• Title/Summary/Keyword: Decision-Making Type

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Investigating Cognitive Process and Brain Activation Study on the Rational/Emotional Advertising Appeals: Emphasis on fMRI Experiments (이성적 자극과 감성적 자극에 따른 인지처리 기능 및 재인효과 차이에 관한 연구: fMRI 분석을 중심으로)

  • Choi, Do Young;Lee, Kun Chang
    • Korean Journal of Cognitive Science
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    • v.27 no.1
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    • pp.61-99
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    • 2016
  • This research investigated that participants' response time and recognition in the decision-making situation would vary according to either rational or emotional stimuli and analyzed how brain functions are related to each type of stimuli by means of fMRI. We tried to address the difference of cognitive processing between rational stimuli and emotional stimuli in the perspective of information processing theory. In order to achieve the research purpose above, we conducted two kinds of experiment studies. In study 1, subjects conducted decision-making task which selected which kind of information type the stimuli was after stimuli - rational stimuli or emotional stimuli - was randomly seen during experiment. During this experiment, we investigated the effect of each stimuli by measuring the duration from the onset time at which stimuli was shown to the response time at which subjects conducted decision-making. Furthermore, we compared the brain functions by finding out what kinds of brain areas were activated during the decision-making task. In study 2, subjects conducted recognition task at which subjects made a decision whether the stimuli was sees in the previous experiment or not. During the second experiment, we investigated the recognition effect by measuring the memory for each stimuli type. Moreover, we compared the cognitive processes during recognition by analyzing the differences of brain area functions. The results of two experiments above were as following. Firstly, regarding the response time as the effect of stimuli, we found that the effect of emotional stimuli was higher than that of rational stimuli. And regarding the recognition as the effect of stimuli, it was found that the effect of rational stimuli was higher than that of emotional stimuli. Secondly, the explanation about the characteristics of cognitive processes with the result of behavioral response by analyzing brain functions was as following. First of all, regarding the decision-making task which conducted for analyzing the effect of response time, the relatively high activated brain areas of rational stimuli were related with the functions of movement control or working memory, and the relatively high activated brain areas of emotional stimuli were connected with the functions of lingual processing.

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Medialization Thyroplasty with Silastic- Decision Making & Practical Points (Silastic을 이용한 내전 갑상성형술-적용 및 술기)

  • Choi, Hong-Shik
    • Journal of the Korean Society of Laryngology, Phoniatrics and Logopedics
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    • v.18 no.1
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    • pp.7-10
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    • 2007
  • Unilateral vocal fold paralysis resulting in glottal incompetence can cause significant morbidity attributable to impaired speech, swallowing, and ability to protect the airway. The treatment of unilateral vocal cord paralysis has a long history, marked by technical innovations and improvements. These methods typically use endoscopic injection or implants to augment the volume of the affected vocal fold. The first known treatment, reported by Brunnings in 1911, was paraffin injection. The first thyroplasty medializing the paralysed vocal cord was performed by Payr in 1915 ; here, a cartilage door-flap was created from the thyroid ala to obtain better voice quality. In the 1970s, Isshiki systematized and developed the use of the external medialization by Payr. Later he modified his original technique, and achieved safer and better results. Many other methods were introduced for external medialization during the 1980s and 1990s. There has been couple of materials using for medialization laryngoplasty: silicone bloc, cartilage, goretex (polytetrafluoroethylene), titanium, etc. Among them, silicone bloc is the most popularly used material. Type I thyroplasty in combination with arytenoid adduction is a proven technique for medialization of the paralysed vocal fold. In this paper, personal experience for using silicone bloc type I thyroplasty : decision making and practical points, long-term results and complication of the procedure will be discussed.

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An Analysis of Household Portfolio Changes and Household Characteristics : Financial decision making patterns during the economic crisis under IMF trusteeship (시장환경의 변화에 따른 가계포트폴리오 변화유형 및 각 유형별 가계특성 분석 : IMF 경제위기동안의 재무의사결정 유형)

