• Asia Marketing Journal
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• 제14권3호
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• pp.169-184
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• 2012

All firms require new stimulus to spurt growth. Therefore it is necessary to successfully develop new products and to employ appropriate marketing practices for the new products to enter and settle in the market. Binggrae, a Korean company that specializes in dairy and processed dairy products, introduced a ready-to-drink (RTD) coffee product, 'a Café la' to expand its business into the coffee market in 2008. Binggrae was a latecomer in the RTD coffee market but a Café la has shown an impressive average sales growth rate of 115% as of 2011 since the launch. Moreover, it is a steady bestselling coffee brand among the Polyethylene terephthalate (PET)bottle category. Binggrae found potential and opportunity in the growing coffee market and made efforts to develop a new product that can be differentiated from the existing products. The result was PET bottle coffee, which was more portable and convenient to drink than coffee products offered in cups or cans. PET bottle coffee is produced through the patented Aseptic Filing System, thus the original coffee flavor stays fresh when combined with milk and has a longer shelf life than coffee products in cups. Moreover, as the taste of coffee consumers has become more sophisticated, Binggrae developed a premium product by differentiating the product processing method and by using higher-quality Arabica beans. After launching the new product, the company also employed a well-designed communication strategy. First, Binggrae was able to confirm the level of market demand and market potential for the product by employing BTL (Below the Line) marketing strategies through the consumers' word-of-mouth. Afterwards, the company invested its resources for a full-scale ATL (Above the Line) marketing campaign. Later a Café la's TV commercial effectively portrayed the product's characteristics, and succeeded in raising consumer awareness of the product. As a result, a Café la has become the bestselling brand in the PET bottle coffee market. The successful new product marketing strategy of Binggrae'sa Café la offers many valuable implications for companies planning to launch new products in the future.

• Journal of Dairy Science and Biotechnology
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• 제24권1호
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• pp.9-18
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• 2006

국내산 UHT-ESL우유와 UHT 처리우유 총 150 packs을 냉장온도 (7$^{\circ}$C)와 실온 (20$^{\circ}$C)에서 5주간 저장하면서 1주마다 5 packs씩 시료로 취하여 미생물 함유 우유 packs의 발생시기, 발생 수와 미생물 종류별 함유 수준 등을 조사하였으며, 살균 후 2차 오염미생물로서 salmonella spp.와 staphylococcus aureus 존재 여부를 확인하였다. 총균수는 무균포장 공정을 실시하지 않은 UHT 처리우유가 UHT-ESL 우유보다 출현시기가 빠르고, 미생물 함유수가 많아 미생물학적 품질이 약간 낮은 것으로 나타났다. 그러나 두 제품군 모두 대장균군은 출현하지 않았으며, 호기성 포자형성균은 UHT 처리우유 2 제품에서 각각 7일 및 14일 만에 포자가 발아한 우유 pack이 1 pack씩 나타났으며, 7$^{\circ}$C에서 저장한 우유보다20$^{\circ}$C에서 저장한 우유에서 포자가 발아한 우유 pack의 수가 많았다. 내열성균은 2 제품군 모두 130$^{\circ}$C 이상의 열처리로 인하여 14일까지 출현하지 않았으나, 20$^{\circ}$C에서 저장한 우유는 21일 후(<300${\sim}$<3,000 CFU/ml), 7$^{\circ}$C에서 저장한 우유는 28일 후(40${\sim}$3,600 CFU/ml)에는 모든 pack에서 나타나기 시작하였다. 내냉성균은 UHT-ESL우유는 28일부터 측정되었으나, 한 제품의 UHT 처리우유는 7일 후부터 7$^{\circ}$C에서는 3,900${\sim}$102,000 CFU/ml까지, 20$^{\circ}$C에서 는 7일부터 28일까지 <3,000 CFU/ml 이하의 균수가 측정되었으며, 다른 제품의 UHT 처리우유는 21일에 30,000 CFU/ml 이하, 28일부터는 대부분의 pack에서 30,000 CFU/ml 이하로 발견되었다. salmonella spp.와 staphylococcus aureus에 의한 2차 오염은 모든 제 품에서 없었던 것으로 나타났다. 이러한 결과는 UHT 우유의 열처리 방법 및 포장방법에 따라서 냉장보관 우유의 유통기한을 3주간(21일)으로 설정하는 것이 가능한 것으로 나타났다.

