• 디지털융복합연구
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• 제13권11호
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• pp.35-43
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• 2015

이 논문은 인터넷뱅킹 가입자들을 대상으로 인구통계변수와 이용 동기에 따른 인터넷뱅킹 이용 태도에 대하여 탐구하였다. 인터넷 뱅킹 고객의 태도분석을 위해 설문을 통한 자료수집 후 분산분석과 회귀분석을 사용하였다. 그 결과 연령과 경험에 따라 경제적 동기에 유의한 차이를 보였다. 남성 이용자는 여성에 비해 재미와 정보수집 동기가 높았다. 사용경험이 길고 방문횟수가 높은 이용자는 인터넷 뱅킹과 은행에 대한 태도에 유의한 영향을 주었다. 태도에 영향을 미치는 모든 동기요인은 금융상품과 인터넷 뱅킹에 영향을 주고 있다. 이 연구는 인구통계변수에 따른 인터넷뱅킹 태도와 동기에 대한 특성을 제시하였으며, 이 결과는 인터넷 뱅킹 이용자를 어떻게 동기부여 할 것인가와, 자사 은행과 뱅킹 사이트에 대해 긍정적인 태도를 갖도록 할 것인가에 이용될 수 있을 것이다.

• 대한가정학회지
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• 제36권4호
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• pp.179-188
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• 1998

The purpose of this study was to determine the impact of demographics on body-cathexis and clothing expenditure of elderly men and women. Data were obtained from 50 men and 58 men and 58 women aged 55 years and older through an mail survey. Body-cathexis consisted of five areas of body parts: head/upper body, lower body, height, weight, and torso. Clothing expenditure was measured by the total dollar value of annual personal expenditures on personal apparel, including accessories, such as shoes, and clothing services. Demographics included income, age, education, sex, marital status, and social participation. Data were analyzed using multiple regression. The results showed that there were relationships between body-cathexis and four demographic variables(income, sex, education, and social participation). Elderly men were more satisfied with their bodies than were elderly women. The subjects with higher income, education, and social participation had a higher degree of body satisfaction. Also, there was a significant relationship between income and clothing expenditure.

• 한국의류학회지
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• 제36권12호
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• pp.1270-1284
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• 2012

This article examines how individual differences on the need for cognitive closure and demographics influence consumer perception and the usage of consumer reviews in online shopping. Data were randomly collected from 2,381 U.S. online consumer review users through an online survey. The findings from multiple regression analyses revealed the different effects of the need for cognitive closure dimensions (i.e., preference for order and structure, preference for predictability, discomfort with ambiguity, closed-mindedness, and decisiveness) and demographic characteristics on consumer attitudes, perceived online review influence, benefits, persuasiveness, and review usage behavior. Finally, practical implications and prospects for future research are discussed.

• Asia pacific journal of information systems
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• 제28권4호
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• pp.274-289
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• 2018

We examined the effects of socio-demographics and personality traits on online privacy concern. We investigated this relationship in general and across different Internet functions. Using a large, diverse, population-representative sample (N = 5,242), we found that females, educated, and wealthier individuals tend to be concerned with online privacy to a greater extent. Among personality traits, agreeableness and conscientiousness were generally associated with an increased probability of being concerned with online privacy. These results imply that socio-demographics and personality traits provide explanatory insights into online privacy concern.

• 대한가정학회지
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• 제26권3호
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• pp.189-208
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• 1988

Consumer satisfaction.dissatisfaction is a important concept which composes the quality of life. By minimizing consumer dissatisfaction and maximizing consumer satisfaction, the standard of living can increase. Considering consumer satisfaction.dissatisfaction as an outcome of decision-making process, consumer satisfaction.dissatisfaction is measured and the forces of determinant are analysed. Major results are; 1. The housewives are dissaisfied with their clothes particularily with ordinary clothes. 2. There is significant difference in consumer dissatisfaction according to the situational variables such as demographics and value types. 3. There is significant difference in consumer dissatisfaction according to the process variable such as disconfirmation. 4. Consumer dissatisfaction is influenced by demographics, vale types, and disconfirmation.

