• Title/Summary/Keyword: Customer-centric

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Establishment of Traffic Management Strategies Based on AHP (AHP 기법을 통한 교통관리전략의 설정)

  • Kim, Da Ye;Oh, Heung Un
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.32 no.6D
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    • pp.533-538
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    • 2012
  • The purpose of weighting traffic management strategies is to reach strategic goal through intended and balanced implementations. The AHP is commonly used technique to derive perspective and strategic goals, and to give priorities to them in a organization. In this study, perspective and strategic goals are derived through surveys and interviews with staffs of a traffic management agency. And then, priority of perspective and strategic goals is performed through the AHP. In this study, three things were identified. Firstly, it was found weighting perspectives such as values for customers, future, activity, and performances were in sequence performed. The value for customers were ranked the first. Secondly, it was found increasing of customer- centric thinking and values of eco- friendly system are the highest weighting in strategic goal. Third, it was found increasing of customer-centric thinking is the most important in headquarters and regional headquarter. But, Values of eco-friendly system is ranked as the most important in opinion of branch office's staffs. It was also identified that depending on the working places, such as headquater and branch offices, the response differs.

A Study of user-centric service model and user satisfaction analysis for information service

  • Kim, Chang-Su;Jung, Hoe-Kyung
    • Journal of information and communication convergence engineering
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    • v.7 no.2
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    • pp.92-97
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    • 2009
  • Lately, influence of information rises and interest about satisfaction estimation of information providing service is risin. According to rapid change in information environment, information-providing service is being changed in various form, in which center development is made in relation to the effort for customer satisfaction intended to enhance user's satisfaction level through providing more convenient and higher service centered on information service user rather than information service provider. Organizations providing information service is also changing their service from traditional one centered on service provider to that for user's satisfaction and service quality, and evaluation of information service quality and measurement of user's satisfaction as the result of using information service are regarded important. In this respect, it is needed to measure user's satisfaction level for environmental factors of information service and analyze what kind of influence they have to enhance user's satisfaction level of information service. Also function and efficiency of information offer service are important. Therefore, interest for satisfaction survey to heighten contents satisfaction of information-providing service, service satisfaction, satisfaction of user of system satisfaction is increased. In this paper, we propose a model of the user satisfaction index for information-providing services and present the user satisfaction index is measured to the model. Also we this study suggest qualitative improvements of information-providing service required for change to user-centric information-providing service through measuring user satisfaction index of ITFIND system and schemes to improve information quality

System Journey Map Based on Touch Point (터치포인트를 기반으로 한 시스템 여정 맵)

  • Yoo, Jae Yeon;Pan, Young Hwan
    • Design Convergence Study
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    • v.14 no.2
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    • pp.17-32
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    • 2015
  • The perspectives of customers and providers as for the services have the same objective; however, perspectives and objective are distinctly different. But the existing methodologies have mostly pondered only based on the customer-centric perspective or separately from the perspective of providers. It would be necessary to take these two perspectives as a whole by combining them into one perspective since they not only have differences but also common points. Therefore, in this study suggested the System Journey Map in terms of internal staff based on the customer's task in service. System Journey Map is consists of four parts : a customer journey map, thus the performance of internal staff, internal staff satisfaction evaluation, and finally the performance of internal staff assessment of the senior staff. After releasing a service, with customers and internal staff made a point of contact to identify specific behavioral patterns and whether any part of the problem so that this toolkit gives us an expectation to be a useful map, which is the intangible being placed in service, not just visualize and understand for identifying problems.

Influence of Emotional Labor on the Job Stress of the Contact Department in a General Hospital Moderation Analysis of Foundation and Occupation (의료 종사자의 감정노동이 직무스트레스에 미치는 영향: 설립형태와 직종의 조절효과)

  • Hwang, Kyoung-Il;Shim, Hyun-Jin;Rhee, Hyun-Sill
    • The Korean Journal of Health Service Management
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    • v.11 no.2
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    • pp.17-27
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    • 2017
  • Objectives : The rapidly changing consumer-centric and customer-oriented nature of the medical environment results in significant cognitive load. We aimed to clarify the situation of emotional labor and job stress among hospital employees and seek policies and hospital management for employees' emotions. Methods : The study was conducted through a questionnaire about emotional labor and job stress among 554 individuals working in Seoul, in 9 national, public, and private hospitals. Results : The results of the emotional labor and job stress questionnaire showed statistically significant differences in surface behavior and job stress; both had higher values in employees from the private hospitals than employees from public hospitals. Conclusions : This study found that the stress of emotional labor is a serious problem in government medical institutions. In addition, these institutions need to provide internal customer satisfaction through the hospital ombudsman and harmonize work and healing programs by including plans for improvement.

