• Title/Summary/Keyword: Data-driven Research

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A New Exploratory Research on Franchisor's Provision of Exclusive Territories (가맹본부의 배타적 영업지역보호에 대한 탐색적 연구)

  • Lim, Young-Kyun;Lee, Su-Dong;Kim, Ju-Young
    • Journal of Distribution Research
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    • v.17 no.1
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    • pp.37-63
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    • 2012
  • In franchise business, exclusive sales territory (sometimes EST in table) protection is a very important issue from an economic, social and political point of view. It affects the growth and survival of both franchisor and franchisee and often raises issues of social and political conflicts. When franchisee is not familiar with related laws and regulations, franchisor has high chance to utilize it. Exclusive sales territory protection by the manufacturer and distributors (wholesalers or retailers) means sales area restriction by which only certain distributors have right to sell products or services. The distributor, who has been granted exclusive sales territories, can protect its own territory, whereas he may be prohibited from entering in other regions. Even though exclusive sales territory is a quite critical problem in franchise business, there is not much rigorous research about the reason, results, evaluation, and future direction based on empirical data. This paper tries to address this problem not only from logical and nomological validity, but from empirical validation. While we purse an empirical analysis, we take into account the difficulties of real data collection and statistical analysis techniques. We use a set of disclosure document data collected by Korea Fair Trade Commission, instead of conventional survey method which is usually criticized for its measurement error. Existing theories about exclusive sales territory can be summarized into two groups as shown in the table below. The first one is about the effectiveness of exclusive sales territory from both franchisor and franchisee point of view. In fact, output of exclusive sales territory can be positive for franchisors but negative for franchisees. Also, it can be positive in terms of sales but negative in terms of profit. Therefore, variables and viewpoints should be set properly. The other one is about the motive or reason why exclusive sales territory is protected. The reasons can be classified into four groups - industry characteristics, franchise systems characteristics, capability to maintain exclusive sales territory, and strategic decision. Within four groups of reasons, there are more specific variables and theories as below. Based on these theories, we develop nine hypotheses which are briefly shown in the last table below with the results. In order to validate the hypothesis, data is collected from government (FTC) homepage which is open source. The sample consists of 1,896 franchisors and it contains about three year operation data, from 2006 to 2008. Within the samples, 627 have exclusive sales territory protection policy and the one with exclusive sales territory policy is not evenly distributed over 19 representative industries. Additional data are also collected from another government agency homepage, like Statistics Korea. Also, we combine data from various secondary sources to create meaningful variables as shown in the table below. All variables are dichotomized by mean or median split if they are not inherently dichotomized by its definition, since each hypothesis is composed by multiple variables and there is no solid statistical technique to incorporate all these conditions to test the hypotheses. This paper uses a simple chi-square test because hypotheses and theories are built upon quite specific conditions such as industry type, economic condition, company history and various strategic purposes. It is almost impossible to find all those samples to satisfy them and it can't be manipulated in experimental settings. However, more advanced statistical techniques are very good on clean data without exogenous variables, but not good with real complex data. The chi-square test is applied in a way that samples are grouped into four with two criteria, whether they use exclusive sales territory protection or not, and whether they satisfy conditions of each hypothesis. So the proportion of sample franchisors which satisfy conditions and protect exclusive sales territory, does significantly exceed the proportion of samples that satisfy condition and do not protect. In fact, chi-square test is equivalent with the Poisson regression which allows more flexible application. As results, only three hypotheses are accepted. When attitude toward the risk is high so loyalty fee is determined according to sales performance, EST protection makes poor results as expected. And when franchisor protects EST in order to recruit franchisee easily, EST protection makes better results. Also, when EST protection is to improve the efficiency of franchise system as a whole, it shows better performances. High efficiency is achieved as EST prohibits the free riding of franchisee who exploits other's marketing efforts, and it encourages proper investments and distributes franchisee into multiple regions evenly. Other hypotheses are not supported in the results of significance testing. Exclusive sales territory should be protected from proper motives and administered for mutual benefits. Legal restrictions driven by the government agency like FTC could be misused and cause mis-understandings. So there need more careful monitoring on real practices and more rigorous studies by both academicians and practitioners.

