• 한국의상디자인학회지
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• 제13권1호
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• pp.47-57
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• 2011

As the development of denim products using new differentiated materials plays an important role regardless of their target age groups, there is an increasing need for the development of premium denim designs for senior women using various materials. As part of the strategy to develop such a design for the senior generation, a market survey was performed regarding commercially available premium denim products in the market, and the current trends in the denim market were researched and analyzed to make use of the results in design development. In addition, a differentiated material, hybrid yarn using conjugated dyeing (HYCD) was applied to use several washing techniques capable of highlighting the unique features of denim clothing. The design of four items including a jacket, vest, capri pants and long pants were suggested. These items were differentiated from other products by emphasizing their details such as stitching and pockets. In light of the current consumer trend to select denim jeans on the basis of their fashion-ability (e.g., silhouette or color) rather than practicality or price, it is considered meaningful to develop high value added, premium jean products for the senior generation using diverse materials and details. At the same time, performing further studies designed to demonstrate the stability and reliability of the developed products through consumers' comparative assessment is required.

• International Journal of Costume and Fashion
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• 제15권2호
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• pp.49-62
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• 2015

The purpose of the study was to investigate jean consumption among middle-aged Korean women and the characteristics of consumers as potential jean consumers. The data were collected from the survey of 238 Korean women aged 45 to 64 years old. The respondents prefer outlet store to other retail outlets and wear jeans mainly for travel, grocery shopping, and outing. The main reason for not wearing jeans is body change, which leads to poor fit in abdomen and waist area. The sample was clustered into two groups based on interest in jeans: high-interest and low-interest group. From the examination of group differences, the high-interest group rated conformity/brand reputation, scarcity, and attractiveness of appearance significantly higher compared to the low-interest group among the five clothing benefits pursued. No difference was found in obesity and body satisfaction. Group differences were found in recent purchase, price, number of jeans owned, and frequency of wearing jeans. The results suggest the characteristics of the potential jean market among middle-aged women in Korea. Implications are discussed.

• 한국의류산업학회지
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• 제15권6호
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• pp.971-976
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• 2013

This study provides insight into current social media influences and purchasing power of the young generation in that the size of both of these demographic groups will impact the apparel companies and retail market for the predictable future Denim apparel companies are aware of the discretionary spending power of the Y and Z Generations. The characteristics of current teens are so similar to college-age individuals in that they have grown up with digital technology and they prefer to communicate via social networking sites. Retailers have utilized these social media platforms in order to capture the attention of the generations. Traditionally marketing campaigns have differentiated between teens and the college-age population. However, the teens actually have larger spending power and more discretionary income. A survey consisted of 32 questions pertaining to Internet media influences, influence of people, and decision factors on decisionmaking related to purchasing selection. A random sampling of 163 females responded to a set of questionnaires. Teens, like college students desire to make their own decisions when they select and purchase denim jeans. Overall 40% of them wanted to make their own decisions when purchasing their jeans, however, a significant number are influenced by their friend's opinions (34%) and the opinions of family members (15%). However, celebrities (10%) had the least influence on their decisions. Teens, like colleges students make decisions based on the same decision factors: fit (63%), cost (23%), brand (10%) and color (2%). The most important factor in determining preference was "fit".

• 패션비즈니스
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• 제16권6호
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• pp.160-173
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• 2012

This study is meaningful in that it builds the basic data necessary for developing skinny jeans for Korean women in their 20s based on the level of satisfaction with the apparel fit by body parts and brand choices gathered from studies on the skinny jeans consumption pattern among students in their 20s and on the results of the movement functionality and appearance sensory tests conducted on skinny jeans from six labels with the highest market share, popularity, and brand recognition, with the goal of developing skinny jeans for Korean women in their 20s.

• 한국의류학회지
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• 제26권11호
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• pp.1605-1614
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• 2002

The purpose of this study was to identify the consumers who use the level of price as the indicator of the product quality. In order to implement the purpose of this study, Jeans market had been segmented by the mixture regression model, and price response function was calibrated for each segment. Based on the types of price response function, segments were allocated into one of two groups; the group using the level of price as the quality indicator or the group not using the level of price as that. Then, characteristics of both groups were compared in terms of product attributes and demographic variables. Data were co]looted from the sample of the 23o undergraduate and graduate students in Seoul. For the data analysis, mixture regression model, conjoint analysis, and t-test were used. As a result, jeans market was divided into 5 segments. Segment 1,2,3 were allocated into the group not using the level of price as the quality indicator while segment 4,5 were done into the other group. Significant differences existed between two groups in product attributes, not in demographic variables. Mixture model and conjoint analysis were proved to be an effective set of tools in market segmentation.

