• Asian Journal of Business Environment
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• v.2 no.2
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• pp.13-21
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• 2012

Purpose - The purpose of this research was to suggest purchasing decision factors through understanding the context of purchasing behavior and to figure out variables related to purchasing decision, purchasing cognition, and attitude. Research design / data / methodology - By random sampling, 200 consumers who are over 20, have purchased Digital·home appliance on TV home shopping, and have lived in the Seoul area were chosen as sample subjects. Questionnaires data were obtained from all subjects by self-administration method. Results - Result of analysis could be summarized as following. Analysis of the cognition of digital/home appliance product features, and influence of digital/home appliance product feature to purchasing intention are presented in the following order; price (3.50), diversity (3.10), brand (3.00). Also, analysis of the cognition of TV home shopping feature and influence of TV home shopping feature to purchasing of digital/home appliance are presented in the following order; awareness (3.63), safety of delivery (3.38), safety of transaction (3.28), product test (3.27). Conclusions - Purchasing attention of TV home shopping features presented difference in awareness, safety of delivery, safety of transaction, and product testing factors. In order to vitalize home shopping, impossibility of quality confirmation should be overcome and reinforcement of brand power should be considered.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.407-417
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• 2020

Entrepreneurship has become an important topic for governments to shape and influence the quantity and quality of entrepreneurship and improve policy toward the entrepreneurial economy. This study investigates the factors affecting the entrepreneurial decision of nascent entrepreneurs belonging to Generation Y in Vietnam. A mixed-method including both qualitative and quantitative methodologies was utilized. A focus group was carried out with 11 participants for exploring, reviewing, and testing content validity of constructs and measurement items. The conceptual model and hypotheses were developed using data collected by a questionnaire survey. The cross-sectional survey method was applied. A sample of 221 respondents was constituted, by both electronic and paper surveys with non-probability and convenience sampling techniques. SmartPLS 3 software was employed to analyze the data collected. The results show that nine factors were affecting the entrepreneurial decision of nascent entrepreneurs belonging to Generation Y in Vietnam, including entrepreneurial education, family background, entrepreneurial ecosystem, perceived behavioral control, social valuation, perceived opportunity, attitude, entrepreneurial self-efficacy, and entrepreneurial intention. The findings show the importance of entrepreneurial education, social value, and ecosystems. Therefore, in order to promote successful entrepreneurship, it is necessary to strengthen entrepreneurship education and have a strategy for the improvement of the entrepreneurship ecosystem.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.1
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• pp.195-203
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• 2019

The study aims to identify Service Quality factors that affect purchase decision on Click and Collect service through the mediating variable of customer emotions at Mobile World stores in Ho Chi Minh City. This study employs a mixed methods research design. Data were collected through online self-completion questionnaire distributed to 316 customers who used to experience Click and Collect service at the Mobile World stores in Ho Chi Minh City, Vietnam. The theoretical model was tested through two-stage regression analysis (PATH model). The findings show that factors of service quality such as Reliability, Responsiveness, Assurance, Empathy, Tangibility, and Emotions affect the decision to purchase online and receive products directly at Mobile World stores in Ho Chi Minh City. Responsiveness and Assurance have a significant positive impact on the customer's emotions. Consequently, these factors should be considered and addressed when conducting multi-channel services. Obviously, employees must first be trained to be able to deliver the promise of the retailer to their customers. Based on the results of the study, the authors provide managerial implications for retailers in Vietnam in the multi-channel retail environment to develop Click and Collect at retail stores across the country and the world.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.2
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• pp.119-122
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• 2019

The study aims to investigate factors influencing business households' decision for borrowing credit: the case of commercial banks in Tra Vinh Province, VietNam. The study was conducted by collecting data from 300 business households traded at four commercial banks in Tra Vinh province (Viet Nam bank for agriculture and rural development, Tra Vinh Branch; Viet Nam jointstock commercial bank industry and trade, Tra Vinh Branch; Asia joinstock commercial bank, Tra Vinh Branch; Viet Nam jointstock commercial bank for foreign trade, Tra Vinh Branch). By the use of the Binary Logistic regression method, the research found out that the factors influencing to borrow c redit of household business's decision including: banks brand names, loan interest rates, service attitude, and loan procedures. Of those, the banks brand names and lending interest rates have the strongest impacts on borrow credit decision of business households at commerc ials banks in Tra Vinh province. Since then, the study has proposed solutions to improve access to credit of business households in commercial banks in Tra Vinh province in the coming time, such as: developing a bank brand; the development of flexible lending interest rate policies; improve service style of bank staff; at the same time, simplifying lending procedures.

• Journal of Korean Society of Rural Planning
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• v.25 no.3
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• pp.29-36
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• 2019

The purpose of this study was to analyze affecting factors to consider and make decision on the urban-to-rural migrants using survey data. In the consideration model of urban-to-rural migrants, it was found that the more interest in "urban-to-rural migrants concern" was, the higher probability to consider about urban-to-rural migrants. The lower the age and income level, the higher probability to consider about the urban-to-rural migrants. In the decision making model of urban-to-rural migrants, the more interest in "urban-to-rural migrants concern" was, the higher probability to decision making of urban-to-rural migrants. The higher of stable pension income and the lower of the expected living cost, the higher probability of decision on urban-to-rural migrants. The results of this analysis show that it is necessary to continuous education to increase "interests and information about rural areas", and A number of safeguards are needed to ensure stable income after urban-to-rural migrants to increase the population of the urban-to-rural migrants.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.1231-1240
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• 2021

