• Archives of design research
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• v.18 no.4 s.62
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• pp.175-184
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• 2005

PDA(Personal Digital Assistants) and laptop computer that are small sized mobile implements are typical devices which capable of using wireless internet. They seem to have a tendency to possess multi-function as well as to miniaturize in accordance with taking advantage of today's digital convergence circumstance. It should be considered that the pointing input device of these mobile computer that have PDA size and laptop's performance has to be added to something very small instead of 4-button, 5-button navigator and with the electric pen. The basic framework for this study is to investigate the usability of the two input devices Trackpoint and Touchpad which regarded as a alternative pointing device for small sized mobile computer. 14 novice subjects compared a Trackpoint to a Touchpad across five curser-control tasks. The study found that subjects executed not more slowly with a Trackpoint input device than with the Touchpad. Observation shows that learning for Trackpoint appears to have had more than for the Touchpad. Subjects expressed preference for the Trackpoint in general work.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.156-167
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• 2012

The purpose of this study is to examine the structural elements of HMR in Korea foods and explore the way HMR products using Korean foods can be developed at this time of increased interest. Through an investigation of its importance by attributes and their partial values, hypothetical HMR products using Korean foods were estimated. In order to develop the optimal HMR goods of Korean food, a preference survey was conducted after selecting 9 profiles using conjoint analysis with orthogonal design, and 4 holdout sets were generated and used for cross-validity authorization and reliability of the model. The results of this study showed that customers put cooking levels, menu price, and the location of purchase into importance when selecting HMR products of Korean foods. They preferred to eat the products after sufficiently heating them and buy the products sold online and through home shopping programs, with the price range of 10,000 won and over. It was concluded that more customers can be attracted if a variety of HMR products using Korean foods which can be prepared readily anywhere and at any time are developed.

• Science of Emotion and Sensibility
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• v.19 no.3
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• pp.27-42
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• 2016

The purposes of this study were to investigate the emotional consumption propensity and the preferences for sensibility factors of fabrics(color tone, pattern and texture image), and to analyse the differences according to demographic variables and relationships between emotional consumption propensity and preferences for sensibility factors of fabrics, focusing on male and female consumers in 20's, 30's and 40's. The emotional consumption propensity were classified into symbolic consumption propensity, individual consumption propensity, aesthetic consumption propensity and hedonic consumption propensity. The subjects attached great importance in the order of aesthetic consumption propensity, individual consumption propensity and symbolic consumption propensity. Those factors of emotional consumption propensity showed partially significant difference according to demographic variables. Female consumers preferred various color tones than men did, and preference for light color tone showed significant differences according to gender and occupation of consumers. The preferences for floral pattern showed significant difference according to gender, age, education, occupation and marital status of consumers. The factors of the texture images for the fabrics showed partially significant difference according to demographic variables except education of consumers. There were almost significant relationships between emotional consumption propensity and the preferences for sensibility factors for fabrics.

• The Korean Journal of Community Living Science
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• v.27 no.2
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• pp.245-263
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• 2016

This study was conducted to investigate the thermoregulatory behavior of young males in terms of self-identified thermal tolerance. We recruited 436 male students from Seoul ($24.0{\pm}4.6yr$ in age, $175.3{\pm}5.5cm$ in height, $70.1{\pm}10.6kg$ in body mass, and $23.0{\pm}2.7$ in BMI) in accordance with four types of self-identified thermal tolerance: 1) tolerable of both cold and heat, BCH (N=15); 2) heat tolerable only, HTO (N=118); 3) cold tolerable only, CTO (N=162); and 4) neither cold nor heat tolerable, NCH (N=141). The questionnaire consisted of 55 questions regarding preference to cold or heat environment, seasonal thermoregulatory behaviors including clothing habits, seasonal sleeping environments, health care/physical fitness, and anthropometric items. The results showed that: 1) BCH preferred less auxiliary heating devices, gloves/hats, or thermal underwear in winter and had very few experiences with cold/heat injuries or catching a cold, whereas NCH showed the opposite behavior and experiences as BCH; 2) thermoregulatory behaviors were not symmetrical between summer and winter. Most male students preferred cold beverage/foods to using cooling devices to lower body temperature in summer, whereas auxiliary heating devices were preferred to warm beverage/foods to maintain body temperature in winter; 3) thermoregulatory behaviors of NCH had more items in common with HTO than CTO, while the behaviors of BCH were more closely related to CTO than the behaviors of BCH were more closely related to CTO than HTO. Overall, we confirmed that thermoregulatory behaviors were apparently classified by self-identified thermal tolerance, and such behaviors could be adjusted by improving cold or heat tolerance.

