• Korean Institute of Interior Design Journal
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• v.14 no.1
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• pp.37-44
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• 2005

Currently, the space design has been expressed the space in kinetic design by digital technology. To look into the concept of digital design, there is the tendency to pursue the harmony of the nature. The digital space designer, Greg Lynn who has been paid attention by international researchers. To compared with the reputation of his works, the information about him has been limited to us. The purpose of this study was to investigate the Greg Lynn's digital design matrix toward the design process in his representative 11 works in his website; www.glform.com. The contents analyses methods were used in this study. Greg Lynn's internet website survey was carried out in the respects of thinking method, space formative language and animate form. The major results of this study are as follows: \circled1 Lynn's design concept and digital methodology were affected by Paolo Soleri and Peter Eisenman: natural architectural concept and digital animate form \circled2 Lynn's space formative languages were 10 items; blob, blob, fold, strand, shred, flower, skin, teeth, branch and lattice \circled3 Lynn's digital design matrix was divided into 3 types; MS(Mass + Structure), PC(Path + Circulation) and FD(Form + Detail) \circled4 According to the analysis of longitudinal, his works have been changed from the MS and PC to FD. This research will be a basic reference to understand digital space design.

• Korean Institute of Interior Design Journal
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• v.16 no.1 s.60
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• pp.39-47
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• 2007

In comtemporary interior design, hybrid form causes cognitive turnovers of aesthetics. Especially it offers much possibility to expression techniques in interior design and works as compound system, symbolic aggregate that makes and expands various meanings. The aesthetic ideology of hybrid design can be interpreted through the philosphic concept of art, sublime, reception, representation and explains expression techniques and characteristic in interior design through various transformation and meaning conversion. The expression techinique that is a form of openness, transcendental interpretation that exceed a dupilicate of meaning. can be classified as oxymoron, defamiliarization and interface. The characteristic that is based on those expressions appears as use of complex codes of visual images, decoding strategy, intertextuality of meaning. This research attitude can explain the thinking method of interior design by defining the epistemological scheme that is basically involved in expressional styles with characteristics of hybrid aesthetics. In order to be recognized as the object of aesthetics, hybrid has to be approached by interpretational methods of expression techniques. Consequently the characters of expression techniques in hybrid design can be investigated as one of the methodology in interior design plan.

• Journal of Distribution Science
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• v.12 no.6
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• pp.67-79
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• 2014

Purpose - This study aims to accomplish three major research goals. First, it strives to change consumers' focus from peripheral routes to a central route of public service advertising related to the good health policy, without problematic effects, by influencing consumers' knowledge or involvement. Second, this study examines the elaboration likelihood model (ELM) and construal level theory (CLT). Specifically, we consider that the central route of ELM might correspond with the focal goal of CLT. Third, this study analyzes ELM through CLT. That is, ELM predicted that low involvement would take the peripheral route, and high involvement would take the central route. Research design, data, and methodology - This study consisted of three experiments. The first experiment had a 2×2 between-subject design. The subjects were university students and the research period was approximately one year. The first independent variable was the involvement of the overweight issue; this variable was measured and split by the median. The second independent variable was the temporal distance (near vs. distant future); this variable was manipulated. The second experiment also had a 2×2 between-subject design. The first variable was the involvement of cervical adenocarcinoma prevention, and was considered already manipulated by sex. Specifically, males had a low involvement of the disease, but females had high involvement. The second independent variable was priming (power vs. submissive). Power priming would induce abstract thinking, but submissive priming would take concrete processing. The third experiment had a 2×2×2 between-subject design. The first variable was cognitive depletion, and was manipulated by memorizing 9-digit numbers. The second and third independent variables were involvement and abstract thinking induction, such as prior experiments. Data were collected through questionnaires, and were analyzed by an SPSS program. Major hypotheses were tested by examining the interaction effects through ANOVA. Results - Major findings are as follows. First, even for low-involved consumers in the overweight category, distant future manipulation induced them to focus not on the peripheral route but on the central route of the public service advertisement. This result does not correspond to the typical ELM prediction. Second, under power priming, low-involved males of the cervical adenocarcinoma category focused on the peripheral route because of the induction to abstract thinking. This result replicated the first experiment, and confirmed the theoretical robustness. Third, high-involved females focused not on the central but on the peripheral route under the mixed condition of cognitive depletion and near future manipulation. Depletion consumed cognitive resources, and the processing mode of consumers changed from systematic to heuristic. Conclusions - ELM needs to be complemented through CLT in context of public service good health advertising. Specifically, the involvement of ELM may impact consumers' thinking mode (abstract vs. concrete), and the interaction effects may influence consumers' focus on advertising (central vs. peripheral route). This study's limitations were bounded subjects, limited stimuli, and somewhat weak external validity.

• Korean Institute of Interior Design Journal
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• v.18 no.2
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• pp.3-15
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• 2009

In the swirl of change in the world, Media, the development of information technology, and the enterprise-oriented capitalism have tied the world as one unit, and have entered the period of adaptation. With the view of introspection of these concepts, this paper is mainly written by the theory of "matter as the content" with exploration of the design of essence and scientific approach. The design process is the condensational process which is developed by the exchange of reason and sensibility. This process, which is characterized by the objective manipulation of a given condition and the intervention of extrapolation, is the new way of thinking and approach rather than the concept of the way and means. The research of this paper is based on paintings and the analysis of essential experiments in design, the definition of the terms of content in the view of philosophy and design, and the analysis of the cases in architecture and spacial design. As a result, this paper shows that these designs are not just "Simulacre" but the essential eidos, and "content" is the core of these designs which can produce prototype as machine. Also, these designs can relatively be the persuasive methodology for the reflexive modernization.