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Mega Flood Simulation Assuming Successive Extreme Rainfall Events (연속적인 극한호우사상의 발생을 가정한 거대홍수모의)

  • Choi, Changhyun;Han, Daegun;Kim, Jungwook;Jung, Jaewon;Kim, Duckhwan;Kim, Hung Soo
    • Journal of Wetlands Research
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    • v.18 no.1
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    • pp.76-83
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    • 2016
  • In recent, the series of extreme storm events were occurred by those continuous typhoons and the severe flood damages due to the loss of life and the destruction of property were involved. In this study, we call Mega flood for the Extreme flood occurred by these successive storm events and so we can have a hypothetical Mega flood by assuming that a extreme event can be successively occurred with a certain time interval. Inter Event Time Definition (IETD) method was used to determine the time interval between continuous events in order to simulate Mega flood. Therefore, the continuous extreme rainfall events are determined with IETD then Mega flood is simulated by the consecutive events : (1) consecutive occurrence of two historical extreme events, (2) consecutive occurrence of two design events obtained by the frequency analysis based on the historical data. We have shown that Mega floods by continuous extreme rainfall events were increased by 6-17% when we compared to typical flood by a single event. We can expect that flood damage caused by Mega flood leads to much greater than damage driven by a single rainfall event. The second increase in the flood caused by heavy rain is not much compared to the first flood caused by heavy rain. But Continuous heavy rain brings the two times of flood damage. Therefore, flood damage caused by the virtual Mega flood of is judged to be very large. Here we used the hypothetical rainfall events which can occur Mega floods and this could be used for preparing for unexpected flood disaster by simulating Mega floods defined in this study.

Design and Implementation of Web GIS Server Using Node.js (Node.js를 활용한 웹GIS 서버의 설계와 구현)

  • Jun, Sang Hwan;Doh, Kyoung Tae
    • Spatial Information Research
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    • v.21 no.3
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    • pp.45-53
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    • 2013
  • Web GIS, based on the latest web-technology, has evolved to provide efficient and accurate spatial information to users. Furthermore, Web GIS Server has improved the performance constantly to respond user web requests and to offer spatial information service. This research aims to create a designed and implemented Web GIS Server that is named as Nodemap which uses the emergent technology, Node.js, which has been issued for an event-oriented, non-blocking I/O model framework for coding JavaScript on the server development. Basically, NodeMap is Web GIS Server that supports OGC implementation specification. It is designed to process GIS data by using DBMS, which supports spatial index and standard spatial query function. And NodeMap uses Node-Canvas module supported HTML5 canvas to render spatial information on tile map. Lastly, NodeMap uses Express module based connect module framework. NodaMap performance demonstration confirmed a possibility of applying Node.js as a (next/future) Web GIS Server development technology through the benchmarking. Having completed its quality test of NodeMap, this study has shown the compatibility and potential for Node.js as a Web GIS server development technology, and has shown the bright future of internet GIS service.

A MDA-based Approach to Developing UI Architecture for Mobile Telephony Software (MDA기반 이동 단말 시스템 소프트웨어 개발 기법)

  • Lee Joon-Sang;Chae Heung-Seok
    • The KIPS Transactions:PartD
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    • v.13D no.3 s.106
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    • pp.383-390
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    • 2006
  • Product-line engineering is a dreaming goal in software engineering research. Unfortunately, the current underlying technologies do not seem to be still not much matured enough to make it viable in the industry. Based on our experiences in working on mobile telephony systems over 3 years, now we are in the course of developing an approach to product-line engineering for mobile telephony system software. In this paper, the experiences are shared together with our research motivation and idea. Consequently, we propose an approach to building and maintaining telephony application logics from the perspective of scenes. As a Domain-Specific Language(DSL), Menu Navigation Viewpoint(MNV) DSL is designed to deal with the problem domain of telephony applications. The functional requirements on how a set of telephony application logics are configured can be so various depending on manufacturer, product concept, service carrier, and so on. However, there is a commonality that all of the currently used telephony application logics can be generally described from the point of user's view, with a set of functional features that can be combinatorially synthesized from typical telephony services(i.e. voice/video telephony, CBS/SMS/MMS, address book, data connection, camera/multimedia, web browsing, etc.), and their possible connectivity. MNV DSL description acts as a backbone software architecture based on which the other types of telephony application logics are placed and aligned to work together globally.

Empirical Mode Decomposition using the Second Derivative (이차 미분을 이용한 경험적 모드분해법)

  • Park, Min-Su;Kim, Donghoh;Oh, Hee-Seok
    • The Korean Journal of Applied Statistics
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    • v.26 no.2
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    • pp.335-347
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    • 2013
  • There are various types of real world signals. For example, an electrocardiogram(ECG) represents myocardium activities (contraction and relaxation) according to the beating of the heart. ECG can be expressed as the fluctuation of ampere ratings over time. A signal is a composite of various types of signals. An orchestra (which boasts a beautiful melody) consists of a variety of instruments with a unique frequency; subsequently, each sound is combined to form a perfect harmony. Various research on how to to decompose mixed stationary signals have been conducted. In the case of non-stationary signals, there is a limitation to use methodologies for stationary signals. Huang et al. (1998) proposed empirical mode decomposition(EMD) to deal with non-stationarity. EMD provides a data-driven approach to decompose a signal into intrinsic mode functions according to local oscillation through the identification of local extrema. However, due to the repeating process in the construction of envelopes, EMD algorithm is not efficient and not robust to a noise, and its computational complexity tends to increase as the size of a signal grows. In this research, we propose a new method to extract a local oscillation embedded in a signal by utilizing the second derivative.

