• 벤처창업연구
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• 제14권5호
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• pp.115-125
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• 2019

본 연구는 창업자들의 기업가정신과 창업환경인식이 경영성과에 미치는 영향을 연구하였다. 특히 정부의 창업지원사업 참여정도를 조절변수로 하여 각 독립변수들이 종속변수에 미치는 영향의 차이를 분석하였다. 이를 위해 문헌연구를 통해 기업가정신에 해당하는 변수들을 도출하고 창업환경인식에 해당하는 변수를 도출하였다. 기업가정신에 해당하는 변수로는 혁신성과 위험감수성을 선정하였고, 창업환경인식에 해당하는 변수로는 시장환경과 제품환경을 선정하였다. 위 변수와 조절효과로 정부의 창업지원사업 참여정도를 포함하여 연구모형을 완성하였다. 실증분석을 위한 데이터는 2018년에 대구지역의 7년 미만 창업기업을 대상으로 자료를 수집하였다. 총 데이터는 601부의 설문을 취합하였고 이중 불성실한 답변을 제거한 후 399부의 데이터가 본 연구에 사용되었다. 분석결과 혁신성은 경영성과에 부정적인 영향이 나타났고 위험감수성, 시장환경, 제품환경은 경영성과에 긍정적인 효과가 나타났다. 조절효과 측면에서는 혁신성의 경우 정부창업지원사업 참여가 높을수록 부정적인 효과가 완화 되었고, 위험감수성과 제품환경은 정부창업지원사업을 많이 하는 기업에서 시장환경은 정부지원사업을 작게 참여하는 집단에서 강한 영향을 보여 주었다. 본 연구는 창업기업들의 경영성과에 영향을 미치는 기업가정신과 창업환경인식의 중요성과 필요성을 확인하였고 정부의 창업지원사업이 창업성과에 미치는 실질적인 효과를 다루었다는 측면에서 의미가 있다.

• 간호행정학회지
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• 제2권1호
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• pp.97-114
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• 1996

INSTRODUCTION Service quality is, unlike goods quality, an abstract and elusive constuct. Service quality and its requirements are not easily understood by consumers, and also present some critical research problems. However, quality is very important to marketers and consumers in that it has many strategic benefits in contributing to profitability of marketing activities and consumers' problem-solving activities. Moreover, despite the phenomenal growth of medical service sector, few researchers have attempted to define and model medical service quality. Especially, little research has focused on the evaluation of medical service quality and patient satisfaction from the perspectives of both the provider and the patient. As competition intensifies and patients are demanding higher quality of medical service, medical service quality and patient satisfaction has emerged as a critical research topic. The major purpose of this article is to explore the concept of medical service quality and its evaluation from both nurse and patient perspectives. This article attempts to achieve its purpose by (1)classfying critical service attibutes into threecategories(satisfiers, hygiene factors, and performance factors). (2)measuring the relative importance of need criteria, (3)evaluating SERVPERF model and SERVQUAL model in medical service sector, and (4)identifying the relationship between perceived quality and overall patient satisfaction. METHOD Data were gathered from a sample of 217 patients and 179 nurses in Seoul-area general hospitals. From the review of previous literature, 50 survey items representing various facets of the medical service quality were developed to form a questionnaire. A five-point scale ranging from "Strongly Agree"(5) to "Strongly Disagree"(1) accompanied each statement(expectation statements, perception statements, and importance statements). To measure overall satisfaction, a seven-point scale was used, ranging from "Very Satisfied"(7) to "Very Dissatisfied"(1) with no verbal labels for scale points 2 through 6 RESULTS In explaining the relationship between perceived performance and overall satisfaction, only 31 variables out of original 50 survey items were proven to be statistically significant. Hence, a penalty-reward analysis was performed on theses 31 critical attributes to find out 17 satisfiers, 8 hygiene factors, and 4 performance factors in patient perspective. The role(category) of each service quality attribute in relation to patient satisfaction was com pared across two groups, that is, patients and nurses. They were little overlapped, suggesting that two groups had different sets of 'perceived quality' attributes. Principal components factor analyses of the patients' and nurses' responses were performed to identify the underlying dimensions for the set of performance(experience) statements. 28 variables were analyzed by using a varimax rotation after deleting three obscure variables. The number of factors to be extracted was determined by evaluating the eigenvalue scores. Six factors wereextracted, accounting for 57.1% of the total variance. Reliability analysis was performed to refine the factors further. Using coefficient alpha, scores of .84 to .65 were obtained. Individual-item analysis indicated that all statements in each of the factors should remain. On 26 attributes of 31 critical service quality attributes, there were gaps between actual patient's importance of need criteria and nurse perceptions of them. Those critical attributes could be classified into four categories based on the relative importance of need criteria and perceived performance from the perspective of patient. This analysis is useful in developing strategic plans for performance improvement. (1) top priorities(high importance and low performance) (in this study)- more health-related information -accuracy in billing - quality of food - appointments at my convenience - information about tests and treatments - prompt service of business office -adequacy of accommodations(elevators, etc) (2) current strengths(high importance and high performance) (3)unnecessary strengths(low importance and high performance) (4) low priorities(low importance and low performance) While 26 service quality attributes of SERPERF model were significantly related to patient satisfation, only 13 attributes of SERVQUAL model were significantly related. This result suggested that only experience-based norms(SERVPERF model) were more appropriate than expectations to serve as a benchmark against which service experiences were compared(SERVQUAL model). However, it must be noted that the degree of association to overall satisfaction was not consistent. There were some gaps between nurse percetions and patient perception of medical service performance. From the patient's viewpoint, "personal likability", "technical skill/trust", and "cares about me" were most significant positioning factors that contributed patient satisfaction. DISCUSSION This study shows that there are inconsistencies between nurse perceptions and patient perceptions of medical service attributes. Also, for service quality improvement, it is most important for nurses to understand what satisfiers, hygiene factors, and performance factors are through two-way communications. Patient satisfaction should be measured, and problems identified should be resolved for survival in intense competitive market conditions. Hence, patient satisfaction monitoring is now becoming a standard marketing tool for healthcare providers and its role is expected to increase.

