• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3499-3511
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• 2014

This study examined what determinants affect the intention of retweeting on Twitter from the perspectives of motivations and social psychology. The primary theoretical foundations are the theory of reasoned action (TRA), motivation theory and social capital theory. An online survey was administrated to collect the data. The data collected was analyzed using the structural equation model (SEM). The findings showed that both the attitude toward the retweeting behavior and subjective norm have significant effects on the intention to retweet. The results also showed that the attitude toward the retweeting behaviors was influenced by the individual intrinsic motivation and the norm of reciprocity. Social trust also had a significant influence on the intention to retweet. This study discusses the implications of these findings.

• Journal of Distribution Science
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• v.19 no.4
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• pp.37-51
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• 2021

Purpose: The purpose of this study is to provide a basis for establishing a policy to promote the export of Korean goods through the economic ripple effect of the Korean Wave. From 2001 to 2017, cultural goods exports and consumer goods exports data to 102 countries were used to estimate the effect of cultural goods exports on domestic consumer goods exports. Research design, data and methodology: Based on the Gravity Model, we analyzed the effects of domestic film, publishing, music, broadcasting, clothing, cosmetics, processed food, IT products, and automobiles on the export of consumer goods. Results: The empirical analysis estimated the trade creation effect of exports of cultural products driving exports of consumer goods and found that a 1% increase in exports of cultural products increased 0.136% in exports of consumer goods. Conclusions: The average rate of change in consumer goods exports due to changes in cultural product exports was 22.44, which could be interpreted as an increase of $2,244 in exports of consumer goods such as IT products, cosmetics, clothing, and processed foods. According to the analysis of export-driven effects of each consumer item by dividing cultural products by sector, the effects of export of processed foods, clothing, cosmetics, IT products, and film, music, publishing exports were statistically significant.

• Journal of Information Processing Systems
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• v.19 no.3
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• pp.310-322
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• 2023

Although the network environment is gradually improving, the virtual nature of the network is still the same fact, which has brought a great influence on the supervision of Weibo network public opinion dissemination. In order to reduce this influence, the user information of Weibo network public opinion dissemination is studied by using Python technology. Specifically, the 2019 "Ethiopian air crash" event was taken as the research subject, the relevant data were collected by using Python technology, and the data from March 10, 2019 to June 20, 2019 were constructed by using the implicit Dirichlet distribution topic model and the naive Bayes classifier. The Weibo network public opinion user identity graph model under the "Ethiopian air crash" on June 20 found that the public opinion users of ordinary netizens accounted for the highest proportion and were easily influenced by media public opinion users. This influence is not limited to ordinary netizens. Public opinion users have an influence on other types of public opinion users. That is to say, in the network public opinion space of the "Ethiopian air crash," media public opinion users play an important role in the dissemination of network public opinion information. This research can lay a foundation for the classification and identification of user identity information types under different public opinion life cycles. Future research can start from the supervision of public opinion and the type of user identity to improve the scientific management and control of user information dissemination through Weibo network public opinion.

• Korean journal of communication and information
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• v.68
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• pp.7-33
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• 2014

Using data from an online survey in Korea, this study examines factors affecting college students' intention to use wearable device based on an extended Unified Theory of Acceptance and Use Technology (UTAUT) (UTAUT2 Model). The results of the regression analysis suggest that performance expectancy, social influence, and facilitating conditions from original UTAUT are statistically significant variables to explain college students' intention to use wearable device. Also, the results of the data analysis reveal that added factors from UTAUT2 like hedonic motivation and price value are influential factors to explain intention to use wearable device. In addition, this study suggests that future studies need to test the UTAUT2 model in the context of new information and communication technologies.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.571-579
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• 2020

The purpose of the study was to explore modern people's emotion regarding sex commercialization related to the abolition of grid girl. To collect data, based on 'reply journalism', this study collected 15 blogs, 10 online cafe contents, 1 youtube video clip, and 364 replies associated with the three online contents. To analyze the data, interpretive text analysis was utilized and the following results were obtained. As results, the analysis on the replies shows that the most strong emotion of the modern people regarding the abolition of grid girl is anti-feminism that includes hatred toward feminists and even females, criticism on feminism, and notion of 'women's enemy is women themselves'. In addition, sympathy toward racing models who lost their jobs, requirement of same abolition to the people with similar occupations, spatial separation between men and women, and consent on the abolition of racing models were found. Unlike the feminists' emotion regarding sex commercialization and racing models, modern people's emotion was different from them. Rather, ordinary people have doubted and even criticized on the rationales of feminism. Unlike feminists' notion about sex commercialization of racing models, these results imply that social image of racing models has changed and wish their position is respected as an ordinary occupation, without issues of sex commercialization.

