• Title/Summary/Keyword: Customer-to-customer interaction

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Partnership Enterprise Modeling Using FIDO-Integrated Systems Modeling Technique (FIDO 방법론을 이용한 기업 간 연계 프로세스 모델링)

  • Kim, Joong-In;Kim, Cheol-Han;Lee, Kyung-Huy
    • IE interfaces
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    • v.15 no.1
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    • pp.55-63
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    • 2002
  • This paper utilizes the FIDO methodology (Function, Information, Dynamic, Organization modeling) which is an enterprise modeling tool that can describe inter-organizational interaction (specifically between prime and sub contractors in this experiment). FIDO follows the standard IDEFO rules in order to demonstrate how a cascading information flow can evolve from a customer to a prime to a subcontractor in a concurrent manner, in a supply chain environment. Background on these processes is presented, followed with the newly derived process and methodology. This is presented in a supply chain management context, and results from an actual experiment at Motorola utilizing subcontractors that supply custom machine parts is presented and reviewed.

The Effect of Emotional Intelligence on Salesperson's Behavior and Customers' Perceived Service Quality

  • Kim, Sang-Hee
    • Proceedings of the Korean DIstribution Association Conference
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    • 2007.08a
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    • pp.127-158
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    • 2007
  • This study discusses salespersons' emotional intelligence, one of the key abilities necessary to meet customers' needs effectively, and express positive emotions in frequent interactions with customer. Emotional intelligence refers to self-controllability and social ability emphasizing pro-social aspect and understanding of others. This study investigates how salespersons' emotional intelligence affects adaptive selling and positive emotional expression during the process of interaction with customers, and how such adaptive selling and positive emotional expression affects the quality of service perceived by customers. The results show that greater salespersons' emotional intelligence results in better adaptive selling and positive emotional expression. Such adaptive selling and positive emotional expression had significant effects on the quality of service perceived by customers. These results are important in that they address emotional intelligence as salespersons' emotional ability, which has been overlooked as an antecedent variable for improving adaptive selling and display of positive emotion, consequently provide another factor to help salespersons improve their selling behavior.

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A study on the 3D image processing for e-Catalog (e-Catalog 시스템을 위한 3D 이미지 생성과정에 관한 연구)

  • 박광현;박세형;하성도
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2003.06a
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    • pp.865-868
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    • 2003
  • e-Catalog is defined as an electronically-described production information on the Web that includes various features of products and enables the customer interaction. Therefore the system is constructed with the database of all the information regarding manufacturing processes, order, cost, delivery. etc. The display of the e-Catalog is preferred to be 3 dimensional animated images in order to impress the customers. This work optimizes the 3D image conversion process from the design data to the e-Catalog data of products and automates the conversion process such that the human intervention can be minimized. The e-Catalog of electronic appliances are discussed as examples.

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A Contingent Analyses on the Relationship Between the Characteristics of Internet Shopping Mall and User Acceptance (인터넷 쇼핑몰의 특성과 사용자 수용간의 상황적 관계분석)

  • Suh, Kun-Soo
    • Asia pacific journal of information systems
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    • v.11 no.2
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    • pp.23-55
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    • 2001
  • It is generally agreed that realizing the full potential of the internet shopping mall(ISM) requires careful identification of customer needs and expectations. However, a quantitative framework to explain and predict users' behavior toward ISM has not been well established because the research on the user acceptance of ISM is still in its infancy. This study proposes a model which uses factor analysis to identify factors of ISM characteristics and individual characteristics affecting user acceptance of ISM. Predictive models based on the multiple regression analyses select the factors and their interactions with individual characteristics that significantly influence user acceptance. Results show that five factors including economy, convenience, credibility, reliability, information risks, and performance risks affects user acceptance. In addition, individual differences in terms of innovativeness, playfulness, and recreational shopping traits have both direct and interaction effects on user acceptance. The implication of this study is that, although user attitudes towards ISM characteristics in general are important to their acceptance behavior, the level of importance depends upon different user groups.

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A Study on the Relationship Marketing of Customer in food industry (외식산업의 대고객 관계마케팅에 관한 연구)

  • 김미자
    • Culinary science and hospitality research
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    • v.5 no.2
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    • pp.327-350
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    • 1999
  • Under the present situation of severe competition in the food industry, food industry should put much emphasis on maintaing repeating guests as well as attracting new guests. Food industry should gain competition superiority with relationship marketing which consists of the interaction between the role of guests as participants and the guests-oriented service of employees, and marketing activities building up, maintaining, and enforcing the relationship with the guests. However, food industry in Korea have not had much interests in the relationship marketing Which can maintain repeating guests, and they have not carried out relationship marketing activities. This study attempted to establish the relationship marketing strategy of the food industry for the maintenance of friendly relationship with its guests. After reviewing the precedent theory of relationship marketing, the study tried to find out the important factors to affect the relationship marketing of food industry.