• 복식문화연구
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• 제19권5호
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• pp.1061-1074
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• 2011

This study was conducted based on a comparative analysis of design-specific features prevalent in the Women's Wear Collection S/S 2011. As the method of this study, the denim styles were classified by various fashion design factors consisting of silhouette, fit, color, and textile fabric, which were extracted from an image database. The properties of denim fabrics associated with each fashion image were investigated to inform fabric development and washing. The results of the study show that the dense and glossy surface of the denim fabric represent a modern trend, which can be achieved by blending lyocell, tencel and rayon or by using different textiles, such as lightweight plain weave and satin instead of twill. For casual look, various washing effects were utilized jean's casual feeling like freedom and activities, while in a modern image, washing effects was restricted. And a glossy textile offers a simple modern look. The Modern image represents a simple H-silhouette and wide or straight fit in bottoms as well. Brightness can be adjusted by washing-induced bleaching. High brightness gives an elegant image, while low brightness makes a casual image. The purpose of this study is to configure a database for the development of design in the growing women's casual wear market. In addition, This study, in which the elements for specific fashion image-making were analyzed, can be used as a reference for developing denim style and fabric.

• 한국의류학회지
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• 제28권9_10호
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• pp.1273-1281
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• 2004

가격반응함수는 각 가격대별로 판매량의 변화를 추적한 함수이다. 가격에 판매량을 곱하면 판매량이 되고, 여기에 비용을 차감하면 이익이 된다. 따라서 가격반응함수는 상표나 제품의 이익을 최대로 하는 가격을 찾는 바탕이다 컨조인트분석은 고객시각에서 가격반응함수를 도출하는데 신뢰성 높은 방법으로 적극적으로 권해지고 있으나, 고려상표군을 고려하지 못한다는 단점이 지적되어 왔다 이 연구는 고려상표군을 측정할 수 있는 컨조인트분석의 한 변종으로 2단계 컨조인트분석을 개발하여 미국의 한 도시의 청바지 시장에 적용하였다. 그 결과, 고려상표군 정보를 가진 가격반응함수와 그렇지 않은 가격반응함수 간의 특정가격대별 선택확률과 가격탄력성에 차이가 발생함이 발견되었다. 고려상표군 형성이 소비자의 구매의사결정과정의 한 단계임을 고려할 때, 고려상표군 정보를 가진 가격반응함수로 소비자의 가격반응을 추적하는 것이 필요함이 이 연구를 통해 실증되었다.

• 복식문화연구
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• 제15권6호
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• pp.929-938
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• 2007

The purpose of this study was to explore the consumers' purchasing pattern and dissatisfaction with the quality of the jean pants. A total of 695 men and women completed the questionnaire. The questionnaire for the survey measured consumer's jean pants purchasing pattern and dissatisfaction for quality. The results of this study showed that men bought higher priced jeans. Women in their twenties purchased and worn jeans frequently and men and women in age 20s mainly bought jeans at wholesale stores or department stores; but, majority of subjects in their thirties bought jeans at discount stores. Consumer's dissatisfaction with the quality of jean pants was significantly different among the groups by age, gender or their pursuing buying benefit. The men and women in age 30s were dissatisfied with harshness of the denim fabric. The subjects, who highly concerned on the aesthetic value, were dissatisfied with the inconsistence color of the jean pants after washing. Men and women who valued the functional performance of jean pants, were dissatisfied with low sweat absorbancy of jean pants material. The results of this study showed that the consumer's buying pattern for jean pants were differentiated by their age and gender. These results imply that jean pants manufacturers should develop jean pants to meet the needs of their target market. The jean pants, which were manufactured for discount stores, should be made of fabrics with good sweat absorbancy and soft hand. The fashion jean pants, which were targeted for women seeking aesthetic values, should be improved to maintain color consistency of the fabric.