• Archives of design research
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• v.20 no.1 s.69
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• pp.143-154
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• 2007

The purpose of this study is to investigate fashion product image evaluation according to life-style groups of middle-aged women. The subject of investigation was 352 middle-aged women from 35 to 59 living in Daegu by random sampling method in April and May, 2005. The investigation was carried out by questionnaires which were composed of 3 sections: Fashion product image measure, Life style research and demographic variables(age, academic background, occupation, monthly clothing allowance, monthly income). The statistical methods to analyze the data were frequency, percentage, average, factor analysis, cluster analysis, ANOVA, Duncan's multiple range test. The results are summarized as follows: 1. As a result of factor analysis for fashion product image, the four factors including noble image, bold image, practical image, female image were extracted. 2. Middle-aged women were classified into four life-style groups including tradition oriented group, negative oriented group, activity oriented group and appearance oriented group. 3. Significant differences in fashion product image preferences according to life-style groups were found. Tradition oriented group preferred noble image and practical image. Negative oriented group tended to pursue practical image. Activity oriented group pursued a bold image. Appearance oriented group liked a noble image the best and then noble image, bold image in order.

• Science of Emotion and Sensibility
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• v.21 no.2
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• pp.3-14
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• 2018

For satisfying consumer needs, commercial facilities require a variety of sale-related space expressions and eye-catching product arrangements; space composition can also be a direct marketing strategy. The human eye is the sensory organ that acquires the largest amount of information, and an analysis of visual information helps in understanding visual relations between . However, the existing studies are mostly focused on analysis of still frames in experimental images, and there is a lack of studies analyzing gaze information based on mobile images of commercial spaces. Therefore, this study analyzed emotional responses through gaze information of space users in reality using a video of a movement route through a commercial facility. The analysis targeted straight sections of the moving route; based on the data acquired, sectional characteristics of five gaze intensity ranges were examined. As a result, section A, the starting point of the route, had a low gaze intensity, while section B had the highest gaze intensity. This indicates that, starting in section B, the subjects explored the space in a stable way and needed time to adapt to the experimental video. In relation to space characteristics of the gaze-concentrated area, display formats of the right stores in 4 of 6 sections received greater attention. The gaze of consumers was mostly focused on props, and big gaze information was revealed in showcase display formats of the stores. In conclusion, this analysis method can provide highly useful direct design data about merchandise display and merchandise component arrangement based on consumer visual preference.

• Journal of Fashion Business
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• v.11 no.5
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• pp.35-50
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• 2007

The purpose of this study was to investigate the result of a market research on men's jacket in their age of 25 to 35, who wear fitted jackets most, and to examine the comparative analysis of pattern and the wearing evaluation between classic jacket and fitted jacket. The results are as follows; Firstly, according to the results of a market research, 32.0% of the target owned fitted jackets, and 28.7% expressed their desire to buy only fitted jackets. This means their concern and preference for fitted jacket with which they could show up young, fresh and slim look are as high as those for classic jacket. Secondly, classic jacket showed the higher value than fitted jacket in such items as chest girth, waist girth, hip girth, sleeve's hem girth, jacket length, shoulder length, side seam length, and across shoulder point length. On the other hand, fitted jacket showed the higher value than classic jacket in back armhole length, front length, collar point length and sleeve's vent length. Thirdly, classic jacket was larger than fitted jacket in 1/2 chest girth(1.0cm), 1/2 waist girth(2.0cm), 1/2 hip girth(1.0cm), back width(0.5cm), front width(0.5cm) and side width(1.0cm). However, fitted jacket was higher than classic jacket in the armhole depth(0.5). Fourthly, the results of appearance evaluation revealed that there was a significant difference in 6 items. In other words, classic jacket was evaluated more appropriate than fitted jacket in such items as back width, back length, back neck depth, chest girth, waist girth and hip girth. And the fitted jacket had a higher value than the classic jacket in shoulder angle item. Fifthly, In the functional evaluation, fitted jacket was evaluated more uncomfortable than classic jacket. And this means that fitted jacket doesn't have a proper ease amount in each part and it has a high armhole depth compared to classic jacket. Therefore, for more comfortable patternmaking of fitted jackets, it would be required a pattern design which reflect men's own shoulder lines and women designers' flexibility that will satisfy both appearance and function.