A shift in perspective from standard finance to behavioral finance has taken place in the past two decades that explains how cognition and emotions are associated with financial decision making. This study aims to investigate the influence of various psychological factors on investment decision-making. The psychological factors that are investigated are differentiated into two aspects, cognitive and emotional aspects. From the cognitive aspect, we examine the influence of anchoring, representativeness, loss aversion, overconfidence, and optimism biases on investor decisions. Meanwhile, from the emotional aspect, the influence of herding behavior on investment decisions is analyzed. A quantitative approach is used based on a survey method and a snowball sampling that result in 165 questionnaires from individual investors in Yogyakarta. Further, we use the One-Sample t-test in testing all hypotheses. The research findings show that all of the variables, anchoring bias, representativeness bias, loss aversion bias, overconfidence bias, optimism bias, and herding behavior have a significant effect on investment decisions. This result emphasizes the influence of behavioral factors on investor's decisions. It contributes to the existing literature in understanding the dynamics of investor's behaviors and enhance the ability of investors in making more informed decision by reducing all potential biases.

• Geomechanics and Engineering
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• v.36 no.5
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• pp.441-453
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• 2024

Sinkhole subsidence and collapse is a common geohazard often formed in karst areas such as the state of Florida, United States of America. To predict the sinkhole occurrence, we need to understand the formation mechanism of sinkhole and its karst hydrogeology. For this purpose, investigating the factors affecting sinkholes is an essential and important step. The main objectives of the presenting study are (1) the development of a machine learning (ML)-based model, namely C5.0 decision tree (C5.0 DT), for the prediction of sinkhole susceptibility, which accounts for sinkhole/subsidence inventory and sinkhole contributing factors (e.g., geological/hydrogeological) and (2) the construction of a regional-scale sinkhole susceptibility map. The study area is east central Florida (ECF) where a cover-collapse type is commonly reported. The C5.0 DT algorithm was used to account for twelve (12) identified hydrogeological factors. In this study, a total of 1,113 sinkholes in ECF were identified and the dataset was then randomly divided into 70% and 30% subsets for training and testing, respectively. The performance of the sinkhole susceptibility model was evaluated using a receiver operating characteristic (ROC) curve, particularly the area under the curve (AUC). The C5.0 model showed a high prediction accuracy of 83.52%. It is concluded that a decision tree is a promising tool and classifier for spatial prediction of karst sinkholes and subsidence in the ECF area.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.3
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• pp.47-61
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• 2014

Many angel investors hesitate to invest in early-stage company. Most early-stage company has no sales and only R&D step project or in early approach of market. So it's impossible to evaluate early-stage company quantitatively. Therefore many angel investors depend on CEO's tendency to evaluate company and make decision for investment. The purpose of this study is discover the entrepreneurial characteristics of CEO and the importance level which affect on the angel investors decision making factors for investment. To identify the factors of entrepreneurial characteristics, survey was conducted by Delphi Technique which is involved by 20 experts who is angel investment club members, venture capitalists, CEOs and officers. Three rounds of survey results derived 10 elements of entrepreneurial characteristics for investment decision making factors including reliability, risk sensitivity, passion, perseverance, integrity, leadership, startup experience, organizational management skills, innovation and social networking. In addition, this study derived the importance level of elements of entrepreneurial characteristics based on the AHP(Analytic Hierarchy Process) theory and maintained the logical consistency by pair-wise comparison for each element. As a result of analyzing the importance of entrepreneurial characteristics, the sequence is reliability (18.1%), integrity (15.9%), leadership (11.7%), organizational management skills (10.0%), social networking (9.5%), passion(9.1%), perseverance(8.4%), innovation(8.1%), startup experience(5.3%) and risk sensitivity(3.9%) respectively. The significance of this study is somewhat decrease limit of the uncertainty arising from angel investors and angel investors can help a decision making, by discover factors of entrepreneurial characteristics that can be called the biggest influencing factors among Investor's investment decision-making In early stage companies and compare importance.

• Knowledge Management Research
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• v.20 no.4
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• pp.119-129
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• 2019

This paper is aim to test how market orientation is related to the investment decision making. After controlling for firm-specific factors, this study finds a significantly positive relationship between market orientation and R&D expenditures, especially firms with high ratio of intangible assets and low ratio of abnormal inventory assets. Under conditions of low quality of earnings, the negative relation between market orientation and R&D expenditures is enhanced in electronic related industries. This indicates that the relation between market orientation and R&D expenditures may exhibit more reasonable patterns for investment decision of firms in technology driven business environment.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.98-107
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• 2013

Space evolves from the concept of deterministic static location to a dynamic, connected area through the interference of the user. While this does incorporate physical changes of the space, it also reflects the changes of the program or characteristics of the space through the actions and changes of the user. Therefore, in this study we plan to review the characteristic of time appearing within space, thereby discussing the impact of changing of condition in time-space to the decision making of the user. Further, we plan to analyze the specific causes, and subsequently introduce a new perspective over space. In order to achieve this, we need to first understand the reason why the attribute of time needs to be discussed in space, and perform a fundamental analysis of factors for the changes of the users' actions following changes in space-time condition. This means that space is not limited to merely satisfying its innate objective as an area, but may have a basis for modifying its role to help the decision making of the users caused by changes in space-time conditions. Accordingly, we analyze the factors for change of environment that can appear in space following the flow of time caused by correlation in space-time, as well as psychological factors and variables for decision making by the users. Based on this, we analyze cases to study the influence of condition changes in time-space on the action decision judgment of the users. Through this, we propose that the actions of the users can be determined following changes in time-space conditions, and discuss the need for changes in our perspective of space.