• Journal of Technologic Dentistry
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• v.22 no.1
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• pp.129-143
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• 2000

With increasing number of dental patients, it is also increasing patient's desire to get better medical service. As the concern for improvement of dental medical service quality is growing, satisfaction degree of dental patients is becoming very important. This study was to investigate difference of patients' satisfaction degree concerned with installation of dental labs and the reason. The data for this study were collected through Self-Administered Questionnaires from 284 patients who had visited dental clinics more than two times. The results are as follows: Female respondents ratio was as twice much as male ones. And 54.2% of the respondents were found out to have completed university education. Dental clinics with dental labs scored higher than others in patients' satisfaction and recommendation willingness degree. Dental clinics without dental labs scored higher in patients' revisiting willingness degree. With simple Correlation Analyses it was found out that the most influential variable concerned with patients' general satisfaction degree was medical facility in dental clinics with dental labs, dentist ability to cure in dental clinics without dental labs. There were some discrepancies with other subordinate variables. Through Stepwise Multiful Regression Analyses it was found out that the most influential variable with patients' general satisfaction degree was dentist ability to cure in total and dental clinics without dental labs and medical facility in dental clinics with dental labs. There were also some discrepancies with other subordinate variables.

• Journal of Korean society of Dental Hygiene
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• v.7 no.4
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• pp.419-431
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• 2007

The setting of dental hygiene clinics is very important to dental hygiene education, which is the place not only to educate students but also to care clients. The purpose of this study is to provide basic research material for improvement of dental hygiene care system in dental hygiene clinics by analyzing the client satisfaction. A questionnaire survey by means of self-entry method was conducted to find out satisfaction of the client, who was visited to the dental hygiene clinics in the department of dental hygiene, Yonsei University. An analysis of frequency, one way ANOVA and T-Test were performed through SPSS 12.0K program. 1. Most clients were mainly composed of students in Wonju College of Medicine. 2. The clients visited for scaling(85.8%) and oral examination(9.73%) were much than treatment(4.42%). 3. Clients aged 21 to 25 were relatively lower in satisfaction with the facilities, system, attitude than any other ages. 4. The dental hygiene students are the lowest group in satisfaction with the facility, system, attitude than medical and nursing students. 5. The clients satisfaction with dental hygiene clinics was decreased in reverse proportion to visiting frequency. 6. Most of the clients pointed out the problems of appointment system(54.0%) and fee(23.0%), which should be improved than any other operation conditions. 7. Most of the clients were not satisfied with chair time and pain during care. 8. Most clients recognized to receive the better care service than other dental offices(81.3%). Especially, they paid attention to oral health education using phase-contrast microscope. 9. Many clients were dissatisfied with facilities of the dental hygiene clinics(71.7%). The problems of appointment system(54.0%) and chair time of dental hygiene care services(63.6%) had also inconvenienced to clients. The dental hygiene clinics in school play a crucial role in dental hygiene education to foster the student to be competent as a professional dental hygienist in the future. Therefore, well-organized dental hygiene care program based on dental hygiene process is essential. It is also required to improve the environment of dental hygiene clinics including facilities, appointment system and fee etc.

• The Korean Journal of Health Service Management
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• v.8 no.3
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• pp.39-48
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• 2014

The purpose of this study was to examine customer relationship management service provided for customers of dental clinics and their relationship commitment in an effort to offer some information on customer relationship management by dental clinics. The subjects in this study were 206 adult residents in North Jeolla Province, on whom a self-administered survey was conducted. Customer relationship management service, satisfaction with customer relationship management service and relationship commitment were linked to one another, and the variables that affected relationship commitment were differentiated management and satisfaction with relationship management. Given the findings of the study, more research efforts should be directed into the customer relationship management of dental clinics to improve the effectiveness of it.

• Korea Journal of Hospital Management
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• v.24 no.1
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• pp.36-47
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• 2019

Purposes : The purpose of this study is to analyze empirically the consturct development of brand trust in dental clinic service and its influence on both satisfaction and brand loyalty of clinic users in Seoul area. Methodology : To test the hypotheses, the structured instrument was employed to question to patients and their guardians who had used dental clinics in the metropolitan area. 207 cases were analyzed with structural equation method through SPSS 18.0 and AMOS 22.0, and findings of the test as follows. Findings : Firstly, both functional and associative images had a positive impact on the brand trust. Especially we found the influence of functional images was greater than that of the brands' associative images. Secondly, the satisfaction of dental clinic users had greater positive influence on the clinics with greater trust. Thirdly, the higher the satisfaction of health service consumers, the more positive effect on brand loyalty. This relationship between the satisfaction of dental clinic users and brand loyalty match the findings of previous studies on relations of similar variables. Practical Implications : This study shows that with greater satisfaction, the referral rate and the revisit rate of users would increase. This implies that dental clinics need to take appropriate actions to build brand trust with advertising and/or PR strategies for a good brand image. It would be necessary to research further expected variables that influence users' brand loyalty in the service, such as the dentists' level of expertise, their relationship level with customers, the quality of dental services and et al..

