• 유통과학연구
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• 제8권1호
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• pp.5-11
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• 2010

This study addresses a shift, generally positive, in the acceptance and adoption of mobile commerce. The study, based on data collected using a survey questionnaire from mobile phone users in South Korea, examined the relationships using factor analysis and multiple regression analysis methods. The results showed equal positive adoption rates across all demographics of age, education, and income, except for gender, in terms of attitudes toward mobile shopping. The rate of mobile commerce adoption was relatively stronger among females than males. This finding provides new developments to mobile service providers on the effect of demographic profile on consumers'behavior and attitudes toward mobile shopping. Based on the results of the study, practical implications for marketing strategies in mobile commerce markets are suggested.

• 한국치위생학회지
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• 제9권2호
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• pp.221-228
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• 2009

The purpose of this study was to evaluate the impact of oral health impact profile in two urban area The respondents enrolled in this study were elderly people aged 65years from Gwang-ju city, Sunchon city. A total of 371 participants(Gwang-ju city 161, Sunchon city 210) analyzed. The contents of the research were social demographic characteristics, self perceived need for dental care, attributes related to denture, dental visiting pattern, the perceptions regarding dental health condition, and OHIP-14. 1. In the comparison Two urban area, the perceptions regarding dental health condition, self perceived need for dental care, dental visiting pattern was statistically significant difference(p<0.05). 2. Among the 7 OHIP-14 subscales, the mean scores of physical disability were significantly higher in two urban area(p<0.05). 3. The Social demographic characteristics, OHIP-14 represented a statistically significant difference related to gender, age and denture use(p<0.05). Through this research, Both Gwang-ju city and Sunchon city was found that elderly people was more negative impact of physical disability on oral health related quality of life. Therefore need to oral health program for improving oral health in the elderly people.

• International Journal of Advanced Culture Technology
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• 제6권2호
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• pp.86-99
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• 2018

This study examined the relationship between the demographic profiles of 260 staff nurses in the SPC Health Care Ministry Hospitals and their Transcultural Self-Efficacy (TSE) level on the Cognitive, Practical and Affective dimensions. To obtain the result, among the nine (9) demographic profile items, three (3) common positive predictors were considered, namely, 1) Educational attainment level; 2) Age; and 3) Willingness to work abroad in all three dimensions. While in the Practical and Affective dimensions, the number of years employed were a common negative predictor and in the Affective dimension, Gender of participants was added as the positive predictor. Therefore, there are some significant demographic characteristics of respondents influence to the transcultural self-efficacy. Further, based on the results of this diagnostic study, the researcher designed the One (1) year Cultural Competence Training Program for staff nurses. For future research, the researcher recommended to conduct a further study that will evaluate the effectiveness of the educational intervention by approaching a longitudinal study form administering the test and retest of TSET.

• Asia Marketing Journal
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• 제17권1호
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• pp.1-26
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• 2015

In the 21^st century, green consumer behavior, playing one of the core roles of sustainability, is still an important issue to green-related stakeholders. Because one of the major objectives of green-consumer research is an improvement of behaviors aligned with greening, this paper revisited socio-demographic variables and shed light on segmenting and profiling green consumers based on their connectedness between socio-demographic variables and green behaviors. Using correlations, factor analysis, analysis of variance, k-means cluster analysis and χ²-tests, this paper shows that socio-demographic variables differentially impact green-consumer behaviors. In order to profile green consumers, this paper additionally attempts to segment green-consumer groups. The results also coincide with former findings that socio-demographic variables relate significantly with segmented green-consumer group behaviors. General findings are summarized as: 1) older people used green practices more strongly than younger people, 2) females demonstrated better energy-saving and recycling practices compared to males, 3) marital status also significantly influenced green-related behaviors, 4) subjective social class had a significant influence on green-related behaviors, 5) education level and income, however, weakly influenced or showed no impact on green-related behaviors, and 6) a green consumer was classified as an 'active green consumer,' 'utilitarian green consumer,' or 'inactivated green consumer.' The utilitarian green consumer group distinctively behaved more strongly in energy-saving and recycling practices compared to the inactivated green consumer group, whereas active green consumers behaved more strongly on the whole, when compared to those in the inactivated green consumer group.

