• Title/Summary/Keyword: Customization and user profiles

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An Analysis Method of User Preference by using Web Usage Data in User Device (사용자 기기에서 이용한 웹 데이터 분석을 통한 사용자 취향 분석 방법)

  • Lee, Seung-Hwa;Choi, Hyoung-Kee;Lee, Eun-Seok
    • Journal of KIISE:Computing Practices and Letters
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    • v.15 no.3
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    • pp.189-199
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    • 2009
  • The amount of information on the Web is explosively growing as the Internet gains in popularity. However, only a small portion of the information on the Web is truly relevant or useful to the user. Thus, offering suitable information according to user demand is an important subject in information retrieval. In e-commerce, the recommender system is essential to revitalize commercial transactions, raise user satisfaction and loyalty towards the information provider. The existing recommender systems are mostly based on user data collected at servers, so user data are dispersed over several servers. Therefore, web servers that lack sufficient user behavior data cannot easily infer user preferences. Also, if the user visits the server infrequently, it may be hard to reflect the dynamically changing user's interest. This paper proposes a novel personalization system analyzing the user preference based on web documents that are accessed by the user on a user device. The system also identifies non-content blocks appearing repeatedly in the dynamically generated web documents, and adds weight to the keywords extracted from the hyperlink sentence selected by the user. Therefore, the system establishes at an early stage recommendation strategies for the web server that has little user data. Also, user profiles are generated rapidly and more accurately by identifying the information blocks. In order to evaluate the proposed system, this study collected web data and purchase history from users who have current purchase activity. Then, we computed the similarity between purchase data and the user profile. We confirm the accuracy of the generated user profile since the web page containing the purchased item has higher correlation than other item pages.

An Ontological and Rule-based Reasoning for Music Recommendation using Musical Moods (음악 무드를 이용한 온톨로지 기반 음악 추천)

  • Song, Se-Heon;Rho, Seung-Min;Hwang, Een-Jun;Kim, Min-Koo
    • Journal of Advanced Navigation Technology
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    • v.14 no.1
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    • pp.108-118
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    • 2010
  • In this paper, we propose Context-based Music Recommendation (COMUS) ontology for modeling user's musical preferences and context and for supporting reasoning about the user's desired emotion and preferences. The COMUS provides an upper Music Ontology that captures concepts about the general properties of music such as title, artists and genre and also provides extensibility for adding domain-specific ontologies, such as Mood and Situation, in a hierarchical manner. The COMUS is music dedicated ontology in OWL constructed by incorporating domain specific classes for music recommendation into the Music Ontology. Using this context ontology, we believe that the use of logical reasoning by checking the consistency of context information, and reasoning over the high-level, implicit context from the low-level, explicit information. As a novelty, our ontology can express detailed and complicated relations among the music, moods and situations, enabling users to find appropriate music for the application. We present some of the experiments we performed as a case-study for music recommendation.

A Study on Correction Approach for the Life Safety Index for Personalized Services Based on User Profiles (생활안전 예방서비스 사용자 프로파일 기반 맞춤형 서비스를 위한 생활안전지수 보정 방안 연구)

  • Hyesu Oh;JongWoon Jeong;Jaeil Lee
    • Journal of Korean Society of Disaster and Security
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    • v.16 no.3
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    • pp.35-43
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    • 2023
  • This study introduces a study on the adjustment methods of the Life Safety Index. The Life Safety Index is a service provided by the Life Safety Prevention Service System. It comprehensively evaluates individuals' levels of safety in their daily lives, continually monitors their safety status, and presents a comprehensive index to prevent safety accidents in advance. Previous studies have developed the Life Safety Index using evaluation criteria (items) for assessing life safety prevention services, incorporating both the AHP (Analytic Hierarchy Process) and Likert Scale techniques. In this study, we build upon this existing Life Safety Index and explore methods for applying adjustment factors based on individuals' characteristics to enhance its accuracy and customization. We develop adjustment factors using existing national statistics to provide personalized services tailored to individual profiles. Therefore, this paper proposes a method for providing customized services by applying adjustment factors to the Life Safety Index, contributing to the development and application of life safety index adjustment methodologies.