• Journal of Korean Society of Industrial and Systems Engineering
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• v.23 no.55
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• pp.107-116
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• 2000

Electronic Commerce is purchasing or sales a products and services to customers using computer network. It is different to traditional commerce. Also, It divide into business to business commerce and business to customer commerce. Cyber Shopping Mall is a representative type of business to customer commerce. The interest and demand of national business to customer commerce is explosively increasing with industry. It expect to reach 61 billion won in the 2000. Thus Structure of Cyber Shopping Mall is the more complex and the more vary types. It is the problem that change of established Cyber Shopping Mall structure is very difficult. The purpose of this study Is designed to Cyber Shopping Mall Purchase Process that deal with quickly changable internet environment and meet the needs of customers immediately using UML(Unified Modeling Language) in design phase determinant of Cyber Shopping Mal1 structure. Cyber Shopping Mall Purchase Process is designed to have objective-oriented development methodology's advantage. It has a flexibility in case of shopping mall structure change and acts as useful guideline in design phase of construction of Cyber Shopping Mall.

• Journal of the Korea Safety Management & Science
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• v.3 no.3
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• pp.165-174
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• 2001

Internet is a global network and it produces many terminologies involved in Electronic Commerce. Among many terms people very much talked about Cyber Shopping Mall. Under situation customers and sellers paid attention to Cyber Shopping Mall which is beyond time and space. This study deals with two subjects to enlarge the competitive power of Mall & Malls which is integration of multiple Cyber Shopping Mall. First subject is constructing the Automated Mall Wizard which is efficiently and effectively building Cyber Shopping Mall Site. And second subject is to differentiate from other shopping malls. Automated Mall Wizard is composed of three stages which are decomposed into several descriptive steps. And descriptive steps takes form of independent module, so it is considered to maximize Cyber Shopping Mall differentiation. Additional functions are making the goods category, related goods to be simultaneously ordered, price comparison with other sites within the Mall & Malls, best seller goods, store advertisement, substitutive goods, and mileage policy. As a result of that, we can respect SuperMall is better than other Mall & Mall as to diversity and flexibility of constructed Cyber Shopping Mall.

• Asia pacific journal of information systems
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• v.9 no.2
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• pp.133-150
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• 1999

With the increase of using internet in business, the gathering of customer information with real time process is emphasized more and more. This paper summarized the several characteristics of internet survey as a tool of gathering information of customer, and did empirical test for the effect of the design of cyber shopping mall on the customer's buying decision using internet survey. The survey result shows that the customer's buying decision in cyber shopping mall is affected by design factors such as multimedia and consistent framework of homepage. The survey also shows that as the intention of using cyber shopping mall is high, the more preference for navigation aid, and as the internet experience is long, the less preference for the animation and too much using of graphics.

• Proceedings of the CALSEC Conference
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• 1999.07b
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• pp.447-454
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• 1999

이 논문은 특별히 사이버쇼핑몰들이나 상업적인 웹사이트에서 효과적인 고객 지향적인 개별화 서비스를 지원하는 원투원에이젼트의 구조를 제안한다. 데이터베이스를 연동하여 동적인 웹페이지를 지원하는 기존의 많은 쇼핑몰이나 상업성을 지닌 웹사이트들은 고객의 기호, 관심, 프로파일, 행동양식, 고객 히스토리등을 고려하지 않기 때문에 여전히 모든 고객에게 획일적으로 같은 내용을 제시하여 개별화된 원투원 서비스를 지원하지 못하고 있다. 이런 문제를 극복하기 위해서는 웹사이트를 구축하는 회사들은 제품정보, 서비스 정보등을 고객이나 비즈니스 파트너에게 좀더 개별화되고 고객 지향적인 정보를 제공하고 고객과의 원투원 관계를 지속시키기 위하여 웹사이트 구축전략을 신중히 수립하여야 한다. 지금까지 원투원 웹사이트 개발을 위해 타겟 푸쉬, 타겟 메일, 타겟 광고등 다양한 개별화 기술이 사용되어 왔다. 이 논문에서는 성능과 안정성을 고려한 멀티쓰레드기반 개별화 에이젼트 구조와 개별 고객의 고객 지향적인 서비스를 위해 규칙기반의 매칭기술을 사용하며 적응적인 프로파일을 위해 피드백 프로파일 기법을 소개한다. 규칙 기반 매칭 기술은 매칭엔진에 의하여 다양한 개별화된 컨텐츠와 메일을 생성할 수 있으며 규칙문장은 다양한 서비스를 표현하고 평가할 수 있게 설계 되었다.

• Journal of Information Technology Application
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• v.3 no.2
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• pp.83-102
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• 2001

Internet-based shopping business spread rapidly in Korea. Companies are trying to develop and use various strategic competences. The strategies employed by those companies include activities related to the design of shopping site, market positioning, assistance of purchasing process, payment mechanism, and provision of various consumer services. However, the success of these strategies depends on various environmental factors and internal capability of the companies. In this study, I examined four successful Internet shopping mall companies and compared them to draw useful guidelines for Internet-based intermediary business. These four companies were selected because they are all considered successful by now, but brought different background. We found follows. First, each company tried to economize their own historical and developmental background. All of the selected companies were alike in their focus on the whole Internet user group. Customer needs analysis was performed more systematically. The Importance of customer information and the use of it are not sufficient. Second, Each companies consistently emphasized the importance of market-related activities. Despite the differences in initial states, all companies used similar strategies and had similar focus in target market and products. Conclusively, implications from this research for Internet shopping business can be summarized as follows. First, One of the important future directions for Internet shopping mall business is to broaden target market. Second, the provisions of carefully designed customized services are one success factor. Third, As customer traffic increased, the provision of differential customer service becomes a key success factor.

