish interactivity, entertainment, information, professionalism, and up-to-date as the sub-factors of one-person media advertising properties, and to study the effect of one-personmedia advertising attributes on purchasing intention. Research design, data, and method: After collecting data from a total of 202 people, including 106 men and 96 women with the online survey method, frequency analysis and regression analysis were conducted using SPSS 25.0. Results: Research has shown that information, professionalism, entertainment, and up-to-date have a significant influence on purchasing intent. In addition, although information and expertise are found to have a significant influence on trust which shows a direct impact on the purchasing intention, the results of verification for the effect of purchasing intent through the medium of trust found to be significant in entertainment, information and up-to-date. Conclusions: There is a difference in Professionalism and Entertainment between men and women. This study provided the suggestions for establishing the most effective measures and marketing strategies in producing one-person media advertisements.

• Journal of Distribution Science
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• v.11 no.6
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• pp.41-50
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• 2013

Purpose - Inducing consumers' behavioral intent to use an outlet shopping center is a critical issue for managers since it can be used as a guide for developing marketing strategies. Low prices could lead to a growth in retail purchases, but there might also be a positive relationship between prices and customer perceptions of product quality. The extent to which consumers use price as a predictor of quality may differ according to the availability of important alternative cues such as brand, store name, and identity salience triggered by the store. Consumers can obtain non-economic benefits from marketing exchanges that go beyond basic economic achievement. We argue that identity salience can play a crucial mediating role when consumers, acting as exchange partners, seek to obtain social benefits. This study shows that identity salience could mediate the relationship between identity salience-inducing factors such as multi-finality, prestige and role performance, and consumers' behavioral intent to use an outlet shopping center. Research design, data and methodology - The survey was conducted on college students enrolled in marketing classes. A total of 200 questionnaires were distributed, of which only 194 were returned. After five incomplete questionnaires were excluded, a final sample of 189 was used for empirical analysis. Using a covariance structural analysis in Amos17, we confirmed the fit of the research model and estimated its parameters by using the maximum likelihood method. Results - The results of the hypotheses testing are as follows. First, both identity salience and economic benefits have positive effects on the behavioral intent to use an outlet shopping center. Second, role performance, prestige, and multi-finality have positive effects on identity salience. Finally, the additive analysis of the direct effects of identity salience-inducing factors shows that the role performance, prestige, and multi-finality factors have no direct effects on the behavioral intent to use an outlet shopping center, suggesting that identity salience plays a positive mediating role. Conclusions - This study informs marketers that not only price but shoppers' identity salience directly affects their intent to visit an outlet shopping center. To strengthen shoppers' identity salience, marketers should find ways to help shoppers fulfill their multiple social roles, realize their multiple goals, and achieve prestige. In other words, outlet shopping centers must improve their personal service environment in order to enhance their employees' service quality and assist the execution of multi-finality by minimizing the perceived costs (e.g., travel time, effort) associated with shopping trips, thus making it easier for consumers to combine visits to multiple stores in outlet shopping centers and buy the items required for their consumption goals. Outlet shopping centers must also offer assortments with both breadth and depth in order to help consumers play the social roles their social networks have given them.

• Science of Emotion and Sensibility
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• v.19 no.4
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• pp.21-32
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• 2016

Studies have observed various phenomena regarding the effect of the interaction between type, price, and brand image of a product on consumers' purchase intent and product quality perception. Yet, few have studied the effect of the interaction between product type and manufacturing method on these factors. However, the advent of three-dimensional (3D) printers added a new manufacturing method, 3D printing, to the traditional methods of handicraft and automated machine-based production, and research is necessary since this new framework might affect consumers' purchase intent and product quality perception. Therefore, this study aimed to verify the effects of the interaction between product type and manufacturing method on purchase intent and product quality perception. To achieve this, in our experiment 1, we selected product types with different characteristics (drone vs. violin vs. cup), and measured whether consumers preferred different manufacturing methods for each product type. The results showed that consumers preferred the 3D printing method for technologically advanced products such as drones, the handmade method for violins, and the automated machine-based manufacturing method, which allows mass production, for cups. Experiment 2 attempted to verify the effects of the differences in manufacturing method preferences for each product type on consumers' purchase intent and product quality perception. Our findings are as follows: for drones, the purchase intent was highest when 3D printing was used; for violins, the purchase intent was highest when the violins were handmade; for cups, the purchase intent was highest when machine-based manufacturing was used. Moreover, whereas the product quality perception for drones did not differ across different manufacturing methods, consumers perceived that handmade violins had the highest quality and that cups manufactured with 3D printing had the lowest quality (the purchase intent for cups was also lowest when 3D printing was used). This study is anticipated to provide a wide range of implications in various areas, including consumer psychology, marketing, and advertising.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.7
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• pp.873-878
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• 2020

