• The Journal of Industrial Distribution & Business
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• v.11 no.8
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• pp.7-19
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• 2020

Purpose: Prior studies rarely investigated the effects of the Word of Mouse (WoM) information on consumers' motivation and willingness to purchase a product. Furthermore, few scholars have studied how word-of-mouth information works and they fail to find consistent results. Research design, data and methodology: This study uses a multivariate regression model to investigate the influence of WoM on consumer attitudes and consumer decision-making. It categorizes the quality of WoM into source level and acceptance level, to analyze its influence from a new perspective. A total of 400 surveys were completed, resulting in 336 usable questionnaires for analysis. It was collected in 14 cities from all regions in China. This study constructs a theoretical model of WoM influence on consumers' purchase willingness based on a systematic review of the related literature on WoM quality, perceived value, customer trust, and consumers' purchase willingness. Results: Empirical results reveal that the Internet WoM (consumer's source level and acceptance level) indirectly affects consumer behavior by influencing consumer attitudes. Conclusions: This study provides practical significance and value for merchants to develop better WoM marketing and to establish the reliability of WoM websites. Companies should consider online WoM from the perspective of consumers, thereby improving existing marketing strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.880-892
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• 2009

An overflow of information leads consumers to be easily distracted and to neglect the information being provided to them. E-tailers have to select types of information sources and provide their consumers with the most appropriate information. This study was done to specifically contribute to the research in proposing strategies of providing information of the Internet merchant to the e-shoppers through the analysis of relationships among the online purchase motives of consumers, the use of information sources, and decision making styles. This research categorizes the use of information sources into information sources concerning online stores and information sources concerning products. The uses of information sources relative to online stores are classified into the neutral, human, and marketer-oriented sources. The uses of information sources concerning the products are classified into the online and offline source. This study provides important suggestions for e-tailers to provide information about stores as well as products to the consumers with adaptable strategies.

• Journal of Internet Computing and Services
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• v.13 no.4
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• pp.103-119
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• 2012

In this paper, we conducted for information search process of users, who have experience to buy paid-application in Appstore, to find out difference of information searching efforts and information sources, reliance on the information in term of attributes of Apps and buyes' innovativenss. As a result, Innovative buyers take a effort to search various information source but they get help buying decision-making supports by own their efforts like searching in category. On the other hand, non-Innovative buyers who search informtion less than Innovative buyers, get information like recommendation from friend and Apps, then they keep those information help buying decision-making supports highly. Besides buyers of Utility Apps search on objective information sources mainly, but those sources have influence on buying decision-making supports. On the other side buyers of Enjoyment Apps consider reliance on the information more than information searching efforts to buying decision-making supports as they get information source like popularity. This research suggests operators of Appstore and app developers how to promote their Apps to users.

• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.838-853
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• 2012

The purpose of this study is to identify adult learners' decision making variables, satisfaction, and evaluation toward fashion education as a university lifelong education program. As decision making variables, this study included participation purpose, information source, and selection criteria for lifelong education center and program. Regarding satisfaction toward fashion education, this study included satisfaction toward program and satisfaction toward education condition and administrative services. Data were gathered by both questionnaires and focus group interview(FGI) with 12 adults who completed the program. While questionnaires were used for decision making variables and satisfaction, FGI was used for evaluation. Frequency was used to analyze the questionnaires and content analysis was used to analyze the results of FGI. The findings showed that respondents participated mostly because of hobby or interest and got information mostly from acquaintances. They regarded program contents as the selection criteria for lifelong education center. They also regarded lecturers' professionality as the selection criteria for the program and showed high satisfaction toward lecturers' passion. Regarding education condition and administrative services, they showed high satisfaction. FGI also showed the importance of individual competence, career development, a work-study program, a on-site study program, and lecturer. The results suggest methods to make university lifelong education programs more appealing to adults who want to attend universities for non-degree university programs.

• Journal of information and communication convergence engineering
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• v.17 no.1
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• pp.21-40
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• 2019

This paper presents a comprehensive survey of various artificial intelligence (AI) techniques implemented in cognitive radio engine to improve cognition capability in cognitive radio networks (CRNs). AI enables systems to solve problems by emulating human biological processes such as learning, reasoning, decision making, self-adaptation, self-organization, and self-stability. The use of AI techniques is studied in applications related to the major tasks of cognitive radio including spectrum sensing, spectrum sharing, spectrum mobility, and decision making regarding dynamic spectrum access, resource allocation, parameter adaptation, and optimization problem. The aim is to provide a single source as a survey paper to help researchers better understand the various implementations of AI approaches to different cognitive radio designs, as well as to refer interested readers to the recent AI research works done in CRNs.