  • 박주영;최현자
    • Journal of Families and Better Life
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    • v.20 no.6
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    • pp.151-162
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    • 2002
  • The instability in the current financial market caused consumers a lot of difficulties in their financial decision making. The purpose of this study is to classify the changes in household portfolios during the economic crisis under IMF-trusteeship (IMF Crisis hereafter), and to examine the characteristics of the households according to the types of household portfolio changes. The data were taken from 1996 and 1999 Korean Household Panel Studies, and 1,293 households were selected for the final analysis. Methods of analysis included frequencies, percentages, Chi-square tests, F-tests, and t-tests. Major findings are as follows: 1. In the midst of the financial market changes during the period of the IMF crisis, consumers tended to manage their household portfolio differently according to their household characteristics. 2. The changes of household portfolio can be classified into two different types: the changed type (44.4%) and the unchanged type(55.6%). There are significant differences in the level of wealth, family life cycle stage, housing tenure, and the household head's job, between the changed type and the unchanged type. The family members of the unchanged type are more likely to be older and relatively wealthy compared with the families in the changed type. 3. The changes of household portfolio can be further classified into six different types: the unchanged-liquidity type (21%), the unchanged-multiplication type (24.6%), the unchanged-insurance type (9.8%), the changed-to-liquidity type (13.9%), the changed-to-multiplication type (13.0%), and the changed-to-insurance type (17.5%). There are significant differences in income level, wealth level, family life cycle stage, housing tenure, and the job of household head among the six types of changes.

Intercropping in Rubber Plantation Ontology for a Decision Support System

  • Phoksawat, Kornkanok;Mahmuddin, Massudi;Ta'a, Azman
    • Journal of Information Science Theory and Practice
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    • v.7 no.4
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    • pp.56-64
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    • 2019
  • Planting intercropping in rubber plantations is another alternative for generating more income for farmers. However, farmers still lack the knowledge of choosing plants. In addition, information for decision making comes from many sources and is knowledge accumulated by the expert. Therefore, this research aims to create a decision support system for growing rubber trees for individual farmers. It aims to get the highest income and the lowest cost by using semantic web technology so that farmers can access knowledge at all times and reduce the risk of growing crops, and also support the decision supporting system (DSS) to be more intelligent. The integrated intercropping ontology and rule are a part of the decision-making process for selecting plants that is suitable for individual rubber plots. A list of suitable plants is important for decision variables in the allocation of planting areas for each type of plant for multiple purposes. This article presents designing and developing the intercropping ontology for DSS which defines a class based on the principle of intercropping in rubber plantations. It is grouped according to the characteristics and condition of the area of the farmer as a concept of the rubber plantation. It consists of the age of rubber tree, spacing between rows of rubber trees, and water sources for use in agriculture and soil group, including slope, drainage, depth of soil, etc. The use of ontology for recommended plants suitable for individual farmers makes a contribution to the knowledge management field. Besides being useful in DSS by offering options with accuracy, it also reduces the complexity of the problem by reducing decision variables and condition variables in the multi-objective optimization model of DSS.

A Study on the Alternative Environmental Assessment System in KOREA : Applying New Conceptual Model(APEMI IA MODEL) into Impact Assessment for Better Integrated Decision-Making (대안적 환경평가 시스템 연구: 통합적 의사결정을 위한 새로운 개념의 영향평가모형(APEMI IA MODEL)의 국내 적용방안 탐색)

  • Kim, Im Soon;Han, Sang Wook
    • Journal of Environmental Impact Assessment
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    • v.14 no.4
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    • pp.179-193
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    • 2005
  • As the world's attention turns to sustainability and the considerations of cumulative effects, the concept of Strategic Environmental Assessment(SEA) has become more significant and urgent and increasing number of countries and international organizations now undertake some forms of SEA. The term SEA, however, is variously defined and understood; generally it means a formal process of systematic analysis of the environmental effects on development policies, plans, programmes and other proposed strategic actions. This process extends the aims and principles of EIA upstream in the decision-making process, beyond the project level in which major alternatives are still open. There is a shift toward more integrative approaches and greater use of Environmental Impact Assessment (EIA) and Strategic Environmental Assessment (SEA) as sustainability tools in cooperation with Environmental Management System (EMS). Currently, Korea has EIA system and Prior Environmental Review System (PERS) which is different type of SEA as Environment Assessment (EA) system. APEMI IA MODEL integrated following three pillar(refer to attached figure.1) ; First pillar symbolized decision making cycle with planning process. Second pillar symbolized integrated assessment which tying SEA and EIA with specific impacts assessment(eg: social impact assessment, economic impact assessment, health impact assessment etc) in cooperation with EMS. Third pillar symbolized EA best practical procedure of International Association for Impact Assessment(IAIA). Considering the above, we applied new conceptual model(APEMI IA MODEL) into Impact Assessment for better integrated decision-making in KOREA as an alternative IA system(IS IA MODEL A and B refer to attached figure 4, 5).

