• Child Health Nursing Research
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• v.14 no.3
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• pp.277-284
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• 2008

Purpose: This study was done to identify types of gender role identity in female adolescents and to investigate the relationship between types of gender role identity and depression. Method: The research design for this study was a descriptive survey design using convenience sampling. Data were collected through self report questionnaires from 1,497 female high school students in Seoul. Data were analyzed using SPSS 10.0 program. Results: The androgyny gender role identity was most common (33.9%). Of the types of gender role identity that had a significant relationship with depression. androgyny gender role identity had the lowest significant relationship to level of depression level, followed by masculinity, femininity, and undifferentiated type. Conclusion: It is necessary that nurses provide interventions to help female adolescents develop gender role identity toward androgyny.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.288-290
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• 2015

As well as companies such as Samsung Electronics and Hyundai Motor, which subject the summit of the International Conference on the UN personnel areemphasis on Moving Identity strongly appealing the goals and vision of the future for the current organization in the community and stakeholders. It is also an important part that how to relate Dynamic Branding in promotion and advertising method. In this paper, we are designing and producing ACM SIGCHI 2015 Conference opening animation utilizing Moving Identity Design concept as a promotional movie in Dynamic Branding perspective.

• Korean Institute of Interior Design Journal
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• v.18 no.5
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• pp.3-11
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• 2009

As the idea and function of the 'Model House' alters, so does the name - 'Housing Exposition' or 'Housing Cultural Center'. Its function Is not only to show and sell but to educate, promote and show culture. It works as a 'communication ground' about house. With the growing number of the Housing Cultural Center and the importance of function, major construction companies are building it competitively to connect the relationship with clients by expanding service. However, despite the necessity of 'Housing Cultural Center' is increasing, function and component of the Housing Cultural Center are yet defined and also specific direction of design, consumer services and programs are not properly established. Also, they are promoting and selling in lots only for a limited period which have problem in clients to participate and know about the characteristics of each companies promotion. Most of Housing Cultural Centers are similar in concept, shape, color use. The purpose of this research is to analyze the Housing Cultural Center with spacial and visual elements that comprise Housing Cultural Center, and study identity factors, distinct characteristics and build identity of the Housing Cultural Center. Ultimately, companies need to put forth to make difference in their own identity and apply it effectively in order to firmly establish identity.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.563-569
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• 2018

This paper deals with a space identity development model using design process. The main contents of the study are as follows. First, this study has defined the design process concept and studied various design process model. Second, the meaning of space design process was studied and concept definition was made. Third, it developed a conceptual model of space design process for developing space identity. Finally, a conceptual model that can define space identity by applying design process to complex and various types of space is studied and presented. This study applied positivist research methods such as literature review and various theoretical review to study design process and space identity. The research on space design process adopts indirect research method based on previous research data.

• International Journal of Costume and Fashion
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• v.6 no.2
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• pp.28-42
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• 2006

In present modern society, media contributes more to the constructing of personal identities than any other medium. Music video, a postmodernism branch among a variety of media, offers a complex experience of sounds combined with visual images. In particular. fashion in music video helps conveying contexts effectively and functions as a medium of immediate communication by visual effect. Considering the socio-cultural effects of music video. gender identity represented in fashion in it can be of great importance. Therefore, this study is geared to the reconsidering of gender identity represented through costumes in music video by analyzing fashions in it. Gender identity in socio-cultural category is classified as masculinity, femininity, and the third sex. By examining fashions based on the classification. this study will help to create new design concepts and to understand gender identity in fashion. The results of this study are as follows: First. masculinity in music video fashion was categorized into stereotyped masculinity, sexual masculinity. and metro sexual masculinity. Second, femininity in music video fashion was categorized into stereotyped femininity. sexual femininity, and contra sexual femininity. Third, the third sex in music video fashion was categorized into transvestism, masculinization of female, and feminization of male. This phenomenon is presented into music videos through females in male attire and males in female attire. Through this research, gender identity represented in fashion of music video was demonstrated, and the importance of the relationship between representation of identity through fashion and socio-cultural environment was reconfirmed.

• Journal of Fashion Business
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• v.28 no.1
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• pp.68-82
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• 2024

The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.

• The Research Journal of the Costume Culture
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• v.9 no.1
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• pp.127-140
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• 2001

The purpose of this study is to examine the effect of the style of textile pattern design on the process of building the fashion brand identity. In so doing, the study analyzes the color, style, and layout of the motive, and the drawings of the patter of textile of top seven Italian fashion brands which present in presented eight fashion design collections during the 1997∼2000 period. The results of the analysis show that the seven brands exhibit their unique characteristics of the color, style, and layout of the motive, and the drawings of the pattern of textile. The results can be interpreted in a way that their distinct features oft textile pattern design indeed contribute toward the establishment of their unique brand image and brand identity. The results of this study suggests that to initiate the top fashion brand, the fashion industry should develop its own unique style of textile pattern design.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.6
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• pp.842-853
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• 2004

This research was conducted to develop uniform designs as a part of CIP(Corporate Identity Program) for Corporate Identify of G College. A uniform is the dress of a distinctive design or a fashion worn by members of a particular group. Therefore, the uniform should provide the user with pride and distinction for a company or a college in wearing the uniform. The method and procedure of this research was as follows: First]y, we examined CIP(Corporate Identity Program) expressing 'visual Image' of G College such as symbolic marks and colors and logos and investigated the actual conditions of G College uniform and the others. Secondly, we decided the direction of the design concept to reflect the investigated results. Thirdly, we designed the new uniforms by the design process considering of the essential factors of a uniform. for example functional, beautiful, symbolic aspects.

• Archives of design research
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• v.14 no.3
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• pp.165-176
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• 2001

A corporate identity is an expression of a company's personality and philosophy. From Trademarks to Letterheads, most of companies are eager to show up themselves to the audience. Nowadays the Web has quid(Iy emerged as the most influential communications media for the public. In aspects of this situation, traditional corporate identity program has to change to accord with the new media. Especially print media news has broaden their line to the Web, but most of them are lacking in the express their Identity, Therefore, it is an urgent problem to find their Identity on the Web site. In this paper, I am going to analyze the new aspects of identity in the news site on the web.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.134-135
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• 2004