• Asia Marketing Journal
• /
• 제21권3호
• /
• pp.47-64
• /
• 2019

We analyze and study competition in differentiated product market using public data source. Understanding competitive market structure is critical for firms to assess how their products compete against other firms in a given market. In this paper, we estimate consumer demand, extend clout and vulnerability framework, and study competition among multi-product manufacturers in differentiated product market. For our empirical analysis, we adopt choice-based aggregate demand model and estimate consumer demand while accounting for unobserved product characteristics. Once we estimate consumer demand, we compute full price elasticity matrix and investigate intra- and inter- manufacturer substitutions among consumers. This research offers a framework for marketers to analyze and understand market structures, leading them to informed decisions.

• 한국신재생에너지학회:학술대회논문집
• /
• 한국신재생에너지학회 2011년도 춘계학술대회 초록집
• /
• pp.76.1-76.1
• /
• 2011

With the growing penetration of distributed generation including from renewable sources, smart grid power system is needed to address the reliability problem. One important feature of smart grid is demand response. In order to design a demand response program, it is indispensable to understand how consumer reacts upon the change of electricity price. In this paper, we construct an econometrics model to estimate the hourly price elasticity of demand. This panel model utilizes the hourly load data obtained from KEPCO for the period from year 2005 to 2009. The hourly price elasticity of demand is found to be statistically significant for all the sample under investigation. The samples used for this analysis is from the past historical data under the price structure of three different time zones for each season. The result of the analysis of this time of use pricing structure would allow the policy maker design an appropriate incentive program. This study is important in the sense that it provides a basic research information for designing future demand response programs.

• 디자인학연구
• /
• 제14권1호
• /
• pp.93-101
• /
• 2001

This study suggested how to apply it decision-making of product development rapidly by design evaluation process to objectify and the result to quantify with viewpoint of design evaluation sets to marketability. Coverage of this method limited to the evaluation stage of design concept. The procedure of study, first of all, referred to some type of design evaluation method and their feature. And next, referred to some kinds of demand forecasting for marketing. Above an, this study focused on the method of demand forecasting by buying intentions surveys proper to the marketability evaluation of new product design. On a case study, I had investigated preference survey and buying intentions surveys about the design proposal of "language master audio". I selected the best design proposal through the conjoint analysis and also investigated demand forecasting. First, on the basis of buying intentions surveys, choose population and had produced buying demand, awareness demand, potential demand. I could estimate some profit to take out expense and cost from the buying demand. This estimated profit is marketability judgement data of product design at the design concept stage and can be utilized to measurable data for decision-making of product development. Through the case study, this method could forecast a target demand, and even if it is some difference between real sales volume, but the case study could verified that this method is effective to the evaluation of marketability in case of completely new product got on the typical category and the product category could be set up the population clearly.

• 자원ㆍ환경경제연구
• /
• 제32권3호
• /
• pp.167-190
• /
• 2023

본 논문은 서베이 데이터를 이용하여 한국의 연료유형에 따른 자동차의 잠재적 수요를 분석한다. 종속변수는 휘발유, 경유, 하이브리드, 전기, 수소를 포함한 향후 희망 자동차 연료유형이며, 주요 설명변수는 응답자의 인구학적 특성과 희망 자동차 연료 유형 선택 시 고려사항, 주성분분석으로 추출한 환경에 대한 인식이다. 다항로지스틱모델을 이용한 분석결과는 다음과 같다. 연비와 운행편의를 고려하는 응답자들의 하이브리드차에 대한 수요는 높아지는 반면에 전기차와 수소차에 대한 수요는 낮아진다. 환경에 대한 부정적인 인식이 있는 응답자들의 휘발유차와 경유차에 대한 수요는 높아지는 반면 전기차에 대한 수요가 낮아진다. 환경에 대한 우려를 표하는 응답자들의 하이브리드차에 대한 수요는 증가하는 반면에 전기차에 대한 수요는 감소한다. 이와 대조적으로, 환경 친화적인 응답자들의 경유차에 대한 수요는 감소한다.

• Architectural research
• /
• 제15권4호
• /
• pp.201-206
• /
• 2013

Special attention is required for the design of windows due to their high thermal vulnerability. This paper examines the problems that might arise in the application of the u-value, by reflecting the changes in the u-value of the window, depending on the window-to-wall ratio obtained in an energy demand analysis. Research indicates that the u-value of a window increases with an increase in the difference between the u-values of the frames and the glass. Relative to the changes in the u-value of the windows, the energy demand varied from 1.3% to 9.3%. Windows with a g-value of 0.3 or 0.5 displayed a higher energy demand than windows with a g-value of 0.7. Therefore, when the difference between the performance of the glass and the frame is significant, especially when the g-value is small, a modified heat transmission coefficient should be applied to the window size during the evaluation of the building energy demand.

