• Title/Summary/Keyword: Desert

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Effects of Dessert Cafes' Quality and Eco-Friendly Behavior on Customer Trust and Loyalty - Focused on Generation MZ (디저트카페 품질과 친환경 행동이 고객 신뢰와 충성도에 미치는 영향 : MZ 세대를 중심으로)

  • LEE, Sae-Mi;PARK, Sang-Eon;LEE, Debor
    • The Korean Journal of Franchise Management
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    • v.13 no.1
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    • pp.47-57
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    • 2022
  • Purpose: Recently, it is common to see cases where an amount similar to the cost of a meal is spent on dessert, or an amount greater than the cost of a meal is spent on dessert. The generation MZ is showing a tendency of 'value consumption' by consuming values and beliefs in consideration of the recent impact on society and the environment. Therefore, this study aims to analyze the effect of dessert cafe quality and eco-friendly behavior on customer trust and loyalty targeting the generation MZ who have visited desert cafés. This study examined the mediating role of customer trust in the relationships between desert café quality, eco-friendly behavior and customer loyalty, and also the moderating effect of and eco-friendly behavior on customer trust and customer loyalty. Research design, data, and methodology: To achieve purposes of this study, 229 data were collected from respondents who visited desert café and analyzed using measurement model (reliability test and correlation analysis), Fornell-Larcker Criterion and Heterotrait-Monotrait Ratio (HTMT) assessment, and structural equation model (PLS-SEM) with SPSS 22.0 and SmartPLS 3.3.7. Results: The research results are as follows. First, desert cafes' quality positively influenced customer trust but did not customer loyalty. Second, desert cafes' eco-friendly behavior positively influenced customer trust and customer loyalty. Fourth, the interaction term of dessert cafe quality and eco-friendly behavior did not influence customer trust and customer loyalty. Conclusions: This study emphasized the necessity of service quality and eco-friendly behavior of dessert cafes by examining the relationship between the quality of dessert cafes and eco-friendly behaviors, customer trust and loyalty. It also found the importance of the role of trust in securing loyal customers. In order to secure and retain loyal customers, the owners of dessert cafes should make effortsto improve the quality of the cafes' products and services so that customers can feel a sense of trust, and actively publicize that they are practicing eco-friendly management. As a result of this study, it is intended to provide practical implications for the management of dessert cafes by understand ing the effects of product and service quality and eco-friendly behaviors of companies to bakery industry workers and start-ups.

Geochemical Characteristics and Trace Metal Speciation of Soils in Major Source Area of Asian Dust (주요 황사발원지 토양의 지구화학적 특성 및 미량원소 존재형태 연구)

  • Lee, Pyeong-Koo;Youm, Seung-Jun;An, Gi-O
    • Economic and Environmental Geology
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    • v.45 no.1
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    • pp.9-21
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    • 2012
  • In this study, we investigated the chemical characteristics of soils collected from the several deserts and loess in China known as the typical source areas of Asian dust (the Taklamakan desert, the Alashan desert, the Ordos desert and the Loess Plateau). Based on our analysis, we examined the possibility of adverse effects on environments and human health. In each desert and loess, major elemental compositions of soils did not show large variations, implying that the long-periodic mixing of soils in each area made their chemical compositions homogeneous. Minor elements of soils in each desert and loess showed more complicated patterns with strong correlations each other (e.g., Cr, Cu, As, Co, Ni, V, Y, Sc, Sn, Pb, Zn, Cd, Cs, Li, Th, U). These results thus enable us to discriminate the soil of the Loess Plateau from those of the other deserts in China. The results of sequential extraction experiments for soils showed that the chemical speciation of Fe was dominant in residual fraction (>85%) in all deserts and loess, but the fractions of Mn and Ca chemical speciations were very different in each area. In the case of Mn, the fraction of amorphous Fe-Mn hydroxides (55.4%) in the Central Loess Plateau and the carbonate fraction (33.8%) in Taklamakan desert were higher as much as 2 to 5 times than other deserts. The chemical speciations of Ca are dominant in carbonate fraction in Taklamakan (75.9%) and Alashan (50.5%) deserts, but carbonate fractions of Ca in the Loess Plateau and Ordos deserts were low (6.6% and 2.1%, respectively). According to the mobility of trace elements inferred from the results of sequential extraction procedure, we could classify them into five groups, and the mobility of Cd, Pb and Cu are more than 87%, 33% and 30%, respectively. Therefore, Cd, Pb and Cu in soils of deserts and loess could be easily dissolved when interacted with surface water. As such, they could give adverse effects on surficial environments and human health.