• Asia pacific journal of information systems
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• 제18권1호
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• pp.1-23
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• 2008

As managing customer relationship gets more important, companies are strengthening information service using multi-channels to their customers as a part of their customer relationship management (CRM) initiatives. It means companies are now accepting such information services not as simple information -delivering tools, but as strategic initiatives for acquiring and maintaining customer loyalty. In this paper, we attempt to validate whether or not such various information services would impact on organizational performance in terms of CRM strategy. More specifically, our research objective is to answer the next three questions: first, how to construct the instruments to measure not information quality but information service quality?; second, which attributes of information service quality can influence corporate image and customer loyalty?; finally, does each information service type have unique characteristics compared with others in terms of influencing corporate image and customer loyalty? With respect to providing answers to those questions, the previous studies had been limited in that those studies failed to consider the variety of types of information service or restricted the quality of information service to information quality. An appropriate research model answering the above questions should consider the fact that most companies are utilizing multi channels for their information services, and include the recent strategic information service such as customer online community. Moreover, since corporate information service could be regarded as a type of products or services delivered to customer, it is necessary to adopt the criteria for assessing customer's perceived value when to measure the quality of information service. Therefore, considering both multi-channels and multi-traits may enable us to tell the detailed causal routes showing which quality attributes of which information service would affect corporate image and customer loyalty. As information service channels, we include not only homepage and DM (direct mail), which are the most frequently applied information service channels, but also online community, which is getting more strategic importance in recent years. With respect to information service quality, we abstract information quality, convenience of information service, and timeliness of information service through a wide range of relevant literature reviews. As our dependant variables, we consider corporate image and customer loyalty that both of them are the critical determinants of organizational performance, and also attempt to grasp the relationship between the two constructs. We conducted a huge online survey at the homepage of one of representative dairy companies in Korea, and gathered 367 valid samples from 407 customers. The reliability and validity of our measurements were tested by using Cronbach's alpha coefficient and principal factor analysis respectively, and seven hypotheses were tested through performing correlation test and multiple regression analysis. The results from data analysis demonstrated that timeliness and convenience of homepage have positive effects on both corporate image and customer loyalty. In terms of DM, its' information quality was represented to influence both corporate image and customer loyalty, but we found its' convenience have a positive effect only on corporate image. With respect to online community, we found its timeliness contribute significantly both to corporate image and customer loyalty. Finally, as we expected, corporate image was revealed to provide a great influence to customer loyalty. This paper provides several academic and practical implications. Firstly, we think our research reinforces CRM literatures by developing the instruments for measuring information service quality. The previous relevant studies have mainly depended on the measurements of information quality or service quality which were developed independently. Secondly, the fact that we conducted our research in a real situation may enable academics and practitioners to understand the effects of information services more clearly. Finally, since our study involved three different types of information service which are most frequently applied in recent years, the results from our study might provide operational guidelines to the companies that are delivering their customers information by multi-channel. In other words, since we found that, in terms of customer loyalty, the key areas would be different from each other according to the types of information services, our analysis would help to make decisions such as selecting strengthening points or allocating resources by information service channels.

• 대한수의학회지
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• 제40권3호
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• pp.533-541
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• 2000

Biochemical and genetic analysis were carried out to investigate the potential recovery of pathogenecity or related mutations of Brucella abortus RB51 vaccine strains. RB51 strains were recovered from commercial vaccines, including related seed stocks from private companies in Republic of Korea, strain from USA, a reference strain from C university and a field isolate (Daehungjin) from aborted dairy cow after RB51 vaccination were compared with two identified virulent wild strains (S2308 and a field strain isolated from dairy cow in Korea) at the same conditions. All the strains examined, except identified pathogenic strains, revealed the identical characteristics to the original RB51 in biochemical properties, antigen and bacteriophage typing. Outer membrane protein (OMP) profiles from strains of RB51 showed the same patterns with standard RB51 in SDS-PAGE. In addition, Western blotting with the brucella specific monoclonal antibody also indicated that all the vaccine strains were completely deficient in their LPS compared to the pathogenic Br abortus strains. The differences in DNA structures among strains were also possible to detect after PCR. All vaccine strains, except S19, S1119-3, S1075, S544 and Br suis, were amplified a 178bp DNA fragment of eri-gene, and 364bp of IS711 elements. In contrast, 498bp DNA product was only found with Br abortus. Overall evidences in the present study confirmed that the RB51 strains for vaccine production in Korea did not originated from the phenomena of possible recovery of pathogenicity or related to any potential mutation event at all.