• 대한가정학회지
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• 제30권1호
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• pp.133-148
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• 1992

The purpose of this study are; 1) To identify the basic characteristics of consumers' purchasing styles according to the level of product involvement. 2) To analyze the statistical differences about each purchasing style characteristics according to the level of product involvement and demographic variables. 3) To develop the model format for a Profile of Consumer Purchasing Style Characteristics, which will provide basic data for consumer education. The university students in Taegu area were the subjects of the survey. the sample size analyzed in this study was 310. Data were analyzed by frequency, percentile, mean, standard deviation, factor analysis, t-test, ANOVA and Scheff -test as a post-hoc analysis. The major findings of this study can be summarized as follows; 1) consumers' purchasing style characteristics of Korean university students were identified as 8 purchasing styles. 2) Each purchasing style characteristics of Korean university students showed middle level.(average 5-7 paints) 3) The demographic variables which generally affect each purchasing style characteristics were age, sex and family income. 4) A Profile of Consumer Purchasing Style Characteristics was proposed on the basis of these results. The model format developed in this study will be appliable to consumer education.

• Asian Pacific Journal of Cancer Prevention
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• 제13권12호
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• pp.6501-6504
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• 2012

Background: Multiple myeloma is the most common malignant plasma cell dyscrasia and ranks second among primary haematological malignancies. This study describes the epidemiologic, clinical and pathologic profile of monoclonal gammopathies seen in the University Hospital of the West Indies (UHWI), a tertiary care referral centre. Materials and Method: A retrospective analysis of 85 cases diagnosed at UHWI over the 5-year period 2003-2007 was conducted. The cases were identified from the bone marrow records as well as the computerized database of the Medical Records Department. Clinical presentation, family and personal history and demographic data were retrieved. Haematological and biochemical results were also analyzed. Results: There were 85 patients diagnosed with monoclonal gammopathies. The M:F ratio was 1.2:1 and the mean age was $65.7{\pm}1.3$ years. Eighty percent of the patients had skeletal pain and 40% experienced weight loss. Of the patients experiencing bone pain 56.7% had multiple lytic lesions, 26.7% had pathological fractures and 26.7% had compression fractures. Seventy-four patients (87.1%) had a haemoglobin level <12.0 g/dL with 52.9% having values <8.0 g/dL. Renal impairment was evident at diagnosis in 36.5%. Hypercalcemia was seen in 26.5% and hyperuricemia in 45.9%. Of the 79 patients who had serum protein electrophoresis performed, 77.2% had at least one monoclonal band and of these 24.6% had a monoclonal protein also present on urine protein electrophoresis. Conclusions: The demographic profile in this group of patients is largely similar to other studies in predominantly Caucasian populations; however there was a notable increase in prevalence of severe disease at presentation, with the majority of patients presenting at the most advanced stage. It is probable that these differences reflect socioeconomic factors and not merely inherent ethnic variation in disease biology.

• 한국노년학
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• 제32권3호
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• pp.675-687
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• 2012

본 연구는 노년층의 인구통계학적 특성을 바탕으로 형성된 군집별 여가 시간량의 차이를 조사함으로써 세대 내 존재하는 다양한 속성에 따른 여가프로파일을 작성하는 것을 목적으로 한다. 이를 위해 2009생활시간조사자료 중 만 65세 이상 응답자가 이틀 동안 작성한 시간일지 5392부를 최종분석에 사용하였다. 자료 분석을 위해 기술분석, 상관분석, K-평균 군집분석, 분산분석, 사후분석(Scheffe)을 실시하였다. 연령, 성별, 교육수준, 월소득, 배우자유무, 경제활동여부, 거주지역에 따라 7개의 군집(군집명: 아직은 일을, 벗들과 취미생활을, 도시에서 다양한 여가를, 신앙 속에 우정과 취미생활을, 일하며 짬짬이 여가를, 변두리에서 여가를)이 형성되었으며, 군집별 여가 시간량의 차이를 살펴본 결과, 관람문화활동이나 물품구입활동을 제외하고는 대부분의 여가행동별 시간량은 군집 간에 유의한 차이를 보였다. 특히 노년층에게 일이나 배우자의 유무와 같은 사회적 역할의 상실이나 관계의 상실은 여가 시간량의 증감이나 행동유형에 차이를 만들어 내었다. 이러한 결과는 추후 노년층을 위한 여가서비스 및 정책을 기획하고 준비하는데 참고할만하다.

• 한국프랜차이즈경영연구
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• 제7권1호
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• pp.21-29
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• 2016

