• 제목/요약/키워드: Design Idea Generation

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장애인 창업의 마케팅전략을 통한 활성화 방안 연구 (Revitalization through a Marketing Research Foundation of the Disabled)

  • 정은혜
    • 유통과학연구
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    • 제13권2호
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    • pp.105-112
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    • 2015
  • Purpose - There is a recent social trend that is focused on the revitalization of business-founding. Business-founding now has an important impact on the progress of the national economy because of youth unemployment and an increase in baby-boom generation retirees. However, the support and infrastructure required for business-founding of the disabled are very insufficient. Since most supporting policies are on youth or middle-aged business-founding, business-founding by the disabled and the socially weak is losing competitiveness. Accordingly, this study diagnosed the issues by analyzing the current status of business-founding by the disabled and suggested a fostering direction for the advance of business-founding by the disabled. An idea for the founding of various business items is required for the competitiveness of business-founding by the disabled and the establishment of a growth-model based on marketing is required so that business-founding by the disabled would advance toward commercialization with growth potential. Research design, data, and methodology - Regarding the study method, the existing study literature on the status and issues in business-founding was mainly explored. In addition, the existing literature on the status and issues in business-founding by the disabled was also studied. The support on business-founding by the disabled by policy enforced by the 'Welfare Service Agency for the Disabled'and the support of related agencies including financial support on the commercialization of business-founding by the disabled were also examined. Results - Existing studies on business-founding by the disabled are very insufficient. It is very difficult to study a viable business-founding by the disabled fostering policy without thorough learning on the difficulties of business-founding by the disabled. Therefore, this study suggested a direction for the resolution of various issues such as market, funds, item, operational matters, and service by analyzing the difficulties in business-founding by the disabled until now. Particularly, this study suggested that building a commercialization model from the aspect of marketing strategy and the effort to change the growth aspect of the disabled into competitiveness are essential. Conclusions - This study examined the aspect of developing an item-development process for the growth and founding of disabled-owned businesses and the requirement of a government support system by multiple policies. Since the number of studies on business-founding by the disabled is very small, it is expected that this study would become an important study in the field of business-founding by the disabled. The revitalization of business-founding by the disabled substantially contributes to the progress of the state of the economy and continuous interest is required from the viewpoint of equal advance in the society. Success models in business-founding by the disabled should be created continuously and active publicizing of them to the disabled business-founders by analyzing the success cases would also be required. In addition, it is believed that a market entry strategy by way of a win-win strategy and cooperative relation with big companies should be also developed in the future.

Hugo $H\"{a}ring$의 '신건축(Neues Bauen)' 사상과 그 이론 발전의 상징론적 측면에 대한 고찰 (A study on Hugo $H\"{a}ring's$ Theory of 'Neues Bauen' and its Symbolic Meaning)

  • 김경진;임석재
    • 건축역사연구
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    • 제12권2호
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    • pp.41-59
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    • 2003
  • Hugo $H\"{a}ring$(1882-1952) belonged to that special generation of architects born in the 1880s which became responsible for the establishment of Modern Movement in the 1920s as W. Gropius, Mies van der Rohe and Le Corbusier, etc. Although he have been overlooked by many historian, He was a key figure of the Modern architecture and as the main theorist for Organic stream in German architecture. He is well-known for his theory of 'Neues Bauen(New Building)', the organic functionalism that is epitomized as the design process from the inside outwards, starting with the life-processes of dwelling. So he argued that the builder must become aware of the life process his building is to serve, and he should not impose a form but try to find the form. These concepts are expressed well in his key-words, the 'Organwerk(organ-work)' and 'Leistungsform(form as achievement)'s. $H\"{a}ring's$ theory can be found in the short early essay, 'Wege zur Form(approaches to form)' of 1925. But His concept of 'function' is based on the speciality and individual identity that concerned him from the start, not purely pragmatic aspects. After 1940s his theory moved increasingly in this direction. He defined this as the transition from 'Organwerk' to 'Gesetaltwerk', from mere anatomy to essence, being, personality, life. It suggest that Hugo Haring's idea of Gestalt is a dimension of mystical or symbolic meaning. This paper Is about the way in which this theoretical transition can be parallel with contemporary philosophers as E. Cassirer's philosophy of symbolic forms and M. Heldegger's phenomenology. And the key example of this viewpoint is (1921-1926) near Lubuk in Germany, with its 'cowshed' of pear shaped plan devised around the requirements and rituals of farm. This study presents the symbolic conception of Hugo $H\"{a}ring's$ theory can propose the ability of a symbolic intuition as a view that re-integrate technical thinking with knowledge of other kinds beyond the immediate material.

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혁신제품개발 교육과정에 대한 학생과 산업체 실무자의 요구사항 분석 (The Needs of Students and Practitioners on the Education Curriculum of Innovative Product Development)

  • 이원섭;정기효;장준호;장준호;유희천;장수영;전치혁;정무영;한성호
    • 공학교육연구
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    • 제11권4호
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    • pp.11-18
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    • 2008
  • 기업은 시장경쟁력 향상에 중요한 혁신제품개발을 위해 다각적으로 노력하고 있으나, 국내 대학은 혁신제품개발 전문인력 양성을 위한 교육과정 체계가 미흡하다. 본 연구는 혁신제품개발 교육과정 개발에 활용될 수 있는 교육주제, 교육방식, 그리고 산학연계방식에 대해 학생과 실무자의 요구사항을 파악하고자 하였다. 문헌조사를 통해 7개 부문(기획, 타당성 분석, concept 개발, 제품 설계, 제조 공정 설계, 생산, 윤리와 법)의 46개 제품개발 교육주제가 선정되었다. 제품개발 관련 과목 수강생(53명)과 관련업무 종사자(36명)를 대상으로 선정된 교육주제의 선호도(학생)/중요도(실무자), 교육방식 및 산학연계방식에 대한 의견이 조사되었다. 설문 분석 결과, 7개 교육 부문에 대해 학생은 균형 있는 교육을 선호하는 반면 실무자는 기획과 concept 개발 부문이 상대적으로 중요하게 교육되어야 한다고 응답하였으며, 교육주제들 중 6가지(제품개발전략, 고객요구조사, 시장조사, concept 창출 방법, 디자인 idea 생성방법, 인간공학 디자인)에 대해 학생과 실무자가 공통적으로 선호 혹은 중요시하는 것으로 파악되었다. 또한, 학생은 다양한 교육방식(이론, 토론, 발표, 실습, 사례연구)의 균형 있는 운영을 선호하며 각 교육방식에 대한 요구사항을 제시하였다. 마지막으로 산학연계방식에 대해 학생은 산업체와의 연계를 통한 실무학습 기회를 희망하였으며, 실무자는 학교와 산업체가 상호 혜택을 제공할 수 있는 방안들을 제시하였다. 본 연구에서 파악된 학생과 실무자의 요구사항은 혁신제품개발 전문인력 양성을 위한 교과과정 개발 시 유용하게 활용될 수 있을 것이다.