• 한국철도학회:학술대회논문집
• /
• 한국철도학회 2003년도 추계학술대회 논문집(II)
• /
• pp.35-39
• /
• 2003

Effort has been given to improve demand forecast methodology of rail system since it can have great impact on project evaluation of rail system investment. However most of demand forecast softwares developed in western countries where concerns have been provided mostly to private transport and they should be updated in order to reflect our country's situation accurately. Therefore, this paper aims, especially focusing on rail system, to do comparison analysis of oversea's passenger demand forecast softwares and provide some ideas to develop the updated demand forecast system which enables to reflect our country's situation accurately. Main conclusions are that we will need to have well described model for real situation. So we will have to study for these aspects for travel demand forecasting system and develop the package architecture.

• 한국의류학회지
• /
• 제36권12호
• /
• pp.1285-1296
• /
• 2012

This study investigates the effects of changes in price, total consumption expenditures and economic sitations on Korean household demands for clothing and footwear using time-series data. The clothing and footwear category was reclassified as clothing, footwear and clothing services items for the demand analysis. This study utilized the Linearized Almost Ideal Demand System (LAIDS) model to analyze household demand. The results indicate that price and total consumption expenditures are significantly related to Korean household consumption expenditure allocations for clothing and footwear items. The effects of the IMF bailout crisis in 1997 and the global financial crisis in 2008 on household expenditure shares for clothing and footwear items were very weak and statistically insignificant. All the demand elasticities were estimated with respect to total consumption expenditures and prices. Clothing was expenditure elastic (greater than one) and other items were classified as inelastic. All the own price elasticities of demands were negative (other than clothing). Through the estimations of cross price elasticity the relationships between the demands for items and other item prices were evaluated (i.e., substitutes and complements).

• 한국방재학회 논문집
• /
• 제8권6호
• /
• pp.15-20
• /
• 2008

상수관망의 수리해석 방법은 demand-driven analysis와 pressure-driven analysis로 구분할 수 있으며, 급작스런 용수수요증가, 관거파괴 등과 같이 비정상운영상태인 용수공급시스템의 수리모의에 demand-driven analysis를 사용할 경우 비현실적인 결과를 줄 수 있다. 특히 현재 국내에서는 비상상황에 대한 비상급수계획 수립 시에 demand-driven analysis를 사용하고 있으나, pressure-driven analysis의 적용을 통한 비상급수계획의 적정성 평가가 수행되어야 할 것이다. 본 연구에서는 pressure-driven analysis를 위해 최근 개발된 WaterGEMS모형을 이용하여 2007년 수도정비 사업을 계획한 J시의 비상급수계획의 적정성을 평가하였다. 적용 결과 소블럭의 용수공급 안정성 향상을 위한 방안 제시가 가능하였으며, 수립된 비상급수계획이 적합한 것으로 판단되었다.

• 대한교통학회지
• /
• 제32권1호
• /
• pp.13-26
• /
• 2014

국내에서 소비되는 에너지의 대부분을 해외에 의존하고 있는 우리나라는 교통부문에서도 에너지 절감을 위해 많은 노력을 하고 있다. 휘발유가격과 교통수요와의 관계는 국내외적으로 꾸준히 연구되어 왔으나 국내 선행연구는 승용차 및 수도권 중심으로 연구되어 왔다. 본 연구에서는 휘발유가격이 대중교통수요에 미치는 영향을 분석하며 월별 자료를 활용하여 대중교통 수단별(버스, 도시철도) 및 광역권별(수도권, 부산, 대전, 대구, 광주)로 실증적으로 비교분석했다. 분석을 위해 시계열모형과 다중회귀모형을 사용하였으며 회귀모형의 계수를 활용하여 유가에 대한 대중교통 수요의 탄력성을 비교하였다. 유가에 대한 수요탄력성이 버스보다 도시철도가 높게 나타났고, 대중교통체계가 잘 갖춰진 수도권보다 승용차 의존적인 지방 광역권이 유가에 더 민감한 것으로 나타났다.

• 대한교통학회지
• /
• 제1권1호
• /
• pp.28-42
• /
• 1983

In recent years, significant advances have been made enabling travel demand analysis and network design methods to be used as increasingly realistic evaluation tools. What has been lacking is the integration of travel demand analysis with network design models. This paper reviews some of advanced (integrated) modeling approaches and presents future research directions of integrated modeling system. To design urban transportation networks, it is argued that the travelers' free choice of mode, destination and route should be introduced into transportation network design procedure instead of assuming that trips from a zone to a workplace are fixed or deriving them in a normative procedure to achieve hypothetical system optima.