• 제목/요약/키워드: Department Stores

검색결과 1,105건 처리시간 0.031초

백화점의 서비스품질이 고객만족 및 행동의도에 미치는 영향 (The Structural Relationship of Customer Satisfaction and Behavioral Intentions for Service Quality of Department Stores)

  • 전태유;박노현
    • 한국의류학회지
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    • 제31권1호
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    • pp.85-94
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    • 2007
  • This study analysed the structural relationship of customer satisfaction and behavioral intentions for service quality. Service quality factors were defined as tangibles, reliability, responsiveness, assurance, and empathy. Behavioral intentions were defined as loyalty and brand switch. A LISREL model was used to develop dimensions of service quality and to investigate the structural relationship between overall service quality, customer satisfaction and behavioral intentions on department stores. The results and implications are that there is a significant relationship between service quality and overall satisfaction. Furthermore, a significant relationship exists between overall satisfaction and behavioral intentions. This study also shows that overall service quality affects customer satisfaction and behavioral intention.

대구지역 공중이용시설의 실내 $\cdot$ 외 공기 중 기준성오염물질의 농도 (Concentrations of Criteria Pollutants in Indoor and Ambient Air of Public Facilities in Taegu Area)

  • 송희봉;민경섭;한개희;김종우;백성옥
    • 한국대기환경학회지
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    • 제12권4호
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    • pp.429-439
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    • 1996
  • A comprehensive air quality monitoring was carried out in this study to investigate the concentrations of criteria air pollutants in indoor and outdoor air of public facilities in Taegu area. Four different kinds of public facilities were seleced as sampling sites, which are underground stores, stations & terminals, general hospitals, and department stores. Each group of the public facilities was consisted of three different sampling sites. As a consequence, a total of 12 different sampling sites were surveyed throughout this study. Sampling was conducted simultaneously indoors, three times per day (in the morning, afternoon, and evening) and four times per year (spring, summer, fall, and winter) at each sampling site during the period of October 1994 to July 1995. A range of criteria pollutants were measured in order to obtain a broad profile of indoor and ambient air quality, including total suspended particles (TSP), carbon monoxide (CO), carbon dioxide ($CO_2$), formaldehyde (HCHO), sulfur dioxide ($SO_2$), and nitrogen dioxide ($NO_2$). In addition, temperature, relative humidity, and air current were measured on site together with those air pollutants. Results of this study indicated that the indoor levels of TSP, CO, $SO_2, and NO_2$ appeared to be generally higher in stations/terminals and underground stores than those in department stores and hospitals. However, HCHO and $CO_2$ were found to have higher levels in the department stores and hospitals than other places, indicating that the effects of indoor sources for these pollutants are significantly different from other combustion related pollutants such as TSP, CO, and $SO_2$. It was also found that there are marked seasonal and daily variations both in indoor and outdoor air quality. In general, combustion related pollutants such as CO, $SO_2$ and $NO_2$ showed a typical pattern of higher levels in winter than insummer, and also higher in the morning and/or in the evening than in the afternoon. However, the seasonal and daily patterns of HCHO appeared to be opposite to the combustion related pollutants, i.e., higher both in summer and in the afternoon, implying the effect of temperature on the volatilization from indoor sources of HCHO. Results of correlation analyses between indoor and outdoor air quality also indicated that the effects of outdoor sources on the indoor levels of TSP, $SO_2$, CO, and $NO_2$ and much significant, whilst no significant correlations between indoor and outdoor levels were found for HCHO and $CO_2$.

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아울렛의 제품 가치가 고객 만족도와 충성도에 미치는 영향 (Effects of Product Value of Outlet Stores on Customer Satisfaction and Loyalty)