• 경영과정보연구
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• 제36권3호
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• pp.1-16
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• 2017

중국 소비자들의 구매력이 향상되고 구매경로가 다양해지면서, 자국 제품 외에도 해외 제품에 대한 관심 및 소비가 증가하고 있다. 또한 중국 시장에 대한 기업들의 기대감과 함께 각 국가의 기업들이 중국시장에 지속적으로 진출하고 있다. 중국 소비자들은 제품을 선택하고 구매하는데 있어 선택의 폭이 넓어지고 있으며, 제한된 시간 동안 최선의 대안을 선택하기 위해 여러 요인들을 고려하게 된다. 본 연구에서는 그 중 원산지 이미지, 브랜드 태도, 기업의 사회적 책임이 중국 소비자가 품질을 지각하고 구매하는데 있어서 어떻게 영향을 미치는지 연구하였다. 그 결과, 원산지 이미지, 브랜드 태도, 기업의 사회적 책임 모두 소비자의 지각된 품질에 정(＋)의 영향을 미치며, 그 중 브랜드 태도의 영향력이 가장 높게 나타났다. 그리고 지각된 품질도 구매의도에 정(＋)의 영향을 미치는 것으로 나타났다. 또한 제품군에 따른 차이를 살펴본 결과, PC보다 유제품에서 기업의 사회적 책임이 지각된 품질에 미치는 영향과 지각된 품질이 구매의도에 미치는 영향이 크게 나타났다. 본 연구는 원산지 이미지, 브랜드 태도, 기업의 사회적 책임 요인이 함께 고려된 상황에서 소비자의 행동에 대해 조사했다는 점에서 학문적 의의가 있으며, 향후 중국에 진출하는 기업의 마케팅 전략에 대한 시사점을 제시했다는 점에서 실무적 의의가 있다.

• 대한영양사협회학술지
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• 제21권3호
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• pp.203-214
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• 2015

A survey was conducted to determine the perception of youku meat among college students majoring in food and/or nutrition. The survey participants were located nationwide, and the responses from the 2,454 students were analyzed. More male and higher grade students answered that they had heard about youku while only 20.0% had learned about Youku from class. Approximately 37.8% of the subjects recognized youku as 'dairy cattle which are too old to produce milk', 54.0% as 'all cattle grown for the purpose of meat', and 23.1% as 'all cattle except for Hanwoo'. Only 37.4% recognized youku correctly. Compared with the same quality grade, 25.3% recognized youku meat as being cheaper than imported beef, and only 25.6% of them recognized that youku meat has less fat than imported beef. As much as 83.3% of subjects did not know whether or not they were served youku meat, and 23.7% of subjects wanted increased availability of youku meat. As much as 22.9% of subjects opposed the increased use of youku meat, and the reasons were "it does not taste good" (18.1%), "it is not Hanwoo" (15.1%), "it is not sanitary" (13.1%), and "it is imported" (6.0%). The findings provide basic information on barriers regarding youku meat promotion among subjects who will be dieticians in food service or managers in purchase departments of catering companies in the future.

• 한국전자거래학회지
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• 제16권3호
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• pp.169-190
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• 2011

국내 유아식 및 유제품 제조기업의 선두주자인 M사는 출산율의 감소로 인한 시장 규모 축소, 외산 분유의 유입 증가, 심화되는 경쟁사와의 내수시장 경쟁으로 인하여 점점 성장률이 침체되는 경향을 보이고 있었다. 이러한 환경 가운데 M사는 개방형 협업을 통한 서비스 혁신 방법론을 활용하여 새로운 서비스 혁신의 기회를 마련하였다. 그 결과, 외부 이해관계자와의 협업을 통해 서로가 필요한 가치를 상호 교환하고, 외부 자원과 내부의 축적된 기술적 역량을 연결함으로써 차별화된 서비스를 만들 수 있었다. 본 논문에서는 기업 외부의 자원을 활용하여 신 서비스를 개발한 M사의 "개방형 협업을 통한 서비스 혁신 방법론(Open Collaboration Innovation Methodology, OCIM)"의 활용을 중심으로 서술되었다. 또한, 방법론을 적용할 때에 나타난 한계점과 실제 적용할 때 고려해야 할 사항들과 향후 연구의 방향이 수립되었다.