• Journal of Distribution Science
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• v.13 no.2
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• pp.75-83
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• 2015

Purpose - This study aims to identify the effects of communication cues, anonymity, and social presence on group polarization in computer-mediated communication (CMC) settings. Extant literature has introduced some theoretical backgrounds of social presence and SIDE (Social Identity model of Deindividuation Effects) to explain the effects of communication cues and anonymity. The concept of social presence emphasized the mediating role on communication cues and anonymity. However, most literature did not measure social presence and compare group polarization of all condition groups. This does not sufficiently explain the result of group polarization. Research design, data, and methodology - We believe that the direct impact of anonymity on group polarization can provide a more admissible and clearer explanation for the results. In addition, this study categorizes anonymity into two levels, as anonymity of group and anonymity of self. To justify the anonymity view, a laboratory experiment was conducted. The experiment was conducted in communication cues settings (visual cue; without visual cue) and anonymity settings (identified; anonymous). Each of the four settings has 10 groups consisting of five subjects each (total 200 subjects). The subjects are undergraduates from a large university, majoring in business. All experimental procedures and calculations of choice shift and preference change follow the literature. Results - First, the removal of visual cues does not produce a significant impact on group polarization, which cannot be explained by the social presence view. Second, the anonymous condition does not significantly affect group polarization, which also cannot be explained by the social presence view. However, the anonymous condition directly affects group polarization. Specifically, anonymity of self has a stronger effect on group polarization than anonymity of group. The result explains about the leading factor affecting group polarization. This study examines another view of how computer-mediated communication may be associated with group polarization. The process and outcome data from the experiment reveal that group polarization is not affected by level of social presence, but by level of anonymity. Group discussions conducted with visual cue CMC setting and identified CMC setting result in weaker group polarization. Conversely, group discussions conducted without visual cue CMC setting and anonymous CMC setting lead to stronger group polarization. The results of the study have the following implications. First, they provide clues for business organizations to design the most appropriate media conditions and preemptive social conditions to implement when making group decisions through CMC, to maximize achievements, generate amicable agreements, or actively share information. Second, this study can be useful in analyzing different adverse effects generated through Internet use. Conclusions - This research can help explain discussions and decision-making actions on Internet forums, which have recently increased, as well as providing a foundational basis in newly establishing policies for the forums. Finally, it should be noted that many other factors such as group size, topics, and group history may affect group polarization. These should be examined in future studies.

• Journal of the Korean Society for information Management
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• v.26 no.2
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• pp.149-172
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• 2009

The purpose of this study was to examine the demand of parents and teachers for a children's library and analyze the need in consideration of their age and children's library-using frequency. The subjects in this study were 1,500 parents and teachers in the region of Gwangju, on whom a survey was implemented to find out the necessity of a children's library, what should be considered in terms of design and program development and what forms of materials should be provided. As a result of checking their needs for the functions of a library, the parents and teachers investigated attached importance to culture, welfare and hands-on culture/art programs as what a library should focus on. Second, as for design, they gave top priority to comfortableness(sanitary facilities, ventilation, humidity and temperature) and safety(sofas, cushions and carpets for children). Third, as to program preference, both of the parents and teachers considered activity, performance and educational programs necessary among multiple kinds of ongoing programs. Specifically, performance programs ranked first among the parents and third among the teachers. Activity programs ranked first among the teachers and third among the parents. Fourth, concerning the importance of materials possessed by a library, they placed the most emphasis on the kind of materials that could foster creativity and instill the right personality.

• Journal of the Korean Home Economics Association
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• v.25 no.3
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• pp.63-82
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• 1987

This is the forth consecutive study on the 'Standardization of Measurement for Korean Kitchen Work Centers and Cabinets for Future Design Criteria'. The purpose of the present research was (1) to classify homemakers' representative like styles related to the kitchen, (2) to examine homemakers' present concerns on the kitchen space, and (3) to investigate homemakers' desire and preference on the kitchen space. Twenty two hundred homemakers of upper and middle class residing in Seoul, Busan, Daegu, Incheon, Gwangju and Daejeon were selected for the survey and 1,843 among them were used for data analysis. Data were selected for the survey and 1,843 among them were used for data analysis. Data were analyzed using the SAS program package. The statistics used were frequency, percentage, mean, factor analysis, F-test, Duncan's multiple range test, X2-test, cluster analysis. Findings from the research as follows: (1) Four factors were found as indicaters of the life style; values on the household work, desire on social function of the kitchen, degree on cooperation of family members on the household work, and convenient management. It was noticeable that homemakers had positive responses in terms of desire on social function of the kitchen and degree on cooperation of family members on the household work. Homemakers' life styles related to the kitchen space were classified into 6 categories. (2) Relatively a few respondents answered that the kitchens were very well furnished. If, however, the economic conditions become better, substantial number of them wanted to invest for better kitchen following the one for living room. (3) It was found that most respondents preferred the arrangement of space, where dining and kitchen in one space, and a hard wall or soft treatment was between living and dining/kitchen area. (4) Many respondents desired pantry, utility and laundry area be near the kitchen or in the same space with it, thereby forming a utility core in a housing space.