• 한국항만경제학회지
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• 제18권2호
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• pp.65-90
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• 2002

Despite the importance and necessity, the 3PL has not been activated to date. Among many views, customers claim that logistics service provider(LSP) are not prepared or capable of offering satisfactory 3PL services, while LSP emphasize the lack of mutual trust, closed corporate culture of the customer and excessive demand for reducing the costs. With this keeping in mind, it surveyed difference of perception between users and providers of 3PL services in terms of the actual status of using 3PL services, the degree of satisfaction and key factors for selecting 3PL provider through the questionnaire. As shown in this study, 43.3％ of the respondents outsourced logistics services. However, Most company outsourced only inland transportation (49.5％) which is a simple and limited scope of 3PL services, but it also indicated that the percentage of users have ranged was less then 10% in outsourcing their whole logistics sector to 3PL provider and employing other logistics functions. Among respondents, a majority of the service provider stated that they offered satisfactory cost-saving to the customers, while users felt that the degree of satisfaction for using 3PL services was evaluated as at an average level and they more highly regarded the strong partnership of their 3PL provider rather than the saving of cost and improvement of customer's services. Moreover, in contrast to the 3PL providers which regard the most important factor for selecting 3PL service provider is the logistics cost quoted, users of 3PL services felt that the quality of services was more significant than the reduction of cost, and this tendency for selecting 3PL providers was shown in more advanced countries. While users of 3PL services indicated that the main reason for not using 3PL services was to avoid disclosing information of their business and it costs much for employing 3PL providers than doing themselves, 3PL providers thought it was due to reluctancy of opening information and resistance from the logistics division engaged in logistics activities concerned. Accordingly, providers and users of 3PL services should trust each other and prepare plan to activate 3PL services under the collaborative relationships as soon as possible.

• 한국실내디자인학회논문집
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• 제24권2호
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• pp.32-41
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• 2015

We live in the era of unlimited design competition. As the importance of design is increasing in all areas including marketing, each country does its best effort on design development. However, the preparation on protecting interior design rights by intellectual property laws(IPLs) has not been enough even though they occupy an important place in the design field. It is not quite easy to make a judgement on the similarity between two images having a single common factor because the factors which are composed of interior design have complicated interactive relations between them. From the IPLs point of view, designs with the similar overall appearance are decided to be similar. Objective evaluation criteria not only for designers but also for design examiners and judges are required in order to protect interior design by the IPLs. The objective of this study is the analysis of the possibility that a computer algorithm method can be useful to decide the similarity of interior design images. According to this study, it is realized that the Img2 which is one of content-based image retrieval computer programs can be utilized to measure the degree of the similarity. The simulation results of three descriptors(CEDD, FCTH, JCD) in the Img2 showed the high degree of similar patterns compared with the results of perceptual judgment by observers. In particular, it was verified that the Img2 has high availability on interior design images with a high score of similarity below 60 which are perceptually judged by observers.

