• 제목/요약/키워드: Data Segmentation

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데이터마이닝에 의한 고객세분화 개발 (A Development of Customer Segmentation by Using Data Mining Technique)

  • 진서훈
    • 응용통계연구
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    • 제18권3호
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    • pp.555-565
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    • 2005
  • 고객세분화는 기업이 관계하고 있는 고객을 이해하고 그 이해를 바탕으로 효과적인 고객관리를 수행하기 위해 필수적인 요소인데 데이터마이닝이 기업의 정보관리영역에 적극적으로 활용되면서 보다 과학적이고 최적화된 형태로 개발되고 있다. 본 연구에서는 신용카드고객 의 카드사용행태에 근거하여 각 고객을 서로 유사한 사용행태를 보이는 고객군으로 세분화하는 과정을 소개하였다. 고객이 실제로 신용카드를 사용하면서 발생시킨 거래정보에만 의존하여 고객세분화를 개발하였으며 이는 마케팅의 관점에서 상당히 의미있는 내용이 될 수 있다. 고객세분화의 개발을 위하여 데이터마이닝기법인 k-평균 군집방법과 최장연결법에 의한 계보적 군집방법을 단계적으로 활용하는 이단계 군집방법을 이용하였다.

Application of AI-based Customer Segmentation in the Insurance Industry

  • Kyeongmin Yum;Byungjoon Yoo;Jaehwan Lee
    • Asia pacific journal of information systems
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    • 제32권3호
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    • pp.496-513
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    • 2022
  • Artificial intelligence or big data technologies can benefit finance companies such as those in the insurance sector. With artificial intelligence, companies can develop better customer segmentation methods and eventually improve the quality of customer relationship management. However, the application of AI-based customer segmentation in the insurance industry seems to have been unsuccessful. Findings from our interviews with sales agents and customer service managers indicate that current customer segmentation in the Korean insurance company relies upon individual agents' heuristic decisions rather than a generalizable data-based method. We propose guidelines for AI-based customer segmentation for the insurance industry, based on the CRISP-DM standard data mining project framework. Our proposed guideline provides new insights for studies on AI-based technology implementation and has practical implications for companies that deploy algorithm-based customer relationship management systems.

인터넷 쇼핑몰 방문자의 행위 분석을 이용한 컨조인트 시장세분화 방법론에 대한 연구 (A Methodology of Conjoint Segmentation for Internet Shopping Malls Using Customer's Surfing Data)

  • Lee, Dong-Hoon;Kim, Soung-Hie
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2000년도 춘계정기학술대회 e-Business를 위한 지능형 정보기술 / 한국지능정보시스템학회
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    • pp.187-196
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    • 2000
  • A lot of Internet shopping malls strive for obtaining a competitive advantage over others in an increasingly tighter electronic marketplace. To this end, understanding customer preference toward products (or services) and administering appropriate marketing strategy is essential for their continuous survival. However, only a few marketing researchers and practicioners focused on this issue, compared with academic and industry efforts devoted to traditional market segmentation. In this paper, we suggest a methodology of conjoint segmentation for electronic shopping malls. Traditional market segmentation methodologies based on customer's profile sometimes fail to utilize abundant information given while navigating around cyber shopping malls. In this methodology, we do not impose information overload to the customer for preference elicitation, but this methodology, we do not impose information overload to the customer for preference elicitation, but capture automatically generated surfing or buying data and analyze them to get useful market segmentation information. The methodology consists of 4-stages: 1) analyzing legacy homepages, 2) data preparation, 3) estimating and interpreting the result, and 4) developing marketing mix. Our methodology was to give useful guidelines for market segmentation to companies working in the electronic marketplace.

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Improving Accuracy of Instance Segmentation of Teeth

  • Jongjin Park
    • International Journal of Internet, Broadcasting and Communication
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    • 제16권1호
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    • pp.280-286
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    • 2024
  • In this paper, layered UNet with warmup and dropout tricks was used to segment teeth instantly by using data labeled for each individual tooth and increase performance of the result. The layered UNet proposed before showed very good performance in tooth segmentation without distinguishing tooth number. To do instance segmentation of teeth, we labeled teeth CBCT data according to tooth numbering system which is devised by FDI World Dental Federation notation. Colors for labeled teeth are like AI-Hub teeth dataset. Simulation results show that layered UNet does also segment very well for each tooth distinguishing tooth number by color. Layered UNet model using warmup trick was the best with IoU values of 0.80 and 0.77 for training, validation data. To increase the performance of instance segmentation of teeth, we need more labeled data later. The results of this paper can be used to develop medical software that requires tooth recognition, such as orthodontic treatment, wisdom tooth extraction, and implant surgery.

Watershed Segmentation of High-Resolution Remotely Sensed Imagery

  • WANG Ziyu;ZHAO Shuhe;CHEN Xiuwan
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2004년도 Proceedings of ISRS 2004
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    • pp.107-109
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    • 2004
  • High-resolution remotely sensed data such as SPOT-5 imagery are employed to study the effectiveness of the watershed segmentation algorithm. Existing problems in this approach are identified and appropriate solutions are proposed. As a case study, the panchromatic SPOT-5 image of part of Beijing urban areas has been segmented by using the MATLAB software. In segmentation, the structuring element has been firstly created, then the gaps between objects have been exaggerated and the objects of interest are converted. After that, the intensity valleys have been detected and the watershed segmentation have been conducted. Through this process, the objects in an image are divided into separate objects. Finally, the effectiveness of the watershed segmentation approach for high-resolution imagery has been summarized. The approach to solve the problems such as over-segmentation has been proposed.