Due to the recent development of 3D printers, interest in 3D printing is growing. 3D printing should reflect individual needs and various requirements by designing products to suit the user's requirements. Research on how to use 3D printed products for the purpose of purchasing products according to user's demand characteristics is insufficient. Therefore, this study conducted a survey and statistical analysis to find out the factors influencing the intention of purchasing custom controller products in 3D printing environments. Research has confirmed that user innovation and convenience safety are important factors for the satisfaction and purchase intent of personal-tailored controller products. Considering user innovation, convenience, and safety when producing controller products using 3D printing, it is expected that value of custom controller manufacturing can be increased. Research is needed on the personalized product development framework that successfully introduces and systematically supports the production methods of personalized products in the early stages.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.01a
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• pp.185-186
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• 2020

최근 제품을 주문하거나 상품을 조회하는 등의 간단한 상담을 챗봇을 이용하여 자동화하는 온라인 쇼핑몰들이 늘어나고 있다. 이는 고객을 상담하는 상담원의 업무를 줄여줄 뿐 아니라 고객 상담을 즉각적이고 효율적으로 진행할 수 있다. 또한 사용자의 입장에서 챗봇은 처음 이용하는 사람도 사용하기가 쉽고, 상담원과의 연결까지 기다리지 않고 사용자가 원하는 시간에 커뮤니케이션이 가능하고, 기업 측면에서는 인건비가 감소되고 고객관리가 용이해진다는 장점이 있다. 그러나 챗봇은 주어진 질문에만 대답할 수 있고, 처음 메뉴를 파악하기 힘들다는 단점이 있다. 따라서 본 논문에서는 카카오톡 오픈빌더를 사용하여 질문의도를 파악하는 intent와 entity를 추출한 뒤 딥러닝을 통해 체계적으로 학습을 진행한다. 이를 통해 주어지지 않은 질문들을 파악한다. 또한, 오픈빌더의 시나리오 선택 기능을 활용하여 초기에 선택할 수 있는 메뉴를 파악하기 쉽도록 구현하였다. 사용자는 본 논문에서 제안하는 챗봇을 통해 사용자는 상담에 필요한 도움을 받을 수 있을 것으로 기대된다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.7
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• pp.3528-3537
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• 2013

Evaluation indices of the panelizing optimization for Architectural freeform surfaces are proposed for quantitative evaluation through the case studies on panelizing optimization and evaluation index for Architectural freeform surfaces. Proposed evaluation items are adherence to original design intent, production ease, and continuity. The evaluation index for adherence to original design intent is surfaces fitness, the evaluation indices for production ease are planarity, planar panel ratio, and the evaluation indices for continuity are tangent continuity, and divergence. Algorithms are also suggested to compute the proposed evaluation indices.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.55-66
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• 2019

The makeup experience service in a theme park was analyzed for the study on the makeup service using experiential marketing based on recent consumer experience. The results of the study showed that the utilization, marketing effect, and lifestyle in makeup service at the Experiential marketing are analyzed. In other words, according to the variables, the purpose of this study is to the effect on the satisfaction, loyalty, and Intent to revisit. In this study, in order to achieve this, literature research and Empirical study on the same time. In literature review, Theories and previous studies were considered which are about experience marketing, lifestyle, makeup service, loyalty, satisfaction, and the intent to revisit. Then, a research model and a hypothesis were established. In empirical study, Based on this, it was applied to the makeup service in a theme park and verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The results showed that experience marketing and lifestyle had a significant influence on satisfaction, loyalty, and return visit intention. Based on this research, the makeup service using experience marketing would be hopefully more practical as a typical culture content marketing.

• Journal of Korean Society for Quality Management
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• v.31 no.4
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• pp.239-246
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• 2003

Dynamic robust design has been regarded as the most powerful design methodology for improving product quality, Dynamic SN ratio adopted in dynamic robust design combines two major quality attributes, the variability around the linear function and the slope of the linear function, into a single design metric. The principal shortcoming associated with the dynamic SN ratio is that the metric is independent of designer's preferences for the quality attributes due to priori sets of attribute tradeoff values inherent in it. Therefore, a more rigorous preference­based design metric to accurately capture designer's intent and preference is needed. A new design metric that can be used in dynamic robust design is proposed. The effectiveness of the proposed design metric is examined with the aid of a demonstrative case study and the results are discussed.