• Title/Summary/Keyword: Design and New Product Development

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A Study on the Evaluation Method about Marketability of Product Design (제품디자인의 시장성 평가방법 연구)

  • 이문기
    • Archives of design research
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    • v.14 no.1
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    • pp.93-101
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    • 2001
  • This study suggested how to apply it decision-making of product development rapidly by design evaluation process to objectify and the result to quantify with viewpoint of design evaluation sets to marketability. Coverage of this method limited to the evaluation stage of design concept. The procedure of study, first of all, referred to some type of design evaluation method and their feature. And next, referred to some kinds of demand forecasting for marketing. Above an, this study focused on the method of demand forecasting by buying intentions surveys proper to the marketability evaluation of new product design. On a case study, I had investigated preference survey and buying intentions surveys about the design proposal of "language master audio". I selected the best design proposal through the conjoint analysis and also investigated demand forecasting. First, on the basis of buying intentions surveys, choose population and had produced buying demand, awareness demand, potential demand. I could estimate some profit to take out expense and cost from the buying demand. This estimated profit is marketability judgement data of product design at the design concept stage and can be utilized to measurable data for decision-making of product development. Through the case study, this method could forecast a target demand, and even if it is some difference between real sales volume, but the case study could verified that this method is effective to the evaluation of marketability in case of completely new product got on the typical category and the product category could be set up the population clearly.

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Product Family Design using Formal Concept Analysis and Ontology (정형적 개념 분석과 온톨로지를 활용한 제품계열 정보 설계)

  • Lee, Hee-Jung
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.35 no.3
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    • pp.110-117
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    • 2012
  • A product family design has received much attention over the last several decades, since a product family-based development shortens lead-times and reduces cost, as well as increases efficiency and effectiveness of the product realization process. It is challenging work, however, to define the product family design in the heterogeneous product development environments, due to myriads of products related information described in different ways across products in any companies. In this paper, we provided a way of defining product family design framework using formal concept analysis and ontology language. Based on this, the specific product family can be derived by ontological reasoning, and the new product concept can be also expanded in the framework. The proposed framework is formalized using OWL (Web Ontology Language) and implemented in $Prot{\acute{e}}g{\acute{e}}$. Actual product family design algorithm is carried out using FaCT++ engine, a plug-in to $Prot{\acute{e}}g{\acute{e}}$, and the benefits of the proposed method are also demonstrated through a case study.

Industry Joint Engineering Education Via Interdisciplinary Team-based Product Development Project (학제간 팀별 설계프로젝트 기반 산학공동 공학설계교육)

  • Jee, Haeseong
    • Journal of Engineering Education Research
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    • v.16 no.3
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    • pp.51-60
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    • 2013
  • The paper addresses an issue of industry-joint engineering education paradigm with the purpose of setting a new standard for engineering education by development and support of competitive curriculum for the interdisciplinary team-based product development, a specialized and innovative engineering education program. In the department of MSDE (Mechanical and System Design Engineering), students are educated via three major courses for targeting engineering design, Creative Engineering Design (freshman), Design Process (Senior), and Creative Product Development (Junior). All these courses are based on personal tool exercises for design software and hardware and team-project group activities of the students with other team members. This paper will briefly discuss the main focuses of these courses and case studies of the teaching results targeting the development of telecommunication device.

An Analysis of Natural Motion for Product Design : Refrigerator Half Guard Installation Part Design (자연스러운 동작 분석을 통한 냉장고 Half Guard 조립체의 인간공학적 개선)

  • Park, Jang-Woon;Kim, Su-Jin;You, Hee-Cheon
    • Journal of Korean Institute of Industrial Engineers
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    • v.37 no.1
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    • pp.10-18
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    • 2011
  • Ergonomic product design considering users' natural use motion is of importance to improve the usability and satisfaction of a product. A five-step process of product design was developed in the present study by measuring and analyzing users' natural product-use motion with a motion capture system. The developed process was applied to ergonomic design improvement of a half guard installation part of refrigerator; new guard designs (diagonal and arc shape) were developed with the process and evaluated in terms of validity during the development as two measures (task satisfaction and similarity of natural motion). According to the evaluation result, the satisfaction at putting in- and out-task of new guard designs ($6.3{\pm}0.5$ points) was significantly higher than that of existing guard designs ($3.3{\pm}1.0$ points); the difference between natural motion and product-use motion in new guard designs ($1.0{\pm}0.3cm$) was significantly less than that of existing guard designs ($2.0{\pm}0.2cm$). The proposed process of natural motion analysis and product design is applicable to ergonomic product design and evaluation.

Development of a Modular Design System for Press Die (모듈식 프레스 다이 설계 시스템 개발)

  • Park, Hong-Seok;Jung, Jin-Hyung
    • Korean Journal of Computational Design and Engineering
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    • v.12 no.3
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    • pp.182-192
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    • 2007
  • The reduction of product development time is exposed to the competitive pressure due to shortened product-and production technology lifecycles as well as increasingly dynamic markets. Specially in automobile companies, that is of major importance for designing die because it is a bottleneck process in the development of a new car. To improve this conventional design process, this paper describes how to design it fast and flexibly. This was done by a modular method using standard template and a feature and knowledge based design method along the design process.