Population Characteristics Influencing Treatment Service Use among Individuals with Drug Dependency (마약류 의존자 치료재활 서비스 이용에 영향을 미치는 개인적 특성에 관한 연구)

  • Kim, Nang-hee
    • Korean Journal of Social Welfare Studies
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    • no.39
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    • pp.395-423
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    • 2008
  • This study investigated population characteristics that influencing treatment service use of people who are voluntarily using drug dependency treatment services by using logistic and hierarchical regression analysis. The research model of the current study was driven by the framework of the 'the Behavioral Model of Health Services Use(the Andersen model)' that has been broadly applied to study on health behavior. This study used data from a sample group of 80 adults by using purposive sampling. This study found that some predisposing factors, enabling factors and need factors have direct effects on service use. In detail, individuals who graduated from high school use drug dependency treatment utilities more than those who did not. Further, individuals who were given more support from family, peers, or others, use the treatment utilities more frequently and were more willing to use the utilities continuously. Furthermore, the greater the perceived need felt by the dependent, the greater the tendency to enter hospitals or shelters. The important implications of this study for social work practice and social policy can be summarized as follows: first, this study supports the idea that intervention for drug dependents in Korea should be focused on environment resources rather than population characteristics; and government must support drug dependent treatment systems; the present study was the first to investigate Korean drug dependents through taking a more positive view, as well as the first to apply 'the Behavioral Model of Health Services Use', and as such represents an example of how studies could be productively conducted in the future. Despite these implications, there remain some limitations in this study. These include the following: limitation in generalizability of the results; the cross-sectional nature of the study design; survey research through the questionnaire method; using foreign scales; and the difficulty of classifying treatment settings.

Suitability Evaluation for Simulated Maneuvering of Autonomous Vehicles (시뮬레이션으로 구현된 자율주행차량 거동 적정성 평가 방법론 개발 연구)

  • Jo, Young;Jung, Aram;Oh, Cheol;Park, Jaehong;Yun, Dukgeun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.2
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    • pp.183-200
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    • 2022
  • A variety of simulation approaches based on automated driving technologies have been proposed to develop traffic operations strategies to prevent traffic crashes and alleviate congestion. The maneuver of simulated autonomous vehicles (AVs) needs to be realistic and be effectively differentiated from the behavior of manually driven vehicles (MVs). However, the verification of simulated AV maneuvers is limited due to the difficulty in collecting actual AVs trajectory and interaction data with MVs. The purpose of this study is to develop a methodology to evaluate the suitability of AV maneuvers based on both driving and traffic simulation experiments. The proposed evaluation framework includes the requirements for the behavior of individual AVs and the traffic stream performance resulting from the interactions with surrounding vehicles. A driving simulation approach is adopted to evaluate the feasibility of maneuvering of individual AVs. Meanwhile, traffic simulations are used to evaluate whether the impact of AVs on the performance of traffic stream is reasonable. The outcome of this study is expected to be used as a fundamental for the design and evaluation of transportation systems using automated driving technologies.

Trend Forecasting and Analysis of Quantum Computer Technology (양자 컴퓨터 기술 트렌드 예측과 분석)

  • Cha, Eunju;Chang, Byeong-Yun
    • Journal of the Korea Society for Simulation
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    • v.31 no.3
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    • pp.35-44
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    • 2022
  • In this study, we analyze and forecast quantum computer technology trends. Previous research has been mainly focused on application fields centered on technology for quantum computer technology trends analysis. Therefore, this paper analyzes important quantum computer technologies and performs future signal detection and prediction, for a more market driven technical analysis and prediction. As analyzing words used in news articles to identify rapidly changing market changes and public interest. This paper extends conference presentation of Cha & Chang (2022). The research is conducted by collecting domestic news articles from 2019 to 2021. First, we organize the main keywords through text mining. Next, we explore future quantum computer technologies through analysis of Term Frequency - Inverse Document Frequency(TF-IDF), Key Issue Map(KIM), and Key Emergence Map (KEM). Finally, the relationship between future technologies and supply and demand is identified through random forests, decision trees, and correlation analysis. As results of the study, the interest in artificial intelligence was the highest in frequency analysis, keyword diffusion and visibility analysis. In terms of cyber-security, the rate of mention in news articles is getting overwhelmingly higher than that of other technologies. Quantum communication, resistant cryptography, and augmented reality also showed a high rate of increase in interest. These results show that the expectation is high for applying trend technology in the market. The results of this study can be applied to identifying areas of interest in the quantum computer market and establishing a response system related to technology investment.