Purpose - The primary purpose of this study is to employ effective marketing methods using market segmentation of coffee shops by determining how motivations to visit coffee shops have different impacts on demographic profile of visitors and characteristics of coffee shop visits, so as to draw out a better understanding of customers of coffee market. Research design, data, and methodology - Data were collected using surveys of self-administered questionnaires toward coffee shop users in Daejeon, Korea. A number of samples used in data analysis were 253 excluding unusable responses. The data were analyzed through frequency, reliability, and factor analysis using SPSS 20.0. Factor analysis was conducted through the principal component analysis and varimax rotation method to derive factors of one or more eigen values. In addition, the cluster analysis, multivariate ANOVA, and cross-tab analysis were used for the market segmentation based on the types of motivation for coffee shop visits. The process of the cluster analysis is as follows. Four clusters were derived through hierarchical clustering, and k-means cluster analysis was then carried out using mean value of the four clusters as the initial seed value. Result - The factor analysis delineated four dimensions of motivation to visit coffee shops: ostentation motivation, hedonic motivation, esthetic motivation, utility motivation. The cluster analysis yielded four clusters: utility and esthetic seekers, hedonic seekers, utility seekers, ostentation seekers. In order to further specify the profile of four clusters, each cluster was cross tabulated with socio-demographics and characteristics of coffee shop visits. Four clusters are significantly different from each other by four types of motivations for coffee shop visits. Conclusions - This study has empirically examined the difference in demographic profile of visitors and characteristics of coffee shop visits by motivation to visit coffee shops. There are significant differences according to age, education background, marital status, occupation and monthly income. In addition, coffee shops use pattern characterization in frequency of visits to coffee shops, relationships with companion, purpose of visit, information sources, brand type, average expense per visit, important elements of selection attribute were significantly different depending on motivations for coffee shop visits.

• Asian Pacific Journal of Cancer Prevention
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• 제17권4호
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• pp.2195-2198
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• 2016

Background: Breast cancer is the most prevalent malignancy among women with wide differences in clinical profile from region to region. The present study aimed to describe the profile of breast cancer patients attending a tertiary care hospital in Marathwada region of Western India. Materials and Methods: In this descriptive retrospective study, we reviewed records of pathologically diagnosed patients of breast cancer managed at our center from years 2009 to 2015. Data with respect to demographic status, detailed past, medical, familial and personal history, findings of clinical examination and histological features were obtained. Patients were staged according to the Tumor Node Metastasis (TNM) system. Results: Among 260 cases, mean age of presentation was 52.6, with average age of menarche of 11.3 and menopause of 52.6 years. The majority of patients were from urban regions and were postmenopausal (64.3%). Main clinical features presentation were breast lumps. Most patients were in stage II and had infiltrating duct carcinomas. Conclusions: Most common risk factors for breast cancer observed are increasing age, low parity and obesity. Breast cancer was more prevalent among postmenopausal women presenting in stage II with infiltating duct carcinoma in our region of India.

• 디자인학연구
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• 제19권1호
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• pp.317-328
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• 2006

지금까지 사용성과 관련된 웹 이용행위에 대한 예측이나 분석은 사용자의 인구통계학적 특성이나 사용정황의 특성만으로 주로 설명되어 왔다. 그러나 그러한 특성만이 행위를 유발하늑 요인으로 볼 수 있는지, 그렇지 않다면 어떠한 요인이 있으며 또한 그러한 요인들은 행위에 어떠한 특성을 유발할 것인지에 대한 의문으로 본 연구를 진행하였다. 이는 사용자 중심의 사용자인터페이스(UI)디자인에서 사용자 특성을 정의하는데 중요한 요소로 활용되었던 사용자정보(User Profile)를 사용에 있어서의 특정유형과의 상관관계를 포함하는 사용자정보(User Profile)로 확장시킴으로써 구체적인 사용자인터페이스(UI)디자인에 적용될 수 있도록 하기 위함이다. 연구내용은 첫째, 다양한 미디어에 따른 사용자를 이해하고 기존의 사용자 분류 방법을 고찰한다. 둘째, 웹 이용행태에 따른 사용자 분류를 위한 사용자 분류변수 및 변수 측정 척도를 마련하고 사례 연구를 통해 사용자 행위 특성을 추출하여 특성에 따른 사용자를 분류한다. 셋째, 실험을 통해 수집된 데이터를 바탕으로 분류된 사용자 집단의 사용자정보(User Profile)의 특성을 밝혀 사용자정보(User Profile)의 특성이 유발하는 행위의 요인을 규명하기 위해 행위 특성과 사용자정보(User Profile)의 특성을 맵핑시켰다. 이를 통해 사용자의 이용행태에 따른 특성이 사용자정보(User Profile)특성 중 사용자의 일반 정보와 사용정황 뿐 아니라 개인성향이나 매체 사용태도와 성격유형 등도 영향을 끼칠 수 있다는 가능성을 발견할 수 있었다. 실험 설계상의 몇 가지의 문제점들이 발견되었으나 이를 개선하고 보완한다면 좀 더 명확한 사용행위에 따른 사용자정보(User Profile)특성을 추출할 수 있을 것이다. 따라서 사용자정보(User Profile) 특성으로도 사용자의 행위 유형을 예측할 수 있어 사용자 분류를 활용한 사용자인터페이스(UI)디자인의 가능성을 확대시킬 수 있을 것이다.