• 한국식생활문화학회지
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• 제34권6호
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• pp.719-725
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• 2019

This study examined the relative importance and the effective utility of fermented milk by consumers. The questionnaire was developed by an in-depth interview and literature review and was surveyed on-line. Statistical analysis was carried out descriptive analysis, ANOVA, paired t-test, and conjoint analysis using the SPSS package. First, an analysis of the consumption status of fermented milk found that the consumption frequency was 1-2 times/week (36.2%), 3-4 times/week (26.5%). The product choice attributes of fermented milk were found to be the same with 'taste' (3.93) and 'manufacturing date/expired date' (3.92), rated the highest, followed in order by, 'sanitary quality' (3.82), 'origin of ingredient' (3.81). Comparative analysis of the importance and satisfaction level of the choice attributes of fermented milk showed that the choice attributes with lower satisfaction compared to importance were 'taste', 'nutrients', 'manufacturing data/expired date', 'sanitation quality', 'price', 'manufacturing method' and 'certification of quality' (p<0.001, p<0.01). 'Price' and 'certification of quality' were the choice attributes of fermented milk classified as 'Focus Here' because of its high importance and low satisfaction. The preferred combination of relative importance in choice attributes of the fermented milk was 'domestic resource', 'Eat with spoon', and 'none additives'. Therefore, it is believed that sales will increase if dairy companies can improve the 'price' and 'certification of quality'. In addition, the use of domestic ingredients in the development of new fermented milk products in the future could be an important marketing factor in consumer choice.

• 한국가정과학회지
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• 제10권2호
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• pp.63-75
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• 2007

The results of this study on Purchase Patterns and Recognition of Processed Foods of School Meal Service Dietitians of elementary, junior and senior high schools in Chonbuk and Deagu Area are as follows : First, the rate of single cooking of the schools surveyed is 100% in Deagu and 66.9% in Chonbuk, and Chonbuk has more small-meal service schools which caused a higher labor cost than Deagu, Secondly, schools in Deagu has purchased not completely processed vegetables and fish and shells than Chonbuk, and Chonbuk(66.9%) has served more Kim-chi products than Deagu(41.6%). Thirdly, nutritional effects and preference have been considered as school dietitians make plans for the menu. Fourthly, the opinions of the school dietitians about processed food are in the order of high sodium content, convenience and the use of preservative, and Chonbuk has responded positively to the articles of future oriented quality, cooking usage and variety while Deagu has thought of it as an economical. The expected effects from the use of processed foods are in the order of saving labor time and student preferences. Fifthly, meat products have been frequently used and more frozen meat products have been used in Deagu and senior high school than Chonbuk and elementary and junior high schools, last, preferences on processed food are in the order of frozen sea food, noodles. dried sea food, processed vegetable and fruit, dairy goods and others. Senior high school dietitians have preferred packed meat products and other frozen processed food more than elementary and junior high school dietitians. The rate of serving processed food had a different depending on the number of students. In this study, dietitians recognize the harmful effects of processed foods over the merits, which means that the rate of using processed food is low. The proper usage of processed foods is thought to improve the preference of students, to have cooking time shortened and to help manage the meal service sanitarily and efficiently. Therefore, companies producing processed foods should do their best to develop safety and health oriented foods to gain the credibility, and the government should make new regulations for people to purchase and obtain processed foods without any doubt.

• Safety and Health at Work
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• 제4권3호
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• pp.142-148
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• 2013

Background: To elucidate the relationship between seven occupational dermatoses (ODs) and 20 types of work in Greece. Methods: This was a prevalence epidemiologic study of certain ODs among 4,000 workers employed in 20 types of enterprise, in 104 companies, in 2006-2012, using data from company medical records, questionnaires, occupational medical, and special examinations. The ${\chi}^2$ test was applied to reveal statistically significant relationships between types of enterprises and occurrence of ODs. Results: A high percentage (39.9%) of employees included in the study population suffered from ODs. The highest prevalence rates were noted among hairdressers (of contact dermatitis: 30%), cooks (of contact dermatitis: 29.5%), bitumen workers (of acne: 23.5%), car industry workers (of mechanical injury: 15%), construction workers (of contact urticaria: 29.5%), industrial cleaning workers (of chemical burns: 13%), and farmers (of malignant tumors: 5.5%).We observed several statistical significant correlations between ODs (acute and chronic contact dermatitis, urticaria, mechanical injury, acne, burns, skin cancer) and certain types of enterprises. There was no statistically significant correlation between gender and prevalence of ODs, except for dermatoses caused by mechanical injuries afflicting mainly men [${\chi}^2(1)=13.40$, p < 0.001] and for chronic contact dermatitis [${\chi}^2(1)=5.53$, p=0.019] afflicting mainly women. Conclusion: Prevalence of ODs is high in Greece, contrary to all official reports by the Greek National Institute of Health. There is a need to introduce a nationwide voluntary surveillance system for reporting ODs and to enhance skin protection measures at work.