• 제목/요약/키워드: Customers' interest

검색결과 306건 처리시간 0.036초

인터넷 의류쇼핑몰의 활성화 방안에 관한 연구 - 웹 사이트의 컨텐츠를 중심으로 - (A Study on the Activation of the Internet Apparel Shopping Mall - Focused on the Contents of Web-site -)

  • 양용;이미숙
    • 대한가정학회지
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    • 제44권5호
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    • pp.109-118
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    • 2006
  • The purpose of the study is to analyze web-site content for activating internet apparel shopping malls. With a view to improving the transaction experience and efficiency for both shopping-mall managers and customers. According to RANKEY(rankey.com) and 100 HOT RANHNC(100hot.co.kr), 5 big internet apparel shopping malls were chosen, divided into 3 web-site criteria of Users' Interface Section, Informational Section, and Customer Satisfaction Section, and analyzed. The results of our analysis of the web-site contents are as follows: 1) Concerning Users' Interface Section, the structure of the first screen is complicated and confusing. 2) Concerning Informational Section, the specific image of shopping man is ambiguous to understand and differentiated product information is not properly given. 3) Concerning Customer Satisfaction Section, the customers are not encouraged to show any interest in the shopping mall. These three problems are easily observed in most of the internet apparel shopping malls. To develop the internet apparel shopping mall, the following methods to activate them need to be implemented.

웹 기반의 전기품질 감시장치 개발 (Development of the Web based Power Quality Monitoring System)

  • 남기영;김호용
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2002년도 하계학술대회 논문집 A
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    • pp.28-30
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    • 2002
  • The increasing application of electronic equipment has heightened the interest in power quality in recent years because there are economic impacts on utilities, customers, and suppliers of load equipment. The power quality would impose result in severe damage on many industrial customers. As having been supplied many kinds of electronic devices such as computer and communication equipment, automation equipment and various kinds of control devices etc., it comes to be more and more difficult to maintain the clean power quality. According to the restructuring in electricity industry the power quality may be treated as goods as contract terms and regulation elements between power supplier and consumer in the near future. Under the above environment, the power quality should be monitored for all day long with appropriate devices which is possible to measure and record the associated power quality data to prove each responsibility for the impacts when disputes arise due to power quality problems power quality problems are occurred. In this paper the authors propose some functions to be considered and system configuration to monitor the associated power quality elements in developing the web based power quality monitoring system.

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로하스 의식이 로하스 큐티클 관리에 미치는 영향 (A Study on the Influences of LOHAS Consciousness on LOHAS Cuticle Management)

  • 조윤희;김순심
    • 한국의상디자인학회지
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    • 제14권2호
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    • pp.215-227
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    • 2012
  • This study aims to analyze the influences of LOHAS cuticle management, which based on LOHAS consciousness among customers using nail art shops and removes only Cuticle layer without Eponychium, on the preference and expected value of service quality. Further, it tackles how above related variables have important bearing on reuse intention. A survey was conducted only with customers over the age of 20 in Seoul, Daejeon and Daegu areas in terms of LOHAS consciousness. For the collected 389 data, frequency analysis, t-test, ANOVA, correlation analysis and multiple regression analysis were carried out by using SPSS 18.0 Version statistical package. The results are as follows. First, according to the results, it shows high positive correlation between LOHAS cuticle management based on the consciousness of LOHAS, and LOHAS cuticle management preference, tendency and willingness to transfer toward it. Second. it is proven that LOHAS consciousness tend to be possessed in older age groups, married and a professional employee layers and this LOHAS motivated groups showed high LOHAS cuticle management preference, inclination and intention of a change in management. Lastly, the reuse intention is mostly affected by experience and preference of LOHAS cuticle management. There is negative correlation between reuse intention and experience in blooding and pain during care service. Higher interest in preference of LOHAS cuticle management has highly influenced positive link with the repurchase intention.

