• 한국의류학회지
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• 제32권1호
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• pp.45-54
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• 2008

The purposes of this study are to examine consumer's perception about salesperson services of fashion stores, and how salesperson services influence on consumer's satisfaction, repeat purchase intention by price perception. The data was obtained from a survey of 420 fashion product consumers in their 20's living in Gwangju city in 2006. It was analyzed by factor analyses, reliability, frequency, T-test, regression. The results of the survey were: 1) Salesperson service dimensions perceived by fashion product consumers were 4 dimensions: Customer service orientation,. Relationship orientation, Reliability & sales ability, Salesperson's appearance. 2) Salesperson services influenced on satisfaction of high price perception group and low price perception group. 3) Satisfaction and salesperson service importance influenced on repeat purchase intention of high price perception group and low price perception group. 4) The difference of salesperson services perceptions by store types were examined. The findings of this study are expected to help fashion stores make successful relationship strategy according to price strategy and keep the relationship with their customers for a long time in fashion retail setting.

• 한국의류학회지
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• 제28권1호
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• pp.76-87
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• 2004

The purpose of this study was to investigate the differences in adolescents' conspicuous consumption, and their attitude toward and purchasing behaviors for the imported luxuries and the famous brand clothing. A questionnaire survey was conducted to 570 high school students in Seoul; 538 were used for final data analysis. Factor analysis, cluster analysis, $\chi$$^2$-analysis, one-way ANOVA, Duncan's Multiple Range test were used for the statistical analyses. In terms of conspicuous consumption, three factors were formulated: brand and fashion orientation, others orientations, and prize and import orientation. Based on the factor scores, three clusters were identified: the inconspicuous, the others-oriented conspicuous, and the brand-oriented conspicuous. Regarding attitudes toward the products, significant differences were found in all attitudes. The brand-oriented conspicuous showed more favorable attitude toward the products than the other groups. Significant differences were also found in purchasing behaviors except the companions for shopping and purchase time. The brand-oriented conspicuous tended to purchase more, spend more money, prefer department stores, consider brand name and customer service as the most important criteria, and use impersonal informations sources when shopping the products. The other-oriented conspicuous tended to buy bogus products the most, use personal information and consider price and others' perception as important criteria. The inconspicuous were less likely to buy and spend money for the products.

• 한국의류산업학회지
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• 제15권3호
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• pp.381-392
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• 2013

This study analyzed the effects of internet fashion consumer characteristics and shopping motivation on price sensitivity as well as the effect of price sensitivity on negative purchasing behavior. A survey was conducted from August 10 to September 20 in 2012 and 364 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The characteristics of internet fashion consumers were composed of innovation tendency, impulse buying tendency, information orientation, and variety seeking tendency. Shopping motivation was composed of convenient motivation, social motivation, hedonic motivation, product motivation, and economic motivation. The information orientation and variety seeking tendency of internet fashion consumers influenced the price search. The innovation tendency, impulse buying tendency, and variety seeking tendency of internet fashion consumers influenced the price importance. Convenient motivation, hedonic motivation, and product motivation positively affected the price search; however, social motivation negatively affected the price search. The social motivation, hedonic motivation, and economic motivation of internet fashion consumers positively affected price importance. Price search and price importance influenced the purchasing delay; in addition, price search influenced the switching intention. The results of this study provide useful information for customer management and internet shopping mall marketing strategies.

• 한국조리학회지
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• 제24권3호
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• pp.93-103
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• 2018

The purpose of this study was to investigate customer perception of food safety and food safety orientation behavior. A survey was conducted from 458 adults aged 20 and over. The results of this study showed as follows. Food safety was the most important consideration when purchasing food, followed by freshness, taste, nutrition, price, and quantity. 87.1% of respondents had more than usual concern about food safety, and women were more aware of food safety than men. The food safety information was usually acquired from the mass media (TV, radio, Internet). As for the reasons for food safety accidents, they pointed out in the order of lack of awareness of food safety, deficient sense of responsibility of the people who produce, lack of distribute and sell food products, and lack of legal system. In conclusion, it is expected that accurate information about food safety is efficiently communicated, and the government's continuous effort is needed. In addition, effective ways to inform customers of food safety should be identified. Long-term views should be considered when develope food safety related policies and food safety education.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.279-291
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• 2020