• 대한지역사회영양학회지
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• 제6권2호
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• pp.243-249
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• 2001

This study investigated how acculturation varies with demographic variables and is related to dietary habits among Korean Americans. The respondents were 162 Korea Americans aged at least 18 years old residing in the Greater New York metropolitan area. The level of acculturation was measured using a modified Suinn-Lew Asian Self-Identity Acculturation(SL-ASIA) scale. Acculturation was operationally defined to be composed of 6 factors, which are language, media use, friendship, food, pride, and ethnic self-identity. Each factor in the level of acculturation was identified by how it is related to demographics and dietary habits in the method of correlation coefficients and stepwise multiple regressions analyses. The reliability of the modified SL-ASIA scale was high as measured by Cronbach alpha of .92. The level of acculturation was related to place of birth, age, length of residence in the U.S., and education. The younger, the longer they had lived in the U.S., and the more they were educated, the more acculturated. Acculturation could be predictable for 52% of its variance with all demographic variables. Among the 6 factors in the level of acculturation, five of them, language, media use friendship, food, and ethnic self-identity were correlated with dietary habit changes after immigration and type of meals. All 6 acculturation factors could predict 21% of change in dietary habits. the information from this study can be used to describe usual describe usual dietary habits according to various aspects of acculturation to better understand the dynamics among acculturation, demographics, and dietary habits.

• 지능정보연구
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• 제22권3호
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• pp.143-163
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• 2016

인구통계학적 정보는 디지털 마케팅의 핵심이라 할 수 있는 인터넷 사용자에 대한 타겟 마케팅 및 개인화된 광고를 위해 고려되는 가장 기초적이고 중요한 정보이다. 하지만 인터넷 사용자의 온라인 활동은 익명으로 행해지는 경우가 많기 때문에 인구통계특성 정보를 수집하는 것은 쉬운 일이 아니다. 정기적인 설문 조사를 통해 사용자들의 인구통계특성 정보를 수집할 수도 있지만 많은 비용이 들며 허위 기재 등과 같은 위험성이 존재한다. 특히, 모바일 환경에서는 대부분의 사용자들이 익명으로 활동하기 때문에 인구통계특성 정보를 수집하는 것은 더욱 더 어려워지고 있다. 반면, 인터넷 사용자의 온라인 활동을 기록한 클릭스트림 데이터는 해당 사용자의 인구통계학적 정보에 활용될 수 있다. 특히, 인터넷 사용자의 온라인 행위 특성 중 하나인 페이지뷰는 인구통계학적 정보 예측에 있어서 중요한 요인이 된다. 본 연구에서는 기존 선행 연구를 토대로 클릭스트림 데이터 분석을 통해 인터넷 사용자의 온라인 행위 특성을 추출하고 이를 해당 사용자의 인구통계학적 정보 예측에 사용한다. 또한, 1)의사결정나무를 이용한 변수 축소, 2)주성분분석을 활용한 차원축소, 3)군집분석을 활용한 변수축소의 방법을 제안하고 실험에 적용함으로써 많은 설명변수를 이용하여 예측 모델 생성 시 발생하는 차원의 저주와 과적합 문제를 해결하고 예측 모델의 정확도를 높이고자 하였다. 실험 결과, 범주의 수가 많은 다분형 종속변수에 대한 예측 모델은 모든 설명변수를 사용하여 예측 모델을 생성했을 때보다 본 연구에서 제안한 방법론들을 적용했을 때 예측 모델에 대한 정확도가 향상됨을 알 수 있었다. 본 연구는 클릭스트림 분석을 통해 추출된 인터넷 사용자의 온라인 행위는 해당 사용자의 인구통계학적 정보 예측에 활용 가능하며, 예측된 익명의 인터넷 사용자들에 대한 인구통계학적 정보를 디지털 마케팅에 활용 할 수 있다는데 의의가 있다. 또한, 제안 방법론들을 통해 어느 종속변수에 대해 어떤 방법론들이 예측 모델의 정확도를 개선하는지 확인하였다. 이는 추후 클릭스트림 분석을 활용하여 인구통계학적 정보를 예측할 때, 본 연구에서 제안한 방법론을 사용하여 보다 높은 정확도를 가지는 예측 모델을 생성 할 수 있다는데 의의가 있다.

