• 한국태양에너지학회:학술대회논문집
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• 한국태양에너지학회 2011년도 춘계학술발표대회 논문집
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• pp.80-85
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• 2011

As the instability of oil prices rose because of the situation in Libya, oil prices worldwide recorded the highest level due to the interference in supply. And so, in the 21st century, increasing efforts are being made to use clean new renewable energy centered on solar energy in accommodation of the cycle of nature instead of being reliant on the oil exporting nations. In order to reduce city energy internationally, the implementation of a low carbon city under the combined cooperation of industrial. construction, new renewable energy and transportation sectors with continuous development centered on low carbon green urban planning is now becoming established as the paradigm of the times. Recently, the government has begun carrying out the One Million Green Home Project, which is a project where the government with the goal of providing one million renewable energy homes by 2020 gives renewable energy subsidization for a partial amount of the standard unit price of installation when solar ray, solar heat, geothermal heat, small wind power or fuel cell energy is used. Thus, through this thesis which studies the state of and surveys the green village at Shingok-ri Songhak-myun Jaecheon-shi, it is the desire that the One Million Green Homes Project will be more efficiently developed and plans for improvement formed so that a high level of satisfaction in the product will be provided.

• 패션비즈니스
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• 제7권2호
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• pp.37-54
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• 2003

This study is about the effect of original brand on the evaluation of extended brand in the policy of an enterprise's extending its brand. More specifically, this study investigated to see whether the customers' attitude toward original brand has effect on an extended brand and the width and similarity extent of the brand extension affect a brand which is not similar when another brand is extended. The summary of the demonstrative analysis results are as follows: 1. If the attitude toward original brand becomes more positive, the evaluation of the extended brand will become more positive as well. 2. If the attitude toward original brand becomes more positive, the width of a brand extension will become wider. 3. If customers' attitude toward a original brand is positive, their attitude toward an extended brand will be positive as well although the extended brand is not similar to the original brand. This study proved it is possible for brands to be extended from a original brand under the influence of the original brand even though they are weak in their similarity to their original brand unlike the existing theory which was skeptical about the extension of a brand which is low in its similarity to its original brand and that the success of the extension of a brand does not depend upon its similarity to its original brand.