• Journal of the Korean Home Economics Association
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• v.27 no.1
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• pp.9-17
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• 1989

The purpose of this study is to explore the use of fashion information source and the consumer dissatisfaction factors in the purchase and use of clothing, and to explain the relationships between the use of fashion information source and the consumer dissatisfaction factors of young man. For the study, data were collected from 254 freshman, 258 male seniors, and 229 unmarried male workers using the questionaire method. The data from 741 respondents were analyzed by Pearson's Product-moment coefficient corrleation, ANOVA, T-TEST, and Scheff Test. The results of the study are as follows : 1. There were significant differences in the use of information source such as. 1) according to the group, the impersonal advocate source, and the impersonal independent source. 2) according to the job, the impersonal advocate source. 2. There were significant differences in the consumer dissstisfaction factor such as. 1) according to the group, the "product assortment" related factor. 2) According to the job, the "quality" related factor. 3. There were partly significant relationships between the use of information source and consumer dissatisfaction factor. 1) In the young men, the use of the impersonal advocate source, impersonal independent source, personal independent source, and observation had correlated with the dissatisfaction factor related to "purchase-decision making".

• Korea Trade Review
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• v.46 no.5
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• pp.99-113
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• 2021

This study aims to analyze the effect of product information quality and source credibility on product arousal in fresh food website. Despite fresh food websites are selling products with various feature, prior studies have focused on consumer behavior for fresh food website characteristics or specific products without considering the feature of the products. Consumers' attitudes, beliefs, and behaviors vary depending on the feature of the product. In other words, depending on the category of product, the decision making process that consumers purchase products can be differ. So, we classify products considering the feature of these products to examine the effect of information quality and source credibility on product arousal into experience goods and search goods. We surveyed 288 consumers having experience of purchase in fresh food website and verified the hypothesis through One-way ANOVA by classifying the information quality and the source credibility as high level and low level. As a result, there was a difference in product arousal according to the product information quality level and the source credibility level for each product category exposed to the fresh food website. In experience goods, source credibility have a more important effect on product arousal than product information quality, and in search goods, product information quality have a more important effect on product arousal than source credibility.

• Archives of design research
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• v.17 no.3
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• pp.263-272
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• 2004

As the evolution of information and communication technologies alters the communication environment at an alarming rate, the avatar has presented itself as one of new means of communication in recent years. The Internet avatar has increasingly placed as an important profit making source of the digital contents. However, studies on how users make decision for choosing the avatar are very seldom. The aim of this study is to understand user's behaviors in the decision making process for selecting the most appropriate avatar among various choices. It also aims to identify major factors and elements for developing an avatar depending on the users purposes. A set of decision-making models, accordingly purpose model and cognitive model, as well as prototype of each model have been developed. Finally, it suggested practical guidelines for designing the avatar in conjunction with purposes of use.

• Proceedings of the CALSEC Conference
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• 2000.08a
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• pp.207-214
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• 2000

Over the last several decades, the topic of the source selection and evaluation has gained a great attention in the information systems community as an effective tool to acquire information systems in an organization. The source selection and evaluation process is a multiple-criteria decision-making problem associated with several evaluation issues. In this case study, evaluation issues include management, technologies, logistics, and cost. This case study was conducted to compare a new source selection and evaluation process by using the analytic hierarchy process with the traditional approach. This study provides useful insight about how to apply the analytic hierarchy process technique to the traditional approach.

• Journal of the Korea Safety Management & Science
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• v.5 no.2
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• pp.175-185
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• 2003

Information systems(IS) outsourcing has become a very important management strategy of implementing IS and many studies on the IS outsourcing approach had been performed in the organizations. But it isn't still show how to out source the IS functions and how to offer quantitative magnitude for judgement. To offer a quantitative decision model that can help practitioners set priority and reap the most benefits from outsourcing, we show outsourcing structure including 3 factors (strategic, economic and technological benefit) and sub-levels which is different from the Yang and Huang's model. Also, we compute the weight of alternatives using analytic hierarchy process to find a priority of the IS outsourcing. As a result of analysis, we suggest systematic steps and quantitative model to increase the precision of decision making. 1)