Important Social Issues in Korea: Continuity and Change over 10 Years (한국 사회문제의 변화: 지난 10년간 세 시점의 비교)

  • Doun-Woong Hahn;Hoon-Seok Choi
    • Korean Journal of Culture and Social Issue
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    • v.12 no.1
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    • pp.103-128
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    • 2006
  • The present study investigated individuals' perception of important social issues in Korea. Based on previous research(Hahn, 1994; Hahn & Kang, 2000), a checklist containing 370 social issues was created. This checklist was administered to 1600 Koreans(812 college students, 788 adults) residing in 5 regional areas in Korea during the period of December 2004 and February 2005. Data were analyzed by the respondents' age, sex, and residing areas, and findings were compared to those of the two previous studies conducted in 1994 and 1999. Major findings of the study are as follows. First, across the three surveys, over 50% of the respondents consistently indicated the following four items as important social issues in the Korean society: political corruption, environmental pollution, the education system that is driven too much for college entrance, employment difficulty for local college graduates. Second, more than 50% of the respondents in the current survey indicated the following 12 items as important social issues that must be resolved: high unemployment rate, political corruption, environmental pollution, education system, overall difficulty of getting jobs, the nation's distrust in politics, hardships of life among the working classes, political incompetence, people with defective personal credit standings, employment difficulty for local college graduates, political instability, corruption of public servants. Third, analyses on the top 30 social issues across the three surveys revealed a positive and significant rank-order correlation for a five-year period(i.e., 1994-1999, 1999-2004), but not for a ten-year period(i.e., 1994-2004). Implications of the study and directions for future research are discussed.

A Study on Web-based Technology Valuation System (웹기반 지능형 기술가치평가 시스템에 관한 연구)

  • Sung, Tae-Eung;Jun, Seung-Pyo;Kim, Sang-Gook;Park, Hyun-Woo
    • Journal of Intelligence and Information Systems
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    • v.23 no.1
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    • pp.23-46
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    • 2017
  • Although there have been cases of evaluating the value of specific companies or projects which have centralized on developed countries in North America and Europe from the early 2000s, the system and methodology for estimating the economic value of individual technologies or patents has been activated on and on. Of course, there exist several online systems that qualitatively evaluate the technology's grade or the patent rating of the technology to be evaluated, as in 'KTRS' of the KIBO and 'SMART 3.1' of the Korea Invention Promotion Association. However, a web-based technology valuation system, referred to as 'STAR-Value system' that calculates the quantitative values of the subject technology for various purposes such as business feasibility analysis, investment attraction, tax/litigation, etc., has been officially opened and recently spreading. In this study, we introduce the type of methodology and evaluation model, reference information supporting these theories, and how database associated are utilized, focusing various modules and frameworks embedded in STAR-Value system. In particular, there are six valuation methods, including the discounted cash flow method (DCF), which is a representative one based on the income approach that anticipates future economic income to be valued at present, and the relief-from-royalty method, which calculates the present value of royalties' where we consider the contribution of the subject technology towards the business value created as the royalty rate. We look at how models and related support information (technology life, corporate (business) financial information, discount rate, industrial technology factors, etc.) can be used and linked in a intelligent manner. Based on the classification of information such as International Patent Classification (IPC) or Korea Standard Industry Classification (KSIC) for technology to be evaluated, the STAR-Value system automatically returns meta data such as technology cycle time (TCT), sales growth rate and profitability data of similar company or industry sector, weighted average cost of capital (WACC), indices of industrial technology factors, etc., and apply adjustment factors to them, so that the result of technology value calculation has high reliability and objectivity. Furthermore, if the information on the potential market size of the target technology and the market share of the commercialization subject refers to data-driven information, or if the estimated value range of similar technologies by industry sector is provided from the evaluation cases which are already completed and accumulated in database, the STAR-Value is anticipated that it will enable to present highly accurate value range in real time by intelligently linking various support modules. Including the explanation of the various valuation models and relevant primary variables as presented in this paper, the STAR-Value system intends to utilize more systematically and in a data-driven way by supporting the optimal model selection guideline module, intelligent technology value range reasoning module, and similar company selection based market share prediction module, etc. In addition, the research on the development and intelligence of the web-based STAR-Value system is significant in that it widely spread the web-based system that can be used in the validation and application to practices of the theoretical feasibility of the technology valuation field, and it is expected that it could be utilized in various fields of technology commercialization.