• 품질경영학회지
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• 제44권4호
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• pp.855-867
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• 2016

Purpose: Evaluation of the creativity level of design concepts. Methods: 14 winners of design concepts area of the 2015 Red dot Award are used to evaluate the creativity level of design concepts. Among the 14 winners, one is the highest award (; luminary) winner, 4 are the second highest award(; best of the best) winners, and the remaining 9 are winners. AHP model was developed to evaluate the creativity levels of design concepts, and applied to the 14 winners of the reddot award. Results: Originality and practicality have been used to evaluate creativity level of new product ideas in the previous study. In this study, it is identified that originality is composed of innovativeness and topicality, and practicality is composed of utility and realizability. The design concepts which won higher level awards have higher level of originality. Among the two dimensions of originality, topicality has more significant relationship than innovativeness. Conclusion: The design concepts with higher level of originality, especially higher level of topicality, have a fair chance to be recognized as creative. It is notable that higher level of originality does not guarantee higher profit. According to the previous studies on the commercial success of new products, practicality is more important than originality.

• International Journal of Contents
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• 제5권4호
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• pp.81-87
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• 2009

In the midst of a continued discourse and development concerning design education and its impact on innovation and creativity, I believe that design education still holds the key to enhancing design methodology while increasing creativity by having students take on several creative roles in an interactive and enjoyable studio course. Clearly, there exist impediments that block the creative process in our standard track in design education; however, a course entitled "The Creative Workshop" can overcome such obstacles. Through this course, a student can learn the essential skills of a designer: inventive thinking, a sense of aesthetics, and a spirit of collaboration. In addressing each of the three essential elements, this course has devised role-plays in the way of projects. Simply put, students will be required to demonstrate and, therefore, express their unique creativity that may have otherwise gone muted. Such creative expression can take form in a low stakes, open forum that heralds the invaluable attribute in design such as creative freedom. As a result, the true spirit of creativity is fostered rather than mere aesthetics and styling. Moreover, through role plays, the focus shifts its center from design, allowing each student to explore the uncharted areas of one's own creativity which may come naturally to some extend while disconcerting to others. It may prove particularly uncomfortable for Korean students whose ideas about education have been directly connected to the strict and regimented school system that stresses adherence to standardization such as the national college entrance exam. This course, therefore, is aimed stretch the scope and scale of students' creativity as they learn to collaborate on role plays, utilizing diverse skills from various disciplines.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2005년도 추계 학술발표대회 논문집
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• pp.178-179
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• 2005

• 한국게임학회 논문지
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• 제11권4호
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• pp.49-59
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• 2011

게임 디자이너에게 요구되는 첫 번째 능력은 창의력이다. 따라서 게임 기획과 관련된 연구의 시작은 창의력에 대한 정의와 게임 디자인을 위한 창의적인 아이디어 발상에 대한 연구에서부터 출발되어야 한다. 본 연구에서는 창의력이 무엇이고, 창의적인 아이디어 발상법에 게임 기획 과정에서 어떻게 활용할 것인가를 제안하고자 했다. 먼저 문헌 연구를 통해 창의성을 전에 없던 새로운 것을 만드는 혁신적 창의와 기존의 것을 새롭게 만드는 발전적 창의, 즉흥적 창의로 구분하고, 각 의미가 어떻게 다른지에 대해 살펴보았다. 두 번째로, 창의적인 아이디어 발상법이라고 하는 타 분야의 창의성 기법에 대해 살펴보고, 이를 게임아이디어 발상 과정에서 어떻게 활용할 것인가에 대해 제안하였다. 본 연구 결과는 게임 디자이너의 창의성 향상 및 창의적인 게임 아이디어 발상 방법을 제공해 줄 수 있을 것이다.