• 치위생과학회지
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• 제13권4호
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• pp.410-417
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• 2013

본 연구는 치위생과 학생들의 감염관리 인식 및 실천도를 분석하고자 2013년 3월 25일부터 6월 14일까지 광주 및 전남지역의 치위생과에 재학중인 학생 324명을 대상으로 설문조사 실시하였으며 다음과 같은 결론을 얻었다. 1. 학년별에 따른 감염성 질환에 대한 인식도를 조사한 결과 2학년이 가장 높게 나타났으며, 환자대상 스켈링 경험이 있는 경우가 감염성 질환에 대한 인식도가 높게 나타났다(p<0.05). 2. 예방접종여부와 감염방지 교육경험에 따른 감염성 질환 인식도를 조사한 결과 예방접종 여부 및 감염방지 교육 경험 따른 감염성 질환 발생위험 수위의 경우 'B형 간염'이 가장 높은 비율을 보였고, '결핵', 'AIDS'가 가장 낮게 나타났다(p<0.05). 3. 연구 대상자의 특성에 따른 손씻기 실천도는 학년이 올라갈수록 중요시 생각하고 실천하는 것으로 나타났다(p<0.05). 4. 예방접종여부에 따른 손씻기 실천도는 예방접종, 감염 방지 교육경험, 환자대상 스켈링 경험이 있는 군이 높게 나타났다(p<0.05). 이상의 결과로 볼 때 감염관리교육을 경험한 학생들의 감염관리 인식 및 실천도가 높게 나타났으므로 정기적인 감염 관리 교육을 통하여 중요성을 인식시키고 실천도를 높일 수 있는 효과적인 감염관리에 크게 기여할 것으로 생각된다.

• 한국가정과교육학회지
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• 제18권2호
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• pp.29-45
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• 2006

본 연구는 제 7차 교육과정에 의해 통합된 중학교 $\ulcorner$기술 가정$\lrcorner$ 교과에 대한 학습자의 흥미도와 실험 실습의 가치 또는 중요성과 실생활 활용도 등에 대한 학습자 인식을 알아보고자 실시되었다. $\ulcorner$기술 가정$\lrcorner$ 교과에 대한 흥미도는 성별에 따라 차이가 있었다. $\ulcorner$기술 가정$\lrcorner$ 교과에 대해서는 여학생들이 남학생들보다 더 많은 흥미를 보였으나, 영역별로 보면 가정영역에서는 성차가 없었으나, 기술영역에서는 남학생들이 여학생들보다 흥미도가 더 높았다. 학습자들은 $\ulcorner$기술 가정$\lrcorner$ 교과의 내용 이해나 동기 유발을 위해 실험 실습의 중요성을 인식하고 있었고 그에 비해 운영되는 실험 실습의 양에 관해서는 부족함을 보고하였다. $\ulcorner$기술 가정$\lrcorner$ 교과의 실험 실습의 중요도를 높게 인식할수록 실생활에서의 활용도도 높게 나타났다. 특히, 학습자가 활용도를 가장 높게 인식한 단원은 타 단원에 비해 '청소년의 영양과 식사', '컴퓨터와 정보처리'였으며, 활용도를 가장 낮게 인식한 단원은 주로 '자원관리와 환경', '제도의 기초'와 '기계의 이해'로 나타났다. 이러한 결과는 기술 가정 교과에 대한 학습자의 흥미도와 실생활에서의 활용도를 높이기 위해서, 실험 실습의 중요성을 부각시키되 학습자의 성별에 따른 단원별 활용도에서 인식 차이를 고려한 실험 실습의 운영 방안이 강구되어야 함을 시사해준다.

