• Korean Management Science Review
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• v.24 no.1
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• pp.1-24
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• 2007

The function of product design has been an important part for success on new product development. We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development, marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function, management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other functions and to change member's mind from engineer-oriented to market-oriented.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.5
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• pp.1153-1164
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• 2012

In this paper, we propose an efficient car management system based on object-oriented modeling using car number recognition and smart phone. The proposed system perceives car number of repair vehicle after recognizing the licence plate using an IP camera in real time. And then, existing repair history information of the recognized car is be displayed in DID. In addition, maintenance process is shooting video while auto maintenance mechanic repairs car through IP-camera. That will be provide customer car identification and repairs history management function by sending key frames extracted from recorded video automatically. We provide user graphic interface based on web and mobile for your convenience. The module design of the proposed system apply software design modeling based on granular object-oriented considering reuse and extensibility after implementation. Car repairs center and maintenance companies can improve business efficiency, as well as the requested vehicle repair can increase customer confidence.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.460-475
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• 2012

The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

• Journal of the Korea Computer Industry Society
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• v.5 no.2
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• pp.227-233
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• 2004

Complex scheduling problems are related to planning, scheduling, constraint satisfaction problems, object-oriented concepts, and agent systems. Human preference-driven scheduling technique was to solve complex scheduling problems using constraint satisfaction problems and object-oriented concepts. We have tried to apply human preference-driven scheduling technique to reservation problems. For customer's satisfaction, we have considered customer's preferences in the reservation scheduling. The technique of reservation scheduling proposed in this thesis is based on object-oriented concepts. 1'o consider the over all satisfaction, the events of every object are alloted to the board along its priority. Constraints to reservation scheduling are classified to global and local. The definition of board and information of every event are global constraints and the preferences to object's board slots are local constraints. We have applied look-ahead technology to reservation scheduling in order to minimize backtracking not to fail the allotment of events.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.309-316
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• 2008

In a study on effect of service education and training for tour conductors upon customer orientation and satisfaction it was shown that in view of insufficient service of education and training for tour conductors and increased number of population travelling by utilizing travel firms and their call for satisfying diverse demand there is need for customer oriented tour conductors to induce customer satisfaction through diverse role playing by tour conductors. It was indicated that such efforts lead to customer satisfaction and also has impact on improving image of company and on creating new customer. In view of such factors there is need for well planned, persistent education and training for service to heighten satisfaction of customer through well organized operation of service education and training program for tour conductors and through its continuous practice and experience.

• Journal of Korean Ophthalmic Optics Society
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• v.19 no.4
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• pp.419-427
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• 2014

Purpose: We propose an effective marketing strategy for eyeglasses stores on the basis of surveys about the relationships between customers' social values, customer satisfaction and selecting glasses store. Methods: All 245 surveys were conducted about customers had visited the eyeglasses store located in Seoul and Northern Gyeonggi-do regions from January 1 to June 30, 2014, and it were analyzed by SPSS v.20.0 statistical package program. Results: The order of customers' social values factors which have an influence on 'Selecting Store' is "Society oriented", "Ability oriented", "Freedom oriented" and "Happiness oriented". Also, the order of customers' social values factors which have an influence on satisfaction is "Society oriented", "Ability oriented". In addition, Customer Satisfaction is affected by Service, one of the factor of 'Selecting Store' factors. Conclusions: Each type of marketing activities should be conducted for customers by their various values. The best plan to elicit good reactions from customers is meeting them through "Society-oriented" factors. Meeting with customers through the "Ability-oriented" factors is second only to the best option. It is shown that the method to increase the satisfaction for customers' return visit is to manage 'Service factors' well.

• Journal of the Korea Computer Industry Society
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• v.9 no.4
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• pp.171-176
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• 2008

Most booking techniques make a reservation without customer's preference on internet. These techniques have booking problems not to improve customer's preference in the service industry. We have tried to apply object-based scheduling technique to performing art reservation. For customer's satisfaction, we have considered customer's preferences in the reservation scheduling. The scheduling technique for performing art reservation proposed in this thesis is based on object-oriented concepts. To consider the over all satisfaction, the events of every object are alloted to the sitting plan board along its priority. To minimize backtracking or not to fail the allotment of events, we have scheduled to rise customer's preference in the scheduling.

• IE interfaces
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• v.18 no.3
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• pp.317-326
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• 2005

Staff scheduling is an important area, both from an academic and industrial point of view. It has become increasingly important as business becomes more service oriented and cost conscious in a global environment. There has been a lot of study to develop new and efficient staff scheduling models and methods. The purpose of this paper is not to develop new theoretical results but to develop a comprehensive user-friendly staffing model that can be applied to the real-world practice. The developed staffing software, OptStaff, provides the optimal configuration of the customer support center including the selection of customer support center locations, the allocation of staffs to each selected location, and schedules of staffs, so as to minimize the total cost while maximizing the customer satisfaction level. OptStaff also has capability to do scenario analysis by varying the levels of parameters and to create a variety of graphs and reports with user-friendly interfaces.

• Journal of the Korea Safety Management & Science
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• v.17 no.4
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• pp.305-319
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• 2015

Among recent management innovation activities of hotel, one of the most important competitive advantage through customer satisfaction, and to which members of the organization's service orientation is essential. The hotel's service orientation is closely related to the organization's culture. In this study, the organization's service-oriented culture, the internal service quality, emotional commitment and continued commitment and ultimately affects the employee's influence on customer orientation will look at that. Results and implications of this study can be summarized as follows. the internal service quality among the factors corporeality, responsiveness and assurance, empathy, job satisfaction showed a significant influence on the type of empathy and emotional commitment castle had a significant impact on. With these results, relationships with colleagues within the organization, such as work environment and job satisfaction and emotional commitment, the atmosphere is very important to know that you can affect. Therefore, the members of the hotel to increase customer satisfaction and organizational commitment, corporate culture, business as well as collaboration with colleagues to share the emotional atmosphere of sympathy for the business environment will get improved.

• Journal of Information Technology Services
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• v.20 no.4
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• pp.35-52
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• 2021

Nowadays data-based decision making is emerging as the center of the business environment paradigm, but many companies do not have data-driven decision-making systems. It has also been studied that using an expert's intuition in decision making can be more efficient in terms of speed and cost, compared to analytical decision making. The goal of this study is to analyze customer churn factors using a group of experts within a financial company from the viewpoint of decision-making efficiency. We applied a debit card 'A', product of the National Credit Union Federation of Korea. The churn factors of all the financial expert groups were examined. Also. the difference in each group (management support, card recruitment, customer service group) was analyzed. We expect that this study will be helpful in the practical aspects of managers whose environments is lack data-oriented infrastructure and culture.