• Title/Summary/Keyword: Degree centrality words

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Text Mining and Association Rules Analysis to a Self-Introduction Letter of Freshman at Korea National College of Agricultural and Fisheries (2) (한국농수산대학 신입생 자기소개서의 텍스트 마이닝과 연관규칙 분석 (2))

  • Joo, J.S.;Lee, S.Y.;Kim, J.S.;Shin, Y.K.;Park, N.B.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.22 no.2
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    • pp.99-114
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    • 2020
  • In this study we examined the topic analysis and correlation analysis by text mining from the self introduction letter of freshman at Korea National College of Agriculture and Fisheries(KNCAF) in 2020. The analysis items of the 3rd question were and the 4th question were the motivation for applying to college, the academic plan and the career plan. The text mining to the 3rd question showed that the frequency of 'friends' was overwhelmingly high, followed by keywords such as 'thought', 'time', 'opinion', 'activity', and 'club'. In the 4th question, keyword frequency such as 'thought', 'agriculture', 'KNCAF', 'farm', 'father' was high. The result of association rules analysis for each question showed that the relationship with the highest support level, which means the frequency and importance of the rule, was the {friend} <=> {thought}, {thought} <=> {KNCAF}. The confidence level of a correlation between keywords was the highest in the rules of {teacher}=>{friend}, {agriculture, KNCAF}=>{thought}. Also the lift level that indicates the closeness of two words was the highest in the rules of {friend} <=> {teacher}, {knowledge} <=> {professional}. These keywords are found to play a very important roles in analyzing betweenness centrality and analyzing degree centrality between keywords. The results of frequency analysis and association analysis were visualized with word cloud and correlation graphs to make it easier to understand all the results.

Text Mining and Association Rules Analysis to a Self-Introduction Letter of Freshman at Korea National College of Agricultural and Fisheries (1) (한국농수산대학 신입생 자기소개서의 텍스트 마이닝과 연관규칙 분석 (1))

  • Joo, J.S.;Lee, S.Y.;Kim, J.S.;Shin, Y.K.;Park, N.B.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.22 no.1
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    • pp.113-129
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    • 2020
  • In this study we examined the topic analysis and correlation analysis by text mining to extract meaningful information or rules from the self introduction letter of freshman at Korea National College of Agriculture and Fisheries in 2020. The analysis items are described in items related to 'academic' and 'in-school activities' during high school. In the text mining results, the keywords of 'academic' items were 'study', 'thought', 'effort', 'problem', 'friend', and the key words of 'in-school activities' were 'activity', 'thought', 'friend', 'club', 'school' in order. As a result of the correlation analysis, the key words of 'thinking', 'studying', 'effort', and 'time' played a central role in the 'academic' item. And the key words of 'in-school activities' were 'thought', 'activity', 'school', 'time', and 'friend'. The results of frequency analysis and association analysis were visualized with word cloud and correlation graphs to make it easier to understand all the results. In the next study, TF-IDF(Term Frequency-Inverse Document Frequency) analysis using 'frequency of keywords' and 'reverse of document frequency' will be performed as a method of extracting key words from a large amount of documents.

Social Perception of Disaster Safety Education for Young Children through Big Data (빅데이터를 통해 살펴본 유아 재난안전교육에 대한 사회적 인식)

  • Kang, Min-Jung;You, Hee-Jung
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.162-171
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    • 2020
  • The purpose of this study is to examine the social perception of disaster safety education for young children based on Textom big data and to explore the direction of young children's disaster safety education. Researchers collected and analyzed online text data using the keywords 'young children+disaster+safety education' from portal websites from 2014 to 2017. The raw data were then subjected to first and second data refinement process. Based on the frequency analysis results, 50 keywords were selected, and the selected keywords were converted into matrix data for network analysis. The results of the study are: first, the most frequently appeared keyword together with young children's disaster safety education was 'education', followed by 'experience', 'kindergarten', 'prevention', and 'school.' Second, keywords with high centrality in the analysis of centrality also were 'education', 'experience', and 'prevention'. In addition, keywords like 'prevention', 'life', and 'evacuation' appear higher in connection-centricity than frequency ranking, which means that the degree of connection between the words is high. These results suggest that young children need education in during early childhood in order to improve their disaster safety skills, and disaster safety education should be accomplished through 'prevention' and 'experience' in early childhood education institutions.