• 영재교육연구
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• 제23권5호
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• pp.771-791
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• 2013

초등학교 교사가 중요하다고 인식하는 영재판별의 기준은 무엇일까? 그리고 실제로 영재교육 대상자를 관찰/추천할 때 고려하는 학생의 행동특성은 무엇일까? 이러한 판별 및 추천기준은 교사의 영재교육관련 경험이나 인식수준에 따라 달라질까? 이 연구는 이러한 질문에 대한 해답을 구하고자 시도되었다. 연구를 위해 서울시 11개 교육지원청 소속 초등학교에서 3~6학년을 담당하는 511명의 교사들이 설문에 참여하였다. 분석 결과, 연구에 참여한 전체 초등학교 교사들은 영재판별 기준으로 과제집착력, 창의성, 호기심, 특수영역의 재능 순으로 중요하다고 인식한 반면, 수상실적, 전체학업성적, 리더십, 일반지능의 순으로 중요하지 않다고 인식하는 것으로 나타났다. 영재교육관련 경험이 있거나 인식수준이 높은 교사들은 그렇지 않은 교사들보다 호기심, 과제집착력 등의 동기적 특성과 창의성을 영재판별의 기준으로 더 중요하게 간주하는 것으로 나타났다. 판별기준의 중요도 인식과 실제 학생추천 시 고려도 간의 차이검증 결과, 호기심, 과제집착력 등의 동기적 특성과 특수재능, 창의성 등의 인지적 특성은 영재판별 기준으로 중요하게 인식하는 반면, 실제 추천 시 고려한 정도는 상대적으로 낮았다. 반면, 리더십, 학습능력, 학업성취도, 수상실적은 중요도보다 고려도가 더 높게 나타났다. 판별기준의 중요도-고려도 간 괴리는 영재교육관련 경험자와 무경험자 모두 유사한 패턴을 보여주었지만, 전문성이 부족한 무경험자에게서 더 크게 나타났다. 연구결과는 교사들로 하여금 영재들이 가질 수 있는 다양한 행동특성 프로파일에 대한 인식을 강화하고 상대적으로 관찰이 용이한 특성(학업성취 등)에 대한 과잉 선호를 경계하도록 할 필요성을 제기한다.

• 대한간호
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• 제36권2호
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• pp.49-63
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• 1997

This study was performed to provide preliminary data for the development of a useful instrument to measure the effect of sex education. The study was conducted with the voluntary participation of 155 college students enrolled in the course "Sexuality and Relationship" at Y university in Seoul. At the end of that course, they were asked to write freely about the change they had experienced on sexuality. All meaningful statements were elicited and classified into 7 categories; "Change of Knowledge", "Enlightenment", "Change of Attitude on Sexuality", "Buildup of Ability", "Buildup of. Identity", "Change of Emotion", "Change of Behavior:' There were significant changes in the areas of knowledge(28. 6%), enlightenment(27.4%), and attitudes(20.3%) about sexuality among these 7 categories. The Change of Knowledge category consists of 3 areas: "concretion of knowledge", "increase of information", and "correction of misunderstanding." In the category of Enlightenment, total 12 areas are included: "sex role", "erception of lack of knowledge", "importance of family", "life plan", "parent role", "value of life", "equality", "sexual autonomy", "importance of sexuality", "freedom of sexuality", "perception of sexual problem", and "meaning of love." The Attitude Change category consists of 8 areas. These are "being natural", "being progressive", "being sensitive", "being truthful", "being expressive", "being cautious", "being responsible", and "being confident". The category of Buildup of Ability includes 4 areas: "problem solving", "sex education", "relationship", and "communication". The category of Buildup of Identity includes "sexual identity", and "value of sexuality". The Emotional Change category includes 3 areas: "positive feeling", "negative feeling", and "breaking from negative feeling on sexuality". The Behavior Change category includes "sex-related behavioral change". In conclusion, up to now most researches on sex education effect measures only changes of knowledge, attitude, and behavior. But we believe the changes in "Enlightenment", "Buildup of Ability", "Buildup of Identity", "Change of Emotion", should be included in addition to knowledge, attitude, and behavior in the development of an instrument to measure the sex education effects. And the effect of sex education should measure the degree of learning of autonomy, enlightenment, and ability of behavior and so on rather than studying the simple changes in sexuality.enment", "Buildup of Ability", "Buildup of Identity", "Change of Emotion", should be included in addition to knowledge, attitude, and behavior in the development of an instrument to measure the sex education effects. And the effect of sex education should measure the degree of learning of autonomy, enlightenment, and ability of behavior and so on rather than studying the simple changes in sexuality.ng the simple changes in sexuality.