• Korean Institute of Interior Design Journal
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• no.17
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• pp.150-156
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• 1998

We found the similarities and differences it the works of Italian Architects especially in 1960s Neo Rationalism and also in the products of inclination of contemporary Minimalism. Based on the moderate application of traditional architectural language and on typological prototype the Italian Architects pursued inherent logic by which the works came to the composition and association rule that show an extremely moderate expression of a spirit indispensable to Architecture. And they turned down the logic of ergonomics but they searched for the simple and prototypical form that was the architectural language strongly restrictive common and objective all through the abstraction of Architectural elements in their memories. The overcome from the forms and the methodology of thinking contain common types in Contemporary Minimalism. But Contemporary Minimalism rejects fundamentally the analogical interpretation and typological protiotype from the past.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2007.05a
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• pp.81-84
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• 2007

소비자들이 상품에 대한 미학적인 측면을 점점 더 중요시 하게 됨에 따라 현대 디자인은 기존의 개념을 탈피하여 새롭고 부드러우며 유연한 감성이 요구되고 있다. 디자인의 궁극적인 목표가 '소비자의 꿈을 현실로 만들어 주는 것'이라면 이러한 목표에 이르기 위한 '창의적 아이디어발상' 은 디자이너가 갖추어야 할 가장 중요한 능력 중의 하나이다. 따라서 본 연구는 창의적 아이디어 발상법에 대한 선행연구의 프로세스와 방법론의 문제점을 파악하고, 이를 보완한 새로운 디자인 방법론을 제시하고자 한다. 이와 같은 연구목적을 이루기 위해 사례연구로써 컴퓨터를 이용한 창의적 아이디어 발상법을 제안하여 디자이너에게 실제 디자인현장에서 활용할 수 있도록 하며 창의적 아이디어발상법의 개발에 대한 효과와 새로운 가능성을 제시하고자 한다.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.18 no.34
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• pp.83-89
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• 1995

We call as plant life cycle the process starting from plant plan, design to disuse by way of construction, operation, but the plant facility inside it comes to changes of cope with various inner factor like blazing phenomenon and outer factor according to economic state. On the presumption of these factors, the problem is brought about how plant should be managed, this study attempt to suggest the conservation management through economic evaluation in investment design and alternative, that is, methodology connecting that of economical efficiency evaluation based on LCC(Life Cycle Costing) thinking method and facility management with that of life prediction.

• Korean Institute of Interior Design Journal
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• v.16 no.4
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• pp.31-38
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• 2007

This study is interested in how philological interpretation of a space text were patterned so as to give the text structural cohesion. A similar philological motivation incorporates some of the notions of generative grammar. Interpretation is the process of recovering the cultural meanings expressed in discourse by analysing the linguistic structures in the light of their interactional and wider social contexts. Viewed in this light, the process of this study is illustrated as follows: At first, this research contains basic concepts of signification of text and context, and theories of spacial text and context of typological structure in terms of Ricoeur's structural Hermeneutics. Secondly, it concretize a logic that traditional space context is inserted in organized attribute like emotion, spirit, nature as character of contemporary space text through typological structure. Finally, from aspect of designation theory among interpretive semantics, it shows that korean contemporary space design is incorporated with typological structure of korean traditional palace spacial context homologically through the case study of I-Hotel space design. Through this process, this study suggest that positivistic interpretation methodology by designation of text is logical thinking of Korean traditional space design.

• Journal of Sport and Applied Science
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• v.4 no.4
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• pp.7-17
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• 2020

Purpose: This study started with interest in sport culture and is meaningful as an exploratory study to help with the basic understanding of sport culture research. Research design, data, and methodology: The approach of this study is the exploratory approach by literature reviews. This study carried out exploratory research on thinking about diversity of sports culture and the development process of sports culture by human history periods. Results: First, in thinking about cultural diversity, cultural absolutism and cultural relativism were identified. The characteristics of sports culture can identify universality, individuality and diffusion, and the attributes of sports culture included sharing, learning, accumulation, whole systematic relationship and change. Second, the characteristics of sports culture were identified by the approach of each historical era. The historical stages were divided into ancient civilizations, ancient Greece and Rome, middle ages and early modern period, and late modern period. Sports have historically been found to have a British-centered European origin or popularized in the United States. Conclusions: with the characteristics of modern sports culture, the globalization of sports culture, the prominence of sports industry and sports space marketing, and the symbiotic influence relationship of sports and mass media were examined and future directions were discussed.

• Journal of Fashion Business
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• v.22 no.6
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• pp.115-130
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• 2018

This study looked at how New Zealand's national brand is expressed in fashion design. In other words, the objective of this study was to offer a research methodology about the process that the conceptual national brand materializes through design. The method used in this research was the review of previous literature and research reports for New Zealand national branding. A direct market survey on the characteristics of fashion brands in each travel destination was conducted from February 2017 to February 2018. New Zealand announced its slogan for the national brand '100% pure New Zealand' in 1999, and in 2003 it announced the slogan 'new thinking New Zealand' with the value of 'newness' and 'innovation'. It also has 'Maori branding'. The study found that the three slogans had a consistent link from keywords to associated visual images. The above results were compared to the reminiscent visual images extracted from the website contents of the fashion brand. Then, using a t-shirt as an item, the t-shirt corresponding to each group was classified, and the design element analyzed. As a result, the four groups showed images of 'New Zealand ecology image', 'ethnic & Kiwiana image', 'nostalgic travel image' and 'pop image'.