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Case Analysis and Strategic Impiications for Prod uct and Service Integration (제품과 서비스 통합을 위한 사례분석과 전략대응방안)

  • Kwon, Suhn-Beom
    • Journal of Information Technology Services
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    • v.8 no.1
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    • pp.217-229
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    • 2009
  • Manufacturers have recently faced such problems like limitation of product differentiation, product commoditization and increased service request level from customers, Some manufacturers have responded the problems by introducing new business model, 'product and service integrated offering', which integrate product and its services as a bundled package, This article introduces innovative 7 cases of 'product and service integrated offering', and provides case analyses : types, methods, purposes, and risks of integration, The result of analysis, 4 strategic directions for product and service integration offering, could help manufacturers to adopt and build their model successfully, Further research topics are field survey with meaningful sample size including Business-to-Consumer and finding new causal relationships among variables like characteristics of industry, product, Integration, interaction between provider and customer, A development of design methodology on how to plan and develope a sound product service integration is the second next step for the research.

Structural Relations among Perceived Justice of Service Recovery, Customer's Emotion and Satisfaction : Focusing on Airline Complaint Customers (서비스회복 공정성지각, 고객의 감정반응 및 회복만족 간의 구조적 관계 : 항공사 불평고객을 대상으로)

  • Ko, Seon-Hee;Park, Eun-Suk;Lee, Hyang-Jung
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.413-423
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    • 2011
  • The objective of this study was to explain structural relations among perceived justice of service recovery, customer's emotion and satisfaction in the airline service sector. For this purpose, using a sample of 272 airline service customers who experienced complaints with airline service, we investigate the effects of the dimensions of perceived justice on the emotions triggered by service recovery. In this study, 4 hypotheses based on literature reviews were employed. The data and hypotheses were examined using Structural Equation Modeling(SEM) by AMOS. The main findings are as follows. Firstly, procedural justice has an effect on both positive and negative emotions. Secondly, both interaction justice and distributive justice have effects on positive emotion but not on negative emotion. Lastly, only positive emotion has influence on recovery satisfaction.

On the Service Design Using Service Satisfaction Index (서비스 만족지수를 고려한 서비스 설계)

  • Kim, Jun-Hong
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.31 no.3
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    • pp.52-60
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    • 2008
  • This paper proposed a service satisfaction index in the service design. We utilize the service blueprint as the basic tool for the service process analysis, construct a service flow fishbone diagram which consists of the encounters representing the interaction between customer and service deliverer. To evaluate the service satisfactions of the service element a service satisfaction function is used. The service satisfaction function has the generic properties of the prospect theory with the probabilistic utility value in order to evaluate the service bundle which Is constructed by tangible and intangible service elements. A numerical example using the A/S service of Electronic Co. is presented for the verification.

A Study on the Determinants and Satisfaction of Portal Cite in Internet Initiation Page (인터넷 시작페이지 포털사이트 결정요인과 만족에 관한 연구)

  • Lee, Jae-Hong
    • International Commerce and Information Review
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    • v.8 no.1
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    • pp.33-50
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    • 2006
  • This research develops, and empirically test a model for explaining/predicting the Determinants and Satisfaction of Portal Cite in Internet Initiation Page. Also this paper describes a theoretical model for investigating the service quality satisfaction in the Internet Initiation Page. This research is the first to empirical test the causal relationships in determinants of Portal Cite. The model of the satisfaction for Portal Cite are tested here using data from 224 samples. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model. In examining the relationships of the determinants factors, satisfaction show in significantly by Convenience, Information Provided, Entertainments, Interaction but that show in not significantly by the Trustworthiness, In addition, Portal Cite in Internet Initiation Page shows indirect effect between customer satisfaction and referral.

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A Study on the Impact of Service Quality on Service Loyalty in the Beauty Service: The Mediating Roles of Relationship Quality and Switching Cost (미용서비스 품질이 서비스 충성도에 미치는 영향에 관한 연구: 관계품질과 전환비용의 매개효과를 중심으로)

  • Lee, You-Mi;Rhee, Nan-Hee
    • Fashion & Textile Research Journal
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    • v.10 no.5
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    • pp.625-635
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    • 2008
  • The purpose of this study was to investigate the mediating roles of the relationship quality and the switching cost during the processing of effects of service quality on the service loyalty in the beauty industry. Service quality factors were defined as the interaction quality, the outcome quality and the physical environment quality. The relationship quality were defined as the satisfaction and the trust of customer. Amos was used to analyze the research hypotheses and the proposed model. All research hypotheses were adopted. The empirical results were as follows; Service quality influenced positively on the relationship quality, and then the relationship quality yielded the service loyalty. Also the relationship quality influenced positively on the switching cost and then the switching cost influenced positively on the service loyalty. Each service quality dimension had a significant effect on the satisfaction, the trust and the relative importance of service quality dimensions on the satisfaction, the trust followed the order of the interaction quality, the outcome quality and the physical environment quality.