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정보처리기술을 이용한 은행업무의 재설계에 관한 연구 (The study on the Re - design of Banking Business using the Information Technology)

  • 이순철;천정락
    • Asia pacific journal of information systems
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    • 제6권1호
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    • pp.125-163
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    • 1996
  • Since the bank managers were accustomed to be under the goverment policy and control so far, all what they had to do were just to follow the government policy and wait for customers. These usual practices resultedin neglection of concerns for innovation and competitive power. However, it currently happens the change of business environment such as the liberalization of interest rates and the open finance market policy. Thus, it is necessary for the bank managers to have a concern on that situation for the improvement of profitability through productivity and cost-down. The bank managers are trying to set out an innovation strategy to cope with this situation. An innovation strategy should be based on its own characteristics of banking business. The banking business is different from those of other business because it deals with intangible services rather than material goods and thus, the bank managers have to be more sensitive to the customers. There also exists an inefficiency of internal process due to too many repetition of 'check and balance'. Thus, We set out the five principles and six selected tasks in order to settle down an inefficiency and to redesign a bank operation process.

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국내 의류매장 윈도우 디스플레이의 공간구성과 소도구 (Space Construction and Props Used in Window Display of Clothing Stores)

  • 김혜경
    • 대한가정학회지
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    • 제39권12호
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    • pp.79-90
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    • 2001
  • Use of the right props in the window display of fashion stores is an essential factor of stimulating customers'interest in purchase, white display is known as important means of expressing fashion. Therefore, the purpose of this study is to investigate the practice of window display in domestic fashion stores in terms of props and space construction and to find the differences among 5 different brand types including adult women's, women's casual, men's, unisex, and sportswear. For this study, the window display of the 165 fashion brands was investigated according to the kinds of props used. The data were analyzed by using frequency count and percentage. The various kinds of props were used according to the different brand types and this result was found to be statistically significant. It was found that the four different types of mannequins were the most frequently used props in all fashion brands. And the other props used commonly in fashion stores included photographs, plants, furnitures, and outdoor displays. A variety of special kinds of props were used to attract customers depending on the types of brands. As a conclusion, the importance of selecting effective props was increasingly recognized and the prospect of window display was found to be dependent on the use of right props.

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Factors Affecting Satisfaction of Customers' Savings Deposit in the Context of COVID-19: Evidence from Vietnamese Commercial Banks

  • TRAN, Quoc Thinh;TRAN, Mai Uoc;LE, Xuan Thuy
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.369-376
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    • 2020
  • Credit capital from customers' savings deposit (CSD) of banks has an important meaning in the business activities of the banking industry. There are many factors that influence the CSD satisfaction with banks. Certain changes have been made when there are fluctuations due to COVID-19. The article is based on an analysis assessing the factors that influence the CSD satisfaction of Vietnamese commercial banks in the context of COVID-19. The authors use a sample of 1,639 CSD. The results show that there are three variables that positively affect CSD satisfaction, including legal provisions of the Central bank (Legal), policies and mechanisms of commercial banks (Policy), and products of commercial banks (Product). Accordingly, in order to contribute to strengthening this capital mobilization of savings deposit, the Central bank of Vietnam needs to play a pivotal role in the regulations of the banking system to ensure its stability; control well monetary policy, interest rates, and inflation to keep a stable position in the economy; and provide timely financial support packages to enhance the confidence of CSD. Moreover, Vietnamese commercial banks need flexible policies and mechanisms to stimulate CSD; strengthen support on deposit rates for CSD; and diversify products to easily adapt to each CSD's situation.

Research Trend on Internal Marketing of Medical Service Organization

  • Kim, Woon-Shin
    • 한국컴퓨터정보학회논문지
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    • 제21권6호
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    • pp.83-88
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    • 2016
  • In this research aimed to deduce internal marketing factors, purpose, and their practical application by analyzing preceding researches on internal marketing of Korean medical service organization and investigating the recent trend of its research. Subjects of research are ten preceding researches that have been published in KCI records for the last five years from 2011 to 2016. Summarize result of researches, first, internal factors that were most frequently used were internal communication, compensation system, and education and training, which were used by 8(.8). Second, occupations that had most interest in the internal marketing research appeared to be nursing(.9) and administration(.3). Third, the practical application of the internal marketing appeared to be job satisfaction(.8), followed by customer orientation(.6), and organizational commitment(.4). Suggestion do, necessary to develop subordinate factors regarding the realistic internal marketing, such as both-sided internal communication enhancement, education and training, compensation system differentiated by individuals and teams, fairness in performance rating, work environment improvement, delegation of authority, career development, shared organizational vision in order to maximize job satisfaction, job commitment, and organizational commitment of employees as internal customers, before establishing strategies to satisfy patients and guardians who are external customers.