Performance Analysis of Photovoltaic Power System in Saudi Arabia (사우디아라비아 태양광 발전 시스템의 성능 분석)

  • Oh, Wonwook;Kang, Soyeon;Chan, Sung-Il
    • Journal of the Korean Solar Energy Society
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    • v.37 no.1
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    • pp.81-90
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    • 2017
  • We have analyzed the performance of 58 kWp photovoltaic (PV) power systems installed in Jeddah, Saudi Arabia. Performance ratio (PR) of 3 PV systems with 3 desert-type PV modules using monitoring data for 1 year showed 85.5% on average. Annual degradation rate of 5 individual modules achieved 0.26%, the regression model using monitoring data for the specified interval of one year showed 0.22%. Root mean square error (RMSE) of 6 big data analysis models for power output prediction in May 2016 was analyzed 2.94% using a support vector regression model.

Estimation of Air Pollution by Lichens in Chongju (地衣類에 의한 精州市 大己汚染度 評價)

  • 김재한;강숙경
    • Journal of the Korean Geographical Society
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    • v.36 no.3
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    • pp.313-328
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    • 2001
  • The lichen is generally used as a bio-indicator for the estimation of air pollution. The purpose of this research is to diagnose the level of air pollution by means of lichen Chongju region, relative to the direction of the dominant Wind(WNW) and the distance from the air pollution source. As a result it reveals that the industrial estate, its surroundings and inner city are confronting lichen desert phenomenon, According to the I.A.P index the average SO$_2$density in Chongju city in estimated above 0.03 ppm. However, the number of lichen species and its coverage are increased as the distance becomes further from the pollution source.

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Grain-Size Distribution of Source Areas of Asian Dust (Yellow Sand) in China

  • Yi, Hi-Il;Shin, Im-Chul
    • The Korean Journal of Quaternary Research
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    • v.21 no.2
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    • pp.77-79
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    • 2007
  • The source regions of Asian Dusts (Yellow Sands) in the western part of China are investigated, and the soil samples are collected samples for approximately 15 days during the spring of 2005. Particle sizes of sediments are analyzed and compared with each other. These grain-size analyses from the source areas can be compared Particle sizes between loess deposits and desert sands in western part of China and desert areas show distinctive differences. Loess deposits are predominantly composed of fine sands and silts. The distinction between the final characteristics of Asian Dust particles arrived in Korea and characteristics during transportation can be recognized comparison with the Asian Dust particles collected where the dust particles settled down. The characteristics of Asian Dust particle sizes can provide the basic information regarding the transportation history from the source region.

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Catechin Degradation by Several Fungal Strains Isolated from Mexican Desert

  • Aguilar Cristobal Noe;Mario Cruz;Raul Rodriguez;Gerardo Gutierrez-Sanchez;Ascencion Ramirez-Coronel;Christopher Augur
    • Journal of Microbiology and Biotechnology
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    • v.14 no.2
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    • pp.426-429
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    • 2004
  • Eleven fungal strains previously isolated from the Mexican desert were evaluated for their capacity to use catechin as carbon source in submerged cultures. At 2 g/l of catechin, all strains grew better than the control strains, Aspergillus niger Aa-20. Aspergillus niger PSH and Penicillium commune EH2 degraded 79.33% and 76.35% with degradation rates of 0.0065 and 0.0074 g/l/h, respectively, when an initial catechin concentration of 3 g/l was used. Obtained results demonstrated the potential biotechnological capacity of these fungal strains to use condensed tannins as carbon source.

Bioinspired Metal Surfaces by Plasma Treatment

  • Yu, Ui-Seon;Go, Tae-Jun;O, Gyu-Hwan;Mun, Myeong-Un
    • Proceedings of the Korean Vacuum Society Conference
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    • 2013.02a
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    • pp.97-97
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    • 2013
  • The exterior structures of natural organisms have continuously evolved by controlling wettability, such as the Namib Desert beetle, whose back has hydrophilic/hydrophobic contrast for water harvesting by mist condensation in dry desert environments, and some plant leaves that have hierarchical micro/nanostructures to collect or repel liquid water. In this work, we have provided a method for wettability contrast on metals by both nano-flake or needle patterns and tuning of the surface energy. Metals including steel alloys and aluminum were provided with hierarchical micro/nanostructures of metaloxides induced by fluorination and a subsequent catalytic reaction of fluorine ions on metal surfaces in water with various ranges from room to boiling temperature of water. Then, a hydrophobic material was deposited on the structured surfaces, rendering superhydrophobicity. Plasma oxidization induces the formation of superhydrophilic surfaces on selective regions surrounded by superhydrophobic surfaces. We show that wettability contrast surfaces align liquid water within patterned hydrophilic regions during the condensation process. Furthermore, this method could have a greater potential to align other liquids or living cells.

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