This study aims to develop the concept of innovation models with the marketing channel construct approach, marketing innovation, product segmentation, and customer insight; as well as improvements to the theory of resource-based combined with the method of service-dominant logic. This study approach is based on quantitative descriptive conducted with three stages of testing scenarios. The first test is the mapping of the innovation model construct through testing the validity and reliability with the moderation of customer orientation variables. The second scenario examines the relationship of influence between the independent variables on the dependent variable of 29 hypothetical analysis equation modeling. The unit of analysis was conducted on 497 SMEs involved in the food and beverage sectors, with the criteria being SMEs must have a rating of 4-5 points on the Go-Food applications software. The results shown that: 1) the construct used to develop an innovative model both directly and via moderation is positive and significant; 2) Through a complicated relationship that involves all components of the variable, it outlines a positive and significant effect except for the path of analysis (μ5). The theoretical and managerial implications state that the service-dominant logic approach and resource-based view theory have extreme reliability and interrelations.

• 유통과학연구
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• 제19권1호
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• pp.37-47
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• 2021

Purpose: This study aims to review existing research on the definition, conceptualization, and measurement of relationship values to guide future research. This study specifically measures the relationship value between principals and retailers, which is still not widely discussed in previous research. Besides, to broaden our knowledge of the value-based determinants of competitive advantage, satisfaction, and retailer loyalty in business-to-business relationships. Research design, data, and methodology: This research assessed three alternative models of the relationship value construct's dimension structure and then tested for reliability, validity, and confirmatory factor analysis. The research sample is 185 retailers-data analysis using Structural Equation Modeling (SEM). Results: The results showed that product-based values and relationship-based values positively influenced competitive customer advantage, satisfaction, and loyalty. Conclusions: Relationship value construct can be measured and consist of five dimensions: product quality, delivery performance, customer orientation, service support, and personal interaction. They are key factors that maintain the relationship between principal and retailers. This study indicates that principals must invest more time and effort in building valuable relationships with their retailers. Finally, the value of relationships is a determinant of retailer performance: satisfaction and loyalty.

• Asia Marketing Journal
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• 제9권2호
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• pp.49-95
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• 2007

공익연계 마케팅 (cause-related marketing or CRM)은 기업과 제품의 이미지 향상이나 브랜드의 정신적·윤리적 가치를 구축하는 강력한 하나의 수단으로 점점 더 그 활용 가치가 높아지고 있다. 본 연구에서는 공익연계 마케팅 활동의 성과에 영향을 미치는 여러 요인들 중 공익의 특성, 제품의 관여도, 그리고 메시지의 특성에 따른 소비자 브랜드 태도에 대한 영향력을 검증하고자 한다. 연구의 검증을 위해 다음과 같이 크게 3가지 연구문제를 정선해보았다. 공익의 특성에 따른 소비자의 브랜드 태도는 어떻게 다른가? 공익연계 메시지 표현유형에 따른 소비자의 브랜드 태도는 어떻게 다른가? 마지막으로 제품의 관여도에 따른 소비자의 브랜드 태도는 어떻게 다른가? 이러한 연구문제들을 중심으로 공익의 특성, 제품 관여도, 공익 메시지 표현유형, 그리고 소비자의 브랜드 태도 간의 인과관계들을 나타내는 모델을 세우고 연구를 수행했다. 서울에 거주하는 20~40세의 직장인들과 학생들을 연구대상으로 총 400부의 설문지를 배포하고 이중 유요한 176부의 회수된 설문에 대한 데이터를 이용해 통계분석을 수행했다. 분석결과 연구모델 및 가설들이 잘 증명되었으나, 연구대상들은 공익의 특성의 차이점에 대해 인식을 못하는 것으로 나타났고 이는 우리나라 소비자들이 아직까지는 공익의 특성에 대한 차별적 인식보다는, 공익 그 자체에 대해 포괄적으로 인식하는 경향이 있음을 뒷받침 한다.