Crowd Participation Pattern in the Phases of a Product Development Process that Utilizes Crowdsourcing

  • Tran, Anhtuan;Hasan, Shoaib Ul;Park, Joon-Young
    • Industrial Engineering and Management Systems
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    • v.11 no.3
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    • pp.266-275
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    • 2012
  • The rise of crowdsourcing and web 2.0 opens plenty of opportunities for companies who want to exploit external sources of ideas for internal innovation. Utilization of crowdsourcing for product design and development has been attracting the attention of both enterprises and researchers. Many cases of implementation of crowdsourcing for product design and development such as: Threadless, FIAT Mio, Lego online Factory, etc., have made crowdsourcing a promising alternative source of innovative power. Although crowdsourcing gained access due to improved Internet access and web 2.0, it is little understood how the crowd, with respect to participation, behaves for any crowdsourcing project. To investigate this, we conducted an experiment on a real crowd of engineering related individuals to figure out the crowd participation pattern for various product design and development phases of a new product development project. The experiment results give a quantitative view of the participation of the crowd (i.e., crowd participation pattern) in various phases of a product design and development process that utilizes crowdsourcing, provide a practical guidance for companies to harness the power of the crowd sensibly, and provide experimental data for further research in this field.

A Construction of an Integrated Information System for New Product Development by CE (신제품 개발에 있어서 동시공학 기법적용을 위한 정보시스템 구축)

  • 박영준;안상현;김형준
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.21 no.47
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    • pp.289-302
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    • 1998
  • Concurrent Engineering(CE) can provide a competitive edge for companies that have confronted with rapidly changing market requirements, such as shortening of product life cycles, high quality, low cost, diversity of customer demand, and so on. We construct a prototype of integrated information system to support a new product development process by CE concept. This integrated information system can be useful for considering concurrently all of the aspect in the product design process. In this system, an Engineering Database is constructed for gathering data of four departments; i.e. marketing, production, quality control and design department. Also DFM(Design For Manufacturability) is applied for analysis of product design.

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Improving Product Quality through Conflict Management: A Study of Hong Kong ODM Suppliers

  • Lam, Ping-Kit;Chin, Kwai-Sang
    • International Journal of Quality Innovation
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    • v.5 no.2
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    • pp.70-78
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    • 2004
  • Client-supplier collaboration in new product development (NPD) has been a strategy in response to fierce global competition. Traditionally, Hong Kong suppliers collaborate with worldwide clients through original equipment manufacturing (OEM) arrangement in which suppliers manufacture products according to clients' design. In recent years, a growing number of Hong Kong suppliers have transformed to original design manufacturing (ODM) in which they are assigned a design responsibility other than manufacturing products. The ODM arrangement necessitates a close interaction between clients and suppliers, which brings about intense conflict. Conflict has been recognized as an important factor affecting NPD performance including product quality. This paper studies the conflict handling practices of Hong Kong ODM suppliers based on 87 survey data. The results show that the suppliers frequently adopt effective conflict handling practices by which they can develop products of good quality through better design decisions. The results also suggest that the use of ineffective conflict handling behaviors, particularly avoiding, should be reduced for better product quality.

Improving Development Process for Product Safety

  • Jung, Won
    • Proceedings of the Korean Reliability Society Conference
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    • 2004.07a
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    • pp.262-267
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    • 2004
  • In designing and evaluating a new product, the company needs to give thought to the entire spectrum of produceability, usability, and ultimate reliability, as well as safety of users. For each design review(DR) stage, a formal, systematic, documented review and evaluation of a product design is conducted to assure that the product is safe and reliable, that costs and materials have been optimized, and that the design complies with its specifications and requirements. This paper presents how to improve development process for product's safety and reliability. The process requires gathering the appropriate information, determining the limits of the product, estimating risk associated with the task-hazard combinations, and reducing risk according to a prioritized procedure.

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Knowledge-based Approximate Life Cycle Assessment System in a Collaborative Design Environment (협업설계 환경에서의 지식기반 근사적 전과정평가 시스템)

  • 박지형;서광규;이석호;이영명
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2003.06a
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    • pp.877-880
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    • 2003
  • In a competitive and globalized business environment, the need for the green products becomes stronger. To meet these trends, the environmental assessment besides delivery, cost and quality of products should be considered as an important factor in new product development phase. In this paper. a knowledge-based approximate life cycle assessment system (KALCAS) for the collaborative design environment is developed to assess the environmental impacts in context of product concept development. It aims at improving the environmental efficiency of the product using artificial neural networks consisting of high-level product attributes and LCA results. The overall framework of the collaborative environment including KALCAS is proposed. This architecture uses the CO environment to allow users on a wide variety of platforms to access the product data and other related information. It enables us to trade-off the evaluation results between the objectives of the product development including the approximate environmental assessment in the collaborative design environment.

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