The influence of cultural differences on the e-business strategy

  • Luan, Shunan;Shin, Min-Soo
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.371-376
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    • 2008
  • As the e-business developed fast and more firms embrace CRM as a core e-business strategy, it is getting more important to assess the firms. The CRM is approaching customer-centric. This approach focuses on the long-term relationship with the customers by providing the benefits of the customer rather than based on what the company wants to sell. How to establish the overall efficiency and effectiveness of a global enterprise becomes more and more important to the E-business. The study investigates the cross-national psychometric prosperities of the establishment in the E-business. Using a cross-national survey of customers from Korea and China to compare the Korean customers' acceptance of e-business with the Chinese customers', and compare the development of e-business in Korea with the development in China it will be found that Korea and China samples shared a somewhat similar factor structure. And there are also some differences between Korea and China. These findings suggest that the way to establish the e-business strategy is influenced by the cultural effects. So focusing on the cultural differences among the countries becomes more and more important, this study will help to analysis how to use the different cultural dimension to establish the better CRM system in the e-business field.

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Prediction of Customer Satisfaction Using RFE-SHAP Feature Selection Method (RFE-SHAP을 활용한 온라인 리뷰를 통한 고객 만족도 예측)

  • Olga Chernyaeva;Taeho Hong
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.325-345
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    • 2023
  • In the rapidly evolving domain of e-commerce, our study presents a cohesive approach to enhance customer satisfaction prediction from online reviews, aligning methodological innovation with practical insights. We integrate the RFE-SHAP feature selection with LDA topic modeling to streamline predictive analytics in e-commerce. This integration facilitates the identification of key features-specifically, narrowing down from an initial set of 28 to an optimal subset of 14 features for the Random Forest algorithm. Our approach strategically mitigates the common issue of overfitting in models with an excess of features, leading to an improved accuracy rate of 84% in our Random Forest model. Central to our analysis is the understanding that certain aspects in review content, such as quality, fit, and durability, play a pivotal role in influencing customer satisfaction, especially in the clothing sector. We delve into explaining how each of these selected features impacts customer satisfaction, providing a comprehensive view of the elements most appreciated by customers. Our research makes significant contributions in two key areas. First, it enhances predictive modeling within the realm of e-commerce analytics by introducing a streamlined, feature-centric approach. This refinement in methodology not only bolsters the accuracy of customer satisfaction predictions but also sets a new standard for handling feature selection in predictive models. Second, the study provides actionable insights for e-commerce platforms, especially those in the clothing sector. By highlighting which aspects of customer reviews-like quality, fit, and durability-most influence satisfaction, we offer a strategic direction for businesses to tailor their products and services.

From Machine Learning Algorithms to Superior Customer Experience: Business Implications of Machine Learning-Driven Data Analytics in the Hospitality Industry

  • Egor Cherenkov;Vlad Benga;Minwoo Lee;Neil Nandwani;Kenan Raguin;Marie Clementine Sueur;Guohao Sun
    • Journal of Smart Tourism
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    • v.4 no.2
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    • pp.5-14
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    • 2024
  • This study explores the transformative potential of machine learning (ML) and ML-driven data analytics in the hospitality industry. It provides a comprehensive overview of this emerging method, from explaining ML's origins to introducing the evolution of ML-driven data analytics in the hospitality industry. The present study emphasizes the shift embodied in ML, moving from explicit programming towards a self-learning, adaptive approach refined over time through big data. Meanwhile, social media analytics has progressed from simplistic metrics deriving nuanced qualitative insights into consumer behavior as an industry-specific example. Additionally, this study explores innovative applications of these innovative technologies in the hospitality sector, whether in demand forecasting, personalized marketing, predictive maintenance, etc. The study also emphasizes the integration of ML and social media analytics, discussing the implications like enhanced customer personalization, real-time decision-making capabilities, optimized marketing campaigns, and improved fraud detection. In conclusion, ML-driven hospitality data analytics have become indispensable in the strategic and operation machinery of contemporary hospitality businesses. It projects these technologies' continued significance in propelling data-centric advancements across the industry.

