• 제목/요약/키워드: Department store

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A Study on the of Strategical Approach for Successful CRM Focused on the Department Store (백화점의 성공적인 CRM을 위한 전략적 접근방법에 관한 연구)

  • 김동남;조재립
    • Journal of Korean Society for Quality Management
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    • v.30 no.2
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    • pp.60-71
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    • 2002
  • The business's paradigm is rapidly changing from product-out to market-in due to Open-door, intensive competitiveness, the variety of the customer's need. Starting from this needs of the times, CRM based on the understanding which company's value coming from the customers is in everyone's mouth. But it can said that it stay in the Immature level at the understanding of this Importance, strategic approach Therefore, the basic objective of this study is to grope the strategic approach that can stand out basic competitive power of department store during the construction of CRM in department store. To achieve the objective of this study, first, we will find out the general error which companies commit during the construction of CRM, second, we will consider the grafting possibility with e-CRM in the case of the CRM's construction in department store. Finally, we will exhibit the conceptual model of department store's CRM which apply the membership card for effectiveness of the Customer Relationship Management.

Effects of Service Quality on Customer Satisfaction and Store Patronage among Department Store Customers in Daegu (서비스 품질이 고객만족과 상점애호도에 미치는 영향에 관한 연구 - 대구지역 백화점 고객을 중심으로 -)

  • Park Kwanghee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.5 s.142
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    • pp.607-616
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    • 2005
  • The purpose of this study was to investigate service quality of department stores located in Daegu and to examine the effects of service quality on customer satisfaction and store patronage. Data(N=285) were analyzed, using factor analysis, 1-test, ANOVA and regression analysis. The results suggest that service quality was divided into 3 dimensions (reliability, tangibles, empathy) and that service quality enhanced customer satisfaction and store patronage. Specifically, tangibles had a positive effect on customer satisfaction, and reliability had a positive effect on store patronage. Also, personal characteristics were related to service quality, customer satisfaction and store patronage. For instance, male customers evaluated tangibles of service quality more positively than female customers. The married evaluated service quality, customer satisfaction and store patronage more positively than the single. While people aged above 36 yews evaluated reliability and empathy of service quality more positively than people aged below 35 years, people in their 20s evaluated tangibles more positively than people in their 30s. People in a higher income bracket (i. e., \301,000,000- \400,000,000) evaluated reliability and empathy of service quality and store patronage most positively, while people in a lower bracket (i. e., below \200,000,000) evaluated most negatively.

The Influence of shopping Motives and Service Quality Perception on Customers′ Emotional Responses and Fashion Store Satisfaction (쇼핑동기와 서비스품질 지각이 고객의 감정적 반음과 패션점포 만족도에 미치는 영향)

  • 홍금희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.2
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    • pp.216-226
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    • 2002
  • This study attempts to understand how the perception of service quality as well as shopping motives influence on the emotional responses in store shopping, and to examine how these relevant variables influence on the store satisfaction. The 463 questionnaires were collected from the purchasers in department stores, fashion specialty stores, and national brand franchise stores. The results of this study are as fellows: 1. In regard to shopping motives, two dimensions of product motive and experiential motive were identified, explaining 47.39% of shopping motives. 2. In regard to emotional response, two dimensions of pleasure emotion and displeasure emotion were identified, explaining 65.95% of emotional responses. 3. Shopping motives led to the store satisfaction after the perception of service quality and then the experience of pleasure emotion. These related variables explained 60% of the store satisfaction. 4. The consumers of fashion specialty store showed the highest product motive, whereas the consumers of department stores showed the highest displeasure emotion in the store. As the results showed, customers' shopping motives influence their perception of service quality and pleasure emotion. Therefore, in order to stimulate shopping motives, the store environment that can give customers pleasure and opportunity to pursue various experiences should be provided. As the service quality is a very important variable that leads pleasure emotion in the store, sales persons should be trained to satisfy customers.