  • 최순화;정연승;김문섭
    • 유통과학연구
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    • 제14권4호
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    • pp.93-101
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    • 2016
  • Purpose - As more consumers pursue high quality products at reasonable prices, Korean retail companies are increasing investment in expanding their outlet stores. Despite the growing importance of the outlet business, there has been very little empirical research on consumers' outlet shopping behaviors. This study aimed to investigate the relationships between consumers' perceived product value (performance quality, value for money, and social value) of outlet stores and overall shopping satisfaction and the effect of shopping satisfaction on outlet store loyalty. Research design, data and methodology - The authors developed a structural model in which performance quality, value for money, and social value of products are proposed to affect overall outlet shopping satisfaction, thus increasing customer loyalty. To analyze the research model, data were collected from 88 shoppers at suburban outlets. SPSS 21.0 and AMOS 21.0 were utilized to test the hypotheses. The unidimensionality of each construct was supported from the results of the reliability test with Cronbach's α and confirmatory factor analyses. Correlation analysis was performed and the results warranted the nomological validity of the measures. The fit statistics of the overall model analysis demonstrated an acceptable fit(X2(161)=171.651, p=.000; X2/df=1.546; GFI=.821, NFI=.879, TLI=.942, CFI=.953, RMR=.035, RMSEA=.079). Results - The findings are as follows. First, consumers' perceived value of product performance quality had a significant positive effect on overall outlet shopping satisfaction. Consumers, who evaluate performance quality of the product more positively, tend to express stronger satisfaction and happiness about outlet shopping experience. Second, consumers' perceived social value of outlet products influenced their overall satisfaction significantly. Consumers who believe that products of outlet stores enhance self-concepts are more likely to satisfy with outlet shopping experience. However, consumers' perception of outlet products on value for money was not found to significantly influence overall shopping satisfaction. Finally, overall shopping satisfaction had a significant and positive influence on loyalty. Conclusions - While outlet retailers have traditionally focused on promoting competitively priced merchandise, the results of this study suggest that customers' overall satisfaction with outlet shopping is influenced more by the non-price-related product values. In the context of an outlet shopping environment, performance quality and social value of the products were found to be more critical predictors of customer overall satisfaction. Therefore, it would not be efficient for outlet retailers to highlight economic value of their merchandise. Instead, they need to investigate the performance quality of the products regularly and try to deliver quality guaranteed goods to enhance customer satisfaction. Also, outlet retailers should differentiate their businesses by carrying more unique and prestigious brands and emphasize higher social value and symbolic meanings of their products. As competition among outlet retailers are getting fierce, retail companies need to focus on strengthening customer loyalty with a long-term perspective. With a deeper understanding of the relationship between consumers' perceived product values and shopping satisfaction, outlet retailers will be able to develop customer loyalty strategies effectively and to achieve competitive advantage.

지속가능한 성장을 위한 백화점의 경쟁전략에 관한 연구 (A Study on the Competitive Strategy of Department Store for Sustainable Development)

  • 진창범;박철주;윤명길
    • 유통과학연구
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    • 제15권3호
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    • pp.73-80
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    • 2017
  • Purpose - Since Korean distribution market was opened, the domestic environment in department stores has been changed by the pattern of consumption and consumer need based on income classes. As multilateral Free Trade Agreement (FTA) accelerates opening markets, the scale of circulating capital has become bigger. Large-scale commercial facilities have developed quickly as a form of a large shopping center, thus, the matter of choice and securing market area became an important valuable in this trend. Moreover, multi-complex space has been proposed as the goal of successful business with promoting the public benefit. Research design, data, and methodology - This research studied consumer behavior using data about the life style and sales of consumers, not statistical data or survey as previous studies. This research tried to find the differentiation in complex cultural space with consumption behavior of department store. Results - As the structure of society and culture was getting diverse and complex, economic growth and development with such diversity and complexity improved consumers' quality of life. The changes of consumer life style are quite natural like human instinct. Department stores have activated retail business with the products of accumulated technology. Moreover, they have created the space of consumption and culture. Because of these social and environmental changes, department stores are being developed as Multi-functional spaces as well as sale places considering the strategies of department and the changes of consumers' purchasing behaviors. Conclusions - Urban culture complex is a landmark standing for the culture era of 21st century. It has provided an opportunity for consumers to enjoy culture, and has been an important factor to improve company images. Based on these roles and needs, expectancy effects are related with consumer preference and space preference, and the attitude toward companies. Moreover, the expectancy effects from those relationships are getting bigger and bigger. We should respect nature, a characteristic of Korean architecture, maintain visual continuity that harmonies with nature in the development of the complex space of the domestic department stores, and should take significance in the development of the complex cultural space in the direction of feeling the hierarchy of the space to obtain the visual pleasure with the artificial structure.

백화점 휴게공간의 실내환경특성에 관한 연구 (A Study on the Environmental Characteristics of Rest Spaces in Department Stores)

  • 허한;어성신;황연숙
    • 한국실내디자인학회논문집
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    • 제24권6호
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    • pp.3-12
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    • 2015
  • Recently, the spatial design of resting spaces in department stores has been changed. The design elements such as colors, materials, lighting, natural elements, furniture arrangement, and VMD are not only providing a pleasant and natural indoor atmosphere in resting spaces but also providing various services to customers. In this study, it aims to analyze how the spatial design characteristics of resting spaces in department stores are appeared. The results are as follows. First, the spatial characteristics of the resting spaces in department sores came up as five factors; accessibility, recognition, comfort, convenience, and esthetics. As the result, the accessibility is the most important factor in resting spaces. Second, the resting spaces was well located near by the elevators and escalators providing easy accessibility to customers to floor. Third, the resting spaces need to improve the spatial design for emphasizing the recognitions by using colors, materials and lighting. Fourth, the resting spaces were provided different atmosphere by their location. Fifth, the various forms of furniture, curved, zigzagged, and cubed, were placed in the resting spaces for comport use. Sixth, the aesthetic was the least important factor of all. To improve this problem, the resting spaces need to provide cultural contents by installing art pieces, moving picture facilities, and VMD. Seven, most of the resting spaces had similar floor plan type that they did not perform their role successfully. The resting spaces need to provide both individual rooms and unique open spaces for giving a choice to use when customers visit them.