• 한국조리학회지
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• 제21권6호
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• pp.14-27
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• 2015

본 연구는 베이커리카페의 서비스스케이프가 고객만족과 재방문의도에 미치는 영향관계를 알아보고자 하며, 서비스스케이프와 재방문의도 간 고객만족의 매개효과를 규명하는 데 연구의 목적을 두고 있다. 연구대상으로 선정된 베이커리카페는 서울 지역에 위치한 10곳을 대상으로 하였으며, 해당 베이커리카페를 방문하여 관계자의 양해를 얻어 2015년 3월 15일부터 24일까지 10일간 20대 이상의 고객을 대상으로 실시하였다. 설문지는 자기기입식으로 총 250부을 배포하여 이중 불성실한 응답자와 결측치 6부를 제외한 244부(97.6%)를 최종적으로 연구 분석에 사용하였다. 응답자의 인구통계학적 특성을 알아보기 위한 빈도분석, 측정도구의 신뢰성과 타당성 검증을 위해 신뢰도 분석과 탐색적 요인분석, 연구가설을 검증하기 위해 단순회귀분석, 다중회귀분석, 매개분석을 실시하였으며, 본 연구 분석에 필요한 모든 자료는 SPSS 18.0 통계 프로그램을 이용하여 분석하였다. 연구결과, 서비스스케이프는 고객만족과 재방문의도에 영향을 미치며, 고객만족은 매개효과가 있는 것으로 조사되었다. 이를 통해 베이커리카페의 향후 마케팅자료와 차별적인 서비스스케이프 활용방안을 제시하였다. 연구의 한계 및 향후 연구 방향에 대해서도 논의하였다.

• 통상정보연구
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• 제13권4호
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• pp.23-49
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• 2011

본 연구는 고객관계관리의 중요성과 비중이 높아짐에 따라 B2B e-마켓플레이스에서의 e-CRM요인이 고객관계의 질과 성과에 미치는 영향관계를 파악하고 이러한 영향관계에서 전환장벽이 조절효과를 가지는지를 기업 대상 설문조사 자료를 토대로 실증분석 하였다. 분석결과를 살펴보면 첫째, e-CRM 요인 (e-Marketing, e-Service, e-Sales)은 B2B e-마켓플레이스 이용 고객들(공급자/구매자)과의 관계의 질(만족, 신뢰)과 성과(재구매 의도, 장기지향성)에 유의한 정(+)의 영향을 미쳤다. 둘째, 고객관계의 질과 성과 간의 분석에서는 관계의 질이 높을수록 성과도 높아지는 긍정적 관계를 나타냈다. 셋째, 고객관계의 질과 성과간의 관계에서 전환장벽(대안 매력도, 전환비용)의 조절효과 분석에서는 대안매력도와 전환비용은 모두 정(+)의 조절효과를 보였다.

• 보건행정학회지
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• 제17권1호
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• pp.50-74
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• 2007

The purpose of this study was to identify a determent of mastery approach goal and performance approach goal using a basic concept of goal orientations and goal setting theory, and to evaluate a preference of goal achievement index as a balance score card (BSC). The study model proposed had a adoptable level of goodness of fit index(.94) and root mean square residual(.08). The meditating variable, goal contribution, totally mediated the impact of goal commitment, Y-theory human behavior, and self-efficacy but organizational resource contribution for pursuing goal orientation. Moreover, goal contribution significantly determined mastery approach goal(p<.01) and performance approach goal(.05). In standardized effects, the most powerful antecedent of mastery approach goal and performance approach goal were in order of organizational resource contribution(.27/.28), goal contribution(.21/.17), self-efficacy(.07/.06), and Y -theory human behavior and goal commitment(.05/.05), respectively. Moreover, goal contribution had a more powerful impact on mastery approach goal(.21) rather than performance approach goal(.17). In the preference of BSC, all job types preferred learning and growth index in first. In the second preference, medical doctors and pharmacists chose financial results, nurses customer service, and office managers internal processes. Each job type reflected its' own preferred BSC index to that of the other job types. In comparing a preference of four BSC index of each own job type, it was statistically different at p<.001. In conclusion, one who emphasize organizational goal contribution in pursuing goal orientation has a more strong orientation toward mastery approach goal rather than performance approach goal. A hospital should overcome and harmonize the different preferences of four BSC index since the differences might cause organizational conflicts among job types with having each unique professional norm.