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항공영상에 의한 LiDAR 데이터 분할에 기반한 건물 모델링 (LiDAR Data Segmentation Using Aerial Images for Building Modeling)

  • 이진형;이동천
    • 한국측량학회지
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    • 제28권1호
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    • pp.47-56
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    • 2010
  • 항공 레이저 스캐너 시스템은 3차원 공간좌표를 획득할 수 있는 센서로서 획득된 LiDAR 데이터는 공간 정보 분야에서 건물 모델링에 많이 이용되고 있다. 또한 LiDAR데이터는 불규칙한 좌표로 이루어져 있으며 시각적인 정보가 결여되어 있으므로 데이터 처리가 복잡하다. 본 연구에서는 디지털 항공영상에서 생성된 단위 요소면을 이용하여 LiDAR 데이터를 분할하고 분할된 데이터를 기반으로 다양한 지붕의 형태를 분석하여 평면, 곡면(돔형, 아치형)등으로 판별하고 건물 모델링을 위한 최적의 함수를 결정하였다. 실제 영상에서는 그림자. 색조변화 등에 의해 정확한 데이터 분할에 문제점이 발생할 수 있으므로 이를 보완하기 위하여 영상에서 경계선 추출 결과 불필요한 경계선들은 제거할 수 있는 방법이 요구된다.

Segmentation and Classification of Lidar data

  • Tseng, Yi-Hsing;Wang, Miao
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
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    • pp.153-155
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    • 2003
  • Laser scanning has become a viable technique for the collection of a large amount of accurate 3D point data densely distributed on the scanned object surface. The inherent 3D nature of the sub-randomly distributed point cloud provides abundant spatial information. To explore valuable spatial information from laser scanned data becomes an active research topic, for instance extracting digital elevation model, building models, and vegetation volumes. The sub-randomly distributed point cloud should be segmented and classified before the extraction of spatial information. This paper investigates some exist segmentation methods, and then proposes an octree-based split-and-merge segmentation method to divide lidar data into clusters belonging to 3D planes. Therefore, the classification of lidar data can be performed based on the derived attributes of extracted 3D planes. The test results of both ground and airborne lidar data show the potential of applying this method to extract spatial features from lidar data.

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자율주행을 위한 라이다 기반의 실시간 그라운드 세그멘테이션 알고리즘 (LiDAR based Real-time Ground Segmentation Algorithm for Autonomous Driving)

  • 이아영;이경수
    • 자동차안전학회지
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    • 제14권2호
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    • pp.51-56
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    • 2022
  • This paper presents an Ground Segmentation algorithm to eliminate unnecessary Lidar Point Cloud Data (PCD) in an autonomous driving system. We consider Random Sample Consensus (Ransac) Algorithm to process lidar ground data. Ransac designates inlier and outlier to erase ground point cloud and classified PCD into two parts. Test results show removal of PCD from ground area by distinguishing inlier and outlier. The paper validates ground rejection algorithm in real time calculating the number of objects recognized by ground data compared to lidar raw data and ground segmented data based on the z-axis. Ground Segmentation is simulated by Robot Operating System (ROS) and an analysis of autonomous driving data is constructed by Matlab. The proposed algorithm can enhance performance of autonomous driving as misrecognizing circumstances are reduced.

역공학에서의 측정점의 분할에 의한 B-spline 곡면의 재생성 (B-spline Surface Reconstruction in Reverse Engineering by Segmentation of Measured Point Data)

  • 허성민;김호찬;이석희
    • 대한기계학회논문집A
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    • 제26권10호
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    • pp.1961-1970
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    • 2002
  • A laser scanner is widely used fur a device fur acquiring point data in reverse engineering. It is more efficient to generate a surface automatically from the line-typed data than scattered data of points clouds. In the case of a compound model, it is hard to represent all the scanned data into one surface maintaining its original line characteristics. In this paper, a method is presented to generate a surface by the segmentation of measured point data. After forming triangular net, the segmentation is done by the user input such as the angle between triangles, the number of facets to be considered as small segment, and the angle for combining small segment. B-spline fitting is implemented to the point data in each segment. The surface generation through segmentation shows a reliable result when it is applied to the models with curvature deviation regions. An useful algorithm for surface reconstruction is developed and verified by applying an practical model and shows a good tools fur reverse engineering in design modification.

Motion Segmentation from Color Video Sequences based on AMF

  • 알라김;김윤호
    • 한국정보전자통신기술학회논문지
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    • 제2권3호
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    • pp.31-38
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    • 2009
  • A process of identifying moving objects from data is typical task in many computer vision applications. In this paper, we propose a motion segmentation method that generally consists from background subtraction and foreground pixel segmentation. The Approximated Median Filter (AMF) was chosen to perform background modelling. To demonstrate the effectiveness of proposed approach, we tested it gray-scale video data as well as RGB color space.

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