• Journal of Korean Society for Quality Management
• /
• v.44 no.4
• /
• pp.855-867
• /
• 2016

Purpose: Evaluation of the creativity level of design concepts. Methods: 14 winners of design concepts area of the 2015 Red dot Award are used to evaluate the creativity level of design concepts. Among the 14 winners, one is the highest award (; luminary) winner, 4 are the second highest award(; best of the best) winners, and the remaining 9 are winners. AHP model was developed to evaluate the creativity levels of design concepts, and applied to the 14 winners of the reddot award. Results: Originality and practicality have been used to evaluate creativity level of new product ideas in the previous study. In this study, it is identified that originality is composed of innovativeness and topicality, and practicality is composed of utility and realizability. The design concepts which won higher level awards have higher level of originality. Among the two dimensions of originality, topicality has more significant relationship than innovativeness. Conclusion: The design concepts with higher level of originality, especially higher level of topicality, have a fair chance to be recognized as creative. It is notable that higher level of originality does not guarantee higher profit. According to the previous studies on the commercial success of new products, practicality is more important than originality.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2005.10a
• /
• pp.178-179
• /
• 2005

• International Journal of Contents
• /
• v.5 no.4
• /
• pp.81-87
• /
• 2009

In the midst of a continued discourse and development concerning design education and its impact on innovation and creativity, I believe that design education still holds the key to enhancing design methodology while increasing creativity by having students take on several creative roles in an interactive and enjoyable studio course. Clearly, there exist impediments that block the creative process in our standard track in design education; however, a course entitled "The Creative Workshop" can overcome such obstacles. Through this course, a student can learn the essential skills of a designer: inventive thinking, a sense of aesthetics, and a spirit of collaboration. In addressing each of the three essential elements, this course has devised role-plays in the way of projects. Simply put, students will be required to demonstrate and, therefore, express their unique creativity that may have otherwise gone muted. Such creative expression can take form in a low stakes, open forum that heralds the invaluable attribute in design such as creative freedom. As a result, the true spirit of creativity is fostered rather than mere aesthetics and styling. Moreover, through role plays, the focus shifts its center from design, allowing each student to explore the uncharted areas of one's own creativity which may come naturally to some extend while disconcerting to others. It may prove particularly uncomfortable for Korean students whose ideas about education have been directly connected to the strict and regimented school system that stresses adherence to standardization such as the national college entrance exam. This course, therefore, is aimed stretch the scope and scale of students' creativity as they learn to collaborate on role plays, utilizing diverse skills from various disciplines.

• Journal of Korea Game Society
• /
• v.11 no.4
• /
• pp.49-59
• /
• 2011

The creativity is the important ability required to game designers. But there is few research for the definition of creativity and creative thinking method. This study suggests that what creativity is and how to use creative thinking methods in the game design. In the first, this study analyzes three types of creativity meaning: revolutionary creativity, evolutionary creativity and impromptu creativity. In the second, this study suggests that how to use thinking methods that are mind map, brainstorming, check list and etc. The game designer's creativity can be improved by the suggestion of this study.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.1
• /
• pp.13-32
• /
• 2020

This study investigates the multi-dimensional structure of fashion store window creativity and examines its effects on consumer responses. Through an expert evaluation survey, this study proposes that fashion store window creativity involves originality, relevance, and artistry. Two experiments are conducted to test the proposed hypotheses. Consumers' emotional responses to the level of window creativity are collected using psychophysiological and self-report methods. Fashion store window creativity has positive effects on psychophysiological affective responses. When the three dimensions of creativity are specified as explanatory factors of emotional responses, relevance and artistry show positive effects on arousal and pleasure, whereas originality has a negative effect on pleasure. Its effect on attitudes is mediated by arousal and pleasure; in addition, the effect on entering intentions is mediated by arousal. Attitudes toward window display also have a positive effect on entering intentions. This study extends existing research on creativity in marketing into the context of visual merchandising in fashion store windows. Findings provide meaningful implications in that the effects of fashion store window creativity on emotions affect consumer attitudes and behavioral intention. By adopting multiple approaches in the empirical phase of this study, the findings are built on strong reliability and validity.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2005.05a
• /
• pp.68-69
• /
• 2005

• Journal of Engineering Education Research
• /
• v.17 no.1
• /
• pp.20-25
• /
• 2014

This study investigated the mediating effect of engineering design self-efficacy on the relationship between self-leadership and perceived team creativity. Participants were 110 engineering college students pursuing team projects. Engineering design self-efficacy showed complete mediation effects on the relationships between perceived team creativity and self-reward and evaluating beliefs and assumptions. Partial mediation effect of engineering design self-efficacy was found on the relationship between perceived team creativity and natural reward. Finally, limitations of this study and suggestions for future studies were discussed.

• Journal of Engineering Education Research
• /
• v.13 no.2
• /
• pp.70-73
• /
• 2010

The practice named "Creative Design and Production" has been given to train the students'ability to find and solve problems. Students are expected to design and fabricate creative artifacts in the practice. The practices focusing on perfection and creativity of the products have been executed for the past few years. We have reviewed the relationships between these abilities and the qualities of products of the students in the practices. It seems that the products lacks of originality and creativity when focused on the perfection. And on the contrary, the perfection of the products is low when focused on the creativity. We have employed the new three trials in order to solve these problems in the practice. Among trials, the cooperation with veterans has been the most useful for students through "Creative Design and Production".

• Journal of the Korean Home Economics Association
• /
• v.42 no.9
• /
• pp.19-35
• /
• 2004

Creative design acquires value-added quality in fashion business. The anti-aesthetic Belgian designers who have been rebelling within strict rules are admired internationally, having reached the top-ten lists in the Journal do Textile in the 1990s. Moreover, they have set the trend in new progressive fashion. In the age of domination by marketing, these people have succeeded in, their integrity, their free spirits, and their passion for what they do. The interaction between their creativity, which is visible throughout their design process, and commercial interests is the key to the success of Belgian fashion. It is also noteworthy that the designing process is strongly linked together with flexible coordination. This analysis on the creativity of Belgian fashion design based on theoretical studies and interviews with Belgian designers from magazines and newspapers. The research includes the following main topics: 1. Analysis on the creativity of designing process. 2. Analysis on characteristics of Belgian fashion design.

• The Journal of the Korea Contents Association
• /
• v.20 no.11
• /
• pp.15-27
• /
• 2020

In the design process that focuses on problem solving, in general, two or three barriers to design creativity appear at the same time and are linked to increase difficulty. Because the design problem always arises in unusual, unique, weird, and difficult to define, it is not possible to extract the correct answer through the formula and the answer is always plural. This study aims to present solutions and prove their effectiveness as a follow-up study that seeks to overcome the representative obstacles to design creativity discussed in the previous study. To this end, a qualitative study was conducted to find solutions to the obstacles suggested in the previous study and to devise key solutions(creativity development cards). At the same time, a quantitative research methodology using experiments and statistical analysis was adopted. After grasping the core characteristics of an object using the creativity development card, it was able to approach the creative solution by utilizing the reductive analysis of the original such as transformation of the core characteristics, reconsideration of essential problems and intentional differentiation. As a result, it was confirmed that the proposed solutions were effective not only as a method of overcoming the barriers to design creativity, but also in improving creativity.