• Journal of Korean society of Dental Hygiene
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• v.10 no.2
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• pp.393-411
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• 2010

Objectives : The purpose of this study was to examine factors related to the satisfaction level of patients with dental services. Methods : The subjects in this study were 200 patients at three different dental clinics in South Gyeongsang Province, on whom a survey was conducted from June 1 to July 31, 2009. The collected data were analyzed, and the findings of the study were as follows. Results : In regard to the general characteristics of the patients investigated, the women(61.5%) out-numbered the men. By age, those who were at the age of 30 and down made up the largest age group(47.0%). By academic background, the greatest group received junior-college education(54.0%). By occupation, the company employees constituted the largest group (50.5%). By income, the greatest group earned an income of 2 to 2.99 million won(75.0%). Second, as to connections between the characteristics of dental treatment and the reason of choosing the dental clinics, the largest group(70.4%) chose the dental clinics by word of mouth or the recommendation of others. Concerning the reason of dissatisfaction, the biggest group(72.7%) was unsatisfied with medical costs. As for the degree of explicit complaint, the greatest group(49.7%) sort of complained about what made them dissatisfied. Regarding the type of treatment, the biggest group(49.0%) received prosthodontic treatment. In relation to fear for dental treatment, the largest group(34.0%) feared receiving the treatment, and the biggest group(42.6%) did that due to the sound of machines. Third, satisfaction with services(0.762) had the closest correlation to overall satisfaction level, followed by satisfaction with employees(0.735), satisfaction with dentists(0.644) and satisfaction with convenient facilities (0.579). Fourth, the factors that affected overall satisfaction level were gender, the reason of choosing the dental clinic, satisfaction with dentists, satisfaction with employees, satisfaction with services and satisfaction with convenient facilities. The patients who were better satisfied with services(p<0.001), who were more contented with dentists(p<0.001), who chose the dental clinics by the recommendation of others(p<0.01), who were male(p<0.05), who were more gratified with employees(p<0.05) and who were more contented with convenient facilities expressed better overall satisfaction. Conclusions : The above-mentioned findings suggested that dental institutions should keep track of the expectations of patients to prepare differentiated strategies for marketing and human-resources development in consideration of their own circumstances to boost the satisfaction level of patients. Specifically, it's required to heighten the satisfaction level of patients with dentists.

• Journal of Korean society of Dental Hygiene
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• v.13 no.3
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• pp.411-418
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• 2013

Objectives : The quality of service is considered as the difference between services that customers perceive and expect by using SERVQUAL model and the basic data for the efficiency of management of dental hospital and clinics, the differentiation strategies of dental medical institutions and the improvements on quality of service are provided. Methods : Subjects were 469 patients who visited six dental hospitals and clinics in Daegu-Gyeongbuk regions. Questionnaire consisted of five items such as type, reliability, responsiveness, certainty and empathy properties. Data were analyzed using SPSS 12.0 program in this study. Results : Women had high satisfaction scores of medical services in certainty and empathy properties. 40s and higher had the highest score in the type property. 30s had high score in the certainty property. For expected service satisfaction, 30s had the highest score in dental practitioners and administrative staffs. For reuse of current medical institution and intent for recommendation, certainty property and factor of dentist and dental practitioners had high scores. Additionally, reliability and responsiveness properties were statistically significant. Conclusions : Medical institutions should make every effort to get the dentists or dental practitioners have the medical knowledge at a high level, a kindness for patients and trust from patients.