The Context and Reality of Memes as Information Resources: Focused on Analysis of Research Trends in South Korea (정보자원으로서 '밈'의 맥락과 실재 - 국내 연구동향 분석을 중심으로 -)

  • Soram Hong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.3
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    • pp.227-253
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    • 2023
  • The study is a preliminary study to conceptualize memes as information resources for literacy education in information environment changed with digital revolution. The study is to explain the context and reality of memes in order to promote the utilization of memes as information resources. The research questions are as follows: First, what topics are 'memes' studied with? Second, what things are captured and studied as 'memes'? The study conducted frequency and co-occurrence network analysis on 145 domestic studies and contents analysis on 73 domestic studies. The results are as follows: First, memes were mainly studied in the fields of 'humanities', 'social sciences', 'interdiciplinary studies', and 'arts and kinesiology'. Studies based on Dawkins' concept of memes (around 2012), studies on introducing the concept of memes to explain the spread of Korean Wave content (around 2015), and independent studies of memes as a major research topic in cultural sociology (around 2019) were performed. Second, memes are linguistic. Language memes (L-memes) are 102 (37%), language-visual memes (LV-memes) are 23 (8%), language-visual-musical memes (LVM-memes) are 21 (8%). Keyword 'language meme' ranked high in frequency, degree centrality and betweenness centrality of co-occurrence network. In other words, memes are expanding as a unique information phenomenon of cultural sociology based on linguistic characteristics. It is necessary to conceptualize meme literacy in terms of information literacy.

Comparative Exploration of Gyeongin Ara Waterway Recognition Before and After COVID-19 Outbreak Using Unstructured Big Data (비정형 빅데이터를 활용한 코로나19 발병 전후 경인 아라뱃길 인식 비교 탐색)

  • Han Jangheon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.20 no.1
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    • pp.17-29
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    • 2024
  • The Gyeongin Ara Waterway is a regional development project designed to transport cargo by sea and to utilize the surrounding waterfront area to enjoy tourism and leisure. It is being used as a space for demonstration projects for urban air transportation (UAM), which has recently been attracting attention, and various efforts are being made at the local level to strengthen cultural and tourism functions and revitalize local food. This study examined the perception and trends of tourism consumers on the Gyeongin Ara Waterway before and after the outbreak of COVID-19. The research method utilized semantic network analysis based on social network analysis. As a result of the study, first, before the outbreak of COVID-19, key words such as bicycle, Han River, riding, Gimpo, Seoul, hotel, cruise ship, Korea Water Resources Corporation, emotion, West Sea, weekend, and travel showed a high frequency of appearance. After the outbreak of COVID-19, keywords such as cafe, discovery, women, Gimpo, restaurant, bakery, observatory, La Mer, and cruise ship showed a high frequency of appearance. Second, the results of the degree centrality analysis showed that before the outbreak of COVID-19, there was increased interest in accommodations for tourism, such as Marina Bay and hotels. After the outbreak of COVID-19, interest in food such as specific bakeries and cafes such as La Mer was found to be high. Third, due to the CONCOR analysis, five keyword clusters were formed before the outbreak of COVID-19, and the number of keyword clusters increased to eight after the outbreak of COVID-19.

Popularization of Marathon through Social Network Big Data Analysis : Focusing on JTBC Marathon (소셜 네트워크 빅데이터 분석을 통한 마라톤 대중화 : JTBC 마라톤대회를 중심으로)

  • Lee, Ji-Su;Kim, Chi-Young
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.3
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    • pp.27-40
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    • 2020
  • The marathon has long been established as a representative lifestyle for all ages. With the recent expansion of the Work and Life Balance trend across the society, marathon with a relatively low barrier to entry is gaining popularity among young people in their 20s and 30s. By analyzing the issues and related words of the marathon event, we will analyze the spottainment elements of the marathon event that is popular among young people through keywords, and suggest a development plan for the differentiated event. In order to analyze keywords and related words, blogs, cafes and news provided by Naver and Daum were selected as analysis channels, and 'JTBC Marathon' and 'Culture' were extracted as key words for data search. The data analysis period was limited to a three-month period from August 13, 2019 to November 13, 2019, when the application for participation in the 2019 JTBC Marathon was started. For data collection and analysis, frequency and matrix data were extracted through social matrix program Textom. In addition, the degree of the relationship was quantified by analyzing the connection structure and the centrality of the degree of connection between the words. Although the marathon is a personal movement, young people share a common denominator of "running" and form a new cultural group called "running crew" with other young people. Through this, it was found that a marathon competition culture was formed as a festival venue where people could train together, participate together, and escape from the image of a marathon run alone and fight with themselves.