The Effect of Store Satisfaction about Fashion Store and Alternative Store Attraction on Switching Barrier Perception -Focusing on the Moderating Effect of Variety Seeking Orientation- (의류제품 구매 시 소비자의 점포만족도와 대체점포매력도가 전환장벽지각에 미치는 영향 -다양성추구성향의 조절효과를 중심으로-)

  • Kim Soo-Jin;Chung Myung-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.7 s.155
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    • pp.1044-1053
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    • 2006
  • The purposes of this study were to examine the effect of store satisfaction about fashion store and alternative store attraction on switching barrier perception and the moderating effect of variety seeking orientation. The questionnaire was administered to 450 women shopped in a department store in Gwan-ju during September, 12-26,2002. Data collected from 384 women were analyzed by using frequency, factor analysis, regression analysis, ANOVA and t-test by SPSS for WIN program. The result were as follows. First, the store satisfaction significantly influenced switching barrier perception. Second, the alternative store attraction significantly influenced switching barrier perception. Third, interaction effect between store satisfaction and variety seeking orientation was found out to be meaningful at switching barrier perception. Fourth, interaction effect between alternative store attraction and variety seeking orientation was found out to be meaningful at switching barrier perception.

Store Separation Analysis of a Fighter Aircraft's External Fuel Tank

  • Cho, Hwan-Kee;Kang, Chi-Hang;Jang, Young-Il;Lee, Sang-Hyun;Kim, Kwang-Yeon
    • International Journal of Aeronautical and Space Sciences
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    • v.11 no.4
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    • pp.345-350
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    • 2010
  • The repetitive vibrating action of an aerodynamic load causes an external fuel tank's horizontal fin to experience a shorter life cycle than its originally predicted one. Store separation analysis is needed to redesign the fin of an external fuel tank. In this research, free-drop tests were conducted using 15% scaled models in a subsonic wind tunnel in order to analyze the store separation characteristics of an external fuel tank. The store separation trajectory based on grid tests was also obtained to verify the results of the free-drop tests. The results acquired from the free-drop tests correlated well with the grid tests in regards to the trajectories and behavior of the stores separated from the aircraft. This agreement was especially noted in the early stages of the store separation.

Interactive Effects of Situation and Personal Characteristics on Perceived Risk, Importance of Store Attributes and Store-Type Choice (상황과 소비자 특성의 지각된 위험, 상점속성의 중요도 및 상점선택행동에 대한 영향)

  • 홍희숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.5
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    • pp.877-892
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    • 1996
  • The purpose of this was to test the interactive effects of usage situation and personal characteristics on perceived risk, importance of store attributes and store-type choice. The data were collected via a questionnaire from 601 housewives of ages 20's∼ 50's living in Seoul, Korea, and analyzed by factor analysis and repeated measure two-way ANOVA. The results of this study were as follows: First, the interactive effect of age and situation on economic risk was significant. Second, the significant infraction of age and situation on importance of product price/variety was found, and there were significant intractions of education and situation on importance of service/convenience, discount policy and product information sources/promotion. Third, the interactive effects of situation and personal characteristics (age, income, education or job) on store-type choice (brand chain store, discount store, department store, designer boutique, local store or a wholesale market) were significant.

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Effects of Visible and Invisible Factors and Buying Impulse Intention upon Store Loyalty: Focused on Physical Evidence and Word-of-Mouth of Discount Store

  • Yang, Hoe-Chang;Ahn, Ho-Keun;Lee, Young-Chul
    • Journal of Distribution Science
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    • v.11 no.11
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    • pp.57-61
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    • 2013
  • Purpose - This study aimed to understand the influence of visible factors directly shown to and experienced by consumers such as physical evidence, and invisible factors obtained through acquaintances or other experienced consumers such as word-of-mouth, in the discount stores' marketing communication on impulse buying intention and store loyalty. Research Design, Data, and Methodology - This study examined the effect of factors in discount stores' marketing communication, for instance, physical evidence, word-of-mouth, and buying impulse intention. The questionnaire survey resulted in 68 completed questionnaires. Results - Physical evidence and word-of-mouth have a statistically significant positive effect on store loyalty. The results of regression analysis regarding whether visible or invisible factors have more impact showed that word-of-mouth has a statistically significant positive effect on store loyalty. With regard to impulse buying intention, only word-of-mouth was statistically significant. Conclusion These results suggested that visible and invisible factors that appeal to customers are very important. In particular, the results suggested that stores should create invisible factors (e.g., positive word-of-mouth) for their customers.

