• Title/Summary/Keyword: Design Expression

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Image Conversion in Digital Design (디지털디자인에서 이미지의 變換)

  • Kim, Hun
    • Archives of design research
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    • v.15 no.1
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    • pp.309-318
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    • 2002
  • An expression of image in visual communication design traditionally has a dose relationship with the mechanical part of several expression media. Especially, an image conversion becomes easter by converging various forms of image such as a pictorial expression, a drawing up a plan, an optical expression and a reflected image into digital data in the image expression using digital mode. In addition, synthesis between various forms of visual ,images is activated by the integration of all expression media into digital mode and thus the extent of the image expression becomes diversified. Moreover, there is a tendency that a various dimensional expression such as 3D and 4D is generalized in the image expression of digital design. A partial or whole image conversion has often occurred during the generalization process of several image forms. Such conversion summarized into two factors, a formative side and a technical side. We described the existing pictorial expression as a formative side, an optical expression as a photography, a materialization of image conversion theory of computer graphic image conversion according to data form as a technical side and specific content according to dimension. We summarized objective and demonstrative resets through a simple simulation using a computer for the contents required a technical and qualitative measure and presented an application program of the particular results from the study to the visual communication design work by a case.

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Analysis of Advertisement Types of Global Fashion Brands : A study focused on the trends of photo image components and styles of expression in global fashion advertisements. (글로벌 패션브랜드 광고의 유형 분석 - 패션광고 사진이미지 구성요소와 표현형식을 중심으로 -)

  • Chang, Gyeong-Hae
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.4
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    • pp.17-27
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    • 2017
  • This study analyzes the trends of photo image components and forms of expression in global fashion advertising photos. First, photo image components are classified into seven categories: location (indoor-outdoor), the model's movement, pose, facial expression, gender, race and number of models. The forms of expression are classified into six categories: direct expression, sensual expression, symbolic expression, storytelling expression, dramatic expression, and sexual expression. With the aforementioned classifications, the trends were studied for three years from 2013 to 2015. The analysis result indicates the following: for the details of photo image components, the portion of indoor photos, static poses and conscious facial expressions was over 60% of the total for every season of the 3 years, while there was a slight increase in the number of models and the diversity of races. For the forms of expression, the sensual expression showed the largest portion accounting for over 50% of the total, followed by direct expression and storytelling expression. The findings from this study show that the trends of photo image components and forms of expression in global fashion advertisements are changing. Therefore, domestic companies will need to develop photo image components and forms of expression in line with the changing global fashion advertisement trends.

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The Analysis of Design Characteristics of Interior Styles Reflected in Contemporary Residential Spaces - Focus on US Interior Design TV Program - (현대 주거공간에 나타난 실내양식별 디자인 특성 분석 - 미국 실내디자인 방송 프로그램을 중심으로 -)

  • Lee Young-Ju;Park Young-Soon
    • Korean Institute of Interior Design Journal
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    • v.14 no.5 s.52
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    • pp.212-217
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    • 2005
  • This study focuses on understanding the design characteristics of interior styles reflected in contemporary residential spaces by choosing and analyzing some design cases, reflecting interior styles of various countries, which is broadcasted through an interior design cable television in the U.S. Moreover, this study is meaningful because it provides a chance to extend the scope of study to the improving and developing Korean interior style for clarifying Korean identity to make Korean image by the comparison with other cultural spheres. In this study, after sorting 10 interior- style types and 90 design cases from the 12 cable television that mainly manage interior design projects, I grasp interior-design characteristics of each cases classified by form/expression and material. Research objects of the form/expression part for the interior-design characteristics are limited to furniture, textile, and ornaments, and those of material part are limited to furniture and ornaments.