A Study on Recent Research Trend in Management of Technology Using Keywords Network Analysis (키워드 네트워크 분석을 통해 살펴본 기술경영의 최근 연구동향)

  • Kho, Jaechang;Cho, Kuentae;Cho, Yoonho
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.101-123
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    • 2013
  • Recently due to the advancements of science and information technology, the socio-economic business areas are changing from the industrial economy to a knowledge economy. Furthermore, companies need to do creation of new value through continuous innovation, development of core competencies and technologies, and technological convergence. Therefore, the identification of major trends in technology research and the interdisciplinary knowledge-based prediction of integrated technologies and promising techniques are required for firms to gain and sustain competitive advantage and future growth engines. The aim of this paper is to understand the recent research trend in management of technology (MOT) and to foresee promising technologies with deep knowledge for both technology and business. Furthermore, this study intends to give a clear way to find new technical value for constant innovation and to capture core technology and technology convergence. Bibliometrics is a metrical analysis to understand literature's characteristics. Traditional bibliometrics has its limitation not to understand relationship between trend in technology management and technology itself, since it focuses on quantitative indices such as quotation frequency. To overcome this issue, the network focused bibliometrics has been used instead of traditional one. The network focused bibliometrics mainly uses "Co-citation" and "Co-word" analysis. In this study, a keywords network analysis, one of social network analysis, is performed to analyze recent research trend in MOT. For the analysis, we collected keywords from research papers published in international journals related MOT between 2002 and 2011, constructed a keyword network, and then conducted the keywords network analysis. Over the past 40 years, the studies in social network have attempted to understand the social interactions through the network structure represented by connection patterns. In other words, social network analysis has been used to explain the structures and behaviors of various social formations such as teams, organizations, and industries. In general, the social network analysis uses data as a form of matrix. In our context, the matrix depicts the relations between rows as papers and columns as keywords, where the relations are represented as binary. Even though there are no direct relations between papers who have been published, the relations between papers can be derived artificially as in the paper-keyword matrix, in which each cell has 1 for including or 0 for not including. For example, a keywords network can be configured in a way to connect the papers which have included one or more same keywords. After constructing a keywords network, we analyzed frequency of keywords, structural characteristics of keywords network, preferential attachment and growth of new keywords, component, and centrality. The results of this study are as follows. First, a paper has 4.574 keywords on the average. 90% of keywords were used three or less times for past 10 years and about 75% of keywords appeared only one time. Second, the keyword network in MOT is a small world network and a scale free network in which a small number of keywords have a tendency to become a monopoly. Third, the gap between the rich (with more edges) and the poor (with fewer edges) in the network is getting bigger as time goes on. Fourth, most of newly entering keywords become poor nodes within about 2~3 years. Finally, keywords with high degree centrality, betweenness centrality, and closeness centrality are "Innovation," "R&D," "Patent," "Forecast," "Technology transfer," "Technology," and "SME". The results of analysis will help researchers identify major trends in MOT research and then seek a new research topic. We hope that the result of the analysis will help researchers of MOT identify major trends in technology research, and utilize as useful reference information when they seek consilience with other fields of study and select a new research topic.

Identifying potential buyers in the technology market using a semantic network analysis (시맨틱 네트워크 분석을 이용한 원천기술 분야의 잠재적 기술수요 발굴기법에 관한 연구)

  • Seo, Il Won;Chon, ChaeNam;Lee, Duk Hee
    • Journal of Technology Innovation
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    • v.21 no.1
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    • pp.279-301
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    • 2013
  • This study demonstrates how social network analysis can be used for identifying potential buyers in technology marketing; in such, the methodology and empirical results are proposed. First of all, we derived the three most important 'seed' keywords from 'technology description' sections. The technologies are generated by various types of R&D activities organized by South Korea's public research institutes in the fundamental science fields. Second, some 3, 000 words were collected from websites related to the three 'seed' keywords. Next, three network matrices (i.e., one matrix per seed keyword) were constructed. To explore the technology network structure, each network is analyzed by degree centrality and Euclidean distance. The network analysis suggests 100 potentially demanding companies and identifies seven common companies after comparing results derived from each network. The usefulness of the result is verified by investigating the business area of the firm's homepages. Finally, five out of seven firms were proven to have strong relevance to the target technology. In terms of social network analysis, this study expands its application scope of methodology by combining semantic network analysis and the technology marketing method. From a practical perspective, the empirical study suggests the illustrative framework for exploiting prospective demanding companies on the web, raising possibilities of technology commercialization in the basic research fields. Future research is planned to examine how the efficiency of process and accuracy of result is increased.

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