대학 캠퍼스 내 무인 식품 매점 운영에 대한 고객 요구도 분석 (An analysis of customer needs for the operation of unmanned food stores on a university campus)

  • 김세은;박민서;배현주
    • Journal of Nutrition and Health
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    • 제55권5호
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    • pp.587-600
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    • 2022
  • 대학구성원의 식생활 개선을 위해 24시간 운영하는 '무인 식품 매점' 운영에 대한 고객 요구도를 총 329명을 대상으로 온라인 설문조사를 한 결과 조사대상자 중 남자는 31.3%, 여자는 68.7%였고, 1인 가구는 전체의 54.1%였으며, 아침식사 결식률은 39.2%였고, 섭취가 부족한 식품군은 과일류 (35.6%), 채소류 (32.8%) 순으로 높았다. 점심식사는 배달음식을 이용하는 경우가 32.2%로 가장 많았고, 점심식사로 선호하는 메뉴는 한식 (74.2%), 일품요리 (34.3%), 일식 (31.9%), 패스트푸드 (28.0%), 중식 (17.0%)의 순이었다. 점심식사와 점심식사 장소에 대한 전체적인 만족도는 평균 3.91점/5점이었고, 전체적인 만족도는 직접 조리해서 먹는 경우가 유의적으로 가장 높았고, 편의점에서 식사하는 경우가 가장 낮았으며 (p < 0.001), 가족과 식사하는 경우가 친구나 혼자 식사하는 경우보다 유의적으로 가장 높았다 (p < 0.001). 무인 매점 이용 의향은 평균 3.98점/5점으로, 직접 조리하는 경우 (3.76점)가 유의적으로 가장 낮았고, 편의점에서 식사하는 경우 (4.38점)가 유의적으로 가장 높았다 (p < 0.05). 무인 식품 매점 희망 이용 시간대는 점심시간 (54.1%), 저녁시간 (46.2%), 오후 간식 시간 (41.9%) 순이었고, 구입 희망 식품은 도시락류 (62.0%), 샌드위치류 (56.2%), 컵과일류 (54.4%), 샐러드류 (51.7%), 김밥류 (50.5%) 순이었다. 판매 예정 식품의 구입 희망 평균 가격은 도시락류는 4,991원, 샐러드류가 3,403원, 컵과일류는 2,745원, 샌드위치류는 2,609원, 김밥류는 2,235원이었다. 대학교 내 무인 매점 경영자는 무인 식품 매점의 성공적인 운영을 위해서 고객의 요구를 실시간 파악하여 고객만족을 극대화할 수 있는 효과적인 마케팅 전략을 수립해 나가야 할 것이다.

백화점 서비스 회복과정의 지각된 공정성에 점포 애호도에 미치는 영향 (The Effects of Perceived Justice on Store Loyalty in the Department Stores Service Recovery)

  • 김용한;배무언
    • 한국유통학회지:유통연구
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    • 제10권3호
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    • pp.59-86
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    • 2005
  • 본 연구는 백화점에서 서비스 실패가 발생한 경우, 백화점의 서비스 회복노력을 고객의 입장에서 공정하게 지각하느냐와, 지각된 공정성이 만족과 신뢰의 수준을 높였는가, 이와같은 만족과 신뢰가 점포 애호도에 긍정적인 영향을 미치는가를 연구하고자 하였다. 이를 위하여 문헌연구와 연구문제 해결을 위한 가설 설정, 그리고 이에 대한 실증분석을 실시하였다. 실증 분석은 국내 주요 백화점에서 최근 1년 이내 서비스 회복을 경험한 204명의 고객들을 대상으로 진행하였다. 연구가설 검증을 위한 실증분석은 SPSS 10,0. AMCS 4.0 통계프로그램을 이용하여 설문 문항에 대한 신뢰성과 타당성들 결정한 후, 구조방정식 모형분석에 통하여 가설을 검증하였다. 연구결과 백화점의 서비스 실패에 대합 적극적인 서비스 회복노력이 고객만족과 백화점에 대한 신뢰를 가져오고, 이러한 만족과 신뢰가 점포 애호도를 증가시킨다는 것을 확인하였다. 본 연구의 시사점은 백화점에서 서비스 실패가 발생하였다. 하더라도 서비스 회복과정에서 고객이 지각하는 긍정성의 수준을 향상시킴으로써, 고객만족과 신뢰, 점포 애호도의 증가로 고객의 지속적인 재구매, 긍정적인 구전, 백화점 이용 추천을 유발하여 백화점의 경쟁력 향상에 기여할 수 있다는 점을 실증연구를 통하여 확인하였다는 점이다.