Relationships among the Elderly's Self-Esteem and Life-Adjustment according to Decision-Making Power in Their Family (노인의 가정내 의사결정권에 따른 자아존중감 및 생활적응)

  • Chi, Keum-Soo
    • Korean Journal of Human Ecology
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    • v.10 no.1
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    • pp.127-139
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    • 2001
  • The purpose of this study was to find out the relationships among the elderly's self-esteem and life-adjustment according to decision-making power in their family. Interview survey was conducted and were selected. 296 over age 60 who lived in Jeonju. Frequencies, Percentiles, Pearson's correlation, t-test, ANOVA and Duncan's method were utilized for data analysis. The findings of this study were as follows ; 1) Decision-making power of the elderly in family had significant differences according to sex, coresiding with married children, and the sum of monthly personal expenses. 2) Elderly's self-esteem had significant differences according to sex, the present job, the situation of a spouse, and the sum of the monthly personal expenses. 3) Elderly's life-adjustment had significant difference according to residence type, the present job, the situation of a spouse, religion, education, and the sum of the monthly personal expenses. 4) Clothing and food in family had significant differences according to sex. 5) The elderly men's self-esteem had positive relationship with housing, sons and daughters guidance, grandchildren care, and family event and etc. But the elderly women's self-esteem had positive relationship with food, grandchildren care, and family event and etc. 6) The elderly men's life-adjustment had positive relationship with clothing, food, housing, family economy, sons and daughters guidance, grandchildren care, and family event and etc. But the elderly women's life-adjustment had positive relationship with food, housing, sons and daughters guidance, grandchildren care, and family event and etc.

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A Case Study of the Design of the Decision Support System for Make-to-order Type Manufacturers (수주형 제조업체의 의사결정지원시스템 설계에 관한 사례 연구)

  • Park, Jae-Young;Moon, Il-Kyeong
    • IE interfaces
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    • v.20 no.1
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    • pp.11-20
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    • 2007
  • This case study aims to embody the requirement of the make-to-order type manufacturer who wants to manage risks effectively when decisions are required to be taken under a risk. First, we present a method for choosing the risk factors that should be controlled for the make-to-order type manufacturer. Subsequently, those factors have been verified using statistical methods such as the ANOVA test. The process flows to be operated with the selected risk factors and the rules for an early warning system have been proposed. For a couple of factors, a prototype system has been developed to illustrate actual applications. Applications of the technique developed here for other types of manufacturers might be an interesting research problem.

A Study on the Practice of Social Marketing in Domestic Fashion Business (국내(國內) 패션기업(企業)의 사회지향적(社會指向的) 마케팅 실천(實踐)에 관한 연구(硏究))

  • Kwon, Mi-Jeong;Lee, Gye-Suk;Park, Sook-Hyun
    • Journal of Fashion Business
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    • v.9 no.2
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    • pp.1-19
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    • 2005
  • The purpose of this study is to investigate the practice d social marketing of fashion business in Korea. A questionnaire was designed by the researcher and consisted of items of 30 items of social marketing practice in fashion business. Responsers are administrators and merchandisers who work in fashion business. Data were analyged using SPSS by frequency, mean, standard deviation, $x^2$-test, ANOVA and Duncan's multiple range test. The results of this study were as follows : 1. In decision-making method of social marketing, degrees of practice were shown comparatively high. And, three practice factors (consumerism, humanism, and environmentalism) showed indifference in six business characteristics (store type, staff number, annual budget, annual education method, education frequency, and the location). 2. In feedforward method of social marketing, degrees of practice were shown comparatively high. And, two practice factors (business strategy, and product strategy) showed indifference in seven business characteristics (date of establishment, store type, staff number, annual budget, education method, annual education frequency, and the location). 3. In administrative method of social marketing, degrees d practice were shown comparatively high. And, four practice factors (product development, price decision, distribution management, and advertisement and promotion) showed indifference in eight business characteristics (date d establishment, store type, staff number, annual budget, education method, annual education frequency, the location, and distribution structure). 4. In total system method of social marketing, degrees of practice were shown comparatively high. And, two practice factors (marketing planning, and self-audits system) showed indifference in six business characteristics (business size, store type, annual budget, education method, annual education frequency, and distribution structure). The present findings provide that social marketing of fashion business in korea has been practiced comparatively high.