• Journal of the Korean Home Economics Association
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• v.43 no.11 s.213
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• pp.153-164
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• 2005

The purpose of this study was to examine the effect of relationship commitment on the female customer's future behavioral intention in relation to the criteria of evaluating cyber stores in internet shopping malls. This study used questionnaire and judgment sampling to survey consumers who have bought product in internet shopping malls. The respondents were 329 women from their twenties to fifties. The data were analyzed by factor analysis, cluster analysis, ANOVA, regression and Duncan test. The results were as follows: 1. The evaluative criteria of cyber stores were product characteristics of the store, convenience and trust, and promotion and information provision. 2. There were significant differences in relationship commitment among groups according to differences of cyber store evaluation criteria. 3. The dimensions of relationship commitment were affective commitment, calculus commitment and normative commitment. 4. Relationship commitment was found to have a significant effect on the customer's future behavioral intention. Especially, affective commitment was shown to have a significant effect on the future behavioral intention.

• International Commerce and Information Review
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• v.2 no.1
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• pp.1-28
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• 2000

IT 혁명으로 전자적인 활동이 전 사회의 중심 축으로 이루어지고, 또한 컴퓨터를 이용한 정보처리와 통신기술의의 눈부신 발달에 힘입어 기업의 Business에 커다란 변화를 초래하게 되었다. 특히, 인터넷이라는 환경하에서 전자상거래는 급속하게 성장하고 있으며, 기업은 전자상거래 모델을 앞다투어 개발하면서 새로운 E-Business 환경을 수용하고 있다. 또한 기업은 무역업무에 이러한 전자상거래를 도입하면서 국제간 거래의 활성화를 위해 노력하고 있지만, 국채간 사이버 무역이 안고 있는 여러 가지 애로점을 가지고 있다. 그 중에서 국제간 전자결제에 과한 문제이다. 인터넷을 이용한 무역업무를 실행시키고, 활성화하기 위한 하나의 결제방안을 제시해 보면 제3자에 의한 결제 시스템으로서 인터넷 서비스 제공업자, S/W 개발업체, 은행과 신용카드회사를 비롯한 금융기관 등은 결제시스템을 구축하는 방안이 강구될 수 있다. 또한 이 시스템에서는 다양한 판매자의 제품을 소개하고 일정 시간간격 또는 특정 구매자의 총누적 거래대금이 일정수준에 이를 때에 결제함으로써 신용카드를 지불수단으로 사용하는 경우에도 소액거래를 지원할 수 있다. 또한 전자결제제도가 성립되기 위해서는 전자자금거래의 규제를 위한 법 제도적인 측면의 정비가 시급하다. 따라서 각종 거래의 결제에 관한 법적관계는 물론 금융관련 법률을 기본으로 하여 새로운 접근방안을 마련해야 할 것이다. 이와 같은 사항들을 고려함으로써 사이버 환경의 활성화를 도모할 수 있다.

• Proceedings of the Korean Information Science Society Conference
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• 2000.04b
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• pp.280-282
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• 2000

인터넷과 멀티미디어 기술의 급속한 성장에 따라 웹을 기반으로 한 전자상거래가 많은 관심을 받고 있다. 구매자들은 보다 합리적이고 현명해졌고 또한 개성화 경향의 심화로 구매자 자신에 맞는 특별한 서비스를 원하고 있다. 그러나 현재의 대부분의 전자상거래 서비스는 구매자가 물건의 모습이나 사양을 보고 선택하는 상품 카탈로그 수준의 상태에 있다. 구매자의 욕구를 만족시키기 위해서는 단순한 상품정보를 제시하는 것에서 벗어나 판매점원의 지식을 이용한 판매점원 에이전트가 필요하다. 이러한 판매점원 에이전트를 이용하면 고객은 상품 탐색 시간을 급격히 줄일 수 있고 구매자 취향에 맞는 쇼핑을 할 수가 있으며 판매자 입장에서는 차별화 된 고객관리를 할 수가 있다. 따라서 본 논문에서는 실제 상점에서 존재하는 판매점원의 일을 대신해 주는 사이버상의 판매점원을 지능형 에이전트, 즉 지능형 판매점원 에이전트(ISCA : Intelligent Sale Clerk Agent)를 이용하여 구매자의 취향에 적합한 상품들을 쇼핑할 수 있도록 하고자 한다.

• The Journal of Society for e-Business Studies
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• v.3 no.1
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• pp.117-136
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• 1998

Internet-based cyber shopping mall has recently become the focus of interest among many researchers in the field of information systems. It is because of the widespread use of Internee and of the novelty of the cyber mall as a new business practice. This research attempted to provide grounded guidelines for this business style based on a qualitative indepth analysis of the experience of two cyber malls. The two research sites had different company backgrounds, one as a retailer and ther other as an IT service provider. Implications of the analysis were drawn in terms of the business strategy and operating tactics.

• Journal of the Korean Institute of Intelligent Systems
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• v.10 no.5
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• pp.497-505
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• 2000

Today people are very interested in an electronic commerce based on web according to the rapid growth of Internet and multimedia technology. Buyers want the special services for themselves as they become more reasonable, wiser and deepening the tendency of personality. But today most electronic commerce only serves the catalog of goods which buyers see and choose shapes and standards of goods. It is needed sale agent using sale clerks' knowledge beyond the level of service only offering the information about goods to satisfY buyers. So in this thesis buyers can buy the goods suiting buyers' taste using ISA(lntelligent Sale Agent), sale clerks in cyber in place of sale clerks in actual shops in real world. The use of this kind of intelligent sale agent makes buyers save the time for searching for goods and do shopping suiting buyers' taste.