• Asia pacific journal of information systems
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• 제17권4호
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• pp.1-29
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• 2007

The brand-based online community recently plays an important roles for consumers to facilitates searching and sharing information among them. Firms often find such a brand community as a critical channel to gain collective intelligence for developing new ideas and products. As a new web platform such as web 2.0 has been introduced, consumers could more easily participate in the new social networks created by sharing mutual value and belief among themselves. Accordingly firms began to recognize potentials of online brand assets and pay attention to the importance of online brand community loyalty. Previous research related to online community tends to focus on identifying the antecedents of community loyalty and their subsequent impacts on brand. They, however, tend to neglect the importance of individual characteristics of online community users. As integrating the fragmented variables with an individual characteristics, therefore, this study reexamined the impacts of interactivity, information, reward, and personalization services provided by an online brand community on the sense of community, community loyalty, and brand attitude. Also, this study investigated how users' individual characteristics(need for cognition: NFC) can play moderating roles among the variables identified in the previous research. A field survey was administrated and 671 valid samples were collected. In order to test the hypothesis we conducted the multi-sample structural equation modeling(MSEM) between two groups(a group with high vs. a group with low level of NFC). Results show that previously identified variables such as interactivity, information, reward, and personalization services have significant effects on the sense of community as previous research demonstrated. Subsequently, the sense of community positively influences the community loyalty and brand attitude. However, when considering the NFC as a moderating variable, we found that the effect of interactivity and reward service on the sense of community was stronger for a group with a lower level of NFC compared to a group with a higher level, while the effect of information providing service on the sense of community was stronger for a group with a higher level of NFC compared to a group with a lower level. This research revealed that NFC can affect the degree of individual perception on the sense of community which has been considered as an important indicator for the community loyalty and brand attitude. Hence, when firms developing customer relation strategy through building an online brand community, they need to reflect customers' NFC and accordingly provide varying degree of interactivity, information, reward, and personalization services.

• 가정∙방문간호학회지
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• 제4권
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• pp.30-40
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• 1997

The change in health care environment increases the importance of Visiting Nursing Services Program. It has been performed by nurses of district health centers in Seoul since 1991. The Achievement of Visiting Nursing Services Program will be dependent upon their activities. The purpose of this study was to identify the Performance of Visiting Nurses and Job satisfaction of district health centers in Seoul. Therefore, it was to provide the fundamental data development of Visiting Nursing Services Program. The subjects were 214 Visiting Nurses of district health centers in Seoul. The data was collected by self reporting questionnaire from April 15 to April 30, 1997. Their performances and various supportive factors were measured with the instruments developed by the researcher. Job satisfaction were also measured by the instrument developed by Slavitt et al. (1978) was used. The data were, analyzed by Cronbach Alpha, mean, standard deviation, percentage, t -test, ANOVA Duncan test, Correlation Coefficient, and Stepwise Multiple Regression with SAS program. The results of this study were as follows: 1. The average of budget of Visiting Nursing Services Program of district health centers was 0.9% and the average of visiting nursing services personnel of district health centers was 10.1%. 2. With regard to the job satisfaction of Visiting Nurses the mean score was 2.92 out of 5. While the level of Job prestige / status presented as a mean score of 3.48 which was the largest among the 7 components of job satisfaction, the level of administration was the lowest showing 2.57 scores respectively. There were significant differences in the job satisfaction by age, working career of health centers(p<0.01, 0.001). 3. The average of the performance level of Visiting Nurses variables was 2.29; The variable with highest degree of performance was the teaching & consultation, establishment of performance plan, whereas the on with the lowest degree was the directive nursing services. The significant difference was found in performance level according to age, structure type of visiting nursing services, working career of health centers and working career of visiting nursing services(p<0.05). 4. With regard to the perception of the performance expertise by the Visiting Nurses the mean score was 2.37 : The variable with highest degree of performance expertise was the teaching & consultation, establishment of performance plan, whereas the on with the lowest degree was management of home-environment. The significant difference was found in performance expertise according to working career outside of health centers(p<0.05). 5. With regard to the perception of the performance necessity by the Visiting Nurses the mean was 2. 40 : the variable with highest degree of performance necessity was the teaching & consultation, establishment of performance plan, whereas the on with the lowest degree was directive nursing services. The significant difference was found in performance necessity according to working career of visiting nursing services(p<0.05). 6. A positive correlation was found between job satisfaction and performance level(r=.3731, P<0.001). Also, a weak positive correlation was found between the components of job satisfaction and performance level. 7. Stepwise multiple regression analysis revealed that the most powerful predictor was the variance of job satisfaction(R=.3557, $R^2$=.1265). Structure type of visiting nursing services and working career of visiting nursing services accounted for 19.0% of the variance in performance level in nurses. In conclusion, Job satisfaction, Structure type of visiting nursing services and Working career of visiting nursing services variables had influenced on performance level in health centers. Further research is required to confirm these findings.