A Note on the Unification on Retail Trade Terminology (소매업태 용어 통일화에 대한 소고)

  • Kwon, Oh-cheul;Kim, Jin-seong;Kim, Pan-jun;Kim, Pan-jin;Kim, Hong-seop;Namkung, Suk;Park, Yeung-kurn;Park, Chul-ju;Park, Hyoung-jin;Youn, Myoung-kil;Lee, Jang-hwan;Hwang, Hwa-cheol;Kim, Yoo-oh
    • Journal of Distribution Science
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    • v.5 no.2
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    • pp.5-16
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    • 2007
  • The objective of the research which it sees is the unification regarding a retail trade terminology. It prevented the confusion of the terminology against retail business area and in order to arrange a terminology definition in domestic retail trade origination properly. This research took charge of from distribution terminology definition commission. in korea distribution science association. The terminology which is defined with Department store, Super Market, Specialty Store, Convenience Store, Drug Store, Non Store Retailing, Discount Store, Shopping Center, shopping street, Market.

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Distribution and Classification of Indoor Concentration of Microorganisms in Public Buildings (다중이용시설에서의 실내공기중 미생물 분포에 관한 연구)

  • Kim Yoon Shin;Lee Eun Gyu;Yup Moo Jong;Kim Key Young
    • Journal of Environmental Health Sciences
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    • v.28 no.1
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    • pp.85-92
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    • 2002
  • A measurement of indoor microorganism using Reuter Centrifugal Air Sampler(RCS) was undertaken during October 1991 - February 1999 and 6-Stage Cascade Air Sampler was undertaken during May 2001 - June 2001 in Seoul. Sites including book store, department store, theater, subway station, underground shopping center, hospital, office building, sports facility, and eduationa institutio were chosen to measure indoor microorganism. The results were as follows: 1. The average of total microorganism collected on the agar strip GK-A media were, in the order, subway station, hospital, underground shopping center, department store, book store, theater, sports facility, educational institution, office building in sites. The highest concentration of 711cfu/m$^3$ was found in the subway station and the lowest concentration of 44cfu/m$^3$ was found in office building. 2. The average of staphylococci collected on the agar strip GK-S media, in the order, were subway station, underground shopping center, hospital and department store, department store, theater, office building, sports facility and educational institution in sites. The highest concentration of 502cfu/m$^3$ was found in the subway station and the lowest concentration of 14cfu/m$^3$ was found in sports facility and educational institution. 3. The average of fungus collected on the agar strip GK-HS media, in the order, were underground hospital, shopping center, theater, subway station, department store, book store, sports facility, educational institution, and office building in sites. The highest concentration of 252cfu/m$^3$ was found in the hospital and the lowest concentration of 32cfu/m$^3$ was found in office building. 4. Ratio of Indoor/Outdoor, determined by site was 1.12-2.38 in total count, 1.00-2.35 in staphylococci, and 0.99-1.34 in fungus. 5. The positive results of test were 12-24% in indoor and 9-43% in outdoor. 6. By gram staining gram positive cocci were 59.9%, gram positive bacill 24.4%, gram negative bacilli 10.4%, and gram negative cocci 0.5%.

The Effect of Customer Orientation of Department Store Salespeople on Customer Satisfaction: Salespeople versus Customer Perspectives (백화점 판매원의 고객지향성이 고객만족도에 미치는 영향: 판매원관점 대 고객관점)

  • 김혜원;박경애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.11
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    • pp.1270-1278
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    • 2003
  • The purposes of this study were to compare the perspectives of salespeople and of customers on the perception of salespeople's customer orientation and to examine the effects of the customer orientation on customer satisfaction and in turn on store revisit intention. Data were obtained from the two groups of department store salespeople and their customers. A total of 300 pairs of questionnaires were distributed, and 224 pairs were analyzed. The results revealed that the salespeople's perception of the customer orientation was significantly higher than the customer's perception. The customer orientation affected the customer satisfaction with salesperson and with store while the sales orientation did not. The customer satisfaction, in turn, affected the store revisit intention, and the effect of the satisfaction with store was higher than that with salesperson. A slight difference between the customers and salespeople in such effects was observed. Generally the effects had higher predictabilities for the customers.