• 한국생활과학회지
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• 제22권6호
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• pp.659-672
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• 2013

Nowadays, sports and outdoor market has been popular and expanding since the implementation of the five-day workweek and change of lifestyle. Outdoor clothing considered exclusive property of the middle-aged individuals in the past. Recently there is a drift towards having outdoor looking at the age of 10-20. The purpose of this study was to analyze the features of purchasing behaviors and demographics by each groups targeting middle school and high school students. The study was conducted with questionnaires towards people who live in the city of Busan and who have experiences of buying outdoor clothing. Data analysis was conducted via SPSS 18.0 with factor analysis, cluster analysis, ANOVA, cross tabulation, frequency analysis and Duncan's multiple range test. The results showed that there were five factors sought for outdoor wear benefits: Individuality/Fashion, Brand, Attractive appearance, Economic value, Comfort/Functional. Cluster analysis showed that there were four groups of outdoor wear benefits sought. Overall, the four groups were different in regard to purchasing behaviors and demographics. Based upon the results mentioned above, this study summarizes the key features of each group and can provide applicable suggestion for conducting strategic marketing activities.

• 대한가정학회지
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• 제44권1호
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• pp.75-85
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• 2006

Emotional expressiveness is a pathway by which parents affect the emotional competence of their children. This study examined how the emotional expressiveness of parents is influenced by the emotional reactions of their children and demographic characteristics within a family context. Data for the present study were from 200 parents in 100 two-parent families who completed self-report questionnaires for emotional expressiveness, children's emotional reactions to stressful situations, and demographics. In preliminary analyses, mothers expressed emotions more frequently than fathers did, and mothers with high expressiveness of positive emotions were more educated and had higher family income. Although fathers' emotional expressiveness was closely related to mothers' expressiveness, none of the demographic factors were related to fathers' expressiveness. When all predictors were considered in hierarchical multiple regressions, family income was the significant predictor for mothers' positive expressiveness, whereas mothers' negative expressiveness were explained by children's emotional reactions, mother education, child sex, the number of siblings, fathers' education, and mothers' time spent with children. When controlled for mothers' expressiveness, fathers' time spent with children was the only significant predictor for fathers' negative expressiveness. The results of this study suggested that parents' emotional expressiveness varied with socioeconomic status. The discussion also examines the gender differences between mothers and fathers in emotional expressiveness, and their relations to children's sex.

• 복식문화연구
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• 제10권1호
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• pp.89-101
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• 2002

The purpose of this study was to investigate the effect of demographics and general clothing buying behavior of college male students in China. A questionnaire was developed to measure clothing purchasing motives, fashion information sources, evaluation criteria of apparel product, stores selection criteria, and general clothing buying behavior. The questionnaire was administered to 300 college male students in Dandong of China. The data was analyzed using percentage, frequency, mean, factor analysis, and ANOVA, duncan test. The results of the study were as fellows: 1. The clothing purchasing motives of consumers were significantly different depending on demographics. 2. The fashion information sources of consumers were significantly different depending on subjects, pocket money, and level of life. 3. The evaluation criteria of apparel product of consumers were significantly different depending on parent's jobs. 4. The stores selection criteria of consumers were significantly different depending on parent's school career, mother's jobs, household income. 5. Apparel buying places of consumers were in order of ; department stores, speciality stores, natural market. The buying frequency of apparel showed the most three times a year. The consumers were influenced by friends for apparel purchasing, and the method of payment mainly cash. 6. About purchase experience of the imported clothing, the 67% consumers answered 'yes', and the country of origin of the imported clothing were in order of ; Japan, Italy, France, Korea. The imported clothing satisfaction level of consumers were significantly different depending on demographics.