An Exploratory Study on the Cloud Computing Services: Issues and Suggestion for The Success

  • Lee, Jong Un;Seo, Kyung Jin;Kim, Hee-Woong
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.473-491
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    • 2014
  • There is a growing interest for 'Cloud computing' to cut costs, and help the users focus on their core business instead of being impeded by IT obstacles. As it became IT version 3.0 which represents the era of cloud services and the dominance of a new kind of IT service provider, cloud service providers (CSPs)' role is more critical as a trusted IT advisor to include cloud migration and integration expertise. However, previous literatures related to cloud computing service have mainly analyzed from customers, although it is hard for customers to totally understand the complex and diverse cloud ecosystem. Therefore, it is an urgent task to mitigate the inhibitory factors in providing the cloud services for activating cloud industry. This study, an exploratory research based on interviews, has derived factors of promoting and hindering the activation of cloud computing from the provider's perspective, and has analyzed a sequence of cause and effect for each factor. For this, the casual loop diagram was developed to deduce key issues, and propose an alternative. The results of this study are expected to help activate 'Cloud computing' in Korea by minimizing the potential negative effects of activating 'Cloud computing' industry.

고객서비스 정보시스템 재구축과 신규구축 성공에 영향을 미치는 요인에 관한 비교사례연구 (A Comparative Case Study on Success Factors Affecting the Renewal and Establishment of Customer Service Information Systems for a Customer Center)

  • 홍병선;고준
    • 지식경영연구
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    • 제20권3호
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    • pp.17-38
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    • 2019
  • Rrecently, companies have made great efforts to satisfy various needs and heightened expectations of customers, and the importance of customer center as customer contact department for customer relationship management is increasing. In the knowledge ecosystem, corporate customer centers are emerging as a new alternative to acquiring corporate competitiveness by increasing sales and increasing market share by improving marketing support activities and customer relationship management at customer contact points. As a result, the interest in the customer center has increased rapidly because it provides the opportunity to contact with the customer. In addition, in the era of the fourth industrial revolution, the customer center, which is a collection of information and communication technologies, has a big databased voice recognition technology to elaborate customer service, thereby enhancing customer satisfaction and contributing to marketing through continuous interaction with customers. Of course, we have the opportunity to transform into the frontline business intelligence front for customer knowledge. This study is a comparative case study on how the customer center of K Life Insurance that takes the lead in the customer center industry has successfully renewed and established their key information systems to improve customer services and reinforce marketing support competencies. Based on the above, this study will present factors affecting successful implementation and settlement of the customer service information systems of customer centers by independently analyzing two individual cases.

FedEx Earth Smart: Practices of Environment-Friendly Management

  • Jung, Young-Su
    • 융합경영연구
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    • 제3권4호
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    • pp.21-27
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    • 2015
  • With the recent increasing interest in sustainability management, the latest environmental report tends to be substituted by the expanded sustainability management report. In this work, I would like to introduce the management pattern of a global enterprise that values environmental soundness (environmental friendly) and implements eco-friendly measures. The enterprise chosen in this study is FedEx. In this article, FedEx case is presented how companies can adopt environmental friendly management in their businesses. FedEx has maintained an eco-friendly management since the introduction of the company's eco-friendly transport trucks in 2003, following its development in 2000. In 2005, it installed a solar power plant that can supply up to 80% of the electricity consumed by Oakland Logistics Center in California, USA. FedEx has published the "Global Enterprise Citizenship Report," which contains its business developments in 2009. FedEx has worked hard to minimize the influence caused by packaging of goods to the environment and appealed to customers to use recycled products as much as they can. FedEx also encourages customers to use packaging materials efficiently. A considerable amount of energy has been expended in the eco-friendly programs of FedEx. Although thousands of FedEx vehicles and aircraft operate daily with using large amounts of electricity and fuel, FedEx focuses on energy savings and global environment protection.