• Journal of the Korea Convergence Society
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• v.6 no.1
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• pp.77-83
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• 2015

Though the SNA (social network analysis ; SNA) has been used for various fields, esp. social science field, ig. politics, journalism, and science of public administration as well as natural science field, there are few studies about the introduction of analysis tools. In order to perform the SNA, collecting data which are fit for the purpose, statistical values deduction and visualized results made by analysis tool are necessary, but the studies, which explain them systematically, are not sufficient yet. So, in this study, we are intended to introduce the analytic process, from the data input to the interpretation, with proven data. using the R program, which is free, in order to help researchers who have any plan to study using the SNA. The proven data in this study are quoted ones in the domestic scientific journals of food, which are those supplied citation index DB of Korean scientific journals. As a study methodology, the SNA is a new paradigm to substitute existing research methods as well as a complement of statistical analysis. Therefore, this study would contribute to vitalization of the SNA.

• Korean journal of communication and information
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• v.41
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• pp.41-74
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• 2008

Based on the theory of news media's agenda-setting function, this study analyzed Korean public's most important problems (MIP) and the degree of public consensus on the importance of those MIP's. The analysis was done in terms of both time and social strata. According to the findings, economy, social welfare, and political issues were in the for tier of the MIP list. The analysis of issue diversity (H-statistic) also demonstrated a relatively high degree of agenda consensus among Korean public despite some fluctuation in the consensus level, which appears to be higher than that among the American public. A decrease in the degree of agenda consensus with the passage of time appealed to be a general phenomenon across diverse social strata. However, the degrees of consensus-building were different in light of education, socioeconomic status, and the size of residential area. Those who are more educated, have more economic power, and live in a larger city had more chances to experience agenda consensus. These results seem to be basically attributable to the presumed positive relationship between these demographic variables and media exposure. The different degrees of public consensus according to the different levels of those demographic variables suggest that a closer investigation into the various influences on the importance of public issues among the respondents should be done in future studies.

• Korean journal of communication and information
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• v.45
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• pp.255-295
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• 2009

The purpose of this study was to investigate how much multi-cultural traits the multiculture-oriented TV programs would have and how they tended to represent it with what kinds of meaning structures. As an object of this study, the authors chose the Program of KBS-TV which had been discussed seriously to raise a multi-cultural issue as well as a sexuality issue of lady guests. They collected 70 weekly programs from Nov. 26 of 2006 to March 31, 2008, and finally selected and analyzed 5 weekly programs as main analytic data. They tried to analyze them with various semiotic research methods, especially, linguistic semiotic research methods and pictorial research methods. As results of this study, it was found that this Program was based on multiful-levels of meaning structure: that is, superficial level, representation level and in-depth level. The superficial level of this program presented various multi-cultural traits through many and various talks of lady guests. Its representation level indicated some patterns of discourses about issues and agendas of the talks among lady guests. The in-depth level was based on the sexuality of lady guests as well as the male-dominant ideology. It was finally implicated that this Program was based on the sexuality and feminity of lady guests even though it tried to advocate its multi-cultural traits.

• Korean journal of communication and information
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• v.36
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• pp.374-398
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• 2006

This paper attempts to identify motivations of the satellite DMB use and to examine the relationship between user motivations and structure of genre consumption. Firstly, this paper identified motivational dimensions for satellite DMB usage. The results of the factor analysis revealed three dimensions: information-seeking, entertainment-oriented and social communication. It accounts for 69.9% of the variances found within this data. Secondly, the results of the regression analyses suggested that both information seeking and entertainment-oriented motivations were closely related to genre preferences of satellite DMB contents. In addition, these two motivations predicted genre repertoires and similarity in genre consumption. In conclusion, motivations of the satellite DMB use were the best predictors for explaining the structure of genre consumption.

• Korean journal of communication and information
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• v.36
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• pp.423-462
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• 2006

This thesis explores the relationship between self-construal and online communication pattern. The Internet has changed human-to human communication. This study was to analyze how the self-construal was appeared and what relationship self-construal had with several variables: the motivation of the on-line community member, the on-line community's character, the communication behavior, the level of relationship between on-line community members- in on-line communities. The data was collected through the on-line survey research(N=79) and off-line survey research(N=255). The results lead us to conclude that the self-construals in on-line communities reflect two factors, which is similar to the off-line community. Nevertheless, self-construals in on-line communities are more complicated. In addition, uniqueness of self-construals which is the tendency to express the self and think connection with others critical is the important factor in on-line communities' communication. It is also central that the impact of self-construals on communication behavior is significant. I think this study was a small touch to explore cyber communication applying to self-consturals. And I hope this small touch would spread out and help to understand human communication as well as cyber communication.