• 한국의류학회지
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• 제44권1호
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• pp.13-32
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• 2020

This study investigates the multi-dimensional structure of fashion store window creativity and examines its effects on consumer responses. Through an expert evaluation survey, this study proposes that fashion store window creativity involves originality, relevance, and artistry. Two experiments are conducted to test the proposed hypotheses. Consumers' emotional responses to the level of window creativity are collected using psychophysiological and self-report methods. Fashion store window creativity has positive effects on psychophysiological affective responses. When the three dimensions of creativity are specified as explanatory factors of emotional responses, relevance and artistry show positive effects on arousal and pleasure, whereas originality has a negative effect on pleasure. Its effect on attitudes is mediated by arousal and pleasure; in addition, the effect on entering intentions is mediated by arousal. Attitudes toward window display also have a positive effect on entering intentions. This study extends existing research on creativity in marketing into the context of visual merchandising in fashion store windows. Findings provide meaningful implications in that the effects of fashion store window creativity on emotions affect consumer attitudes and behavioral intention. By adopting multiple approaches in the empirical phase of this study, the findings are built on strong reliability and validity.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2005년도 춘계 학술발표대회 논문집
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• pp.68-69
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• 2005

• 공학교육연구
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• 제17권1호
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• pp.20-25
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• 2014

This study investigated the mediating effect of engineering design self-efficacy on the relationship between self-leadership and perceived team creativity. Participants were 110 engineering college students pursuing team projects. Engineering design self-efficacy showed complete mediation effects on the relationships between perceived team creativity and self-reward and evaluating beliefs and assumptions. Partial mediation effect of engineering design self-efficacy was found on the relationship between perceived team creativity and natural reward. Finally, limitations of this study and suggestions for future studies were discussed.

• 공학교육연구
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• 제13권2호
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• pp.70-73
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• 2010

The practice named "Creative Design and Production" has been given to train the students'ability to find and solve problems. Students are expected to design and fabricate creative artifacts in the practice. The practices focusing on perfection and creativity of the products have been executed for the past few years. We have reviewed the relationships between these abilities and the qualities of products of the students in the practices. It seems that the products lacks of originality and creativity when focused on the perfection. And on the contrary, the perfection of the products is low when focused on the creativity. We have employed the new three trials in order to solve these problems in the practice. Among trials, the cooperation with veterans has been the most useful for students through "Creative Design and Production".

• 대한가정학회지
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• 제42권9호
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• pp.19-35
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• 2004

Creative design acquires value-added quality in fashion business. The anti-aesthetic Belgian designers who have been rebelling within strict rules are admired internationally, having reached the top-ten lists in the Journal do Textile in the 1990s. Moreover, they have set the trend in new progressive fashion. In the age of domination by marketing, these people have succeeded in, their integrity, their free spirits, and their passion for what they do. The interaction between their creativity, which is visible throughout their design process, and commercial interests is the key to the success of Belgian fashion. It is also noteworthy that the designing process is strongly linked together with flexible coordination. This analysis on the creativity of Belgian fashion design based on theoretical studies and interviews with Belgian designers from magazines and newspapers. The research includes the following main topics: 1. Analysis on the creativity of designing process. 2. Analysis on characteristics of Belgian fashion design.

• 한국콘텐츠학회논문지
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• 제20권11호
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• pp.15-27
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• 2020

문제해결이 중심인 디자인 과정에서 일반적으로 디자인 창의성의 저해요소는 2-3개가 동시에 발생하며 연계되어 어려움을 가중시킨다. 디자인 문제는 언제나 특이하고 독특하며 정의하기 힘든 난해한 상황에서 발생하므로 공식을 통한 정답도출은 가능하지 않으며 그 해답은 언제나 복수로 나타난다. 본 연구는 선행연구에서 논의된 디자인 창의성의 대표적인 저해요소에 대한 극복방법을 모색하는 후속연구로서 해결방안 제시와 그 효과성 입증을 목적으로 하고 있다. 이를 위해 선행연구에서 제시된 저해요소의 해결방안 모색과 핵심적인 해결팁(창의성 발전카드)을 고안하는 질적 연구를 수행하였다. 동시에 실험과 통계분석을 활용하는 양적 연구 방법론을 채택하였다. 창의성 발전카드를 활용하여 어떤 대상(원형)의 핵심특성을 파악한 후 핵심특성의 변형, 본질적 문제 재고, 의도적 차별화 등 원형의 환원적 분석을 활용해 창의적 해결방안에 효과적으로 접근할 수 있었다. 결과로써 제시된 해결방안은 디자인 창의성 저해요소의 극복방법으로서뿐만 아니라 창의성 향상에 효과적임을 확인하였다.