• 한국IT서비스학회지
• /
• 제5권1호
• /
• pp.17-34
• /
• 2006

As insurers have undergone changing customer expectations, increased cross-industry competition and restructured distribution channels, they need to enhance customer relationships, cut costs, increase agility and streamline operations while differentiating the core competency. As such, the importance of e-business transformation has increased where organizational core processes are restructured around customers and interned-based technology is adopted for flexible and adaptive information systems. This paper presents a case study of process innovation for e-business transformation in a Korea-based leading property & casualty insurance company. The company initiated three years-long e-business transformation program to remain competitive and to keep sustainable growth under risky and down economy. The program, which covered enterprise-wide business processes such as product, marketing & sales, customer, claim, investment & loan, accountings, etc., included redesigning processes from customers' viewpoint and then implementing process-aligned information systems. Leadership, sponsorship, change management, performance measurement, business and IT alignment, empowerment, and customized methodology, were emphasized throughout the program. As a result, the company could expect not only improvements in customer-centricity, sales productivity, and operational excellence but also increased revenues and profits in the next three years. The presented case addresses a feasible approach for enterprise-wide e-business transformation. Although the strategies, actions, and business and IT models are not described in detail due to confidentiality, the methodology and the success factors would be applicable to other insurers and possibly organizations in different industries.

• 한국의류학회지
• /
• 제33권6호
• /
• pp.968-979
• /
• 2009

본 연구의 목적은, 의류산업 리테일 매니저의 매스커스터마이제이션 도입 의향과 의류소비자의 매스커스터마이제이션 제품 구입 의향에, 영향을 미치는 4가지 특성적 요인을 분석함에 있다. 매스커스터마이제이션 도입 의향을 결정하는 4가지 특성적 요인으로, 기업, 개인, 기술, 환경적 특성이 제시되었다. 66명의 매니저와 274명의 20대 소비자를 대상으로 설문조사하여, 제시된 가설 중 7개의 가설이 채택되었다. 매스커스터마이제이션 도입 의향에 유의한 영향을 미치는 요인으로는, 의류매장 및 매니저의 기술, 환경적 특성, 그리고 의류소비자의 개인, 기술, 환경적 특성으로 나타났다. 가장 유의한 영향을 미치는 요인으로 기술적 특성이었는데, 개인 주문생산 서비스를 실현하기 위해 소비자와 원활한 상호작용이 가능한 기술 환경적 시스템 구축이 선행되어야 할 것으로 나타났다. 이밖에 3D Body Scanning, QR, IT 기술들의 필요성 인지도 및 도입 의향과, 매스커스터마이제이션 도입 의향과는 매우 유의한 상관관계가 있었다. 본 연구의 또 한가지 결실은, CRM 도입에 대한 매니저 및 소비자의 높은 관심도였다. 의류소비자 개개인의 니즈에 맞춘 생산 설계를 통한 유연생산시스템과 함께, 고객과 직접 교류하는 소비자 중심의 경영은 메스커스터마이제이션 도입의 발판이 될 것으로 나타났다.

• 한국병원경영학회지
• /
• 제22권3호
• /
• pp.61-73
• /
• 2017

Purposes : The purpose of this study is to identify factors that have effects on safety activities of hospital personnels by investigating causality between patient safety culture, job stress, safety system and safety activities of faculty and staff member who are working for oriental medicine hospital of university. Methodology : The subjects were 246 employees working in 4 oriental medicine hospitals of university in Daejeon and Chungcheongnam-do. The data were collected from January 16 to January 25, 2017 using a structured questionnaire. For data analysis, descriptive statistics, Pearson correlation coefficient, t-test, ANOVA and Duncan test with SPSS 22.0 were used. Findings : The activity score for patient safety of faculty and staff member, who were experienced at job training program after joining a company and regular training course for qualification or license, was meaningfully higher than that of group who had no job training experience. The result indicated that the higher there is level of safety culture and safety system and the lower there is work stress, the more the activity has positive effect on patient safety. The level score of awareness for safety culture of faculty and staff member in C hospital, which is facing financial crisis in business circumstances recently, showed average value of 3.29. It was significantly lower than that of the other three hospital. Also, The activity score for patient safety was markedly lower than that of the other three hospital. This result become interested in the process of linking non-financial performance and financial performance. The level score of safety activity in A hospital which obtained healthcare accreditation was remarkably higher than that of the other three hospital which didn't certify healthcare accreditation. Pratical Implications : Subjects about Q.I or patient's experience management must be included in curriculum of Oriental medicine. It is necessary to get the effect of job training program for faculty and staff member through the process of preparation for obtaining healthcare accreditation. When the hospital director is appointed, it must be considered that he/she has the ability to attach importance to analysis and management of the factors creating safety accident, and has business mindset for healthcare delivery of customer- centricity. This research showed that financial performance of hospital, which of business environment is favorable; located in metropolitan city and having large scale of hospital and quality of residence rating but low-level of safety culture and safety activity, was lower than that of general hospital situated in small and medium-sized cities. More research needs to be done for answering this result.