• Journal of the Korea Society of Computer and Information
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• v.23 no.11
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• pp.137-142
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• 2018

The purpose of this study is to contribute to the improvement of indoor air quality management in dental clinic by investigating the level of indoor air quality recognition among dental clinic workers. The questionnaire survey was conducted for about 4 weeks from May 20 to June 20, 2018 in dental clinics located in Jeollanamdo area and 143 were used as the analysis data. The method of indoor air quality management in dental clinic was preferred to "natural ventilation" method and the number of natural ventilation was 1 to 2 times per day and the results of survey on indoor environment satisfaction showed that satisfaction level was lowest in noise and smell items. The types of subjective symptoms experienced by workers working at dental clinics are "cough", "eye burn", and "headache" and a survey on the degree of the relationship between subjective symptoms and indoor air quality showed that 94.4% (135) of respondents answered "very relevant" and "slightly related". As a result of multiple regression analysis, the variables affecting the indoor air quality satisfaction of the dental clinic staff were analyzed as the items such as lighting, noise, main work, number of patients, comparing indoor and outdoor air quality and among them, "comparing indoor and outdoor air quality" was analyzed as having a great influence. To improve the indoor air quality satisfaction of dental clinic worker adequate ventilation, designate the person responsible for the indoor air quality management and periodic measurement efforts will be necessary.

• Journal of Korean society of Dental Hygiene
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• v.5 no.2
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• pp.247-261
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• 2005

The main objective of this study is to investigate the factors affecting patient satisfaction, repeat-use intention, and inducement intention for providing the suggestion for patient-oriented management of dental services organizations. For this study, the patient satisfaction model including 14 facets of satisfaction factors such as distance(time/location), human services(dentist-hygienist), treatment results, and facilities(convenient facilities/parking lot) was examined. Data were collected from 196 patients who visiting the same dental services organization more than two times of ten dental clinics at Kyeongsangnam-do area using self-administered questionnaire. Major results of the empirical analysis are as follows: First, patient satisfaction, repeat-use intention, and inducement intention were significantly correlated with gender, age, economic conditions among patients of dental clinics. Second, kindness of hygienist, treatment results, kindness of receptionist, waiting time, emergency medical services, and right-fee for services were found to have significant influence on dental services organizations. These research findings suggest that improvement of service quality in dental care and advancement in treatment ability of dentist and hygienist are very important to improve patient satisfaction and patient-oriented service system in dental services organizations.

• Journal of Korean society of Dental Hygiene
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• v.9 no.3
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• pp.329-343
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• 2009

Purpose : This study was to figure out the factors affecting the job satisfaction of dental hygienists working in dental clinics. To gain the data to establish the systems for enhancing the job satisfaction of the dental hygienists. This research has been conducted dental hygienists working in dental clinics institutes located in Jeonju and Iksan city, Jeollabuk-do, korea. Methods : The collected data were analyzed by using an SPSS statistical program, obtaining the following results. Result : The average satisfactory level of the dental hygienists was 3.45 out of 5 points. The most important factor affecting of the job satisfaction was the relationship with patients as 3.83 points and the least influencing factor was the compensation as 3.09 points. The management system and the satisfactory level were also correlated. For each of details, communication structure and working environment showed the highest correlation with Pearson's correlation coefficient of 0.610. Among the management system the general job satisfaction according to the communicational structure was higher when they had better communication with dentists. Among the management system, the job satisfaction according to structural factors was higher when they have manuals for the job, when their job is taken partial charge of the responsibility As for job satisfaction by the welfare support factor in the clinic management system, the better an informal social gathering, the higher general job satisfaction. As for job satisfaction by the job autonomy factor in the clinic management system, the more evenly distributed job opportunities and chances of reeducation for professional development led to higher general job satisfaction. Conclusion : The compensation-related grade was the lowest among the 6 constituent factors of the job satisfaction, it seems that improvement of wages and incentives is required to enhance the satisfaction of the dental hygienists. Also, improving factors affecting the management system of the dental service institute can increase the job satisfaction since the job satisfaction was higher when the institutes have the better management system.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.12
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• pp.4928-4934
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• 2010

Dental health care in modern society has gradually been developing with patients'expectation, desire, and medical knowledge according to the changes in the medical industry. Dental marketing strategy is necessary to construct a better dental health environment in order to cope with customers' changes and desire. The purpose of this study was to evaluate the positive comments by word-of-mouth experience, quality of dental clinic service and customer satisfaction among dental patients. The study surveyed 5oo subjects being treated at 6 dental clinics in Seoul and Gyeonggi province. It was conducted from March 22 to April 9, 2010. The subject groups with a positive experience through word - of - mouth who had a perception about the quality of dental clinic service (p<.001) and customer satisfaction (p<.001) were higher than other groups who had no comments on their dental treatment and clinics. The results showed that there was a correlation(r=. 852, p<.001) between the positive comments by word-of- mouthabout the quality of dental clinics service and customer satisfaction. The perception of dental clinic service and patients' satisfaction with positive comments by word of mouth was highly recognized by older and more experienced patients of dental treatment. Therefore, the results suggest that empirical information on important factors about strategic marketing lead to positive comments by word of mouth experience for patients in dental clinics.