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http://dx.doi.org/10.14400/JDC.2020.18.11.571

Exploration on Modern People's Emotion regarding Abolition of Racing Model  

Jung, Sang-Pil (Department of Physical Education, Graduate School of Dankook University)
Publication Information
Journal of Digital Convergence / v.18, no.11, 2020 , pp. 571-579 More about this Journal
Abstract
The purpose of the study was to explore modern people's emotion regarding sex commercialization related to the abolition of grid girl. To collect data, based on 'reply journalism', this study collected 15 blogs, 10 online cafe contents, 1 youtube video clip, and 364 replies associated with the three online contents. To analyze the data, interpretive text analysis was utilized and the following results were obtained. As results, the analysis on the replies shows that the most strong emotion of the modern people regarding the abolition of grid girl is anti-feminism that includes hatred toward feminists and even females, criticism on feminism, and notion of 'women's enemy is women themselves'. In addition, sympathy toward racing models who lost their jobs, requirement of same abolition to the people with similar occupations, spatial separation between men and women, and consent on the abolition of racing models were found. Unlike the feminists' emotion regarding sex commercialization and racing models, modern people's emotion was different from them. Rather, ordinary people have doubted and even criticized on the rationales of feminism. Unlike feminists' notion about sex commercialization of racing models, these results imply that social image of racing models has changed and wish their position is respected as an ordinary occupation, without issues of sex commercialization.
Keywords
Racing model; grid girl; feminism; sex commercialization; reply journalism;
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