Strategic Decision Making Model Among Collective Intelligences Using The Game Theory in Cyber Attacks - Case study of KHNP Hacking - (사이버공격시 게임이론을 활용한 집단지성간 전략결정 모델 연구 - 한수원 해킹사건을 중심으로 -)

  • Park, Sang-min;Lee, Kyung-ho;Lim, Jong-in
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.1
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    • pp.237-246
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    • 2016
  • Recently various types of cyber attacks have occurred. The strategic goals & tactical means of these have evolved. Especially KHNP cyber attack was the type of hacktivism combined hack and psychological warfare. The cyber attackers have forecd the nation to participate in the cyber warfare and the government to make strategic decisions to the releases of confidential information and the threats of stopping KHNP. In this paper, we would like to study the effective strategic decision-making model utilizing the game theory and including an attack intelligence on open policy Decision framework.

A Study on Relationships Between Environment, Organizational Structure, and Organizational Effectiveness of Public Health Centers in Korea (보건소의 환경, 조직구조와 조직유효성과의 관계)

  • Yun, Soon-Nyoung
    • Research in Community and Public Health Nursing
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    • v.6 no.1
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    • pp.5-33
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    • 1995
  • The objective of the study are two-fold: one is to explore the relationship between environment, organizational structure, and organizational effectiveness of public health centers in Korea, and the other is to examine the validity of contingency theory for improving the organizational structure of public health care agencies, with special emphasis on public health nursing administration. Accordingly, the conceptual model of the study consisted of three different concepts: environment, organizational structure, and organizational effectiveness, which were built up from the contingency theory. Data were collected during the period from 1st of May through 30th of June, 1990. From the total of 249 health centers in the country, one hundred and five centers were sampled non proportionally, according to the geopolitical distribution. Out of 105, 73 health centers responded to mailed questionnaire. The health centers were the unit of the study, and a various statistical analysis techniques were used: Reliability analysis(Cronbach's Alpha) for 4 measurement tools; Shapiro-Wilk statistic for normality test of measured scores of 6 variables: ANOVA, Pearson Correlaion analysis, regressional analysis, and canonical correlation analysis for the test of the relationships and differences between the variables. The results were. as follows : 1. No significant differences between forma lization, decision-making authority and environmental complexity were found(F=1.383, P=.24 ; F=.801, P=.37). 2. Negative relationships between formalization and decision-making authority for both urban and rural health centers were found(r=-.470, P=.002 ; r=-.348, P=.46). 3. No significant relationship between formalization and job satisfaction for both urban and rural health centers were found (r=-.242, P=.132, r=-.060, P=.739). 4. Significant positive relationship between decision - making authority and job satisfaction were found in urban health centers (r=.504, P=.0009), but no such relationship was observed in rural health centers. Regression coefficient between them was statistically significant($\beta=1.535$, P=.0002), and accuracy of regression line was accepted (W=.975, P= .420). 5. No significant relationships among formalization and family planning services, maternal health services, and tuberculosis control services for both urban and rural health centers were found. 6. Among decision-making authority and family planning services, maternal health services, and tuberculosis control services, significant positive relationship was found between de cision-making authority and family planning services(r=.286, P=.73). 7. A significant difference was found in maternal health services by the type of health centers (F=5.13, P=.026) but no difference was found in tuberculosis control services by the type of health centers, formalization, and decision-making authority. 8. A significant positive relationships were found between family planning services and maternal health services and tuberculosis control services, and between maternal health services and tuberculosis control services (r=-.499, P=.001 ; r=.457, P=.004 ; r=.495, P=.002) in case of urban health centers. In case of rural health centers, relationships between family planning services and tuberculosis control services, and between maternal health services and tuberculosis control services were statistically significant (r=.534, P=.002 ; r=.389, P=.027). No significant relationship was found between family planning and maternal health services. 9. A significant positive canonical correlation was found between the group of independent variables consisted of formalization and de cision-making authority and the group of dependent variables consisted of family planning services, maternal health services and tuberculosis control services(Rc=.455, P=.02). In case of urban health centers, no significant canonical correlation was found between them, but significant canoncial correlation was found in rural health centers(Rc=.578, P=.069), 10. Relationships between job satisfaction and health care productivity was not found significant. Through these results, the assumed relationship between environment and organizational structure was not supported in health centers. Therefore, the relationship between the organizational effectiveness and the congruence between environment and organizational structure that contingency theory proposes to exist was not able to be tested. However decision-making authority was found as an important variable of organizational structure affecting family planning services and job satisfaction in urban health centers. Thus it was suggested that decentralized decision making among health professionals would be a valuable strategy for improvement of organizational effectiveness in public health centers. It is also recommended that further studies to test contingency theory would use variability and uncertainty to define environment of public health centers instead of complexity.

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