UCI service for the customer-centric content distribution (사용자 중심의 콘텐츠 유통을 지원하는 UCI 서비스)

  • Kang, Sang-Ug
    • 한국IT서비스학회:학술대회논문집
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    • 2007.11a
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    • pp.623-627
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    • 2007
  • 웹 2.0이 등장하면서, 인터넷은 데이터에 대찬 효과적 표현을 위할 시맨틱웹 정보화 사용자 중심의 정보 표현에 대한 패러다임이 등장하면서, 유투브, 세컨드라이프 등의 서비스 모델이 등장하기 시작하였다. UCI는 인터넷에서 디지털 콘텐츠에 대한 식별 체계 기능을 하며, 다양한 콘텐츠 유통 모델을 지원하는 체계로 2003년부터 본격적인 서비스를 시작하였다. UCI는 URN을 기반으로 서비스 체계를 완성하여 2007년 현재 15개 RA와 15백만개 이상의 콘텐츠에 대한 서비스를 제공하는 커다란 데이터 운명을 지원하고 있다. 웹 2.0의 다양한 메쉬업 서비스를 지원하기 위하여 UCI는 2가지 측면의 기술적 보완이 이루어졌는데, 하나는 UCL의 등장이며, 또 다른 하나는 콘텐츠 추적에 대한 BM을 제공하는 것이다. UCL은 UCC와 같이 사용자 중심의 인터넷 서비스를 쉽게 제공하기 위한 UCI 콘텐츠 인덱싱 정보를 콘텐츠 저작 도구를 통하며 제공함으로써, 쉽고 생산적인 콘텐츠 생성을 지원하는 것이다. 콘텐츠 추적은 콘텐츠를 분야별 엔티티를 통한 서비스 체계를 지원하는 BM의 특성들 가진 것으로, 콘텐츠 레파지토리의 프레임에 UCI를 제공하여 콘텐츠에 대한 일관된 관리 및 추적을 제공하는 것이다. UCI는 지속적으로 새로운 패러다임에 맞는 BM을 제공할 수 있는 기술들 개발하고 있으며, 콘텐츠 유통 체계의 인프라 서비스를 제공하고 있다.

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Wireless Supply Web Modeling using Mobile Service (모바일 서비스를 이용한 Wireless Supply Web 모델링)

  • Kim, T.;Kim, H.;Yang, S.;Cha, M.;Suh, D.;Seong, N.
    • Journal of Information Technology Services
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    • v.3 no.1
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    • pp.89-99
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    • 2004
  • Mobile service, which is related to all stages of supply chain, can enhance the efficiency of perception and response of the participants. The advantage of mobile service is ubiquity, speed, traceability, positioning, personalization and safety. The purpose of this paper is to propose an overall framework utilizing mobile service in SCM. In the areas of inventory management, remote diagnostics, communications with field workers, and order fulfillment, customer-centric mobile supply web is proposed and implemented for the wireless warehousing and replenishment system.

A design and Implementation for XML-based and Business Process-centric Integration Broker (비즈니스 프로세스 중심의 XML 기반 통합 브로커 설계 및 구현)

  • Han, Hyun-Chul;Chun, Ja-Yon;Youn, Chung
    • Proceedings of the Korean Information Science Society Conference
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    • 2001.10c
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    • pp.712-714
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    • 2001
  • 기업의 업무환경은 끊임없이 변화하고 있다. 부서 중심의 업무 시스템들이 전사(enterprise) 차원의 규모를 거쳐, 최근엔 기업 대 기업(Business-to-Business), 기업 대 소비자(Business-to-Customer)등 과거에는 상상할 수 없던 규모와 속도로 증대되고 있다. 급속한 비즈니스 환경변화에 시스템의 추가 및 변경 등의 통합을 비즈니스 레벨에서 지원할 수 있는 솔루션으로서 EAI가 각광받고 있다. 본 논문에서는 비즈니스 프로세스 중심의 EAI 솔루션을 XML 기반으로 설계 및 구현해 봄으로써, 기존에 존재하던 통합 솔루션들과 EAI와의 차이점을 알아본다. 또한, XML을 이용함으로써 얻을 수 있었던 통합에의 장점을 알아보고 향후 개선방안에 대하여 생각해 본다.

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