• Title/Summary/Keyword: Design Award

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Creativity evaluation of design concepts using AHP (AHP를 활용한 디자인 콘셉트의 창의성 평가에 관한 연구)

  • Seo, ChangWon;Park, Young T.
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.855-867
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    • 2016
  • Purpose: Evaluation of the creativity level of design concepts. Methods: 14 winners of design concepts area of the 2015 Red dot Award are used to evaluate the creativity level of design concepts. Among the 14 winners, one is the highest award (; luminary) winner, 4 are the second highest award(; best of the best) winners, and the remaining 9 are winners. AHP model was developed to evaluate the creativity levels of design concepts, and applied to the 14 winners of the reddot award. Results: Originality and practicality have been used to evaluate creativity level of new product ideas in the previous study. In this study, it is identified that originality is composed of innovativeness and topicality, and practicality is composed of utility and realizability. The design concepts which won higher level awards have higher level of originality. Among the two dimensions of originality, topicality has more significant relationship than innovativeness. Conclusion: The design concepts with higher level of originality, especially higher level of topicality, have a fair chance to be recognized as creative. It is notable that higher level of originality does not guarantee higher profit. According to the previous studies on the commercial success of new products, practicality is more important than originality.

Motion Infographics Design Trend Analysis of Competition Award-winning Works (공모전 수상작 분석을 통한 모션 인포그래픽 디자인 트렌드 연구)

  • Lim, Kyoung-Hun
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.293-304
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    • 2016
  • This study is a thesis on motion infographics design trend analysis of the domestic and international Competition award-winning works. The design processes of motion infographic which belongs to information design are divided into information architecture and information visualization. The award-winning works were analyzed by Design elements considered in each design processes. The analysis results showed that the similarity seen between the domestic and international are meaningful for understanding how to communicate by motion infographics and the usefulness of the methods. At the same time, the difference between them showed that the two sides recognized motion infographic differently and the domestic works have the lack of diversity and the uniformity of expression. The results provide information used to further establish strategy of design motion infographics in business and education.

A Study on Collusion Effects for Bid Award in Public Construction Works (공공 건설공사 담합이 낙찰에 미치는 영향 분석 연구)

  • Kim, Myeongsoo
    • Korean Journal of Construction Engineering and Management
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    • v.21 no.1
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    • pp.12-20
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    • 2020
  • To estimate collusion effects on bid award in Public Construction works, this paper uses Logit Model, which is a choice variable model. Price, design, competition, and other factors are included, with a special focus on collusion, as independent variables in the model. The empirical results are as follows. First, collusion has little effects on bid award, but great impacts on bidding behavior. Secondly, the score of design is the most important and significant factors among all variables. Thirdly, competition has also significant effects on bid award. Finally it is analyzed that institutional framework and characteristics of public work have some effects on bidding award.

Learning Science in Communicating Science and Technology In-the-making: A Case Study of the 'Science and Technology Mania' Award Program

  • Hwang, Sung-Won;Hwang, Book-Kee;Choi, Jung-Hoon
    • Journal of The Korean Association For Science Education
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    • v.27 no.2
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    • pp.126-133
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    • 2007
  • The 'Science and Technology Mania' award program is an annual nationwide award activity organized to provide teenagers with opportunities for engaging in a high-technology-based long-term project work. The task involves designing a model ship propelled by the Lorentz force (a Lorentz ship) that allows diverse approaches irreducible to one right answer, and thus adopts features of science and technology in-the-making, In this study, we attend to opportunities for learning science that the uncertain aspects of artifact-designing project provide with participants, particularly when students communicate with scientists about their design practices. We analyze oral presentation sessions of the program and articulate two findings. First, students articulate embodied knowing in the presence of scientists. Second, students enact discursive resources deployed in concrete action. We conclude that students' design practices constitute referent that communication is directed toward and therefore become resources for developing scientific discourse.

The 22nd Best Brand & Package Design Award Korea (제22회 베스트브랜드 & 패키지어워드 코리아)

  • (사)한국포장협회
    • The monthly packaging world
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    • s.287
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    • pp.66-73
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    • 2017
  • 국내 최고의 브랜드와 상품 패키지디자인을 선정해 시상하는 '제22회 베스트브랜드 & 패키지어워드 코리아(The 22nd Best Brand & Package Design Award Korea)' 시상식이 지난 1월 11일 서울사이버대학교에서 열렸다. (사)한국상품문화디자인학회와 한국경제신문사의 공동주최로 개최된 이날 행사에서는 베스트 브랜드& 패키지 부문에 (주)비상교육의 '2009 개정 비상교과서'가 종합대상을 수상하는 영광을 안았다. 다음에 '제22회 베스트브랜드 & 패키지어워드 코리아' 수상작을 자세히 살펴보도록 한다.

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The 25th Korea Package Design Award (제25회 대한민국패키지디자인대전)

  • (사)한국포장협회
    • The monthly packaging world
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    • s.287
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    • pp.42-65
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    • 2017
  • (사)한국패키지디자인협회는 2월 22일 쉐라톤서울팔래스강남호텔 다이너스티A홀에서 '제25회 대한민국패키지디자인대전(Korea Package Design Award)' 시상식을 개최했다. 이번 공모전은 대학생공모전(학생부문)과 팩스타어워드(일반부문) 등 2개 부문으로 진행됐다. 먼저 일반부문의 대상인 '한국팩스타상(Best of The Best)'은 애경디자인센터의 '루나${\times}$이도이 기획세트'가 수상했다. 학생부문의 대상은 남서울대학교 손예진, 최성은 학생의 '한과, 파티에 가다'가 차지했다. 다음에 일반부문 팩스타 수상작들을 통해 패키지디자인의 최신 동향을 살펴보도록 한다

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Adopting Design Thinking for Website Innovation: Case Studies of Korean Award Winners

  • Kim, Yu-Jin
    • Science of Emotion and Sensibility
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    • v.23 no.1
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    • pp.57-68
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    • 2020
  • This research investigates how digital design agencies and client companies incorporate design thinking-a human-centered approach to solving difficult problems-into their website development processes. Based on a literature review on the design-thinking-driven web development process, multiple case studies of award-winning website projects were performed by in-depth interviews with key practitioners. Through analyses of these cases, their user-centered approaches for website innovation were identified according to the following four phases: web planning (discovery and defining phases) and web design and development (development and delivery phases). Moreover, distinct approaches of design thinking practices were identified according to two website types: a brand promotion website with a killer brand storytelling approach; and a service channel website with a strategic UI/UX-driven approach. Next, the key success drivers of these website projects were suggested in light of the typical themes of design thinking (i.e., human centeredness, research based, context awareness, and collaboration). Some practical limitations were also found in adopting the design-thinking-driven web development process, such as limited research methods and tools, and insufficient prototyping and experimentation. Along with these limitations, it was also discovered that current digital design agencies still face the following challenges in adopting the design-thinking-driven web development process: building a long-term, playful partnership with clients; leveraging decision-makers' design thinking awareness; and coping with limited resources (design thinking practitioners, budgets, and schedules).