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광주시 소매업의 입지와 주민의 효율적 이용에 관한 연구 (A Study on the Location of Retail Trade in Kwangju-si and Its Inhabitants와 Effcient Utilization)

  • 전경숙
    • 대한지리학회지
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    • 제30권1호
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    • pp.68-92
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    • 1995
  • 소매업은 경제, 사회, 문화, 정치를 배경으로 소비자의 요구에 부응하며 발전해 가 기 때문에 지역구조의 이해라는 측면에서 증요한 연구 주제이다. 또한 소매업은 일상생활을 영위하기 위한 기본적인 기능이므로, 이에 대한 이해는 삶의 질 향상이라는 측면에서도 중 요하다. 최근, 우리나라는 주민소득의 향상과 그에 따른 수요의 다양화, 개성화, 그리고 정보 화 사회로의 이행, 대기업 및 외국유통업의 참여, 정부의 유통산업 근대화 작업 등 소매업 환경의 변화와 함께 소매업이 크게 변화하고 있다. 따라서 미래의 변화 예측과 바람직한 발 전 방향이 제시되어야 함에도 불구하고, 이에 대한 연구가 미흡하다. 이에 광주시를 연구대 상지역으로 선정하여, 소매업의 입지와 그에 대한 주민의 이용 행태, 그리고 주민의 바람직 한 이용방안을 분석하였다. 이는 입지행태라는 순수한 학문적기여 뿐 아니라, 지역의 효율성 과 평등성의 실현이라는 응용면에서도 중요한 의의를 지닌다.

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백화점 서비스 및 판매업 종사 흡연 여성 근로자의 금연자기효능감과 금연준비도 (Self-efficacy and Preparation of Smoking Cessation in Service and Sales Woman Smokers Working in Department Stores)

  • 하영미;박기수;최혜옥;양승경
    • 한국직업건강간호학회지
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    • 제25권3호
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    • pp.168-176
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    • 2016
  • Purpose: The purpose of this cross-sectional study was to describe smoking characteristics, and then to examine relationships between self-efficacy for smoking cessation and preparation of smoking cessation in service and sales woman employee with smoking in department stores. Methods: This study was a secondary data analysis carried by the smoking cessation support center. One hundred six employees smoking women participated from two department stores. Collected data were analyzed using SPSS 20.0 program. Descriptive statistics, t-test, one-way ANOVA along with $Scheff{\acute{e}}$ test, pearson correlation coefficients were used for statistics. Results: The study results have shown that the mean score of self-efficacy for smoking cessation $5.1{\pm}2.62$, preparation smoking cessation $4.0{\pm}2.89$. There was positive relation between self-efficacy for smoking cessation and preparation smoking cessation. Conclusion: Considering the findings from this study, there is a need to develop self-efficacy for smoking cessation program for effective smoking cessation in service and sales woman smokers employee.

Consideration of Domestic Category Killers for Distribution Environment

  • Kim, Moon-Sook;Kim, Hyeon-Ju
    • The International Journal of Costume Culture
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    • 제2권1호
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    • pp.31-42
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    • 1999
  • The category killer that has been rapidly growing mainly in advanced countries since early 1990's, is a mew distribution model which aims for obtaining market controlling power by surpassing competing businesses in a specific area of products. The domestic situation of category killers is very different from that of advanced ones abroad since it has just been introduced into the Korean market. At the moment, there are only 10 or so companies operating in the market : Geopyung's , Taeheng's , Midopa's , of Sinsegye Department store, adn of Yerim International. The purpose of this study is to examine problems of domestic companies in the present market by analysing the operation status of category killers in domestic markets as well as foreign ones, and to suggest a counter-strategy of category killers for the distribution environment of the 21st century to improve the competitiveness of Korean distribution industry. The competitiveness of category killers lies above all in products lines. Category killers are equipped with the greatest number of products lines among those of competing businesses due to maximized product selections in an limited range. Another source of competitiveness may be found in balanced strategy positioning. That is to say, category killers are in a position where they can adjust policies towards any of the three purposes while aiming at them altogether : prices of discount stores, products range of specialty stores, and customer service level of department stores. It is also necessary for efficient store operation to use information technology such as electronic data interchange (EDI), electronic pose system(EPOS) and electronic funds transfer (EFTPOS). As for the cost structure, category killers can gain an advantage over other business since operating cost of various sections can be saved. There are, however, certain risks that category killers with strong competitiveness may influence on other businesses a great deal and even facilitate their decline. Yet it seems that the growth of category killers will be more viciously restrained by continuous challenges from other businesses. The distribution industry is supposed to develop through such competition and restraint.

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